Principles of Management Subject Code: MBA 11

Credits: 3:0:0:0

Course Objective: The objective of this course is to equip students with basic concepts of management and organization, management functions and decision making. In detail: 1. To provide a fundamental understanding of management, its nature, scope, functions of a manager and historical evolution of management theory and practices 2. To throw light on the process of planning and organizing and the concept of MBO 3. To provide an insight into the organizational structure and departmentation and staffing and leading processes 4. To provide conceptual understanding of motivation processes, and different control systems in management 5. To apprise the students on the application oriented case studies on functions of management Course Outcome: The student will be able to demonstrate conceptual understanding of management and organization, various management functions and decision making. Unit 1 11 hrs Introduction: Management theory and practice definition of management nature, purpose and functions management: science or art systems approach to operational management the functions of managers systems model of management factors responsible for increasing significance of management managerial roles Fredrick Taylor and scientific management Fayol: father of administrative management theory the emergence of behavioral sciences the Hawthorne studies recent contributions to management thought Peter Drucker social responsibility of managers. Unit 2 10 hrs PLANNING & ORGANIZING: the nature of planning types of plans steps in planning the planning process objectives MBO the process of managing by objectives strategies policies planning premises decision making search for alternatives evaluation of alternatives selection of an alternative programmed and non-programmed decisions modern approaches to decision making under uncertainty decision trees. Unit 3 10 hrs Nature of organizing and entrepreneuring formal and informal organizations organizational structure and departmentation span of control decentralization delegation of authority the art of delegation matrix organization. staffing & leading: definition the systems approach to human resources management overview of staffing function. Unit 4 11 hrs Human factors and motivation motivation and motivators the carrot and stick theory of motivating basic theories of motivation McGregors theory X and Y Maslows need hierarchy hygiene approach to motivation relative analysis of theories Leadership definition ingredients trait approaches to leadership leadership based on the use of authority Likerts four systems of management the managerial grid Robert Blake and John Mouton model committees nature of committees reasons for using committees types merits and demerits. CONTROLLING the basic control process critical points and standards control as a feedback system requirements of effective control. Unit 5 3 hrs Case Study: Compulsory question for 20 Marks. Review and recap of case studies discussed from Unit 1 to Unit 4

RECOMMENDED BOOKS: 1. Management and Behavioural Processes Dr. B Janakiram, Vijay N Rao Excel Books 1/e.2010. REFERENCE: 1. Principles And Practices Of Management L M Prasad Sultanchand And Sons, 2003 ed 2. Principles of Management V.S.P.Rao Excel Books, 2008 ed th 3. Management A Global Perspective Harold Koontz, Heinz Weihrich TMH 6 edition, 2004 ed

Managerial Economics Subject Code: MBA 12 Credits: 3:0:0:0

Course Objective: The objective of the course is to equip students with concepts of economics like demand and supply variables, elasticity of demand, and types of competition, pricing strategies and profit analysis. In detail: 1. To provide a conceptual understanding of managerial economics, its scope, role an relationship with various management functions 2. To throw light on fundamental principles of managerial economics principles of demand analysis 3. To provide a basic understanding of production function, law of diminishing returns, costs and revenue functions and economics of scale 4. To discuss various market structures and product differentiation, break even analysis and its application 5. To apprise the students on the application oriented case studies in business economics Course Outcome: The Student will be able to demonstrate ability to apply economic concepts to managerial decisions. Unit 1 11 hrs Introduction to Economics: Managerial Economics- Nature, Scope, & significance, Role of Managerial Economist in decision making- Relationship of Managerial Economics with functional areas of business Concepts, Objectives of the firm, alternate objectives of firm, firm & Industry:Theories of firm, Managerial theories: Baumols model, Marriss Theory, Williamsons theory, Behavioural theories: Satisfying Behaviour, Simple model of Behaviorism Unit 2 10 hrs Fundamental Principles of Managerial Economics: OpportUnity Costs, Incremental, Time perspective, Discounting and Equimarginal principles Demand analysis, Law Of Demand, Exceptions to law of demand, Elasticity of demand- Price, Income & cross elasticity. Uses of elasticity of demand for Managerial decision-making Measurement of elasticity of demand, Advertising and promotional elasticity of demand Demand forecasting: Meaning & Significance, Methods of demand forecasting

