Chapter 1 Introduction

Background and Significant of the project

From the past they believe that Queen Sri Julaluck is the first person who creating the fresh flower to apply in the ceremony since Sukhothai period and continuing to the present. According to Chanthana Suvarnmalee(2529) said that Thai ancestor have skillful to creating the garland . The flowers have meaningful; it is the best thing to represent the feeling of the person too. Flowers can use in many festivals such as for congratulation, for wedding ceremony, Loy Kra thong festival, etc. So, florist shop is the business that quiet more interested one. Pathum Thani is one of the central provinces of Thailand. The province is located directly north of Bangkok and is part of the Bangkok metropolis that has a variety of flowers at Pak Klong Talad or flower Market that sells flowers, fruits, and vegetables. It is the primary flower market in Bangkok. The market's focus has shifted from produce to flowers as the Talat Thai market on the outskirts of Bangkok has become a more attractive site for produce wholesaling and close to Bangkok and Thammasat University,Rangsit Centre, so it is suitable for us to run the Lalabell Florist in Pathum Thani. Lalabell Florist located in front of Thammasat University, Rangsit Center in Pathum Thani province. It is the one of the business that can be easy to get highly profitable because flowers are easy to find according to geography and the weather, involve the nature of each flower, especially tulips and lilies, which have received attention from the public. The location is most advantage because it has more demand of flower bouquet but have low

supply to satisfy the need of customer. From the research of Phathum Thani official show that the statistics of 3 quarter , year 2009 (July-September)matching the quarter 4 Fiscal year 2010, with a population of Phathum Thani province e-commits 4,043,592 (Ministry of Commerce Thailand, 2011) and the average buy a flower Country Thailand consumption flower range from the normal timing up to 80-90%

The rate of rose consumption is higher in Thailand so it has more influence for some business to expand the florist shop in last 2-3 years, and also increased the price of flowers bouquet. To open the florist shop we needed to set the target market first then find a location that suitable for target group. We think that the location of our shop will have more competitive advantage than some florist shop in Phatume Thani.

Project objective(s)
To study a business of florist shop. To learn the technical and design of flowers. To analyze market a business of florist shop. To analysis risk of florist shop business in Chiang Rai. To study about influence factors to growth of florist shop. To Summary of the feasibility to growth of florist shop.

Benefit(s) of project
1. To learn about situation of florist shop business in Chiang rai. 2. To learn about the market of florist shop business in Chiang rai. 3. To know the feasibility of florist shop business in Chiang rai. 4. To know the technical about competitive into the market. 5. To analysis behavior of customer of florist shop business. 6. To know the florist is important for special day.

Time frame of study

No. 1 2

3 4

8 9 10

Task Discuss about what is our business and sent the project title. Search information Study about introduction and environment analysis - Background and significant - Project objectives - Benefit of project - Activities/Time Frame -Nature of Industry - Situation of Industry - Product/Service Send project paper Study about market analysis - Potential Market - Market Share Study about technical analysis - Technical Viability - Sensible Choices Study about financial analysis -Risk -Return Study about risk analysis - Risk from the operations - Other Impacts Study about environment analysis - Environment Damage Summarize the feasibility of Lalabell florist

2012 November December

2013 January

Chapter 2 Industry Profile

2.1 The nature of industry

Business Opportunities Center notes, Florist business is the one of professional business in the materialism society which it has many people want to appreciated the charm of nature. The flowers are not only use to decorate in the house but there have also been used to indicators the status of society as well. And, nowadays the values of flowers are growing because the flowers became the media use for express feeling both happy and sad. Additional, Flower arrangements is the science one which necessary to have skills and experience because it will be used in a variety of different color flower, gradation and bringing flowers or leaves. This must be related and make a beautiful view because it is a long heritage of art and evolution. In the past, florist shop was considered to be difficult to grow because the flowers are a product is not having the benefit and not necessary for customer. But, nowadays the flower delivery is very popularity in the society because it can represent to congratulation or condolence in the other opportunities. So, it make the business extend and growth rapidly. And, most people always think the business is easy to work without hassle, just have only the knowledge of how to arrange the flowers. But in fact, if entrepreneur want to get the florist shop success, the entrepreneur must be trained and willing to work which is very seriously because today the florist shop has highly competitive. If the entrepreneur lack of commitment and lack of expertise in the business, it may not be successful. (Tonwon, 2009) According to Thailand Kasikorn Research Center states Florist shop is extending rapidly in 2008-2010 which estimated that the flowers shop distributed all over the country with more than 1,000 shops. In Bangkok and surrounding area have about 50 percent especially in major cities. However, the investment of the florist shop, it is very important to set a clear in target group to find a location that suitable with the shop because the business will succeed depend on the location are the first thing to consider. If inside the location has a little of target group it will less successful too. And, use the marketing strategies in the shop to analyze the marketing and make a difference with the competitor in product, price, distribution channels and promotion of the product to increase the benefit. The example we can use the fruits and

vegetables to decoration into the bouquet it will be quaint and blend as well to attract the customers and the product will be a naturally beautiful and does not cause pollution. (Millionaire Path Newspaper, 2012)And, I think the estimated financial capital is considered a key step because it will help entrepreneur aware demand to use resources and fund of the business that enough to able to allocate the resources and financial. Florist shop is the business that depended on the festival and seasonal which is the main factor to make benefit in the business. When the flowers are bloom it always is the major festivals of Thailand, such as the New Year festival, Songkarn festival, valentine festival, etc. Many people always had given the flower like express love, Interval graduation and instead of greeting in other special chance. So, this is the flower period is very beautiful and peak season of the florist shop. Additional, when you cut the flowers from the tree. If you want to give the flower slow down in the deterioration and long vase life. It needs to maintain the quality of flowers by you must cut stems of flower and soak in water tank. (Fahsai flower shop, 2010) Siam Lab Flower said that "some of flower is does not need to use formalin because before the entrepreneur will be order the flower he must calculate amount of flower is enough. And, Flowers of different countries always have formalin and supplements to help the flower recovery speed up. Flower arrangements which include in a vase, bouquet flower baskets, etc. It must use types of flowers that different to attribute both the flower grown in Thailand and the flower import from other country. And, the flowers are mainly used to order from abroad, such as carnations, tulips, Lilies, etc. which mostly imported from Holland, Australia, Malaysia, Netherlands. And, the flower grown in Thailand is mostly planted in the northern region is Chiang Mai and Chiang Rai.

