New Age Marketing Case Studies Page 1 of 2

CLIENT: SAVAGE ENERGY DRINK VIEW PHOTO GALLERY

BUSINESS OBJECTIVE: RESULTS:

School Statistics (totals) 157,149
z Promote SAVAGE ENERGY DRINK Offers to College Students on Client
Selected College Campuses. COLLEGE MARKETING SERVICES:
z Place High Volume Of Advertising Materials On Location Media Campus Posters
CollegeMarketPlace.com
STRATEGY: DoorHangers
Printing & Design

z Creative Print/Sampling Copy Offering A Call To Action To Visit local Stores

were drink was sold THE SCHOOLS:
z Call To Action Jacksonville, FL & Atlanta, GA
z Student Discount Emory University
Life University
Kennesaw State University
MARKETS: Georgia State University
Georgia Institute of Technology-Main
z Jacksonville, FL & Atlanta, GA Campus
Morris Brown
Morehouse College
TIMING: Clark Atlanta
Oglethorpe University
z 4 Month Spring Brand Awareness – Call To Action Devry University
Florida Metropolitan-Jacksonville
Florida Community College-Jacksonville
MESSAGE:
University of North Florida
Jones College
z NEW. GET OUT ON THE PROWL WITH SAVAGE ENERGY. UNIQUE 16oz Edward Water
BOTTLE. Saint Johns River
z SAVE 50 CENTS ON YOUR NEXT PURCHASE OF ONE BOTTLE OF Keiser College
SAVAGE ENERGY OR SUGAR FREE SAVAGE ENERGY. Florida Agricultural and Mech

PROGRAM ELEMENTS:

z Postering: 8 Campus Visits (4 Months) 2,375 11 X 17 Posters

z Doorhangers: Two Rounds at Each College.
Staggered Distribution (2x per campaign) 42,674 4 x 9 Door Hangers
z College Website: www.CollegeMarketPlace.com

NAM SERVICES:

z Identified School Criteria

z Assigned School Availability
z Client Designed/NAM Approved/ Printed Media
z Shipped Materials To NAM Warehouse For Processing/Sorting/Shipping To
Agents
z Utilized 25 AGENTS For On Campus Distributions
z Targeted Distribution (Student Union-Mail Rooms-Dorms-Academic Buildings)
z Wave Photo Tracking Verification - Results

EXPOSURE ANALAYSIS:

http://www.collegiatepromotions.com/casestudies/casestudy_savage.html 5/29/2008
New Age Marketing Case Studies Page 2 of 2

Average number of students 922

Number of days in sponsorship (maximum) x 60
Total number of students per 60 sponsorship days 55,320
Number of colleges x 18
Total number of visits per run dates 995,760
Average number of gross Impressions Per VISIT Per Poster 8.7
TOTAL GROSS IMPRESSIONS PER CAMPAIGN 8,663,112

PROGRAM RESULTS:

z SUCCESS – ROI met or exceeded expectations.

Copyright 2008 NewAge Marketing, Inc. All Rights Reserved.

Design: EO Design Studio, Inc.

http://www.collegiatepromotions.com/casestudies/casestudy_savage.html 5/29/2008