I.

Gii thiu s lc v d n
- Tn qun: Samby
- a im : ..
- in thoi: 083 8 111111.
- Ngnh ngh kinh doanh : cung cp dch v gii kht
- Loi hnh : qun caf
- i din theo Php lut: chubby _ Chc v: qun l
- Giy CNKKD: S 1111111111 do S K hoch v u t Thnh ph H Ch Minh
cp. ng k ngy 10/10/2010
- C cu s hu ti thi im thnh lp:

Stt Tn thnh vin sng lp

T l vn gp Gi tr vn gp

1
2
3
4
5

20%
20%
20%
20%
20%
100%

Phm Th Vn Anh
Mai Huy
Diu Nht Minh
Trng Ngc Qunh Trang
Nguyn Th Minh Trang
Tng cng

II.

60,000,000
60,000,000
60,000,000
60,000,000
60,000,000
300,000,000

Phn tch th trng:

1. Tnh hnh kinh t Vit Nam 2010:

Kinh t Vit Nam phc hi nhanh hn d bo l nt khi qut tnh hnh kinh t
Vit Nam 6 thng u nm 2010. Hu ht cc ngnh, lnh vc u t tc tng trng
cao hn cng k nm trc.
Nn kinh t ang ly li tng trng. Tiu biu l GDP qu II tng 6,2-6,4%,
tng trng kinh t 6 thng t khong 6,1% so vi cng k nm trc. Trong , GDP
khu vc dch v tng 7,2%; ring TP.HCM tng 11%. Dch v c vai tr rt quan trng
trong vic thc y tng trng kinh t trong di hn. iu ny cng ng hn trong mt
nn kinh t hng ha pht trin mnh, ngnh cng nghip pht trin a dng v nhu
cu ca ngi tiu dng ngy cng phong ph. Vi vic gia nhp T chc Thng mi
Th gii (WTO), khu vc dch v ti TP.HCM cng c c hi pht trin mnh m v a
dng hn. Cc lnh vc thuc khu vc kinh t dch v ngy cng c s ng gp quan
trng vo s tng trng chung ca thnh ph cng nh to vic lm cho nhiu ngi lao
ng.
Nm 2010, nn kinh t tr li qu o bnh thng v cc nh phn tch vn lc
quan ng lc tng trng ca nn kinh t s tip tc hot ng, mc d cn nhiu thch
thc trc mt.
Nn kinh t khi sc tr li, Chnh Ph ra sc thc y kinh t, to iu kin u
t nn vic chng ti quyt nh khi nghip kinh doanh trong lnh vc dch v lc ny

cng gp mt s thun li c bit l trong giai on ngnh dch v ang tng trng cao
nht nh hin nay.
2. Trin vng TPHCM v trin vng ngnh:
TPHCM l thnh ph ng dn nht, ng thi cng l trung tm kinh t, vn ha,
gio dc va la u mi giao thng quan trng ca Vit Nam v ng Nam . TPHCM
gm 19 qun, 5 huyn, din tch 2095.1km2, dn s 7162864 ngi( theo kt qu iu tra
dn s lc 0 gi ngy 1/4/2009), mt dn s trung bnh 3419ngi/km2. Gi vai tr
quan trng trong nn kinh t, TPHCM chim 20.2% tng sn phm v 27.9% gi tr sn
xut cng nghip ca c quc gia.
*Kinh t:
Sau cuc khung hoang 2008, hin tai kinh t thanh ph vn gi vng c tc pht
trin, gia tri tng san phm trn ia ban 9 thang u nm 2010 c at 304.530 ty ng,
tng 11,2% so vi cung ky nm 2009. Trong : khu vc thng mai dich vu ong gop
cao nht 6.05%
Sau hn 3 nm gia nhp WTO, Vit Nam c nhiu chuyn bin mnh m trong
lnh vc phn phi. Ch xt ring lnh vc bn l, th trng Vit Nam c nh gi l
y trin vng, c sc ht ln i vi cc doanh nghip, nh u t trong v ngoi nc.
c tnh doanh thu bn l hng ha v dch v tiu dng trn a bn thnh ph c 3
qu tng 31,2% so vi cung ky nm trc. y l minh chng cho thy: TPHCM l mt
th trng y trin vng cho cc doanh nghip, c bit l cc doanh nghip dch v, bn
l.

*Thu nhp:
Thu nhp bnh qun 1 ngi 1 thng nm 2008 theo gi hin hnh ca cc vng
u tng kh cao so vi nm 2006.

Vi mc sng cao nht c nc nn nhu cu chi tiu cho cc dch v ca ngi

dn thnh ph HCM cng cao hn hn cc khu vc khc to nn mt th trng y tim
nng cho cc doanh nghip khai thc.
*Dn s:
Dn s thnh ph tng nhanh, trong 10 nm 1999-2009 tng 3.54%, bnh qun
tng 212.000 ngi/ nm. Cc qun 3,4,5,10,11 c mt dn s trn 40.000 ngi/km 2
trong khi cc qun 2,9,12 ch khong 2.000-6000 ngi/km2.
Tnh n 0 gi ngy 1/4/2009, dn s ca Vit Nam l 85.789.573 ngi, tng
9,47 triu ngi so vi nm 1999 (vi sai s thun l 0,3%). Vi dn s ny, Vit Nam l
nc ng dn th 3 ASEAN v th 13 trn th gii, trong TPHCM l thnh ph
ng dn nht. y l vng c mc th ha cao nht vi dn s thnh th chim n
1/4 dn s th ca c nc. Thnh ph H Ch Minh l mt thnh ph tr. Dn s
thnh ph H Ch Minh cng l dn s tr. Nhng nm qua, thnh ph H Ch Minh
to nhiu chuyn bin tch cc v c cu, cht lng ca dn s, y l mi trng u t
hp dn, tim nng i vi hu ht cc nh u t trong nc cng nh nc ngoi.
Dn s thnh ph qua 3 cuc tng iu tra (ngi):
Tng s
+ Nam
N
+ Thnh th
Nng thn