Unit 3 11 hrs
Production analysis: Concepts, production function: Single Variable & Two variable Function. Total, Average & Marginal Product, Law of diminishing returns, returns to scale

Costs & Revenue functions, Short run and long run cost curves, combination, expansion path, Economies and diseconomies of scale, Law of supply, Elasticity of supply Unit 4 10 hrs Market Structure: Perfect Competition, Features. Determination of pricing under perfect competition Monopoly: Features, Types of monopoly, monopoly power, Pricing under monopoly, Price discrimination Oligopoly: Features, Kincked demand Curve, Cartels, Price leadership Monopolistic Competition: Features, Pricing Under monopolistic competition, Product differentiation Profits- nature, measurement, Break-even analysis Meaning, Applications and limitations Unit 5 3 hrs Case Study: Compulsory question for 20 Marks. Review and recap of case studies discussed from Unit 1 to Unit 4 RECOMMENDED BOOKS: 1. Dr D M Mithani: Managerial Economics Theory and Application Himalayan Publication, 2/e, 2005 2. Managerial Economics Jhinghan and Stephen Vrinda Publications, 2/e, 2008 REFERENCE BOOKS: 1. Economics for management texts and cases Misra and Puri, HPH 2006 2. Managerial Economics Varshney & Maheshwari Sultanchand, 2003 3. Managerial Economics P.N.Chopra, Kalyani Publishers. 2007

Subject Code: MBA 13

Organizational Behaviour Credits: 3:0:0

Course Objective: The objective of this course is to provide a conceptual understanding of the behavioural factors in organization like personality, perception, motivation, learning, attitude and group dynamic. In detail: 1. 2. 3. 4. 5. To provide basic understanding of dynamics of OB and the concept of personality To bring out the concepts of perception and organizational learning To provide fundamental understanding of values, attitudes and job satisfaction To create awareness about employee motivation and group dynamics at workplace To apprise the students on the application oriented case studies in the field of OB

Course Outcome: The student will be able to demonstrate the conceptual knowledge with respect to factors influencing individual behaviour, group behaviour and organizational behavioural and also to demonstrate ability to understand, analyse, predict and to some extent control human behavior for organizational effectiveness. Unit 1 11 hrs Organizational Behaviour Introduction, nature scope perspectives, The Behavioural approach, Challenges, Past and Contemporary. Theoretical framework, Contributing disciplines to the OB field. Foundation of individual behavior- Personality definition determinants personality traits types from concepts to skills personality attributes influencing OB Personality: Values, Emotions, Attitudes and Job related outcomes, theories of personality Unit 2 10 hrs

Perception meaning factors influencing perception the link between perception and individual decision making creativity and innovative behavior decision making in organizations. The Perception Processes: Nature, Implications in the Organizational Context. Learning definition theories of learning some specific organizational applications, Learning processes: objectives, principles, organizational systems and applications. Unit 3 10 hrs Values, Attitude and Job Satisfaction: Values definition importance of values sources of our value systems types of values loyalty and ethical behavior Attitudes definition sources of attitudes types of attitudes cognitive dissonance theory from concepts to skills changing attitudes Job satisfaction meaning measuring job satisfaction determinants effect of job satisfaction on employee performance Unit 4 11 hrs Motivation Concepts and Application, Definition, Early and Contemporary theories, From Concept to Applications Job design, goal setting and other programmes. Foundation of Group Behaviour defining and classifying groups stages of group development internal influence of group group structure group decision making. Unit 5 3 hours Case Study: Compulsory question for 20 Marks. Review and recap of case studies discussed from Unit 1 to Unit 4 RECOMMENDED BOOKS: 1. Organizational Behavior Stephen Robbins, Sangi, Judge Pearson Education, 13/e 2. Management & Behavioral Processes Dr. B Janakiram, Vijay N Rao Excel Books 1/e