The kind of flowers in the Lalabell Florist

Rose: The rose has been a symbol of love, beauty, even war and politics from way back in time. The variety, color and even number of Roses carry symbolic meanings. The Rose is most popularly known as the flower of love, particularly Red Rose. Roses have been the most popular choice of flowers for the purpose of gifting across the world. They also act as a great addition to home and office decor. A bunch of roses or even a single rose works wonders aesthetically and considerably enlivens a place. Besides fresh cut roses, artificial flowers like silk roses in different colors are also widely used as decoration. (Emma Goldman, 2013) Lilies: These varieties are the most exotic and showy of all lilies but multiply more slowly. They can be grown in somewhat arid, colder climates in low fertile soil but will take a little more effort on your part for good survival in these conditions. Amending the soil and providing heavier winter protection of straw, leaves and peat moss is recommended. Spring planting allows them to settle in and is more apt to make it through harsh winters. Protect them from the first frost and by covering with a cardboard box or heavy straw during extreme cold weather, will allow the bulbs to mature more fully for the following year. The large beautiful scented flowers that bloom late summer will be well worth the extra effort needed. (Judd BoyerA, 2010) Jasmine: the Jasmine is a very popular flower around the world especially in the tropics because of its unique fragrance. The Jasmine is native to tropical and warm or temperate regions of the old world. The Jasmine flowers are white in most species, with some species being yellow. The Jasmine is believed to have originated in the Himalayas in western China. Unlike most genera in the Oleceae family, which have four corolla lobe petals, Jasmines often have five or six lobes. Jasmines are often strong and sweet scented. Jasmines are widely cultivated for their shining leaves and beautiful clusters of fragrant flowers. Flowering in Jasmines takes place in summer or spring which is usally six months after planting. The Jasmine flower releases its fragrance at night after the sun has set and especially when the moon is waxing towards fullness. Jasmine flower buds are more fragrant than the flowers. ( Gifting Inc., 2005-2011)

Carnation: According to a Christian legend, Carnations first appeared on earth as Jesus carried the Cross. Carnations sprang up from where the Virgin Mary's tears fell as she cried over her son's plight. Miss. Anna Jarvis (The Founder of Mother's Day) used Carnations at the first Mother's Day celebration because Carnations were her mother's favorite flower.Carnations are also commonly referred to by their scientific name, "Dianthus", the name given by the Greek botanist Theopharastus. Carnations got the name Dianthus from two Greek Words - "dios", referring to the god Zeus, and "anthos", meaning flower. Carnations are thus known as the "The Flowers of God". Tulips: According to Beautiful Orchids - Various Exotic Flowers notes, Tulips are very popular to an extent that during the 17th century, most of Europe particularly Holland, was gripped in a craze for Tulips that as a result, many had to even sell off their fortunes. It was popularly known as the Tulip mania. Tulips are some of the most popular spring flowers of all time, and the third most popular flowers world-wide next only to the Rose and Chrysanthemum. Tulips come in an incredible variety of colors, height, and flower shapes. Some Tulips are even fragrant. The Tulip was introduced by a famous Austrian biologist Carolus Celsius. Tulips bloom on bulbous plants, with large, showy flowers with six petals. There are around 100 species of Tulips, which actually came from the Central Asia where they grew wild. Turkish growers first cultivated tulips as early as 1,000 AD.

Tropical flowers: Tropical flowers hold a special place in the hearts of flower lovers due to their breathtaking fragrance and exquisite beauty. Orchids, Rhizomes, Gingers, Heliconias etc., which are more popular with the flower lovers, are tropical flowers. Tropical Flowers are those that thrive naturally in tropical climatic conditions. All the tropical flowers happen to be alien to other geographic regions of the world viz., the temperate and Polar Regions where they are referred to as Exotic Flowers. All tropical flowers are thus exotic to the Americas and Europe but it is not necessary that all exotic flowers are tropical flowers.
Hess, Darrel, 2000) (McKnight, Tom L;

Spring Flowers: Spring Flowers are beautiful and fragrant. Changing seasons have a profound effect on plant and animal life. Spring is the time of renewal of plant life. Nature awakens in spring, and Spring Flowers bloom. Spring is a wonderful time of the year for fresh Spring Flowers, particularly spring flower bulbs. In spring, plants and trees sprout new leaves and Flowers bloom. The number of daylight hours increases during spring, and in many countries, people celebrates spring festivals. (Annie, 2000 2011) Summer Flowers: Summer Flowers add brilliant color and beauty to the landscape through the heat of summer and until frost, with only minimum care. Summer is a time of beauty and abundance with Summer Flowers in the garden. Though, many Summer Flowering Plants are likely to suffer winter injury and need the tender care of spring, the magnificence, color and fragrance of Summer Flowers are a valuable addition to any garden. Summer time is a time of brilliance and beauty with Summer Flowers in the garden. The season requires special care and attention for the maintenance of Summer Flower plants. (MAUREEN GILMER, 2006)

Vision
Lalabell Florist will order the flowers from Pak Klong Talad in order to provide the fresh and new flowers to customers. Our employee must have experience at least 3 years to served the quality product and have more value of bouquet. Our shop also provides some facility to our customer such as internet wifi, book corner for some waiting. And have shop fanpage for online booking to have more convenience.

Mission
Our shop always developed the style of the bouquet and also provides the several kinds of flowers. Our target will focus on people who are 21 -30 years old. We will provide the quality product to get more the customer loyalty and word of mouth.

2.2 Situation of Industry

Thailand is a wonderful place for sourcing all flower and plant products such as: Flower Brooches, Flower Displays, Flower Boxes, Wedding Flowers, Flower Candles, Orchids, Artificial Flowers, Preserved Orchids and Floral Displays. (http://bangkokcompanies.com/categories/thai_companies_p159.htm) Florists provide customers with a variety of arrangements made specifically for certain occasions and events. Nowadays people use the flower to represent their feeling in many occasions no matter for condole or congratulate. Moreover the flowers can use for decoration in their house, office, or shop to get beauty and give refreshment and also export to other country. So this business is most interested one and many people think that it not too hard to learn some skill to run the florist business so this business become more popular and spread over the country especially in the big country and some shop in small country. Our shop is located at Pathumthani because our customers target in market group is people that age range between 21-30 years that who are needs our product and service. Also near to the Pak Khlong flower market which easy buying and selling, the transportation that convenience can reduce production costs such as Tai market is open 24 hours a day located on Phaholyothin Road, opposite

Thammasat University Rangsit Campus, Tumbol Klongnueng, Ampher Klongluang, Pathumthani. It is a marketplace for agricultural products. Which are designed to be expansive and can easily accommodate a wide range of products daily capacity of more than 15,000 tons of farmers throughout Thailand and open space, the farmers and those buy flowers direct sales such as roses, orchids and Yerbera. ( www.holidaythai.com/Thailand-Attractions-1034.htm, 2013) Flower Market, the market four corners of the city (Phaholyothin Road), A.

Lamlukka, Pathum Thani, Thailand. ( Rakbankerd.Com , 2011)

The Florist Competition The Florists shop in Pathumthani has a wide variety of prices and style to meet the needs of consumers such as FlowerDeliveryThailand.net flower shop, order flowers and a wreath, call 081-

472-3538(http://flowerdeliverythailand.net, 2010) Rachawadee Pathumthani flower shop provide; Wedding flower decoration

and quest gift, wake and othwr erligious arrangement, birthday flower basket and gift, funeral flower arrangement, special event decoration, graduation ceremony, welcoming event. E-Mail: flowerbythailand@hotmail.com, call 087-362-1936
(http://www.flowerbythailand.com, 2009)

In studies the current marketing situation on a daily and monthly basis to analyze trends and identify sources of business growth. Designs by owners are on hand daily to insure customer service. Our services include products of the highest quality and a prompt response to feedback from customers and clients. Our extensive and highly detailed financial statements, produced monthly, have enabled us to stay competitive and exploit presented opportunities. (http://www.referenceforbusiness.com/business-plans, 2012)

2 .3 products and services

2.3.1. Products Figure 2.3.1 Fresh Flower products Bouquet of fresh flowers.

Bouquet flower

Arrange the basket of flowers

Arrange the Wreath

Vase of fresh flowers

Event

(Source: https:// www. First love flower shop.com)

2.4 Service
Lala belle Florists is flowers by Alternative focuses on the beauty and quality of the flowers in my shop with quality products, on-time delivery. Guarantee to be cheap and fresh. Delivery around Bangkok and perimeter. -Bouquet of fresh flowers. Provide fresh flowers that you want to give your parents, girl/boyfriend or your friends. Variety of flowers that you can select, create and ordering me to create for you. - Arrange the basket of flowers Use it for thanks on several occasions such as, conference, seminar, etc. or visiting patients. Varity of basket you can select.

