HEEMANISH MIDDE

…..from imagination to innovation…..

A vision to take the organization to its pinnacle, through challenging assignments particularly in
fields of imagination and innovation

Core Competencies

Visualization
Competitive Market Research and Analysis

Strategic/Tactical Brand Marketing Planning
Direct and Channel Marketing

ROI Analysis
Client Relationship Management

Career Highlights

New Product Development, Brand Launch and re-launch, Brand Management, Project Management

Re-positioned Dyna Soap in Indian Markets.

Promoted Dyna Soap via television, print, outdoor and in-store activities.

Handled media campaigns and trade fairs during festive seasons for the Dyna Soap.

Planned and launched Dyna Soap in the Middle East markets after thorough research.

Achieved 65,000 views of Anchor White Toothpaste TVC in YouTube within 7 days of launch.

Coordinated & communicated at various levels with advertisers, agencies, corporate clients and
media contacts.

Career History

Since October ’09 (13 months) working with Anchor Health & Beauty Care Pvt. Ltd. a reputed FMCG
Company as Marketing Executive reporting to Product Manager.

Key Result Areas:

Responsible for the marketing activities for Personal Care Category (Dyna Soap).

Managing the advertising agency for the creative, artworks and TVCs.

Co-ordination with media buying and planning agency.

Working on brand promotions through ATL and BTL plans for Dyna Soap.

Developing and implementing of sales and trade promotions for products through POS and various
marketing collaterals across the categories.

Working on media plan and consumer research for new product launch, planning promotions for
new launch, coordinating with event management companies for tie-ups and joint promotions.

Negotiations with vendors and third parties.

Analyze sales Trend and Retailers requirements.

Customer Relationship Management.

Flat No. 1706, Silver Oak, Raheja Willows, Akurli Road, Kandivali (East), Mumbai 400101;
Mobile: +91 98921 10010; E-mail: heemanish@yahoo.com 1
 Key Accomplishments:

Dyna Re-launch Campaign (ATL and BTL activations)
• Re-branding & Communication Strategy
• Media Planning
• TVC, print and POS promotions

Dyna ‘Fastest Growing Soap’ Activation
• Print, POS and In-store display promotions
• Market Audit

Dyna New Packaging
• On pack model Selection
• Packaging development

Dyna Blueberry & Olive Oil Pan India launch
• Brand name selection
• Packaging development
• POS collaterals

Planning and launching Dyna Soap in the Middle East markets
• Understanding the Middle East markets
• Packaging Development
• Product tweaking for Middle East markets

Rural market activation plan
• A full-fledged market penetration plan for toilet soap category in the rural markets of
Maharashtra
• Targeting Haat bazaars of various Tier II and Tier III towns
• Plan includes branding, promotional and heavy consumer interactive activities

Dyna Face Wash Market Research for Middle East markets
• Understanding the Middle East markets
• Identifying need and planning Marketing Mix
• Launch Strategy

Anchor White Toothpaste online activation
• Achieved 65,000 views in YouTube within 7 days of launch
• Promotions through LinkedIn, Facebook, Blog and Twitter

On field training
• Joint workings, Demonstrations, Coaching & Correcting actions
• Motivation and confidence build up exercises
• Monitoring performance

Other Work Experience

From May ’08 to June ’08 interned at R&PM: Edelman a Global PR Firm.

Documented clients and competitors activities and advancements.

Worked on project in Crises Management at Finolex Captive Power Plant, Ratnagiri.

From March ’07 to July ’07 worked with Indomin InfoTech Pvt. Ltd. a start up IT Solutions Company as
Team Leader (Creative Department).

From May ’06 to February ’07 co-partnered for setting up Max Impact a Creative agency as Visualizer,
Graphic Designer, Web designer & Animator.

Flat No. 1706, Silver Oak, Raheja Willows, Akurli Road, Kandivali (East), Mumbai 400101;
Mobile: +91 98921 10010; E-mail: heemanish@yahoo.com 2
Education

Year Degree Name of School/College University %

2009 MMS (Mktg) Xavier Institute of Management & Research, Mumbai Mumbai University 69.84
2006 BSc (Stats) St. Xavier’s College, Mumbai Mumbai University 81.62
2003 HSC G. N. Khalsa College, Mumbai Maharashtra Board 74.86
2001 SSC Don Bosco High School, Mumbai Maharashtra Board 73.06

Awards, Achievements and Extra Curricular Activities

Organizing corporate cultural and fun activities at regular intervals.

Volunteer for Aasara (an NGO for children empowerment).

Participated in Inter University competitions: Draft FCB ULKA Comstrat 2008, IIM (A) Confluence,
Loreal EStrat, IIT Kharagpur Kshitij, Innovation Challenge, XLRI Ensemble.

Lecturer of Statistics at St. Xavier’s College, Mumbai.

Faculty at NIIT from April ’05 to May ’05.

Honours in Digital Photography, St. Xavier’s College, Mumbai.

Awarded certificate in Elementary and Intermediate drawing examinations.

Won Graphic & Web designing, Drawing & Craft competitions.

Represented School in Chess and Cricket.

Personal Details

Date of Birth : 31st May, 1985

Marital Status : Single
Languages Known : English, Hindi, Bengali and Marathi

Email Address : heemanish@yahoo.com

Mobile Number : +91 9892 110010

Website : http://www.heemanish.tk/
Blog : http://heemanish.wordpress.com/
LinkedIn : http://in.linkedin.com/in/heemanish/
Twitter : http://twitter.com/heemanish/

Flat No. 1706, Silver Oak, Raheja Willows, Akurli Road, Kandivali (East), Mumbai 400101;
Mobile: +91 98921 10010; E-mail: heemanish@yahoo.com 3