REFERENCE BOOKS:
1. Understanding Organizational Behaviour, Udai Pareek Oxford, 1/e, 2003 2. Management And Behavioral Processes K Shridhar Bhat Himalaya Publications, 1/e, 2005 th 3. Organizational Behavior, Fred Luthans, McGraw Hill, 10 edition, 2005

Accounting For Managers Subject Code: MBA 14 Credits: 2:1:0:1 Course Objective: The objective of this course is to impart students the knowledge of accounting mechanics involved in the preparation, analysis and interpretation of financial statements of sole trading concern and joint stock companies. In detail 1 To provide basic understanding of principles of double entry book keeping 2 To provide an understanding of Depreciation accounting and inventory valuation. 3 To provide an understanding of mechanisms involved in preparation of final accounts of sole trading concern and companies. 4 To provide an understanding of tools and techniques of analyzing financial reports of sole trading concern and companies. 5 To provide an understanding of application of theoretical concepts to practical situations involving several cases. Course Outcome: The student will be able to demonstrate the understanding of the published reports of business firms and companies and also demonstrate the ability to draw meaningful conclusions about the financial performance of business firms and companies. Unit 1 (7 Hours) Principle of double entry bookkeeping: Importance & scope of accounting, GAAPS & accounting standards, Accounting equation, Users of accounting statements, Preparation of books of original records: Journal, ledger, and subsidiary books. Tutorial: problems on accounting equation, journal, ledger, trial balance (7 hours) Unit 2 : (7Hours) Depreciation & Inventory valuation: Concepts & methods of depreciation, Problems on straight line & WDV methods, Inventory-concepts & methods, Problems on LIFO, FIFO & weighted average Tutorial: problems on LIFO, FIFO and weighted average methods of inventory valuation and straight line,WDV methods of depreciation (7 hours) Unit:3 (7 Hours) Preparation of final accounts/statement: sole trading concern and companies, Provisions of the companies act 1956 affecting preparation, presentation & analysis of Audit reports & directors reports. Fund Flow Statement & Cash Flow Statement Tutorial: problems on final accounts of sole trading and joint stock companies, funds flow and cash flow statements (7hours) Unit 4 (7Hours) Analysis of financial performance of a firm: Different tools, Ratio analysis- Different types of ratios, Inter-relation between Ratios, Du-Pont analysis, comparative and common size statements. Window dressing, Determination of EBDIT, EBIT, EDT, EAT, EPS, DPS, PE Ratio, ROCE, RONW, BV & Entity Value Tutorial: problems on ratio analysis, comparative and common size statements (7hours) Unit 5 (2 hours) Case Study: Compulsory question for 20 Marks. Review and recap of case studies discussed from Unit 1 to Unit 4 Tutorial: case analysis (2hours) Self Study: Indian accounting standards and compliance with IFRS, advantages and disadvantages of inventory valuation methods, provisions of companies act 1956 for preparing final accounts of companies, window dressing, comparative and common size

Self Study: Indian accounting standards and compliance with IFRS, advantages and disadvantages of inventory valuation methods, provisions of companies act 1956 for preparing final accounts of companies, window dressing, comparative and common size statements, analysis and interpretation of annual reports of companies, significance of Auditors and directors reports RECOMMENDED BOOKS: Financial accounting for managers Narayanswamy- PHI publication, 4/e, 2010 REFERENCE BOOKS: 1. Accounting For Managers Jawaharlal Himalaya Publishing House, 4/e, 2004 2. Advanced Accountancy- R.L. Gupta & M. Radhaswamy Sultan Chand Publications, 2002

