Digital Media Solutions for Business

BGT-1001

BGT-1001

2008 Cisco Systems, Inc. All rights reserved.

Cisco Public

2008, Cisco Systems, Inc. All rights reserved. BGT-1001

Video Changes Everything

BGT-1001

2008 Cisco Systems, Inc. All rights reserved.

Cisco Public

BGT-1001

2008 Cisco Systems, Inc. All rights reserved.

Cisco Public

2008, Cisco Systems, Inc. All rights reserved. BGT-1001

Fact or Vision? Is there a difference!

BGT-1001

2008 Cisco Systems, Inc. All rights reserved.

Cisco Public

As we consider our future technology needs based upon our evolving business requirements, it is apparent that video will be pervasive within our business processes and as such will form the foundation in many of our applications. This transition will be fundamental for our customers, suppliers and employees.

Nick Folkes IT Director | Tesco

BGT-1001

2008 Cisco Systems, Inc. All rights reserved.

Cisco Public

2008, Cisco Systems, Inc. All rights reserved. BGT-1001

Communications in Transition
Past
Stand Alone Products

Today
Converged Products

Future
True convergence

Live

CONNECTED EVERYWHERE

Live

Work

Work

MOBILE WORKFORCE

Learn

Learn

ALWAYS LEARNING

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2008 Cisco Systems, Inc. All rights reserved.

Cisco Public

Dramatic Traffic Growth Fueled by Video

1995: Web Overtakes Gopher, FTP 2000: Peer-to-peer Overtakes Web 2010: Video Content Overtakes Peer-to-Peer 2015: Video Communication Overtakes Video Content
P2P WWW Gopher, FTP

37% CAGR 2006-2011

Video Communication Dominant Traffic Type

Video Content

2025+ 2013-2025 2000-2013 1995-2000 1993-1995 Source: Cisco Global IP Traffic Forecast, 2007
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hrs
Video content uploaded to YouTube

EVERY MINUTE !!
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The IT Team Is Caught in the Middle

Enterprise Demands
Compliance HA Security DR Strategies QoS Backup & Recovery

Employee Demands
I want Facebook for the Enterprise... Im going to do it whether you support it or not... Why cant I get access to

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2008 Cisco Systems, Inc. All rights reserved.

Cisco Public

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2008, Cisco Systems, Inc. All rights reserved. BGT-1001

Challenges of Video

Experience
Fragmented

Complexity
n-display

Interactivity
Video is

Capacity
Video storage Bandwidth

solutions
Hard to use User is

problem
Too many

real-time and interactive

Increased

formats
Delivering new

control-plane

experiences
Hard to find and

customer expectations

share video

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2008 Cisco Systems, Inc. All rights reserved.

Cisco Public

11

How Networks Are Changing

FROM
Packets Implicit Static Unpredictable Managed Content-agnostic Endpoint-agnostic
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TO
Streams Explicit Dynamic Predictable Self-organising Media-aware Endpoint-aware
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2008, Cisco Systems, Inc. All rights reserved. BGT-1001

Changing the Conversation Audience Specific

Business Transformation
Business Agility and Market Differentiation

Business Value

Employee Productivity
Collaboration and Efficiency

Convergence
IT TCOPays for Itself

Innovation
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13

Cisco Business Video Strategy

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2008 Cisco Systems, Inc. All rights reserved.

Cisco Public

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2008, Cisco Systems, Inc. All rights reserved. BGT-1001

Cisco on Cisco Video Solutions

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2008 Cisco Systems, Inc. All rights reserved.

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Digital Media for Sales & Marketing

Reach more customer React to competition Deliver promotions Increase brand loyalty Traditional advertising mediums TV advertising In-Store static signs

Cisco Digital Media Systems and Digital Signage Channel marketing campaign Advertising partner

8% uplift in certain products Advertising, promotion, crosssell/up-sell Accelerated time to market Greater competitive agility

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2008 Cisco Systems, Inc. All rights reserved.

Cisco Public

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2008, Cisco Systems, Inc. All rights reserved. BGT-1001

Digital Media for Manufacturing

Reach non-pc users OH&S compliance Deliver company messaging Increase employee comfort / services Cisco Digital Media Systems Enterprise TV & Media Encoder Content licensing New Business Processes Notice Boards Traveling Trainers Newsletters TV channels & DVD players

Reduction in OH&S claims Individual awareness of recent cases Greater employee alignment More choice at a lower cost

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2008 Cisco Systems, Inc. All rights reserved.

Cisco Public

17

Digital Media for HR

Deliver rich learning material Global audience Compliance (e.g. FSRA) Need to share resources Local & global facilitators Web-classes (Webex) External Providers E-Learning / LMS

Cisco Digital Media Systems Video Portal & Media Encoder Live Event Module Store & forward or stream live

Reduction in L&D cost per users More effective content delivery More efficient use of resources Global reach

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2008 Cisco Systems, Inc. All rights reserved.

Cisco Public

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2008, Cisco Systems, Inc. All rights reserved. BGT-1001

Digital Media for IT

Managing multiple media distribution Controlling limited network resources Maximizing availability & quality Cisco Digital Media System & ACNS Media aware network architecture Risk minimizing distribution Store & forward procedures Bandwidth throttling / provisioning Server load balancing
WAN

Content available locally Distributed in off peak periods Reduction in WAN traffic Lower WAN TCO

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2008 Cisco Systems, Inc. All rights reserved.

Cisco Public

19

Future Business Video Systems

Cisco Digital Media System
Streaming video to desktops and digital displays

Interactive Desktop Collaboration

Rich Media Collaboration

Cisco TelePresence
Next-Gen Collaboration

Video Surveillance
IP-based video surveillance

WebEx
Web Conferencing plus Video

Network as the Platform

Cisco
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10

Capture the Video Opportunity

Build Video Ready Network Architecture

Deploy video solutions across the business

Make Video part of your business DNA

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2008 Cisco Systems, Inc. All rights reserved.

Cisco Public

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Q and A

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World of Solutions Demos

Continue your Cisco Networkers learning experience by visiting the following Demos located in the World of Solutions
Nexus Range of Switches Unified Communications Manager, Unity & MeetingPlace 7.0 Cisco Contact Centre Express 7.0 Cisco Wireless & Cisco Motion Cisco and Ironport Security Cisco ASR and Triple Play solutions with FTTx and Cisco IPTV Infiniband and Virtual Blade Switches

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Meet the Expert

Make the most of your time at Cisco Networkers by meeting one-on-one with a Cisco Expert. This is an invaluable opportunity so dont miss out! Visit the Meeting Centre in the World of Solutions to select your topic of interest, your preferred expert in that field and to set up a specific time to meet onsite.

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Complete Your Online Session Evaluation

Win fabulous prizes by giving us your feedback! Go to the Internet stations located throughout the Convention Centre to complete your session evaluation.

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BGT-1001

2008 Cisco Systems, Inc. All rights reserved.

Cisco Public

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2008, Cisco Systems, Inc. All rights reserved. BGT-1001

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