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Faculty of Management Bachelor of Business Administration (BBA)-(ISM) (Honors) (Under Choice Based Credit System) Semester-VI (Effective From June-2010-11) New Internal Course Title Credits Course Code % Foundation Courses Corporate Ethical Practices Data Communication & Computer Network-II 3 40

External % 60

Total 100

40

60

100

2 Core Courses 3

Web Programming-II

40

60

100

E-Commerce-II

40

60

100

4 1 2 3 4 Extension and Social Orientation Courses

Practical-II Marketing Management II Electives (Any Two) Security Analysis Strategic Management E-Business Managerial Application Business Environment

3 3 3 3 3

40 40 40 40 40

60 60 60 60 60

100 100 100 100 100

40

60

100

SARDAR PATEL UNIVERSITY VALLABH VIDHYA NAGAR BBA-(ISM) PROGRAM SEMESTER VI CORPORATE ETHICAL PRACTICES Effect from June-2011-12 Credit: 03 Marks: 100 _____________________________________________________________________ Unit :1 Business ethics 25% Introduction Meaning and definition Need for business ethics Principles of business ethics Factors affecting business ethics Unit :2 Corporate social Responsibility Concept of SRB(Introduction, meaning, Importance) SRB towards stakeholders Arguments for CSR Arguments against CSR Operations of CSR in India Unit :3 Corporate Governance Concept of CG (Meaning, Definition and Importance) Clause 49 of listing Agreement Factors affecting CG Unit :4 Social Accounting and Reporting Meaning and objectives of social Accounting Dimensions of social accounting (Micro and Macro) Reporting on Social Cost benefit information Social Accounting in India Reference : Principles of Management by T Ramaswamy, Himalaya Publishing house Principles and Practices of Management by L.M Prasad, Sultan Chand and sons Financial Management by M.Y.Khan and P.K.Jain,Tata McGraw-Hill Management Accounting by Kulshrestha N.K, Tata McGraw-Hill Publishing House Management Accounting and Financial control by, Dr S.N.Maheswary, Sultan Chand and Sons Evaluation Scheme: Internal (Theory):40 Marks External (Theory) : 60 Marks 25% 25%

25%

SARDAR PATEL UNIVERSITY VALLABH VIDHYA NAGAR BBA-(ISM) PROGRAM SEMESTER VI DATA COMMUNICATION AND COMPUTER NETWORK-II Code: Effect from June-2011-12 Credit:03 Marks:100 UNIT: 1 Fundamental and Connecting LANS: Ethernet: Layers MAC Layer, Physical Layer-10 Mbps Implementation Token Ring: MAC Layer, Physical Layer-Ring Management UNIT: 2 Wireless and ATM LANS 25% 25%

Networks Definition of LAN - OSI Model ATM LANs-Architecture-LANE-LANE Operation-Frame Format Wireless LANs-Wireless Transmission ISM Frequency Band-Architecture UNIT: 3 TCP/IP and IP Addressing 25%

Overview of TCP/IP-Network Layer-other protocol IP Addressing Scheme-Class A, B, C, D, E Addressing-Subnetting-custom subnettingsupernetting UNIT: 4 Transport Layer Protocol and IPV6 25%

Transport layer DHCP-Next Generation: IPV6 and ICMV6 Other protocol: TELNET-HTTP-SMTP Data Encryption Terms: Data Encryption, Decryption, Cipher text, plaintext, Authentication Reference: Local Area Network-Behrouz A Forouzan,Tata McGraw-Hill Edition Data communication and Networking- Behrouz A Forouzan,Tata McGraw-Hill Edition Evaluation Scheme: Internal (Theory):40 Marks External (Theory) : 60 Marks

SARDAR PATEL UNIVERSITY VALLABH VIDHYA NAGAR BBA-(ISM) PROGRAM SEMESTER VI Web Programming-II Effect from June-2011-12
Marks 100 Credit 3 ___________________________________________________________________________ Unit 1: Getting Started With ASP [25%] Static And Dynamic Web Pages Client Side And Server Side Scripting Installing IIS Working Of Web Server Basic ASP Techniques And Forms Unit 2: Basics Of ASP [25%] Variables Data Type Data Type Conversion - Accessing Data Type Constant Operators String Function Math Function Date And Time Function Check Function Conditional Statement Looping Statement Jumping Statement Unit 3: Programming With Object [25%] Object, Properties, Events, Methods ASP Object Model Request Object collection, Properties, Methods Response Object Application And Session Object Cookies Unit 4: Connecting To Database [25%] Introduction To Database ODBC OLE-DB (Data Provider, Data Consumer) ADO Object Model Connection Object Recordset Object Manipulating Data

Reference Book:
1) Begnining with active server Pages 3.0Wrox Press 2) Professional Active server Pages 3.0By wrox Press 3) "ASP 3.0 Programmers Reference" by Anderson, Denault, Francis, et al 2000 WROX Press Evaluation Scheme: Internal (Theory) = 40 Marks External (Theory) = 60 Marks