Management Information Systems Subject Code: MBA 15 Credits: 3:0:0:0

Course Objective: The objective of this course is to provide the student with required knowledge so that they can be part of teams that specify, build, implement, manage and use information technology to support effective decision making. In detail: 1. To provide the basic understanding of the information systems 2. To apprise the student on the support of MIS for organizations 3. To provide the understanding about the planning and implementation of MIS 4. To discuss the case studies, to show the application of concepts Course Outcome: The student will be able to demonstrate the understanding of conceptual knowledge about system analysis, design and implementation for effective decision making and also to demonstrate the understanding of strategic role of information systems in business. Unit 1 (10 Hours) Introduction to Information systems: Concepts and definitions Data, Information, Knowledge, Value and characteristics of information, System concepts, system performance and standards, information system, The role of IS department, Information technology jobs. Managing data and knowledge: Managing data, the database approach, DBMS, Data warehousing, Data Mart, Data Mining and Data Governance, Knowledge Management systems and KMS cycle. Telecommunications and network fundamentals: The telecommunication systems, Types of networks, Network fundamentals. Unit 2 (11 Hours) Types of Information Systems: Computer based information system, Application programs, Breadth of Support of Information Systems, support for organizational employees, Types of organizational Information systems . Information systems that support organizations- Transaction processing systems, Functional area information systems, Enterprise Resource Planning Systems, Customer Relationship Management Systems, Supply Chain Management Systems, Electronic data interchange and Extranets. Information Systems, Management and decision making: managers and decision making, An overview of Management Information systems, Functional aspects of MIS, An overview of DSS, Components of DSS, Group Support systems, Expert Support systems, Business Intelligence, Multidimensional Data Analysis, Data Mining and Decision Support Systems, Digital Dashboards, Data Visualization Technologies, Intelligent systems. Unit 3 (10 Hours)

Information systems: Ethics, privacy and security, Ethical issues, Threats to information security, protecting information resources, Behavioral actions to protect information assets, computer based actions to protect information assets Electronic commerce ; Applications and issues, overview of E-business and E-commerce, B2B, B2C, Electronic payment, Ethical and legal issues in E-Business, wireless technologies and modern organizations: Wireless technologies, wireless computer networks and internet access, mobile computing and mobile commerce, pervasive computing, wireless security. Unit 4 (11 Hours) Planning for, acquiring and maintaining information systems : planning for and justifying IT Applications, Strategies for acquiring IT applications, Traditional SDLC , alternative methods and tools for systems development, outsourcing and application service providers. System Development: Investigation and Analysis: Factors affecting system development success, Systems Design, implementation, operation and maintenance Unit 5: (3 Hours) Case Study: compulsory question for 20 marks: Review and recap of case studies discussed from Units 1 to 4 RECOMMENDED TEXT BOOKS 1. Introduction to Information Systems Rainer, Turban Wiley Second Edition 2. Introduction to Information Technology Turban, Rainer, Potter- Wiley- Second Edn 3. Principles of Information Systems a managerial approach Ralph Stair, George Reynolds Cengage learning- 2008 4. Principles of Information Systems Ralph Stair, George Reynolds Cengage learning- 6 edition
th

Subject Code: MBA 16

Marketing Management Credits: 3:0:0:0

Course Objective: The objective of this course is to give conceptual knowledge about marketing and its techniques, to provide the rationale for making marketing decisions from a managerial perspective and to build on foundation of consumer behaviour and marketing mix decisions. In detail: 1. To provide basic understanding of marketing management, marketing mix, marketing environment, marketing research and services marketing. 2. To provide basic understanding of behavioral aspects of marketing and the bases of market segmentation. 3. To provide a basic understanding of pricing strategies and channel of distribution 4. To provide practical framework for planning and controlling of marketing communication programs. 5. To appraise the students on the leading practical application oriented case studies relevant and updated and doing case study analysis & arriving at conclusions facilitating business decisions Course Outcome: TheStudent will be able to demonstrate knowledge and skills in the managerial aspects of marketing. Unit 1: (10 hours) Introduction to Marketing Management and Marketing Research: Marketing management-meaning, importance, concepts, marketing mix, recent trends in marketing , services marketing characteristics of services marketing, importance of services marketing, differences between goods and services Marketing environment: Environment scanning, measuring and concept of Macro/Micro Environment, Introduction to marketing research objectives, limitations, scope and applications

Unit 2 (11 hours)