- Arrange the Wreath Use it for apologize in funeral. You can select the wreath in big or small one. And you can create the label. -Vase of fresh flowers Use it for decorate in your living room, rest room, and dining table. We have delivery to change the vase of fresh flowers every day and can pay at the end of the month. -Event Flower arrangement for other event such as wedding, Funeral, Seminar etc. our business have many style for customer can select and our business use the flower appropriate with each work. The customer can order what the customer want.

Chapter 3 Marketing Feasibility Study

3.1 Market Analysis

3.1.2 Political Flowers in the past were seen as a difficult business to grow. The flowers are considered luxury items, but just the current popularity of sending flowers. Congratulations to represent you and sorry for any opportunity to increase business, the flowers growing in the past few years. Business Directory for success education must take into account the following factors. 1. Potential of the flowers. Employers who are interested in doing business as a florist would be like learning all the time. Whether a book to read, study contest organized by the various flower arrangements in order to develop a better flower. Employers who are interested in having a flower shop with locations appropriate to the business because of the level set for the heart. Important that the florist business success more quickly. The operator should have knowledge of florist flowers and floral arrangements. The art of flower arrangement is one that requires a delicate and very sensitive. The florist should have a good relationship with every customer. Smile all the time. Create customer intimacy. A mind that is ready to serve. Even the flowers were very impressed how business florist will be successful only 2. The process is dealing with government agencies. Department of Business Development: The applicant's general commercial law. Business services are required to be registered with the Department of Commerce. Commercial, except that the store will have more trade with. The establishment of business / business model. Details of the establishment / licenses. The study details. http://www.ismed.or.th/kwnowledge/alpha/body1/body1.htm or. Business Developed Department. (http://www.thairegistration.com)

IRS: Tax to the Black Hills. The income tax. And VAT. The cutting taxes during the study details. (http://www.ismed.or.th/knowledge/alpha/body1/body1.htm ) Or; IRS (http://www.rd.go.th). Local Government: The Black Hills are about cutting taxes during stop. - Signs of bruises pay tax at the details. Bangkok Metropolitan Administration (http://www.bma.go.th.)

In the future, at 2018, Thailand will move to ASEAN Community.How the business will boom up ? Benefits to be gained when Thailand entering to ASEAN Community. - ASEAN Economic Cooperation Framework with the acquaintance Thailand. ASEAN countries are neighbors. Bordering each other. There are cultural similarities. Products and services that complement each other. Product or service similar, if you cooperate. Would strengthen the bargaining power. This will bring about economic trade is of paramount importance. - Integration into the ASEAN Economic Community, a large regional market. The strengths of each country can be added to the country's strengths in order to maximize production. Exporter and service. This will occur only when the factors of production move freely addition, the ASEAN member countries to help build solidarity and bargaining power in the various stages. - AEC will help to promote the expansion of trade and investment in Thailand. The drive measures. To the AEC would cause the cancellation or reduction of barriers to entry. Snag a tax or other non-tariff trade measures for countries to seek assistance to reduce / eliminate those obstacles and facilitate trade and investment between them.

- Economic Community, the carriers and Thailand have started to prepare. With the changing economic environment. The need to adapt and use the opportunity to accelerate the reduction of barriers to trade and investment. To benefit fully. Particular branch of Thailand's readiness and ability in highly competitive. - Strengthen the capacity of the domestic Of resource use in the production sharing and partnership in the international business. Removal of barriers to trade and investment among member countries. - Enhance the well-being of the people. Domestic implementation of the program in reducing the barriers to trade and investment. And equitable economic development. ASEAN Economic Community (AEC) aims to achieve economic integration and facilitate the trade between them. This will make the region prosper. And can compete with other regions for the welfare of the people of ASEAN. Which affect to flower shop that make we have more group of customers because there are many foreigners who visit in Thailand and the the central region was a region that visitors most traveling. Resulting the free flow of goods, services, investment, capital and economic development and the reduction of poverty and social inequality in 2020.When Thailand move to ASEAN Community we have opportunities to expand exports to the ASEAN countries. As trade barriers, both tariff and non-tariff will be reduced or eliminated and regulations be adjusted to ensure consistency and facilitate coordination among the members and help my florist shop to attract foreign want to investment (FDI) into ASEAN, including Thailand. 3.1.3 Social and Environment According to the Society for American Florists, there are approximately 20,200 flower retailers in the U.S. and the average sales per location are $325,000. The business is highly seasonal and peak periods include Valentine's Day and Mother's Day. Red roses account for 39 percent of all flowers sold and more than two-thirds of fresh flowers sold by retailers are imported. In addition to fresh flowers and arrangements for events ranging from weddings to funerals, shops generate revenue through sales of ancillary items such as cards, vases, home decor, and other products related to parties and events. Shops also make money by charging customers for delivery to homes and businesses. Typically, a florist will organize flowers by season and holiday. Flowers have various different meanings in different cultures. The holidays and events for which flowers are used

vary. Poppies are used to remember fallen soldiers only in Great Britain and the Commonwealth countries. The cultural meaning of colors also strongly affects the choice and use of flowers. People often prefer flowers that are associated with their ethnic group or country, and various colors may have special meanings of luck or death or love or other basic human traits. To some, a flower such as a red rose might mean love, but to others it might be considered indecent or simply puzzling. The vastly divergent views on the color white can also lead to major flower issues. While white represents death in many Asian cultures, it is simultaneously a symbol of purity and innocence in many European and American cultures. Such differences can lead to difficult issues when a bouquet of white lilies, for example, is delivered. (Ritter, Ron. 2002) Any people like to celebrate major holidays with lavish bouquets of cut flowers. As a result, the flower industry is booming, shipping hundreds of tons of cut flowers all over the world for sale in supermarkets and at florists. Consumers spend millions every year purchasing cut flowers and bringing them into their homes: and most consumers do not think about the environmental and social aspects of the cut flower industry. Several studies conducted in the late 1990s suggested that cut flowers had a serious environmental impact, and some advocacy organizations have attempted to raise consumer awareness about the hidden costs of cut flowers. (S.E. Smith, 2003) Most cut flowers are grown in South America, Africa, and Southeast Asia in large greenhouse environments staffed by underpaid, non-unionized workers. The greenhouses are carefully climate controlled to yield the best cut flowers, and they are also heavily sprayed with pesticides, fungicides, and herbicides. Because cut flowers are grown in nations with more lax environmental laws, many banned substances including DDT and methyl-bromide are used in flower production. These substances have a profound impact on the health of the workers: many suffer from health problems such as skin conditions, respiratory problems, impaired vision, and birth defects thanks to their exposure to these chemicals. (S.E. Smith, 2003) The serious environmental impact caused by the cut flower industry began to raise eyebrows in the early twenty first century, when consumer advocacy organizations began to educate people about the problems with cut flowers. Usually, stories about cut flowers peak around Valentine's Day, in an attempt to convince consumers to buy organic, locally raised flowers which do not carry heavy environmental impacts with them. Local seasonal flowers