SARDAR PATEL UNIVERSITY VALLABH VIDHYA NAGAR BBA-(ISM) PROGRAM SEMESTER VI Electronic Commerce-II Effect from June-2011 Credit:03 Marks:100 __________________________________________________________________ Unit-1 : E-Commerce Marketing & Retailing [25%] Basic Marketing Concept, Internet Marketing Technology, Business Models of Electronic Marketing, Electronic Marketing in B2B, Direct Marketing, Online Customer Service, Electronic Intermediaries, Procedure for Internet Shopping, Aiding Comparison Shopping, The Impact of EC on Traditional Retailing Systems. Unit-2 : Advertisement in Electronic Commerce [25%] Web Advertisement, Internet Advertising Terminology, Why Internet Advertisement, The Internet Versus Traditional Methods, Types of Internet Advertisement, Advertisement Methods: Banners, Splash Screen, Spot Leasing, URL, E-Mail, Chat Rooms, Other Forms. Unit-3 :Electronic Commerce for Service Industries [25%] Employment Placement and The job Market: The Internet job market, Advantage of the Electronic job market, The Limitations of the Electronic job markets Trading Stocks Online: Online Stock Trading, Initial public Offerings (IPOs) and the Internet, Related Markets. Cyber banking and Personal Finance: Implementation Issues in Banking and online Trading, Billing Online. Unit-4 :Intranet and Extranet [25%] Architecture of the Internet, Intranet and Extranet, The internet, The extranet, Application of Internets, Generic functions of internet, Intranet application areas, The Application of Extranets, Benefits of Extranet. Reference Books: 1.Electronic Commerce A Managerial Perspective;Efraim Turban ,Jae Lee, David King, H.Michael Chung. 2. Electronic Commerce 2004 A Managerial Perspective;Efraim Turban ,Jae Lee, David King, Dennis Viehland. Evaluation Scheme: Internal (Theory) = 40 Marks External (Theory) = 60 Marks

SARDAR PATEL UNIVERSITY VALLABH VIDHYA NAGAR BBA-(ISM) PROGRAM SEMESTER VI PRACTICAL BASED ON WEB PROGRAMMING 2 Code: Effect from June-2011-12 Practical: 100% Credit: 3 ____________________________________________________________________ Practical List Practical Based on String/Math/Date & Time/Check Function Practical Based on Get And Post Data on Form Practical Based on Conditional Statement And Looping Practical Based on Function And Procedure Practical Based on Request , Response Object With all its Collection, Properties And Methods Practical Based on Creating Database And Table in Access. Practical Based on Connectivity With Access Database Fetching Data From Database Adding/Updating/Deleting Records /Searching Records from Database

NOTE : This Practical list are for reference for more detailing you can refer reference books And online tutorials. Evaluation Scheme Internal (Practical) = 40 Marks External (Practical) = 60 Marks

SARDAR PATEL UNIVERSITY VALLABH VIDHYA NAGAR BBA-(ISM) PROGRAM SEMESTER VI MARKETING MANAGEMENT- 2 Effect from June-2011-12 Credit: 03 Marks: 100 ____________________________________________________________________ Unit 1: Indian marketing environment 25% Economic environment Political and legal environment Technological environment Socio cultural environment Demographic environment Issues and challenges in marketing in India Unit 2: Rural marketing Introduction Importance of rural markets Information Technology reaches rural India Facts of Rural markets Myths about Rural markets Brand conscious Customer Unit 3: Marketing Research Types of Research design Sampling Techniques Data analysis and interpretation (Chi-square and One Way ANOVA, theory and examples) Steps of Research report Unit 4: Green Marketing Introduction Importance of green marketing in India Product system life cycle Green marketing mix and strategy References: Marketing management A south asian perspective by Philip kotler, Abraham koshy and mithileshwar Jha. Pearson education Marketing management by S.A.Sherlekar, himalaya Publishing house Marketing Management by Rajan Saxena, Tata McGraw hill publication Marketing research by G.C.Beri, Tata McGraw-hill publication Evaluation Scheme: Internal (Theory):40 Marks External (Theory) : 60 Marks 25% 25% 25%