01-10-1979
3.419.978
1.622.072
1.797.906
2.700.849
719.129

01-4-1989
3.988.124
1.890.343
2.097.781
2.946.426
1.041.698

01-4-1999
5.037.155
2.424.415
2.612.740
4.204.662
832.493

C cu dn s theo tui c s chuyn bin theo chiu hng hp l hn. Thp

tui chia ra 3 phn r rt : y thp tp li tui di 25, sinh sau nm 1975, c bit
l tui sinh sau 1980 (di 20 tui) giai on c t sut sinh gim mnh. Thn thp
phnh ra tui 25-44, sinh trong giai on sau nm 1954 n trc nm 1975, thi k

c t sut sinh cao nht trong gn mt th k qua, c th xem y l i tng khch hng
tim nng m ngnh dch v c th ngm n.
*Chnh sch:
Thnh ph ang tp trung gii quyt nhng kh khn v ngun vn, cng tc
gii ta n b, n gin ha th tc hnh chnh... to mi iu kin thun li cho cc
doanh nghip n nh v pht trin sn xut-kinh doanh. Vic m ra cc loi hnh kinh
doanh khng cn kh khn v c nh nc khuyn khch nn vi loi hnh kinh
doanh qun cafe th vic ng k s d dng.
Qua phn tch th trng, chng ti nhn thy TPHCM l mt la chn hi c
cc iu kin l tng v kinh t, lng cu, chnh sch php lut cho tng kinh
doanh ca chng ti.
3.Vn ha cafe ngi Vit
S xut hin ca caf Vit Nam
Caf c ngun gc t phng Ty, theo ngi Php du nhp vo Vit Nam
t thi thuc a. Theo thi gian no tr thnh th thc ung ph bin trong cuc
sng ca ngi dn.
Ngy nay caf Vit khng ch c bit n v sn lng ng trong top u th
gii m cn to dng c nt caf rt ring ca ngi Vit.
Nt vn ha cafe ngi Vit
Ngi Vit khng coi caf l thc ung nhanh, c tc dng chng bun ng nh
ngi M m thng thc caf nh mt th vn ha: nhm nhi v suy tng, va nhp
tng ngm nh va c bo, nghe nhc, tr chuyn cng bn b, cng i tc lm n,
ng thi n gip cho ngi vi ngi gn nhau hn.
Tha mn mn n tinh thn khng th thiu, vic la chn kinh doanh loi hnh
ph hp vn ha Vit, gn gi vi i sng ngi dn s c th trng chp nhn d
dng hn.
4.Nhu cu tiu th caf:
Nm 2002, Tng cc Thng k cho bit bnh qun ngi dn Vit Nam tiu th
1,25 kg c ph/nm. ngi dn thnh th mua c ph ung ti 2,4 kilgam/nm, nhiu gp
2,72 ln so vi ngi dn nng thn v s tin m c dn th b ra cho ly c ph mi
sng cao gp 3,5 ln so vi nng thn.
Lng tiu th caf nm 2002(kg/ngi/nm)