can be just as handsome, and even more unusual, especially when combined with other thoughtful gifts. (Bronwyn Harris, 2012) According to National Electronics and Computer Technology Center note that, Thailand has plenty of terrain. And, geography is suitable for cultivation it affects to Thailand has many different varieties of flowers. But today, Thai people are far from natural. And, many children in Thailand are unknown about name of flower or seed of flowers which all of this look like culture of Thailand. Flowers and human is relevant throughout. For Thai people, flowers have an influence to living, religious, and other ritual for respect. And, it's including with the bringing flowers to decorate in the house for create a good atmosphere that is comfortable and refreshing to make impression on visitors. Additional, bringing the flowers to mixed with the literature whether visited flora and metaphoric the main character by used the flower name. 3.1.4 Economic The income of a florist business depends on local need, competition, skills, and oftentimes, the location. Dan Ramsey, in his book Owning and Managing a Florist Business estimates that an established florist operating full time from a good location. This level of income is usually achieved when you have developed repeat and referral business, have developed a target market, and has in place all your equipment and supplies. According to a study from Forbes Magazine, a flower shop's payroll is about 40 percent of the total revenue the shop generates. So a shop that generates $200,000 in total revenue would have a payroll - including that of the owner - of about $80,000.Based on that average, the total income an owner would make in any given year would depend on the number of hours they work, their number of employees and how much the employees are paid. Total earnings also depend on how much money the owner spends on things like rent and other operating costs. According to Mr. Oliver Bieber, flower owner shop said that "the most people thought that the flowers are something that extravagant. But, create a unique of selling by used vegetable and fruit to arrangement with the flower mutual in bouquet or flower basket. And, it can add value (Value Added) for the flowers and as well a variety of channels to provide customers with a more creative alternative to traditional. And, it also makes economic growing for the business. In additional, he exposed that the flower business during this year's has many

festival that it can growing which seen by the selling of flowers. While the economic factors that don't have affected in any way. And If have, it's not over 25 percent. Because the main of expressing of love is giving the flower which this year it still the most popular among people especially red roses are the most popular and then is Lilly".

3.2 Competition Analysis (3C Analysis)

3.2.1 Customer Analysis Lalabell florist located at Klong Luang, Pathum Thani. It is an old province filled with multiple temples, parks and areas to experience Mon culture and there are 14 of university. According to Department of Provincial Administration, Ministry of Interior, the population in Phatume Thani is male have 1,921,868 and female 2,121,724 total 4,043,592 (End Dec 2011). And from the research of Parmon Intongka about behaviors of customers to buy the flower in Pathum Thani province. The study revealed that most of the consumer were female, 21-30 years of age, graduated with Bachelors degrees, worked in private enterprises, and earned average income between 10,001-20,000 Baht. So we will focus on the customers between 21-30 years old who are study in the university and worker. Our shop will provide the florist bouquet, florist basket, florist wreaths, florist vase, garland, layouts funeral, and also the event as well. We tend to provide with service mind and high quality of product by selected the new and fresh flower. Customer can order our product via facebook fanpage or telephone from 07.00 am until 10.00 pm with delivery for some customer that cannot get the product by themselves. 3.2.2 Competitor Analysis Normally our Thai people tend to send the flowers for each occasion the flower shops of current market are quite high competitive, overall image of flower market has growing, but at the same time it still the new entry of entrepreneur because the cost is not high and does not require much knowledge. The Lalabell florist has eight competitors in Pathum Thani.

Orchid Flowers Pathum Orchid Flowers Pathum focus on the florist shop that available service of event and

send flowers in variety ways according to customers needs which open all day, more than 20 years and send the product to ensure that the needs and delivered on time. Strength The customer can design the Weakness The shop has only one channel to order.

bouquet depends on their need. http://www.orchidflowerspathum.net/index.php/home Rachavadee Florist

Rachawadee provide the delivery punctuality and order everyday. Featured is rainbow roses from Holland, the most people will be interest event in a peak season. Strength The shop has many style of flowers and bouquet. Weakness The shop set a high price for delivery in other province.

Siam Florist Siam Florist focus on organize of each event and give suggestion or new creative to customer and care feeling the customer come to services. All of flower arrangements are professionally arranged and personally delivered straight to your recipient. Trust Thai Florist in Thailand local florist to add that extra special touch to any occasion and show your loved ones how much you care.

Strength The shop provides delivery for their customers.

Weakness No have shop website for customer. No have any event service.

http://profile.yellowpages.co.th/516578930740001

Love you everyday shop They provide many design of flower and also have delivery within 24 hours.

Strength The shop provides many choices for customer.

Weakness Only free delivery for the customer who buy more than 1,000 baht and no more than 10 km.

http://www.loveyoueveryday.com/th/-mainmenu-31.html

Story of flower found in 2000 focus on new and fresh flower and also import the flower as well.

Strength The shop have a clearly website.

Weakness The shop does not show the price of product.

http://www.storyofflower.com/

Phannee Rungsit Weakness The products do not interest. No delivery.

Strength The shop also provides the event service to the customer.

http://www.facebook.com/pages/%E0%B8%A3%E0%B9%89%E0%B8%B2%E0%B8%99% E0%B8%94%E0%B8%AD%E0%B8%81%E0%B9%84%E0%B8%A1%E0%B9% Nammon florist Weakness No have website for customer to get more information of product.

Strength Provide clearly address and the way to contact. http://flo523.furnitureonlinemarket.com/

Rungsit florist Weakness High price No delivery

Strength There are a lot of designs for customer. http://www.02aflower.com/

3.3 STP Analysis

STP analysis is the marketings tool for accessing to customer by including market segment, target market, and positioning. 3.3.1 Market segmentation Lalabell Florist will focus on the people who are 21-3o years old. Because those of people tend to make a relationship with other people to live in a big society and they are already have income on themselves and the florist that send in each occasion is the one way to make a good relationship. From RMUTT research by questionnaire in Pathum Thani province, they can found that most of people who are consumed the florist is female with income 10,000-20,000 baht so we will provide our product that more attractive, low price and satisfy the need of customer.

3.3.2 Target market Student or worker who are 21-30 years old because they have more power of purchasing and deciding to buy the product.

3.3.3 Positioning Lalabell Florist will provide the product with the low price, new and fresh flower, and also has a variety of product to attract the customer. To satisfy the customer we also offering the customer to design the product by themselves and provide the catalog to get more design. Our shop provide the delivery service to give the convenience for our customer in the

Bangkok and rural area by add fee charge belonging distance about 50-200 baht. Lalabell florist will have the florist contest to find out new style from the winner and apply in the catalog.

3.4 SWOT Analysis Strength

Every staff already has the skill about the florist arrangement. Lalabell Florist provide the clearly duty for each person. We always learn for the new experience for arrangement. Have the florist contest to get the new design. -

Weakness
Lalabell Florist is a new entrepreneur so we must to advertise our shop to be well-known. Lalabell Florist as a new customer for the supplier so we do not have more power in some bargaining.

