BA (Hons.

) GRAPHIC DESIGN
Module Code Module Title OUGD303 FINAL MAJOR PROJECT

LEVEL

Outcomes

06
1

FINAL MAJOR PROJECT STATEMENT OF INTENT

Baljeet Kaur Samra b-samra1013fmp.blogspot.co.uk Rationale A focus on branding and identity within the retail and interior environment directed towards print and typographically driven design. Subjects / Themes Beauty & Health / Fashion / Photography / Interior design / Consumerism / Social media. Design Disciplines / Creative Development
Typography / Packaging design / Retail design / Publication design / Surface pattern design Although my briefs are quite varied I will be looking at making them tie together in some way so there is a consistent theme across them. The colour trends that I pick up in the tigerprint brief will influence this seasons colours so will be relevant to the cosmetics packaging. The skills that I develop with the editorial design for the 1984 publication will be important for the Interior Design yearbook. Typography will be relevant for all of the briefs and again packaging is a core focus for 2 of the briefs.

Practical Skills / Workshops what, why and when?

Print / Surface pattern design Want to further develop my knowledge about print, because well print is amazing. I know my work has taken a bit of a surface pattern direction and instead of focusing too much just on making pretty patterns I want to work with this in the broader context of branding and retail design. I think that for the tigerprint brief I will potentially be looking at wallpaper and soft furnishings so it might be a good time to look at screen printing as it will be relevant. One of the skills that I might need to look into is laser cutting for the branding for Natisha as she is quite keen on having lasercut business cards.

BRIEF 1 DOUWE EGBERTS COFFEE (Collaboration with Sarah Pritchard) Branding investigation based on a Douwe Egberts coffee with a focus on packaging & promotion. BRIEF 2 TIGERPRINT COLOUR BRIEF / HOMEWARE Surface pattern investigation based on colour with a focus on printed textiles and homeware. BRIEF 3 BRANDING - Printed Textiles student Elizabeth Smith - Photography Student Natisha Greenaway - Vintage Luxe, Lauren Rose Cooley Branding investigations into print based design with a focus on printed textiles, photography and vintage jewellery. BRIEF 4
THE STORY OF 1984

Deadline

March (YCN deadline) May for the module deadline.

Deadline

May 29th.

Deadline

May 29th Vinatge luxe by Easter.

Deadline

Easter.

Research investigation into the story behind 1984 with a focus on editorial design and publishing. BRIEF 5 MAKEUP / COSMETICS BRANDING Print based investigation into cosmetics and makeup with a focus on packaging, retail and promotion. BRIEF 7 INTERIOR DESIGN YEARBOOK An investigation into screen based design, for a creative PDF that showcases the graduating year with a focus on an accompanying piece of print that should be low budget and easily mass produced. ADDITIONAL BRIEFS
BRIEF 8 GEEK TABLE COLLECTIVE Rationale A collaboration between myself, Sarah, Beth, Sophie, Kirsty, Kirsty, Claudia and Lisa with a focus on working on regular briefs that produce simple outcomes with the plan to host an exhibiton at the end of the year.

Deadline

Easter.

Deadline

May.

Deadline May.

BRIEF 9 PROCESS BEAUTY ONLINE BLOG Rationale To create an online blog that focuses on beauty and fashion, creating a platform for bloggers and individuals who are interested in beauty to be able to interact. Using the blog and social networking to show how people can interact with each other.

May.

Contextual references / Designers / Studios / Companies (specific) irvingandco.com dalziel-pow.com gregorybonnerhale.com blacksheep.uk.com checklandkindleysides.com ny-londesign.com The studios listed above have a real focus on the type of work that I would like to produce, from working with just packaging, to interior design and then Kindleysides and GBH who really focus on the retail environment. Print based design / packaging design / interior and retail design. Web mainly social media, social networks and blogs. I think I find social media and interaction using blogs and social media a lot more interesting that just web design and this is probably something I would look into more.

RESEARCH ACTIVITY The Fedrigoni acroprint White Lies exhibition at Leeds Gallery. (Team Impression and Design Project) Details Sexy print. RESEARCH ACTIVITY Spring Fair International - www.springfair.com

Deadline

31st Jan 2013.

Deadline

7th Feb 2013.

Details Spring Fair offers an inspirational selection of new and returning feature areas designed to help guide your buying decisions. Feature areas are interactive zones around the show, giving you access to exclusively edited product selections, live demonstrations, catwalks and displays. RESEARCH ACTIVITY Grand Designs Live Deadline N/A

Details Looking at current homeware, lifestyle and building trends. Relevant for the tigerprint brief but also gave an interesting insight into the retail design and environment. RESEARCH ACTIVITY Visiting homeware stores and stockists, - Laura Ashley - Dunlem mill - IKEA - Next Home Deadline Easter.

Details Visiting a range of homeware stores to get an idea of current trends in terms of colours and themes and looking at which products are selling. RESEARCH ACTIVITY Potential visits to design studios Deadline Easter.

Details Going to look at trying to visit some studios that specialise in retail graphic design, will be relevant for a few of my briefs as well as for the design context side of thinks. Checklands Kindleysides is based in Leicester so it would the one I would like to try and visit the most.

BIBLIOGRAPHY
BOOKS / TEXTS - (Harvard Referenced) Calver, G, (2001) Retail Graphics, Sussex: Rotovision. JGA, (2007) 1000 Retail graphics: from signage to logos and everything in-store, Gloucester: Rockport publishers. Anvil Graphic Design, (2005) Pattern + Palette sourcebook: a complete guide to choosing the perfect colour and patter in design, Rockport: Rockport Publishers. Chabaneix, G, (2008) The way we live with colour, London: Thames and Hudson. Morgan, T, (2008) Visual Merchandising: window and in-store displays for retail, London: Laurence King. Saito, K, (2005) Cosmetics package design, Tokyo: P.I.E Books. MAGAZINES / JOURNALS / ARTICLES (include publication date and details) Grand Designs Baseline Creative Review ON LINE REFERENCES / WEBSITES / ARTICLES (include specific urls) irvingandco.com / dalziel-pow.com / gregorybonnerhale.com / blacksheep.uk.com / checklandkindleysides.com / ny-londesign.com pantone.co.uk / trendbible.com/blog/tag/homeware-trends/ countryliving.com/homes/decorideas/2013-color-trends / globalcolor.co.uk/mix-trends.php neverforget84.com vintage-luxe.co.uk illamasqua.com / benefitcosmetics.co.uk / maccosmetics.co.uk / viviannadoesmakeup.com / sprinkleofglitter.blogspot.com / ymbeautyblog.com OTHER REFERENCE MATERIAL (Films, events, exhibitions, conferences) Grand Designs Live Spring Fair Leeds Print Festival Jelson Homes Leicester

ACTION PLAN
Brief 1 YCN What do you need to do? Submit by YCN Deadline extend the rest of Deadline March

2 Tigerprint

Submit designs to tigerprint by Feb 14th

Feb 14th

3 Branding

Send Vintage Luxe business cards to print done Design and send jewellery labels to print Gather content from Natisha & Elizabeth

3rd week of Feb 8th Feb 22nd Feb

4 1984

Finalise content for publication from dissertation

5 Cosmetics

Choose make up / cosmetics brand

11th Feb

6 DC

Studio Visits

Easter

7 interior Design Yerbook 8 Geek Table

Finalise exhibition date and venue

By end of Feb

9 Process Beauty Online blog

Branding & Layout Define content for next 8 weeks have a plan of all the posts and ensure that there is a new post going up every other day.

20th Feb 22nd Feb