*Tiu th caf TPHCM

IPSARD nghin cu v tiu th c ph hai thnh ph ln l TPHCM v H Ni

vi 700 h dn c ly mu iu tra. TPHCM ngi dn ung c ph gn nh mi
trnh .
Quanh nm, ngi dn Si Gn tiu th c ph nhiu hay t khng do thu nhp cao
hay thp. Hn mt na ho thng xuyn vo qun ung c ph trong o lng ca ph pha
phin chim 61%.
Tuy nhin nc ta, mc tiu th mi khong 500gr (c ph nhn)/ngi/nm
trong khi mi ngi cc nc Bc u hng nm tiu dng 10 kg c ph nhn. Cc nc
Ty u, mi ngi s dng 5-6 kg c ph/nm. Vi sn lng trung bnh hng nm ca
ngnh c ph Vit Nam l 900 ngn tn, lng tiu th ni a vn di 10%. Ch trng
hin nay l y mnh tiu dng c ph trong, m rng th trng trong nc h tr
ngnh c ph Vit Nam pht trin bn vng. Nh vy tim nng pht trin ngnh kinh
doanh caf l kh ln.
Kt qu nhng cuc kho st th trng c nhm thc hin cho thy, hin nay
nhu cu i ung c ph ca gii tr, c bit l khch hng trong tui t 20 - 40 tng
i ln. iu tra cho thy mi ngi dn TPHCM b ra s tin cao gp ba ln so vi H
Ni mua c ph. y l thun li ln khi m qun caf ti TPHCM.
TPHCM, dn kinh doanh ung caf nhiu nht vi 26,3%, k n l sinh vin
hc sinh, ngi v hu ung t nht. Thi quen ung c ph lin quan mt thit ti ngh
nghip, dn kinh doanh ung nhiu nht vi 26,3%, k n l sinh vin hc sinh, ngi
v hu ung t nht. y l l do d n quyt nh thc hin thnh ph HCM, v tp la
chn a im kinh doanh gn cc trng i hc.
5. Nguyn vt liu,
Theo thng k ca Tng cc Hi quan, tnh n ht thng 8, tng khi lng xut
khu c ph t gn 855 nghn tn, kim ngch t 1,23 triu USD, gim nh 0,5% v
lng v 2,8% v kim ngch so vi cng k nm ngoi.
Hin nay, gi c ph trong nc bin ng cng chiu vi bin ng gi c ph
Robusta giao dch trn th trng th gii, gi c ph trong nc t mc cao nht
trong vng 2 thng qua vo ngy 29/9 theo tng ca gi c ph th gii (30.900
ng/kg ti k Lk). Ngun d tr c ph th gii cn rt thp, nn trong thi gian ti,
nhiu kh nng gi c ph s dao ng mc 1.700- 1.800 USD/tn s ko theo s ln
gi ca c ph trong nc.
C th thy, gi c ph trong nc chu nh hng ln v bin ng cng chiu
vi gi c ph Robusta giao dch trn th trng th gii, do vy trong thi gian ti, cn
c s theo di st cc thng tin v lng ma t Braxin, v cc thng tin ny s tc ng
mnh m ti bin ng gi c ph giao dch trn th trng th gii.
y l mt kha cnh cn xem xt trong khi thm nh d n ny, v thc ung
chnh ca qun l cc loi caf,vi tnh hnh gi c trong nc hin nay ang tng theo xu
hng th gii nn s y chi ph nguyn liu- caf mc cao, cho nn thi gian thc
hin d n c xem xt k. Bn cnh vi vic gi trong nc tng mnh trong
thi gian ny khin nhiu h nng dn Lm ng y nhanh tin hi qu xanh
ngn chn mt cp. Qu c ph xanh khi em xay s khin t l ht v gia tng, lm gim
cht lng nn vic la chn nh cung cp nguyn liu u vo p ng cc tiu chun
cht lng l kh quan trng vi chng ti m bo cht lng ly caf cho khch hng
tt nht.

Tuy nhin nhng ngi trng c ph v cc nh xut khu c Lc nhn

nh gi c th gim trong thi gian ti khi ngun cung di do vo thng ti - thi im
thu hoch r, y l c th c la chn l thi im thc hin d n.
Ngoi ra, s cng hng tc ng ng thi ca vic tng gi xng, chun b tng
gi in, nc v gi cc vn ti cc loi, khin hng lot gi hng ha v dch v c
lin quan trc tip v gin tip ang ng trc kh nng tng gi y gi u vo gia
tng. Tuy nhin trn mt bng tng gi chung ca cc mt hng khc khng ch ring
ngnh dch v v co gin ca cu tiu th caf khng ln, chng ti vn tin tng vo
mt quy m khch hng ln thc hin d n.

III -YU T VI M
1. i th cnh tranh
Coffee l mt lnh vc ang rt c nhiu ngi quan tm v u t,c bit l thnh
ph H Ch Minh, trung kinh t vi mt s lng ln dn c th s lng qun coffee y k
phi t .Trung bnh mt qun c n hn 200 qun coffee ln nh ,t coffee bt,coffee cc, n
nhng qun coffee hng sang Hin nay qun 10 c nhiu qun c ph, l nhng

i th gn m chng ti phi i mt, h c mi quan h lu bn vi khch hng

trong vng kh lu v inh v trong lng khch hngTheo thm d ta c
bng sau

Cung cch phc v(Tt)

Gi(thp)

Gi (cao)

Cung cch phc v(Xu)

Qun coffee cc

Q
Qun tr sa

Qua hnh v ta c th thy l nhng i th cnh tranh trc tip vi chng ta trn
th trng hin nay.y thng l nhng qun c trang tr kh p mt,c u t
nhiu,phc v tt nhng gi c cng kh l cao.Trung bnh mt ly nc y c gi t
20.000 n 40.000.So vi mc thu nhp ca nhn vin vn phng th khng phi l
mc gi qu cao nhng i vi sinh vin ,hc sinhth qu l mt vn .
Bn cnh ,ngoi nhng qun caf ny th c nhng qun tr sa,nc p
y l nhng i th cnh tranh gin tip vi d n ca chng ta.Nu cc bn ch th
lng khch n nhng qun ny vi s lng rt l ng ,s lng qun v cng ng
o( c bit trn khc ng Nguyn Tri Phng ) ph ri rc khp ni trn a
bn.Khch hng ch yu ca nhng qun ny l sinh vin, hc sinh,couple.Gi c y

cng hp l t 15000 n 30.000.Do ,im thu ht khch nhng qun ny chnh

l khng gian v cht lng sn phm.Th nhng , khi n qun ny,nu bn l mt
ngi mun khng gian yn tnh , khng gian ni chuyn th s rt kh v m thanh
y rt ln
.Ngoi ra theo nh kho st trong khu vc quanh a im qun nh m ca th
cha c rt t qun coffee cht lng tt,gi c phi chng m ch c mt s qun tr
sa.iu ny cho thy cung cn t.iu ng ch ,a im t qun l trung tm ca
rt nhiu cng ty,trng hcdo nhu cu s rt ln L s kt hp u im v khc
phc nhng khuyt im ca cc qun,Samby s l mt s la chn ng n v sc
cnh tranh vi nhng i th ca mnh.