Opportunity
The number of consumed the florist still increase. Nowadays Thai people get the western culture by usually send the flower to represent their feeling. Have a few of competitors. Different design can build the good image to the shop. business.

Treat
We always meet the new entry in the

People can use the artifact flower instead of fresh flowers. Have a few of technology to help the florist business in order to get more design.

3.5 Marketing Mix Strategy Lalabell Florist Marketing strategy 3.5.1 Product strategy
Lala bell florist shop is flowers by Alternative focuses on the beauty and quality of the flowers. My shop have variety flower both Thailand flowers and foreign flowers, the customer can select and have accessories for decoration bouquet, basket, wreaths and vase. My shop is concern about convenience of customer. So, my shop has delivery service.

3.5.2 Logo
Logo is characteristic of Lala bell florist shop. The meaning of this logo, vase is men and flower is women thus, men waiting women for fulfill life to perfect.

Figure 3.1 Logo of Lala bell shop

3.5.3 Price strategy

Lala bell florist shop has variety design of product and sale in low price. The prices start of product is 300-1, 000 THB. The price depends on the details of a bouquet, price range depends on the number of flowers and accessory. So, Lalabell florist shop is provide store package for appropriate for customers. Then, Lala bell florist shop provide delivery service around Bangkok and rural area and have charge 50-200 baht belonging distance but if it not exceeding 10 km. we provide free delivery.

3.5.4 Place strategy

Lala belle florist located at Pathum Thani in front of Thamasat University and near the major road that easy to access so our customer can come to our shop easily. It is a good location because in this area include 14 university with our target group.

3.5.5 Service Process

Lalabelle Florists is flowers by Alternative focuses on the beauty and quality of the flowers in my shop with quality products, on-time delivery. Guarantee to be cheap and fresh. For Pathumthani, we have delivery service.We make perfect fresh flower arrangements for any occasion; birthdays, anniversaries, holiday, Valentines Days, Fathers Days, Mothers Days or Christmas. We arrange flowers in variety style for the event within Bangkok and perimeter. Lala belle florist shop has delivery service to customer inconvenience to receive the product by yourself or the customer want to order products for special occasions to special people. So, Lala bell florist shop has delivery service for convenience of customer. Customer can contact with Lala bell florist shop by via Telephone and Facebook of my shop. Therefore, Lala bell florist shop have delivery within Pathumthani and have charge 50 THB but if ordered exceeding 1,500 THB free charge.

(Source: https:// www.truck2hand.com)

3.5.6 Sale forecast

Lalabell florist located at Klong Luang, Pathum Thani. We tend to focus on people who are in 21-30 years old especially student who study in the university because this province include with 14 university. Our shop will separate with two season depend on the occasion in each month and some ceremony such as Congratulation, Songkran day, Mothers Day, Valentine day, Wedding, etc. * High season: On January, February, April, August, December * Low se as on : M ar c h, Ma y, Ju ne, Ju l y, S e pt e mbe r , Oct o ber , No ve m ber .

Sale forecast in 2012

Product and services Bouquet S M L Basket Mix&Mact Special add Fruit Basket Fruit 2 type Fruit 4 type Garland Mini Extra Vase S M L Wreath Wreath flower Wreath mix Layouts funeral funeral Event Luxury Hotel Chic Cute Sweet Chill Total 582,560 207340 219600 196,380 307820 200940 400720 371,040 339920 311900 219780 230320 3,588,320 65,000 60,000 50,000 40,000 35,000 25,000 195000 120000 0 40000 0 0 0 0 0 0 0 0 0 0 0 0 35000 0 0 0 0 0 0 0 130000 0 0 0 0 0 0 0 0 0 0 0 0 120000 0 0 70000 0 0 0 100000 40000 35000 0 130000 0 0 0 0 0 0 120000 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 25000 455,000 360,000 100,000 80000 140000 25000 7,500 60000 45000 37500 37500 30000 45000 60000 30000 60000 45000 67500 45000 562500 700 900 14700 18900 14000 18000 14000 11700 12800 15300 11900 11700 16800 12600 14000 11700 14700 18900 14000 13500 11200 12600 12000 11700 12800 19800 162900 176400 300 500 700 4800 7500 12600 5100 8000 11900 3900 6500 9100 4400 7500 10500 5100 6000 13300 5400 9500 13300 4800 6500 7000 4500 6500 11200 5100 9500 8400 4800 7000 13300 5100 6500 13300 5700 8000 9800 58700 89000 133700 80 120 1680 1680 1840 1800 1680 1920 2000 2280 2400 1920 1680 1560 1840 2280 1840 1800 1920 1800 2480 1920 1680 2400 2000 1920 23040 23280 800 1,000 12000 17000 11200 13000 13600 12000 11200 13000 11200 20000 12000 16000 13600 15000 12000 13000 13600 19000 14400 16000 14400 12000 11200 11700 150400 177700 500 800 14000 16800 12500 19200 12500 10400 14500 20800 11500 10400 8500 12800 11000 13600 12500 16800 12000 15200 11500 12000 10500 14400 11500 20000 142500 182400 300 500 800 10,800 17,500 17600 9900 17500 18400 9300 16500 24000 10,800 17000 16800 9900 12500 20000 9300 12500 24000 10200 16000 23200 10,800 17500 24000 9000 12500 14400 8700 15000 16000 9300 15000 24000 10500 17000 18400 118,500 186,500 240,800 Price (Baht) Jan. Feb. Mar. April May June July Aug. Sep. Oct. Nov. Dec. Total

Sale forecast in 2013

Product and services Bouquet S M L Basket Mix&Mach Special add Fruit Basket Fruit 2 type Fruit 4 type Garland Mini Extra Vase S M L Wreath Wreath flower Wreath mix Layouts funeral funeral Event Luxury Hotel Chic Cute Sweet Chill Total 401,160 333840 184080 299680 422960 201740 334720 291920 457220 184900 214380 333320 3,659,920 Price (Baht) 300 500 800 500 800 800 1,000 80 120 300 500 700 700 900 Jan. Feb. Mar. April May June July Aug. Sep. Oct. Nov. Dec. Total

10,500 17,000 16,800 13500 20000 11200 16000 1600 1560 4800 7000 12600 14000 17100

9600 17000 17600 12000 18400 10400 18000 1760 1680 4500 6500 11900 13300 16200

9900 16000 15200 12000 15200 9600 19000 1920 1560 3600 7000 9100 11200 15300

11400 16500 16000 14000 17600 10400 12000 1920 2160 3900 7000 10500 11900 14400

9600 16500 19200 9500 9600 10400 19000 2320 1440 4200 8000 10500 11900 10800

9000 12000 23200 8000 12000 11200 17000 1600 1440 5100 9000 13300 16800 17100

9600 15500 22400 10500 12800 12800 14000 1760 2160 4500 6000 7000 14000 11700

10200 17000 23200 12000 16000 11200 12000 1760 1560 4200 6000 11200 11900 16200

8700 16500 13600 11500 14400 12000 18000 1840 1680 4800 9000 8400 13300 13500

8400 14500 15200 11000 11200 14400 15000 2400 1800 4500 6500 11200 11200 12600

9300 14500 14400 10000 13600 13600 16000 1600 2280 3600 6500 13300 12000 16200

10200 16500 17600 11000 19200 10400 10700 1920 1800 5400 7500 9800 13300 18000

116,400 189,500 305,900 135000 180000 137600 186700 22400 21120 53100 86000 139100 154800 179100