Consumer buying behavior and Product development: Consumer decision-making process, Market segmentation-concept and importance, bases and factors determining the choice of bases, targeting and positioning ,Product planning and development: Product concept, product hierarchy, new product development, product life cycle, branding, packaging and labeling
Unit 3 (10 hours) Pricing and Distribution: Importance of pricing, objectives, Pricing strategies Distribution: Channel of distribution, meaning, types, and factors influencing channel selection, channel design, channel conflict and control. Unit 4 (11 hours) Promotion and Marketing planning: Integrated Marketing Communication (IMC), Promotion mix , meaning, introduction to personal selling, advertising-advantages and disadvantages, sales promotion-types, publicity and public relations, CRM-meaning and importance. Marketing planning: Marketing planning, scope of planning- strategic company planning, strategic marketing planning, annual marketing plan, contents and importance of annual marketing plan, marketing audit, importance and limitations Unit 5 (3 hours) Case study compulsory question for 20 marks. Review and recap of case studies discussed from Unit 1 to 4. RECOMMENDED BOOKS: th 1. Fundamentals of Marketing Management, M J Etzel,BJ Walker, William Stanton, TMH 13 Edition 2005 th 2. Principles of Marketing, Philip Kotler,Gary Armstrong,Perason/PHI 12 Edition 2005 3. Marketing Management :the Indian context,Ramaswamy & Namakumari-McMillan India Ltd,2009 nd 4. Customer Relationship Management by Peru Mohammed ,VPH,2 edition,2004 th 5. Case Studies in Marketing Indian Context by R.Srinivasan, PHI, 4 edition, 2011 REFERENCE BOOKS: 1. Marketing by Lamb, Hair, McDaniel Thomson, 7/e, 2004 2. Marketing Management by Rajan Saxena TMH, 3/e, 2005 th 3. Marketing Management, Subhash G Jain Thomson, 6 Edition, 2004 4. Marketing Management by Zinkota & Kotbe Thomson, 2/e, 2001 th 5. Marketing by Zigmund / Amico, Thomson, 7 Edition, 2001 6. Marketing by Evans & Berman, 2/e, Biztantra, 2005 7. Marketing in the New Era by J S Panvar 2007

Subject Code: MBA 17

Business Statistics Credits: 3:0:0

Course Objective: The objective of this course is to provide students an understanding of basic concepts of statistics, to develop quantitative analytical skills to solve business problems and to improve the ability to communicate the results of statistical analysis. In detail:

1. To provide an understanding of basic concepts of Statistics and analyze basic charts and graphs, tables. 2. To provide a basic understanding of descriptive statistical tools including frequency distributions, measures of central tendency, measures of dispersion. 3. To familiarize the students with the statistical tools of correlation, regression and time series analysis. 4. To introduce the concepts of probability, Sampling and Sampling Distribution 5. To provide fundamental concepts of hypothesis testing Course Outcome: The student will be able to exhibit skills in solving quantitative problems using statistical methods.

Unit 1: (9 Hours)
Introduction to Statistics: Definition of Statistics Importance and Scope of Statistics Functions of Statistics - Statistical Investigation - Limitations of Statistics Distrust of Statistics Statistical Data: Primary and Secondary data Sources of Data Types of Classification of data - Frequency Distribution: Discrete or Ungrouped Frequency Distribution, Grouped Frequency Distribution, Continuous Frequency Distribution

Unit 2: (9 Hours)
Diagrammatic and Graphic Representation: Line Diagram, Bar Diagram, Rectangle Diagram, and Pie Diagram -Choice of a suitable Diagram Graphs: Histograms, Frequency Polygon, Cumulative Frequency Curves or Ogives Advantages and Limitations of Diagrams and Graphs Measures of Central Tendency: Average: Concept, Types Mathematical Averages: Arithmetic Mean, Geometric Mean, Harmonic Mean Position or Locational Averages: Median, Mode - Partition Values: Quartiles, Deciles and Percentiles - Comparison of the Various Measures of Central Tendencies

Unit 3: (9 Hours)
Measures of Dispersion: Range Quartile Deviation Mean Deviation Standard Deviation Variance Coefficient of Variance Comparison of various measures of Dispersion Correlation: Scatter Diagram, Karl Pearsons coefficient of Correlation, Rank Correlation, Concurrent Deviation

Unit 4: (9 Hours)
Regression: Method of Least Squares, Curve Fitting. Time Series Analysis: Introduction, Objectives of Time Series, Identification of Trend - Variations in Time Series: Secular Variation, Cyclical Variation, Seasonal Variation, and Irregular Variation Methods of Estimating Trend