2. Khch hng
Chng ti hn 500 t kho st v yu khch hng (trong c 20% l CBCNV,50%
sinh vin,25% hc sinh,5% yu t khc ) ti 2 cng ty,10 trng i hc v THPT nh :i hc
Kinh t TP H Ch Minh,i hc Y dc ,Hc vin Hnh Chnh ,i hc Si Gn. V mt s
a im khc trn a bn v c s liu v yu t khch hng quan tm v tn sut i qun caf
nh sau:
Yu t khch hng quan tm
Tn sut i caf
Yu t
Slng(ngi)
T l %
Tn sut
SL
T l
Khng gian
152
27,1
Hng ngy
50
8.9
Thc ung
112
20
1-3 ln /tun
180
32.1
Gi c
196
35
2-4ln/thng
225
40.2
a im
76
13,6
5-7ln/6thng
98
17.5
Yu t khc
24
4,3
1-2 ln/nm
7
1.25

Trong iu kin Samby c khng gian ring cho nhng ngi mun yn tnh c sch,xem bo
hay ch n gin ni chuyn,khng gian ring cho nhng bui t tp bn b v khng gian
ring cho nhng cp uyn ng vi nhng gu m nhc khc nhau,cch by tr khc nhau - c
bit vi cch thc pha coffee c bit vi nhng s liu thu thp nh trn , chng ta c
nim tin l s thu ht c mt s lng khch hng ng o thnh cng khi m qun trong
thi im ny

3. Nh cung cp

Nh cung cp ng vai tr quan trng to nn thnh cng qun, vic to quan

h tt vi nhng nh cung cp cht lng s c c nhng thun li ln. Qua qu
trnh tm kim v chn lc hin ti nh cung cp chnh ca chng ti l : Cng ty
Trung Nguyn.
L do chng ti li chn Trung Nguyn l nh cung cp chnh:
- Thng hiu C ph Trung Nguyn c bit n khp 63 tnh, thnh c nc,
ng thi c mt hn 40 quc gia v vng lnh th trn th gii.
- Trung Nguyn to nn mt cng thc c ph c bit nht th gii: nguyn liu tt +
cng ngh cao + b quyt phng ng + quan im mi v c ph.
- V nguyn liu, Trung Nguyn chn lc 4 vng nguyn liu ngon nht th gii: Ht c
ph Robusta Bun Ma Thut ni ting nht Vit Nam, c ph Ethiopia (c nh gi l ngon
nht th gii vi khu v mnh m, m hng v c ph nguyn gc) ; Ht Arabica (thm
ngon y quyn r ca vng t Jamaica); thng hiu ni ting ca c ph xut khu hng u
th gii Brazil

La chn Trung Nguyn l nh cung cp chnh s m bo cho hng v caf ca

qun qua pha ch t c hng v thm ngon, c o, hp dn khch hng

IV - Xy dng m hnh qun cafe:

1. tng xut:
Khch hng mc tiu m qun hng ti l sinh vin v nhng doanh nhn
trong nhm tui 18-35 tui. Tuy nhin hin nay s ln i th cnh tranh kh ln nn

qun s nh v hnh nh bng thit k c o v hng v sn phm li cun, phong

cch phc v chuyn nghip v thn thin. TPHCM c nhiu m hnh qun caf nhng
s lng qun c m hng nh nhng, trm lng cn hn ch- l m hnh chng ti
mun hng ti. Trong cuc sng x b, cnh tranh, lm vic y cng thng, con ngi
lun hng ti 1 khng gian yn tnh suy ngm, th gin, tm kim nim vui nh
nhng bn ngi thn, bn b v qun caf ca chng ti c xy dng trn c s p
ng nhu cu ny.
Mt dn s cng nh khch hng mc tiu ca qun tp trung ch yu ti qun
3,5,10 do a im t qun c la chn t ti ..
Khng n o no nhit v khng cu k ph cch nh nhiu qun c ph hin nay,
SamBy Cafe cho bn cm gic th gin ch thc khi u mt ngy mi y cm hng.
S nh nhng, gin d nhng khng km phn tinh t ca khng gian s gy n tng
mnh m trong mt moi ngi. Samby cafe khng s hu din tch rng ri nh nhng qun cafe
khc, th nhng vi s bi tr hp l, qun vn to mt khng gian thong mt, phong cch rt
ring, gn gi, thn mt i vi nhng v khch khi ti y.
Qun c chia ra lm 3 khu vc gn vi 3 th loi nhc theo s thch ca mi thc
khch. Mi bc vo qun l khu vc nhc nhe, y c trang tr ph hp vi phong cch
teen - nng ng, khng gian hon ton ph hp cho nhng cuc gp g bn b. i thng ln cu
thang va dng chn tai tng mt l khu vc nhc Trnh rt thanh bnh v nh nhng, khng gian
ngh thut hi ha-sang trong thich hp cho gii doanh nhn ban chuyn kinh doanh hoc nhng
ai mun tim khng gian yn tinh tro chuyn hay suy ngm v th gin vi nhng u sch,
nhng bc tranh m tnh ngh thut ..V trn cng ca qun l khng gian nhc ngoi tr
tinh ni thng hoa ca nhng bn tnh ca bt h th gii. Thot nhn, chng kh gin d, nhng
bn trong li c trang tr rt m cng bi nhng bc anh th hin tinh yu i la vi phong
nn trng en, thm vao o la nhng lng hoa ti n hin ni goc tng.ni y thich hp
cho nhng nhng cp tinh nhn hen ho.. cm gic thoi mi gn gi ta ra trong mt

khng gian lng mn, n tng, sang trng

c bit qun cn c mt collection v khch hng. 29 cun nht ky lu gi nhng
h n i ca nhn gian. Ban co th lm th, tr ti v qun, hay lai nhng dng nc mt ca
tnh yu khng thnh, hoc ting ci vui v ca nhng bui sinh nht.

