The Importance of Children's Ministry

No evangelical church has unlimited resources in facilities, money and often a more limiting factor, staff
and volunteers. Therefore, to be most effective in its evangelical mission of bring the Love of God to the
largest number of the unchurched, it is important that a church focus its resources and efforts where there
is the highest probability of success; that it focus on a niche of the unchurched in its geographic market
area who are most likely to be attracted to attend.

This is sometimes referred to as targeting for evangelism. Dr. Rick Warren, senior pastor of Saddleback
Valley Community Church in Orange County, California, one of the fastest growing churches in American,
points out:

"The practice of targeting specific kinds of people for evangelism is a biblical principal of ministry. It's as
old as the New Testament. Jesus targeted his ministry... [Jesus] publicly identified his ministry target as the
Jews. Was Jesus being unfair or prejudiced? Certainly not. Jesus targeted his ministry in order to be
effective, not to be exclusive."

The question that is typically raised is who should be targeted? An investigation of research on reaching
the unchurched shows that families with younger children, and more specifically the children, are often the
best target market.

Probably the most convincing argument why targeting children's ministry for evangelism can be the most
effective is research on the probability of people accepting Jesus Christ as their savior for a lifetime
relationship. Research by George Barna and the Barna Institute of over 1,000 adults in May 2001 puts the
probability at

• 32% for children between 5 and 13 years old,

• 4% for children between 14 and 18, and
• 6% for people 19 years and older.

In other words, attracting younger children to a church to learn about the Love of God will have 5 to 8
times the impact of attracting the same number of older children or adults. Barna's research on faith
development and discipleship also found that the moral development of children is complete by age 9.

Non-religious oriented research on children's moral and values development substantiates that the
foundation for lifelong values and morals are formed at the earliest years.

The May 2001 Barna's research also showed that church attendance by children has a lifelong impact. The
majority (61%) of adults who attended church as children still attend regularly, while only 22% of those
who were not churchgoers as children attend church today.

Early churchgoing also has an impact on whether parents bring their children to church. For parents who
were churched as children, 63% take their own children to church. That's double the proportion among
adults who were not churched and now have children of their own (33%).

George Barna states:

"The research is very clear: if Jesus is not already part of their lives by the time they leave junior high
school, the chances of them accepting Him as their Lord and savior is very slim (6%, to be exact). With
children, it is just the opposite. Because of the challenges and insecurities they face in life, they are very
open to being a part of a community of like-minded people who grow together. Children have a
tremendous influence within their families and on the choices they make in all areas of life...

The greatest evangelical window currently available is among young children."

R. S. Lee, the author of Your Growing Children and Religion says it this way:

"The first seven years [of life] constitute the period for laying the foundations of religion. This is the most
important period in the whole of a person's life in determining his later religious attitudes."