7,500 65,000 60,000 50,000 40,000 35,000 25,000

52500 65000 120000 0 0 0 0

45000 130000 0 0 0 0 0

37500 0 0 0 0 0 0

30000 0 120000 0 0 0 0

30000 130000 120000 0 0 0 0

45000 0 0 0 0 0 0

60000 130000 0 0 0 0 0

37500 0 0 100000 0 0 0

60000 130000 120000 0 0 0 0

45000 0 0 0 0 0 0

67500 0 0 0 0 0 0

60000 0 120000 0 0 0 0

570000 585,000 600,000 100,000 0 0 0

Sale forecast in 2014

Product and services Bouquet S M L Basket Mix&Mact Special add Fruit Basket Fruit 2 type Fruit 4 type Garland Mini Extra Vase S M L Wreath Wreath flower Wreath mix Layouts funeral funeral Event Luxury Hotel Chic Cute Sweet Chill Total 381260 398340 215600 416,380 310820 200940 400720 331,040 344420 311900 210980 350320 65,000 60,000 50,000 40,000 35,000 25,000 0 0 100000 0 0 50000 65000 120000 0 0 0 0 0 0 0 0 35000 0 0 120000 100000 0 0 0 130000 0 0 0 0 0 0 0 0 0 0 0 0 120000 0 0 70000 0 0 0 100000 0 35000 0 130000 0 0 0 0 0 0 120000 0 0 0 0 0 0 0 0 0 0 0 120000 0 0 0 25000 325000 600000 300000 0 140000 75000 3,872,720 7,500 60000 45000 37500 37500 30000 45000 60000 30000 60000 45000 67500 45000 562500 700 900 14700 18900 14000 18000 14000 11700 12800 15300 11900 11700 16800 12600 14000 11700 14700 18900 14000 13500 11200 12600 12000 11700 12800 19800 162900 176400 300 500 700 4800 7500 12600 5100 8000 11900 3900 6500 9100 4400 7500 10500 5100 6000 13300 5400 9500 13300 4800 6500 7000 4500 6500 11200 5100 9500 8400 4800 7000 13300 5100 6500 13300 5700 8000 9800 58700 89000 133700 80 120 1680 1680 1840 1800 1680 1920 2000 2280 2400 1920 1680 1560 1840 2280 1840 1800 1920 1800 2480 1920 1680 2400 2000 1920 23040 23280 800 1,000 12000 17000 11200 19000 13600 12000 11200 13000 11200 20000 12000 16000 13600 15000 12000 13000 13600 19000 14400 16000 14400 12000 11200 11700 150400 183700 500 800 14000 20800 12500 19200 12500 14400 14500 20800 10000 10400 8500 12800 11000 13600 12500 16800 12000 15200 11500 12000 10500 14400 11500 20000 141000 190400 300 500 800 10500 17,500 17600 9900 17500 18400 9300 16500 16000 10,800 17000 16800 9900 17000 20000 9300 12500 24000 10200 16000 23200 10,800 17500 24000 9000 17000 14400 8700 15000 16000 9300 15000 15200 10500 17000 18400 118,200 195,500 224000 Price (Baht) Jan. Feb. Mar. April May June July Aug. Sep. Oct. Nov. Dec. Total

Sale forecast in 2015

Product and services Bouquet S M L Basket Mix&Mact Special add Fruit Basket Fruit 2 type Fruit 4 type Garland Mini Extra Vase S M L Wreath Wreath flower Wreath mix Layouts funeral funeral Event Luxury Hotel Chic Cute Sweet Chill Total 460,260 396440 226180 413680 307060 206340 460420 325920 342920 310600 214580 324920 65,000 60,000 50,000 40,000 35,000 25,000 130000 0 100000 0 0 0 65000 120000 0 0 0 0 0 0 0 0 35000 0 0 120000 100000 0 0 0 130000 0 0 0 0 0 0 0 0 0 0 0 130000 120000 0 0 0 0 0 0 100000 0 35000 0 130000 0 0 0 0 0 0 120000 0 0 0 0 0 0 0 0 0 0 0 120000 0 0 0 0 585000 600000 300000 0 70000 0 3,989,320 7,500 60000 45000 37500 37500 30000 45000 60000 30000 60000 45000 67500 45000 562500 700 900 14000 18000 13300 17100 11200 16200 11900 15300 11900 11700 16800 18000 14000 11700 11900 17000 13300 13500 11200 12600 12000 16200 13300 18900 154800 186200 300 500 700 5100 7500 12600 4800 8000 11900 3900 8000 9100 4100 7500 10500 4500 6000 10500 5400 9500 13300 4800 6500 7000 4500 6500 11200 5100 9500 8400 4800 7000 11200 3900 6500 13300 5700 8000 9800 56600 90500 128800 80 120 1680 1680 1840 1800 2000 1680 2000 2280 2400 1560 1680 1560 1840 2280 1840 1680 1920 1800 2480 1920 1680 2400 2000 1920 23360 22560 800 1,000 12000 17000 11200 19000 10400 20000 11200 13000 11200 20000 12000 16000 13600 15000 12000 13000 12800 19000 15200 16000 14400 12000 11200 11700 147200 191700 500 800 14000 20800 12500 19200 12500 16000 14500 18400 10000 10400 8500 12800 11000 13600 12500 16800 12000 15200 11500 12000 10500 14400 11500 20000 141000 189600 300 500 800 10,800 17,500 17600 9900 17500 18400 10200 16500 16000 11700 17000 16800 9900 17000 20000 9300 12500 24000 9900 16000 23200 10500 17500 24000 9000 17000 14400 8700 15000 16000 9600 15000 15200 10500 17000 18400 120,000 195,500 224000 Price (Baht) Jan. Feb. Mar. April May June July Aug. Sep. Oct. Nov. Dec. Total