2.

Chin lc pht trin

a. Chin lc gi

Theo nghin cu th trng hin nay ,chng ti quyt nh mc gi sn phm ca qun s

t 15000- 30.000.y l mc gi ph hp vi ti tin ca khch hng ph hp vi tiu
ch ca qun l : gi phi chng bo m cht lng
Menu :
Mn

VT

Gi

Coffee nng

Tch

18.000

Coffee

Ly

20.000

Coffee sa nng

Tch

22.000

I. ung

Coffee sa

Ly

25.000

Coffee Kem

Ly

30.000

Coffee Ruhm

Ly

20.000

Bc xu

Ly

22.000

Cam

Ly

17.000

Nho

Ly

25.000

Du

Ly

22.000

Bi

Ly

15.000

Da hu

Ly

20.000

C rt

Ly

15.000

Da

Ly

17.000

Kem ( mi v)

Ly

25.000

Mi tm trng

15.000

M pla

Phn

17.000

Nui xo b

Da

25.000

Ph

23.000

II Nc p

III.Thc n nhanh

b. Chin lc marketing

Pht t ri qung co ti cc trng DH, trung hc, cc cng ty v ng_i trung nin khu
vc xung quanh d. (1000 t ri pht trong thng u )Mi t ri gim 10% cho 1 ly,
nhng khng cng gp vi nhau
Trong tun u khai trng khch hng s c gim gi 20% trong tun u tin cho
tt c cc sn phm.
Qung co trn facebook,yahoo.y l hnh thc qung co hiu qa cao,tn t chi
ph
C
Phn tch SWOT

Ma trn SWOT

C khch hng tim nng

Tm c ngun cung cp nguyn
liu tt
Mt dn c cao,dn s ng
S lng qun c phong cch
,khng gian nh Samby cn thp

T
Cnh tranh vi cc qun c

S:Sn phm a dng,cht

lng ,pha ch cao
Khng gian phc v thong
mt,hp l ,ph hp vi tng
i tng khch
a im thun li
Gi hp l
Ngi qun l c nng lc,nhit
tnh
Nhn vin vui v,c hc mt
kha hun luyn trc khi vo
lm chnh thc
C phc v trc tip bong
Trang tr theo 3 khng gian,3
khong khng gian cho 3 i
tng khch hng khc nhau

SO
- Thu ht khch hng tim nng
Ngun nguyn liu n inh
S lng khch hng n vi qun
ng

ST
- Theo di v kiem sot
tnh hnh dch cm
(S6,S3,T2)
- Ginh thng li trong
Cnh tranh
(S2,S3,S4,S6,S7,T1)

Qun mi thnh lp cha c

nhiu kinh nghim,cha c
khch quen
a im thu mn

WO
- Huy ng ngun vn

WT
- Hc hi kinh nghim

Din gi ma trn SWOT

SO:
-Chng ti pht huy nhng im mnh nm bt cc c hi nh vi sn phm cht lng,gi hp l
,khng gian bun bn v giao thng thun li vi cng vi kh nng tip th,v i ng nhn vin nhit
tnh gy n tng tt vi ngi mua hng.Ngi qun l tt v kh nng giao tip ca ngi s to
mt mt u th khi tm kim nhng nh u t v nhng nh cung cp nguyn vt liu
ST:
- Da vo nhng li th so vi i th v kh nng tip th ,k s chuyn ngnh c trnh cao,nhn vin
vui v nhit tnh to sc mnh trong canh
WO:
-Cc doanh nghip mi thng thiu vn v c ca hng ca chng ta cng khng ngoi l,Do chng
ti cng tranh th s ung h ca nh nc v cc c hi quan ca ca hng v khch hng,v nh cung
cp lm tng tnh kh thi ca d n
WT:

- Trong thi bui kinh t th trng hin nay,mi trng kinh doanh lun si ng,vic cnh tranh vi cc
doanh nghip khc l c hi cho ngi kinh doanh trng thnh trong lm n v cng c thm kinh
nghim

3.

Hoch nh dng tin

3.1.u t ban u:
Chng ti s k hp ng thu mt qun caf sn c trong 7 nm v sa cha li
theo phong cch ring ca qun vi tin thu mt bng l 12triu/ thng, yu cu tr trc
trong 6 thng, sau gi thu s tng 7%/ nm.
STT
1
2
3
4
5
6
7
8
9
10
11

Hng mc
Sn trang tr
n cc
Bn ra chn
Trn gi thch cao
Vi nc
sn gi g
Giy dn tng
n quang
Bng hiu,hp n
Cy cnh
H thng in
Tng

CHI PH THU, SA CHA QUN

SL
VT
n Gi
1 thng
1200,000
24 b
55,000
1 ci
1350,000
100 m2
150,000
4 ci
89,000
2
100 m
200,000
72 m2
65,000
3 b
160,000
1 b
1,200,000
6 cy
260,000
500,000

Thnh tin
1200,000
1320,000
1350,000
15,000,000
356,000
20,000,000
4,680,000
480,000
1,200,000
1,560,000
500,000
47,646,000

qun i c vo hot ng th trc ht cn u t vo 1 s trang thit b, cng

c, dng c sau:

STT
1
1.1
1.2
1.3
1.4
1.5
1.6
2
2.1
2.2
2.3
2.4
2.5
2.6
2.7
2.8
2.9
2.10

BNG TNH CHI PH U T BAN U

Hng mc u t
SL
VT
Gi
B Bn, Gh
Bn nh
15 ci
200,000
Bn ln
2 ci
440,000
Bn nv
1 ci
4,000,000
Gh n
30 ci
120,000
Gh bng
6 ci
230,000
Gh NV
2 ci
55,000
Tng
Trang thit b
iu ha
3 ci
5,200,000
T lnh ln
1 ci
8,000,000
My p
1 ci
850,000
Loa+amly
1 b
9,000,000
360,000
K sch
6 ci
57,000
Bnh nc
6 ci
140,000
Bnh nu nc si
2 m
Bnh gi nhit
2 ci
147,000
5,000,000
My tnh tin
1 ci
4,000,000
Dn my vi tnh
1 b

Thnh tin
3,000,000
880,000
4,000,000
3,600,000
1,380,000
110,000
12,970,000
15,600,000
8,000,000
850,000
9,000,000
2,160,000
342,000
280,000
294,000
5,000,000
4,000,000

2.11
2.12
2.13
2.14
3
3.1
3.2
3.3
3.4
3.5
3.6
3.7
3.8
3.9
3.10
3.11
3.12
3.13
3.14
3.15
3.16
3.17
3.18
4
5
6
7
8

Thit b internet,lp t
TV 32 inch TOSIBA
K ng ly
nn
Tng
Vt Dng
Ly
Ly caf
Ly sinh t
Ly kem
Tch caf
Da lt tch
Da nh
Da trung
Tha n
Tha khuy
a
T
Phin ln
Phin nh
lt ly
Nn
Khay
Cun Menu
Tng
Tranh nh
Tranh ln
o ng phc
Sch
Khc
Tng
Tng cng

8,000,000
1,300,000
43,000

1 ci
2 ci
6 ci

60
25
20
20
15
15
10
10
20
4
20
20
4
15
110
180
3
10

ci
ci
ci
ci
ci
ci
ci
ci
ci
gi
i
ci
ci
ci
ci
ci
ci
Cun

9
5
12
50

bc
bc
ci
quyn

3.2.Hoch nh chi ph hot ng:

* Chi ph thu nhn cng
S t chc:
Ch s hu

7,000
15,800
17,000
21,900
39,000
13,200
12,300
19,000
3,100
21,900
3,000
28,800
60,000
9,600
2,500
4,000
100,900
89,000
120,000
270,000
80,000
30,000

1,500,000
8,000,000
2,600,000
258,000
57,884,000
420,000
395,000
340,000
438,000
585,000
198,000
123,000
190,000
62,000
87,600
60,000
576,000
240,000
144,000
275,000
720,000
302,700
890,000
6,046,300
1,080,000
1,350,000
960,000
1,500,000
2,000,000
6,890,000
83,790,300

1 Qun l

2 NV pha ch

2 Bo v

9 Nhn vin phc v

Qun d kin thu :

- 1 qun l vi chnh sch lng 3.4triu/ thng .
- 9 nhn vin bn thi gian ( lm 3 ca, mi ca 3 nhn vin), lng trung bnh 1triu/NV,
khng tnh thm nin do lao ng bn thi gian lm vic khng n nh.
- 2 nhn vin pha ch
- 2 bo v
-c bit,sau 2 nm qun li tng 5% lng mt ln
v : 1000

1
2
3
4
5

Chi ph thu nhn cng

(Thng)
S
Hng mc
L Lng
NV qun l
1
3,400
Nv phc v
bn thi gian
9
1,400
NV pha ch
2
2,000
NV bo v
2
1,300
Tng

Nm 1
Thnh
tin
40,800
151,200
48,000
31,200
271,200

Nm 2

Nm 3

Nm 4

Nm 5

Nm 6

40,800

42,840

42,840

44,982

44,982

47,721.1

151,200
48,000
31,200
271,200

158,760
50,400
32,760
284,740

158,760
50,400
34,398
284,760

166,698
52,920
41,262
298,998

166,698
52,920
34,398
298,998

175,032.9
55,566
36,117.9
313,947.9

Qun m ca 12 thng/ nm

* Chi ph in, nc:

Bng gi in(n v : ng)
0-50KW
600
51-100KW
1,004
101-150KW
1,214
151-200KW
1,594
201-300KW
1,722
301-400KW
1,844
401 tr ln
1,890
Bng gi nc( ng/ m3)

12000

D kin 1 thng qun tiu th trung bnh 550kw in v 50 m3 nc 1 thng.

in
Nc

Nm 7

1 thng
Hng nm
860,700
10,328,400
600,000
7,200,000

* Chi ph nng cp, thay mi qun qua cc nm:

Vo nm hot ng nm th 3 v 5 , qun s thc hin thay mi ton b bn gh
v vt dng( ly, t), trang tr li hon ton nhm thay i phong cch to cm gic mi
l gi chn v thu ht khch hng mi.
CHI PH NNG CP QUN QUA CC NM
KHON MC
BN GH
LY TCH+T +A
TRANG TR
CC TRANG
THIT B
CC CHI PH KHC
TNG

20.000.000
7.000.000
60.000.000

25.000.000
8.000.000
70.000.000

25.000.000
15.000.000
127.000.000

30.000.000
15.000.000
148.000.000

* Chi ph thu nh:

