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    Feroz Mohamed
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    This document outlines the case study assignment for the course EGS254. It is divided into two parts worth 10% and 30% of the overall module assessment. Part I involves analyzing and comparing the advantages and disadvantages of trade secrets versus patents using Coca Cola's secret recipe as an example. Part II requires students to work in groups of no more than three and write a one page summary for each of two intellectual property infringement cases. It provides eight example cases and critical points to include for each, involving companies such as Creative Technology, Apple, Viacom, YouTube, Meizu, Microsoft, Eolas, Kodak, Apple, RIM, Nokia and others. The document introduces intellectual

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    This document outlines the case study assignment for the course EGS254. It is divided into two parts worth 10% and 30% of the overall module assessment. Part I involves analyzing and comparing the advantages and disadvantages of trade secrets versus patents using Coca Cola's secret recipe as an example. Part II requires students to work in groups of no more than three and write a one page summary for each of two intellectual property infringement cases. It provides eight example cases and critical points to include for each, involving companies such as Creative Technology, Apple, Viacom, YouTube, Meizu, Microsoft, Eolas, Kodak, Apple, RIM, Nokia and others. The document introduces intellectual

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    357 views2 pages

    Case Study

    Uploaded by

    Feroz Mohamed
    This document outlines the case study assignment for the course EGS254. It is divided into two parts worth 10% and 30% of the overall module assessment. Part I involves analyzing and comparing the advantages and disadvantages of trade secrets versus patents using Coca Cola's secret recipe as an example. Part II requires students to work in groups of no more than three and write a one page summary for each of two intellectual property infringement cases. It provides eight example cases and critical points to include for each, involving companies such as Creative Technology, Apple, Viacom, YouTube, Meizu, Microsoft, Eolas, Kodak, Apple, RIM, Nokia and others. The document introduces intellectual

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    EGS254 Case Studies

    YoucanworkingroupofNOT more than three (3) students.

    Part I: Case Study Assignment: ThepartIofcasestudyassignmentwillcarry10%oftheoverallmoduleassessment. Question:


    Chemical formulae, manufacturing and business processes, and other technical information are things you can either protect with patents or keep secret. The recipe for Coca Cola is a very good example of trade secret. With reference to the Coca Cola secret recipe, compare the advantages & disadvantages of implementing trade secrets as compared to patents.

    Part II: Case Study Assignment: ThepartIIofthecasestudyassignmentwillcarry30%oftheoverallmoduleassessment. Eachgroupisrequiredtowriteasummaryreportonanytwo (2) intellectualproperty infringementcases,limited to not more than one (1) page per case. Youcanusetheexamplesoftheintellectualpropertyinfringementcasesgiveninthelecture notesoryoucanproposeyourowncases. Fortheintellectualpropertyinfringementcasesgiveninthelecturenotes,thefollowingaresomeof thecriticalpointsthatyoucanincludeinyoursummaryreport. 1.CreativeTechnologyLtdversusAppleComputerInc FindoutwhichpatentfromCreativeTechnologyLtdwasinfringedanddescribeinbriefwhat thepatentisabout. Whatarethegadgetsfromthesecompaniesthatareusingthesameideadescribedinthis patent? WheredidCreativeseekinjunctionagainstAppleandwhatwastheinjunctionabout? Howthecasewassettledeventually? 2.ViacomversusYoutube FindoutthetypeofIntellectualProperty(IP)thatwasinfringedinthislawsuitandfurther describetheIPfromViacomthatwasinfringedbyYoutube. HowdidYoutubedefendthiscase? WhatistherelationshipbetweenGoogleandYoutube? Hasthecasebeensettled?Whatistheoutcomeofthelawsuit? 3.MeizusBoothatCeBIT2008wascloseddown FindoutwhocloseddownMeizusboothatCeBIT2008andwhatwasthereason(s)given fortheclosingofthebooth? WhatarethegadgetsinvolvedinthiscaseandwhattypeofIPwasclaimedtohavebeen infringed? WhatmakesMeizusphonemoreattractivetothephoneusersascomparedtoiPhone? Wasthephonefunctionalandreadyforsale?

    IntroductiontoIntellectualPropertyRightsPage1of2EffectiveDate:12Apr2010

    4.MicrosoftInfringementCase FindoutMicrosoftsallegationonMikiMullerin2009.Provideashortdescriptiononthis case. WhatwasthepatentinvolvedinthiscasethatMicrosoftisconcernedabout? WhywouldAncorasueDell,HPandToshiba? Whatistheoutcomeofthecase? 5.Eolasstargets22companiesinpatentlawsuit Findoutthepatent(s)involvedinthiscase.Giveashortsummaryofthepatent(s). EolashasearlierwonsimilarpatentlawsuitagainstMicrosoft.DescribetheIPinvolvedin thiscase. Issoftwarepatentacceptedworldwide?Explainyouranswer. Whicharethecompaniesbeingsuedinthiscase? 6.KodakPatentInfringementCaseagainstApple&RIM Findoutthepatent(s)involvedinthiscaseanddescribetheclaimsagainstAppleandRIM forinfringingitspatent(s). Whatarethegadgetsinvolvedinthesecases? DescribesimilarcasebyKodakagainstSunMicrosystemsandtheoutcome. DescribesimilarcasebyKodakagainstSamsungandtheoutcome. 7.NokiaagainstAppleinPatentInfringementCase Howmanypatentswerementionedinthiscaseandwhatarethetechnologiesinvolvedin thispatents? Havethesamepatentsbelicensedouttootherdevicemakers?Howmanyofthem? Whatarethegadgetsinvolvedinthiscase? HowmuchdidNokiaclaimtobespentonthisIPs? 8.Othercasesofintereststobeproposedbystudents Note:Pleaserefertothecoursenotesforthecasesmentionedabove.

    IntroductiontoIntellectualPropertyRightsPage2of2EffectiveDate:12Apr2010

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