SARDAR PATEL UNIVERSITY VALLABH VIDYANAGAR BBA (ISM) PROGRAM SEMESTER-VI SUBJECT SECURITY ANALYSIS Credit: 3 Marks: 100 Unit-1: Investment Environment 25% Conceptual Understanding of Investment, Speculation and Gambling Stock Exchanges Meaning, Functions, Working, Deficiencies/Defects BSE, NSE and OTCEI Trading Mechanism in Stock Exchanges Unit 2: Security Analysis (Theory Only) 25% Meaning of Security Analysis Approaches to Security Analysis: o Fundamental Analysis (EIC Framework) o Technical Analysis- Meaning, Assumptions, Dows Theory o Conceptual Understanding of Bullish and Bearish Market o Efficient Market Hypothesis (excluding test of efficiency) Unit 3: Valuation of Securities (Theory and Examples) 25% Concept of Value Valuation of Equity Shares Valuation of Preference Shares Valuation of Debentures and Bonds Yield to Maturity Unit 4: Portfolio Management 25% Risk and Return (Theory and examples on individual and portfolio of two securities only) Meaning of Portfolio Management Portfolio Management Process Modern Portfolio Theory/Markowitz Theory (Theory) Diversification of Risk (Theory) Capital Asset Pricing Model (Theory and Examples) Arbitrage Pricing Theory (Theory) Reference Books: 1. Investment Management V. K. Bhalla 2. Financial Markets and Services Gordon and Natrajan 3. Investment Analysis and Portfolio Management Prasanna Chandra 4. Security Analysis and Portfolio Management- V.A.Avdhani 5. Financial Management I. M. Pandey 6. Investment Management Preeti Singh 7. Investment Analysis and Portfolio Management- Madhumati and Rangrajan Evaluation Scheme: Internal: (Theory) = 40 Marks External:(Theory) = 60 Marks

SARDAR PATEL UNIVERSITY VALLABH VIDHYA NAGAR BBA-(ISM) PROGRAM SEMESTER VI STRATEGIC MANAGEMENT Effect from June-2011-12 Credit:03 Marks:100 _____________________________________________________________________

Unit-1: Introduction
Concept of strategy and strategic management Process of strategic management Levels of strategy Benefits of strategic management

[25%]

Unit-2: Strategic Intent

[25%]

Meaning and process of strategic intent Vision- how vision is created?, features, benefits, shortcomings of vision Mission- components, elements, features, benefits Objectives- characteristics, types, approaches

Unit-3: Internal and External Analysis

Concept Categories of business environment Process of environmental analysis SWOT analysis Limitations of SWOT analysis

[25%]

Unit-4: Corporate level Strategy

Nature of corporate level strategy Growth strategy Diversification strategy Stability strategy Corporate restructuring

[25%]

References:
1. Management policy and strategic management (concepts, skills and practices), by

R.M.Shrivastava, Himalaya publication 2. Strategic management by G.Sudarsana reddy, Himalaya publication Evaluation Scheme: Internal (Theory):40 Marks External (Theory) : 60 Marks

SARDAR PATEL UNIVERSITY VALLABH VIDHYA NAGAR BBA-(ISM) PROGRAM SEMESTER VI SUBJECT CODE: E-Business: Managerial Application Effect from June-2011-12 Marks: 100 Credit: 03 Unit-1 Overview of E-Business Introduction of E-Business Meaning and Importance of E-Business E-Commerce Framework Difference between E-Business and Traditional Business E-Business as a Strategy Benefits and Barriers in E-Business Business Models for E-Commerce Unit-2 Marketing in E-commerce Environment Internet Marketing and its Types Techniques Factor for Successful E-tailing B2B on line Marketing Effective Web Presence Unit-3 CRM, SCM and E-Payments Meaning Scope and Benefits CRM Applications Meaning of SCM Scope & Benefits E-Payments and its Types Security Issues in E-Payments Unit-4 E-commerce Applications Strategy Formulation and Implementation E-Governance Tourism and Travels Auctions Data Mining and Data Warehousing. Reference Book: 1. Electronic Commerce : A Managerial Perspective: By Turban 2. Electronic Commerce : A Manager Guide : By Ravi Kalakota 3. Electronic Commerce : By Laudon and Traver Evaluation Scheme: Internal (Theory) = 40 Marks External (Theory) = 60 Marks 25%

25%

25%

25%

SARDAR PATEL UNIVERSITY VALLABH VIDHYA NAGAR BBA-(ISM) PROGRAM SEMESTER VI Business Environment Effect from June-2011-12 Credit: 03 Marks: 100 ________________________________________________________________________ Unit 1 Business Environment: an overview (25%) Meaning of Business environment, types of business environment, components of business environment and their interaction, Environmental Scanning meaning, approaches, sources of information, SWOT analysis Unit 2 Demographic Environment (25%) Compositional characteristics of Indian population, population and economic development, Population Policy of India, Population projections and their significance for business Unit 3 Social-cultural and Technological Environment (25%) Social-cultural fabric and lifestyles: customs, traditions, taboos, tastes, preferences and their impact on business, Corporate Social Responsibility, Social Auditing Technological development and social cultural change, technology transfer: meaning, modes Unit 4 Economic Environment (25%) National Income, Saving and Investment trends, Foreign trade: main trends in imports and exports, Direction of trade, Current five year plan, Privatization and EXIT policy. References: Charunilam F.:- Business Environment Aswathappa K.:- Essential of Business Environment Agrawal A.N.:-Indian Economy Datta and Sunduram:- Indian Economy

Evaluation Scheme: Internal (Theory):40 Marks

External (Theory) : 60 Marks