Unit 5: (9 Hours)

Probability: Concept and Definition - Relevance to Management Decisions Sample Space and Events - Relevance of Permutations and Combinations to Probability - Rules of Probability, Random Variables and Concept of Probability Distribution. Theoretical Probability Distributions: Binomial, Poisson and Normal. Sampling and Sampling Distribution: Concept and Definitions - Census and Sampling - Probability Samples and Non-Probability Samples. Relationship between Sample size and errors.
NOTE: THE QUESTION PAPER SHALL CONSIST OF THEORY & PROBLEMS IN THE RATIO OF 40:60

RECOMMENDED BOOKS:
1. Fundamentals of Statistics, S. C. Gupta, Himalaya Publishing House, 6/e, 2004 2. Statistics for Management, Richard I Levin, Pearson Education / PHI, 17/e, 2000 3. Complete Business Statistics 6/e, Aczel and Sounderpandian, Tata-McGraw Hill, 2005 REFERENCE BOOKS: 1. Statistics Concepts and Applications, Nabendu Pal and Sahadeb Sarkar, PHI, 1/e, 2005 nd 2. Business Statistics R S Bhardwaj, Excel Books, 2 Ed 2008 3. Statistical Methods, S. P. Gupta, Sultan Chand & Sons, 2002 4. Business Statistics, J.K.Sharma, Pearson, 1/e, 2004 th 5. Business Statistics for Contemporary decision-making, Ken Black, 4 Edition, John Wiley, 2004 6. Statistics for Business and Economics, JIT S Chandan, Vikas Publishing House, 2/e, 2004

Subject Code: MBA 18

Business Communication Credits: 3:0:0:0

Course Objective: The objective of this course is to acquaint the students with the knowledge of communication, written as well as oral require in the corporate world in its day to day functioning. In detail: 1. To explain the importance and requirements of communication 2. To impart the practice of preparing business letters, reports and case method of learning 3. To explain about Negotiation, Employment communication, advanced visual support available for business presentations and communication networks 4. To make students to know various forms of group communication 5. To appraise the students on the leading practical application oriented relevant and updates case studies, doing case analysis and arriving at conclusions facilitating business decisions Course Outcome: The student will be able to convey right message to the right person, coordinate the activities of different persons in running a business, develop good human relations and promote cooperation and develop managerial skills by understanding human behavior at work. Unit 1 (10 Hrs ) Introduction: Communication Definition, classification, purpose, characteristics of successful communication, barriers, communication structure in organization Oral Communication: Conversation Control, refection and empathy, two sides of effective oral communication Written communication: principles of effective writing, 3x3 writing process, coherence

Unit 2 (10 Hrs ) Business Letters and Reports: Writing routine and persuasive letters, writing memos, what is a report, purpose and kinds, writing reports Presentations: What is a presentation, elements, designing a presentation Case method of Learning: Types of cases, reading a case, case analysis approaches, dos and donts for case preparation Unit 3 (11 Hrs ) Negotiation: What is negotiation , need, factors affecting negotiation, stages, negotiation strategies Employment Communication: Writing CV, group discussions, interviews Advanced Visual Support for business presentations: Types of visuals, media selection, impact of technological advancements on communication Communication networks intranet, internet, teleconferencing, video conferencing Unit 4 (11 Hrs ) Group Communication: purpose of meeting, common complaints about meetings, media management, press release, press conference, seminars, workshops Unit 5 (03 Hrs) Case Study: Compulsory question for 20 marks Review and recap of case studies discussed from Unit 1 to Unit 4 RECOMMENDED BOOKS: 1. Business Communication: Concepts, Cases and Applications P D Chaturvedi, Mukesh Chaturvedi Pearson Education, 1/e, 2004 2. Basic Business Communication- Lesikar, Faltley,TataMcGrawHill, Eleventh Edition 3. Communication C.S.Rayadu, Himalaya Publishing, 8/2, 2007 4. Advanced Business Communication Penrose, Rasberry, Myers Thomson Learning, 4/e, 2002