Sale forecast in 2016

Product and services Bouquet S M L Basket Mix&Mact Special add Fruit Basket Fruit 2 type Fruit 4 type Garland Mini Extra Vase S M L Wreath Wreath flower Wreath mix Layouts funeral funeral Event Luxury Hotel Chic Cute Sweet Chill Total 459,660 396740 227600 415480 307020 225940 460720 326440 343720 309800 214280 325820 4,013,220 65,000 60,000 50,000 40,000 35,000 25,000 130000 0 100000 0 0 0 65000 120000 0 0 0 0 0 0 0 0 35000 0 0 120000 100000 0 0 0 130000 0 0 0 0 0 0 0 0 0 0 25,000 130000 120000 0 0 0 0 0 0 100000 0 35000 0 130000 0 0 0 0 0 0 120000 0 0 0 0 0 0 0 0 0 0 0 120000 0 0 0 0 585000 600000 300000 0 70000 25000 7,500 60000 45000 37500 37500 30000 45000 60000 30000 60000 45000 67500 45000 562500 700 900 14000 18000 13300 17100 11200 16200 11900 15300 11900 11700 16800 12600 14000 11700 11900 17100 13300 13500 11200 12600 12000 16200 13300 19800 154800 181800 300 500 700 4800 7500 12600 5100 8000 11900 3900 8000 9100 4400 7500 10500 4100 6000 10500 5400 9500 13300 4800 6500 7000 4500 6500 11200 5100 9500 8400 4800 7000 11200 3900 6500 13300 5700 8000 9800 56500 90500 128800 80 120 1680 1680 1840 1800 2000 2400 2000 2280 2400 1920 1680 1560 1840 2280 1840 1800 1920 1800 2480 1920 1680 2400 2000 1920 23360 23760 800 1,000 12000 17000 11200 19000 13600 20000 11200 13000 11200 20000 12000 16000 13600 15000 12000 13000 13600 19000 14400 16000 14400 12000 11200 11700 150400 191700 500 800 14000 20800 12500 19200 12500 14400 14500 20800 10000 10400 8500 12800 11000 13600 12500 16800 12000 15200 11500 12000 10500 14400 11500 20000 141000 190400 300 500 800 10500 17,500 17600 9900 17500 18400 9300 16500 16000 10,800 17000 16800 9900 17000 20000 9300 12500 24000 10200 16000 23200 10,800 17500 24000 9000 17000 14400 8700 15000 16000 9300 15000 15200 10500 17000 18400 118,200 195,500 224000 Price (Baht) Jan. Feb. Mar. April May June July Aug. Sep. Oct. Nov. Dec. Total

Chapter 4 Investment Analysis

4.1 Cost of Investment

Pre- Operating Cost Sign board of Company

Lalabell Florist

The signboard of company order from the shop of type of sign Mr. Sirapub Rutanasuboon board is stainless and color is red and hard red color. The size of background for set the font wide is about 1 meters and height 3.5 meters, and background color is light flower red. The Stainless billboard is suitable for big size billboard and has durable of companys billboard. The billboard plant by the light board and price is 4,000 Baht. The font size use 20 inches, there are 2 sizes include big font size use 2 words and small font size 13 words. The price of big font size 8,000 Baht per capital word and small font size is 2,000 Baht per capital word. The logo wide 30 inches and high 20 inches and the price are 4,000 Baht. Total are equal 44,000 Baht. The prices are includes service. Signboard Font 20 Signboard Font 16 Signboard light Total 2 13 1 16 1,400 700 4,000 2,800 9,100 4,000 15,900

Signboard Tax Sign board of Lalabell Florist shop making by use English font and pays the fee for set company a sign board as, the sign board use in the commercial for earn the revenue. The size of billboard equal wide about 5 meters, height 3.5 meters, wide multiple height equal to17.5 square meters. Then calculate be square centimeter equal 17,500 square centimeters. Calculate the billboard tax. The billboard has all English font rates 700Baht/small capital 12 x 700=8,400 Baht and paying at Rob Wiang Sub-district Administration Organization and located at 336Moo5. Rob Wiang, District Muang Chiang Rai 57100. Telephone Number +665-374-2663 Document for registration paying tax - Copy of Household Registration and personal Identification Card - VAT Registration - Certificate - License to set signboard Juristic Person Registration The request for performing according to the Commercial Registration Act shallpay the fee according to the type as follows: I. II. III. IV. V. Registration of the business liquidation of 20 Bah New commercial registration of 50 Baht Request for the officer to copy and certify the copy of document for 30 Baht per copy Registration for the change of registered transaction for 20 Baht per time Request for issuance of replacing license of 30 Baht per copy

4.2 Cost of Investment Fixed cost

Classic style Classic style is fashionable and popular at all times. Such furniture is optimally suited for a spacious room with high ceilings and big windows. Furniture in this style is traditionally made of solid, natural wood color, with the use of natural materials. Allowed as furniture, made of wood Price 40,000 Baht.

Car use delivery

SUZUKI CARRY it is a second hand because we will

save an investment also Price 309, 000 Baht.

The freezer flowers Price 30,000 Baht.

 Variable cost
Flowers fresh Buy 2 times per month = = 60,000 Baht per time

Material values per month Price 2,000 Baht

Pay the employee 1. Lala bell florist shop has five people, two duty the main: 2. Florists position 3 person (9,000x3=27000) 3. Delivery driver or Logistics department 2 person (6,500x2=13000)

Car Fuel 4,000 per month

4.3 Location

Lalabelle florist shop is on Phahonyothin Road, Tambon Khlong Nueng, Amphore Khlong Luang, and Pathum Thani province. It located on opposite of Thammasat University, Rangsit Center. The area is 60 square meters (living area) 15 sqm (land).

Facility Layout Pattern of store building Structure

9 meters 24 meters

8 meters Pattern inside of store First floor The inside of store divides into 3 parts. First part, that is area part of sell a product and service so we would to a comfortable to buy a product by divided into sections. Part 2 First parts; there is wide about 6 meters and height about 9 meters. This area is used as a decoration design management and design work in all our flowers it contains the components; Table flowers are slippery rubber sheet, sink soak in flowers, and where the aftermarket that important these substantial fall in this room. Part 3 areas next to flower work

room are the living area By Bathroom by use area wide 2 meters height about 2.6 meter and stairs for the second class.

24 meters

8 meters

2.6 meters

Restroom Stairs
2 meters

 Second floor In our second class is used as a store for storage devices, so that it will beused for e-wen taengdokmai or during the Festival, and serve as a vacation, the employee example, eat or for conferences or plan to develop business.

16 meters

Conference table LCD TV Sofa Refrigerator Board meeting plan

6 meters Facility management

Lalabelle florist shop will highlight areas in two main parts of flowers and a portion of a home or a portion of which both privacy for flower shop.

Area of work

9 meters

3M Nomad carpet Table Set of shelves Sink

6 meters

Area of sales

15 meters

Flower slave Door Card show case Sliding door Shop window Accessory slave Table and chair Flower freezer Counter or cashier

8 meters

4.4 Facility Management

Area of work

3M Nomad carpet Table Set of shelves Sink

9 meters

6 meters

Area of sales

Flower slave Door Card show case Sliding door Shop window Accessory slave Table and chair Flower freezer Counter or cashier

4.5 Machine / Tools / Equipment

Equipment of flower making room

Table Table for flower arrange, observe the height table which can stand and sit. For width, wide enough for flowers landscape or long and desk drawers are also stored on the device and the tools to safely. Thick wood, strong, and anti scratch. Dimension 75 * 150 * 75 cm. Price 4,850 Baht.
Figure.4.1 Table (Source : http://apsfurniture.mymarket.in.th)

Sink dishwasher - Sink smeg LB116F - Double Bowls Single Drainer ST/Steel Flush Fitted -Sink. - Sink Dimensions : 116.0 x 50.0 cm, hole wash 34.0 x 40.0 cm, depth hole 21.0 cm. Price 15,900 Baht
Figure 4.2. Sink dishwasher (Source : http://www.jaroensupply.com/product)

Flower Display Refrigerator Description: 2 door mirror cabinet stand Medium size 120x70x206 cm. Cooling (Celsius): (+5c) ~ (+10c), Digital temperature Using electric current: 2.13A /395W(220-240V. 50Hz) Compressor (horsepower): 3/8 Price 30,000 Baht.
Figure 4.3. Flower Display Refrigerator ( Source : http://www.sun-hui.com/product.detai)

Wooden shelf level Old teak hardwood. Size 40x120x123 cm. Price 19,000 Baht.