Ban u t cc trc 6 thng tin thu nn chi ph hot ng trong nn 1 ch tnh tin
thu 6 thng cn li. D kin chi ph thu nh tng 7%/ nm.
Nm
Tng

CHI PH THU NH(v : 1000)

1
2
3
4
5
6
7
14
15
16
17
18
20
21
4,000
4,080
4,866
6,406
8,755
1,967
6,105

* Chi ph nguyn vt liu:

tnh ton nguyn vt liu cn thit cn da vo doanh s bn c trong nm. D kin
vo ma ma nhu cu s gim t hn ma nng nhng tnh trung bnh 1 ngy trong nm1
nh s liu bng di v nm 1 do cha c nhiu khch hng bit n nn qun khng
hot ng ht cng sut:
Nm 1: Doanh s bn trung bnh ngy trong thng.
Nm
S ly c f
S ly nc p
S ly kem
n
Nm
S ly c f
S ly nc p
S ly kem
n

2
71
20
13
13

3
64
17
13
10

8
42
11
5
5

4
58
17
10
10

9
42
8
5
5

5
55
14
10
7

10
55
11
7
7

6
58
14
7
7

11
45
17
9
9

55
14
7
10
12

51
14
7
7

55
14
7
7

TRUNG BINH
THNG
54
14
8
8

p ng nhu cu, nguyn vt liu cn mua nh sau:

MC
Caf

Thm

SL

n gi
20
38
8

120.000
35.000
16.000

Thnh tin

VT

2.400.000
1.330.000
128.000

kg
bao
kg

/1LY
1017
597
136

C chua
Cam
Chanh
Kiwi
Chanh mui
Bi
Da hu
Kem(fa zi
caf)
sa
Nho
Du
ng ht
kem
Nc sch
M
M
Ph
Trng
C chua
Nui
Tht b
Hnh
Du n
Tng t
ng
Mui
Tiu
Gia v khc

34
34
3
3
2
8
11

5.000
12.000
8.000
25.000
30.000
8.000
8.000

170.000
408.000
24.000
75.000
60.000
64.000
88.000

13
33
10
5
15
17
38
60
2
2
20
5
7
10
1
1
7
2
3
1
1

60.000
11.000
18.000
67.000
14.200
60.000
15.000
1.700
64.000
83.000
21.000
5.500
27.000
89.000
49.000
110.000
6.000
22.300
3.500
17.000
30.000

780.000
363.000
180.000
335.000
213.000
1.020.000
570.000
102.000
128.000
166.000
420.000
27.500
189.000
890.000
49.000
110.000
42.000
44.600
10.500
17.000
30.000

kg
kg
kg
kg
hp
kg
kg

411
987
58
181
145
77
160

kg
lon
kg
kg
gi
kg
thng

thng
thng
v
kg
kg
kg
kg
chai 1.5l
chai
kg
gi
kg

496
692
348
811
22
4221
256
435
546
708
1792
117
806
3797
209
469
179
190
45
73
128

y l nhu cu nguyn, vt liu c tnh a trn s bn c trung bnh ngy ca nm

th 1.
Vi d bo tc tng trng hng nm nh sau:

TC TNG TRNG
NM
KHON MC
c f + nc p
kem + n

3
8%
5%

4
11%
8%

15%
10%

6
8%
5%

7
-1%
-4%

-7%
-5%

Bng chi ph trn 1 thc ung v chi ph nguyn, vt liu qua cc nm sau y c tnh
da trn bng chi ph nu trn v tc tng trng d bo, ng thi hng nm tc
tng gi nguyn, vt liu d bo l 5%.

NM

CHI PH NGUYN VT LiU TRN

1 THC UNG
1
2

KHON MC
Caf
Nc p
Kem
Thc n

3080
4190
5096
9593
5

Caf
Nc p
Kem
Thc n

3744
5093
6194
11660

3234
4400
5350
10073
6
3931
5348
6503
12244

3395
4619
5618
10576
7
4127
5615
6828
12856

3565
4850
5899
11105

CHI PH NGUYN VT LiU

NM
KHON MC
C F
NC P
KEM
N
TNG
C F
NC P
KEM
N
TNG

1
83.306.000
24.441.000
18.092.000
33.576.000
159.415.000
5
150.766.000
44.234.000
28.802.000
53.454.000
277.256.000

2
94.469.000
27.717.000
19.946.000
37.017.000
179.149.000
6
156.721.000
45.981.000
29.033.000
53.882.000
285.617.000

3
110.104.000
32.304.000
22.619.000
41.978.000
207.005.000
7
153.038.000
44.900.000
28.960.000
53.747.000
280.645.000

4
132.950.000
39.007.000
26.125.000
48.484.000
246.566.000

* Khu hao
Cn c tnh khu hao da trn cc ti sn u t ban u v qua cc nm nng cp
qun. Cc trang thit b s c khu hao trong tuyn tnh c nh7 nm, cng c dng
c v bn gh s c khu hao tuyn tnh c nh trong 2 nm. Sau y l bng tng
hp khu hao qua cc nm ca d n:
Nm
khu hao

1
24.682.293
5
64.507.476

2
24.682.293
6
64.507.576

3
52.674.143
7
64.507.476

4
52.674.143

* Vn lun chuyn:
Qun d tnh s duy tr mt mc tin mt hot ng hng nm l 20.000.000 ng.
3.3.Hoach nh doanh thu
Nh trnh by d bo doanh s nm 1 nh sau:

DOANH S BN HNG NM TI CHNH TH 1

Thng
Khon mc
s ly c f
s ly nc p
s ly kem
n
Thnh tin
%/DOANH
THU
s ly c f
s ly nc p
s ly kem
n
Thnh tin
%/DOANH
THU

1
2.059
580
377
377
62.002

2
3
4
5
6
1.856
1.682
1.595
1.682
1.595
493
493
406
406
406
377
290
290
203
203
290
290
203
203
290
55.129 50.257 45.472 45.298 45.472

11,52% 10,24% 9,33% 8,45% 8,41% 8,45%

7
8
9
10
11
12
1.218
1.218
1.595
1.305
1.479
1.595
319
232
319
493
406
406
145
145
203
261
203
203
145
145
203
261
203
203
33.147 31.668 42.253 42.311 41.644 43.732
6,16%

5,88%

7,85%

7,86%

7,73%

TNG CNG
18.879
4.959
2.900
2.813
538.385.000

8,12%

100,00%

VT:1000.
TC TNG TRNG
NM
KHON MC
c f + nc p
kem + n

3
8%
5%

4
11%
8%

15%
10%

6
8%
5%

7
-1%
-4%

-7%
-5%

VT: 1000 ng.

Doanh thu qua cc nm s chu tc ng bi tc tng trng ng thi b p chi

ph u vo gia tng gi bn cc loi s phm s tng 7%/nm:
GI BN
NM
KHON MC
C F
NC P
KEM
N
C F
NC P
KEM
N

1
18000
17000
20000
20000
5
22000
21000
26000
26000

2
19000
18000
21000
21000
6
24000
22000
28000
28000

3
20000
19000
22000
22000
7
26000
24000
30000
30000

4
21000
20000
24000
24000

Bng tnh sau y cho thy c doanh thu ca qun qua cc nm ti chnh, da trn s
gia tng gi bn cng nh gia thng doanh s bn hng qua tc tng trng d bo:

DOANH S BN HNG D KiN

NM
KHON MC
s ly caf ma ng
s ly caf ma h
s ly nc p
s ly kem
n
DOANH THU

1
60
70
15
10
10
638.750.000
5
89
104
22
13
13

s ly caf ma ng
s ly caf ma h
s ly nc p
s ly kem
n
DOANH THU

1.147.729.678

2
65
76
16
11
11
723.240.000
6
88
103
22
13
13

3
72
84
18
11
11
839.670.300
7
82
96
21
12
12

1.221.510.887 1.234.424.182

4
83
97
21
12
12
1.012.954.005
GHI CH
BN C
TRUNG BNH
1 NGY
TNH TRN
NM

IV.nh gi ti chnh
IRR=55%
NPV =423.821.463
PI=3.8
Vi IRR > 15% ,NPV > 0 ta xt thy d n ny kh thi ,mt khc vi ch s PI = 3.8cho
thy t l hon vn cng vi li rng l 280% trn vn u t ban u.y l con s n
tng ,cng khng nh nn u t vo d n ny

Vi li sut chit khu 15% ta c bng sau

Nm
1
2
3
CF
34.825.523 75.835.523 14.001.711
CF tch ly 34.825.523 110.661.044 124.662.755
PV
30.283.063 57.342.550 9.206.352
PV tch ly 30.283.063 87.625.613 96.831.965
Nm
5
6
7
CF
135.721.078 322.876.484 338.224.531
CF tch ly 483.021.822 805.898.306 1.144.122.837
PV
67.477.362 139.588.414 127.151.129
PV tch ly 291.603.320 431.191.734 558.342.863

4
222.637.989
347.300.744
127.293.993
224.125.958
PP=3,12=3 nm
1 thng 13 ngy
DPP=3,43=3
nm5thng5ngy

Trong trng hp doanh thu ch t c 70%.80% 90% so vi d kin ban u th n s

nh hng n NPV nh sau :
70%
80%
90%
100%
NPV
-440.580.678
-141.312.883
157.964.913
423.821.463
Qua y ta c th thy doanh thu nh hng rt ln n hiu qu ca d n.Mt s thay
i nh ca doanh thu lm cho kt qu d n rt thp

BNG TNG HP DNG TIN CA D N.

Nm

Dthu
CPh H
KH
OEBT

3,381,077
10,143,23
0
24,682,29
3

Thu
OEAT
KH
VLC
tng
u t
Thanh l
Tax
thanh l

NCF

1
638,750,0
00
600,543,4
00
24,682,29
3
13,524,30
7

DONG TiN HoT NG

2
3
4
723,240,0 839,670,3 1,012,954,0
00
00
05
630,357,4 682,559,4
00
00 733,661,400
24,682,29 52,674,14
3
3
52,674,143
68,200,30 104,436,7
7
57 226,618,462
17,050,07 26,109,18
7
9
56,654,616
51,150,23 78,327,56
0
8 169,963,847
24,682,29 52,674,14
3
3
52,674,143

20,000,000
131,436,30
0

5
1,147,729,6
78

6
1,221,510,8
87

7
1,234,424,1
82

790,937,400

812,511,400

836,627,300

64,507,476

64,507,476

64,507,476

292,284,802

344,492,010

333,289,406

73,071,201

86,123,003

83,322,352

219,213,602

258,369,008

249,967,055

64,507,476

64,507,476

64,507,476
-20,000,000

117,000,0
00

148,000,000
50,000,000
1,250,000

151,436,30
0

34,825,52
3

75,832,52
3

14,001,71
1

222,637,989

135,721,078

322,876,484

383,224,531