Figure 4.4 Wooden shelf level (Source : http://www.orientalidea.com )

Shelves of the gift

Price 490 Baht.

Figure 4.5. Shelves of the gift (Source : http://www.wedding2hand.com)

Versatile rack

Width 150 x Height 150 x Depth 30 cm

Price 1,650 Baht.

Figure 4.6. Versatile rack (Source : http://www.iplazatarad.com)

Office

Intel Celeron G530 ,2.4 GHz RAM 2048 MB,DDR III,FSB 1333 Hard Disk 500GB;7200 RPM Graphic Card on Board Monitor LCD 18.5 Wide Screen Operating System UBUNTU Sound System 5.1 Port/Slots USB 2.0X6 Ports Warranty 1 Year Dimensions(WxHxD) 17.535.035.0 cm, Weight 15 Kg.

MHz

Price 12,990 Baht.

Figuer.4.7 (Source : http://www.hi-tech.asia)

Casio SE-S300 Features of calculator Casio SE-S300 Screen display LCD 10 digits. Can set , Service change, Premium, and other discounts. Multiple Settlement , cash and credit. Reported daily, hourly, monthly and reports to determine the period. Backup system for 60 days. Price 10,095 Baht.
Figure. 4.8 (Source : http://www.calculatorthailand.com )

HP Deskjet 1050 All-in-one Print-Scan-Copy

Print resolution 4800 X 1200 dpi. Scan resolution 1200 X 1200 dpi.

Print Speed (Black) 16 pages / min. Print Speed (color) 12 pages / minutes. First Print Out Time 19 seconds. Supports printing 1000 pages / month. Paper size A4. Paper Capacity 60 sheets. Dimensions 427x470x249 mm Weight only 3.6 kg Price 1,700 Baht.
Figure.4.9

(Source : http://bangyai.olxthailand.com )

Cisco Unified SIP Phone 3911 Cisco Unified SIP Phone 3911 IP phone for use with Kloud call. Price 4,173 Baht.

Figure 4.10 (Source : http://www.sysnetcenter.com)

Samsung SR-L679EV Twin Cooling System Cooling Split System independent. Electronic control panel with digital display. The automatic cooling water supply. Protective glass shelves and spill prevention. Cheap price with standard fiber 5. Healthy food in the tray. Easy to clean. Not worry about the noise. Free slots at the bottom. Convenient alternative. Price 49,000 Baht.
Figure.4.11 (Source : http://www.thaionlineexpo.com)

Counter

Price 2,050 Baht.

Figure 4.12 (Source : http://www.alibaba.com)

Chair Chair for sitting at counter Price 1,200 Baht.

Figure 4.13 (Source : http://www.trisinfurniture.com

Scissors cut flowers 7 "FELCO 300 Length of 190 mm. / 7.5 ". Weight 125 grams. Price 550 Baht.

Figure 4.15 (Source : http://mail.arkarnsin.com)

Compression Sprayers Price 55 Baht

Figure 4.16 (Source : http://www.nanagarden.com)

Flower container Price 185 Baht.

Figure 4.18 (Source: http://www.oa.co.th)

Idea Work

Price 104 Baht per pack.

Figure 4.19 (Source : http://www.goodchoiz.com)

Clip file Price 22 Baht.

Figure 4.20 (Source: http://boatbook.co.th)

Staple max Price 50 Baht.

Figure 4.21 (Source : http://www.chaiwattana.co.th)

Max 35-1M Price 10 Baht.

Figure 4.22 (Source : http://www.goodchoiz.com )

Scissors Price 60 Baht.

Figure 4.23 (Source : http://officemart-shop.com)

Floral Subsidiary

Decorative Accessories- Dolls Price 45-100 Baht.

Figure 4.24 (Source: http://www.allforcraft.com )

Velvet ribbon Price 19 Baht/yard

Figure 4.25 (Source : http://www.allforcraft.com)

Ribbons Price 20 Baht/yard

Figure 4.26 (Source : http://www.baanaor.com )

Ribbons Price 55 Baht.

Figure 4.27 (Source : http://www.baanaor.com )

Decoration events and flowers arrange

Basket Price 250 Baht

Figure 4.28 (Source : http://www.dealfish.co.th)

Basket Price 150 Baht.

Figure 4.29 (Source : http://www.dealfish.co.th)

Oasis

Price 1,375 Baht/pack

Figure 4.30 (Source : http://th.88db.com/thailand/Bangkok )

Wire rod Size 24 12

Price 15 Baht.

Figure 4.31 (Source : http://store.tipsiamservice.com)

Vase Price 39 Baht.

Figure 4.32 (Source : http://ceramicd.tarad.com)

Second Floor

Conference Table

Price 11,700 Baht.

Figure 4.33 (Source: http://www.24frniture.net/)

TV Samsung PS43E450 Price 15,990 Baht.

Figure 4.34 (Source : http://siamworachak.tarad.com)

Board meeting plan Price 2,500 Baht.

Figure 4.35 (Source : http://www.sinkaonline.com

4.6 Table tool /equipment inventory

Total tools shop Unit 1 1 1 1 1 1 3 Price/unit 12,990 4,173 1,700 25 25 10,095 4 Total 12,990 4,173 1,700 25 25 10,095 12

List Office material Computer Telephone Printer The remaining money report daily The remaining category report Calculator Pen Devices in production. Flowers freezer Small tape Tape head Fabric scissors Zigzag scissors cut cloth Rounded end scissors Big scissors paper Cutter Posters silver gold Knife Miscellaneous Item straw ribbon number 3 straw ribbon number 4 straw ribbon number 9 Ribbon flower head Ribbon flower center Small ribbon flowers Ribbon colors silver and gold Different colures ribbons Device artificial flowers Paper ribbon flower pistil leaves number 4 leaves number 6 big jasmine middle jasmine tiny jasmine Oasis

2 2 1 1 1 1 1 1 1 1 1

30,000 25 48 600 950 12 60 104 28 57 60

60,000 50 48 600 950 12 60 104 28 57 60

1 1 1 1 2 2 1 1 1

10 19 20 55 5 4 3 165 120

10 19 20 55 10 8 3 165 120

2 50 1 1 1 1 1 1

5 1 26 24 44 29 24 1,375

10 50 26 24 44 29 24 1,375

Flora green tape Flora brown tape wire involves tiny stalk wire involves big stalk Stocking flower Joint function Paper Lace Total cost inventory

5 2 1 1 30 1 1

20 46 15 30 10 96 10

100 92 15 30 300 96 10 93,624

Total tools living room Unit 1 1 1 1 4 price 49,000 11,700 15,990 2,500 Total 49,000 11,700 15,990 2,500 79,190

Living room Refrigerator Conference table LCD TV Board meeting plan Total equipment cost

Total pre-inventory cost Unit 1 20 cu.m price 1,000 11 Add. (+) VAT 7% 2 Add. (+) VAT 7% 1,200 40,000 60,000 3,000 6,800 Total 1,000 259

Pre-inventory cost oil value water value

Electricity expense / month

600

2,842 1,200 40,000 60,000 3,000 6,800

Internet and telephone Salary payment Fresh flower Fresh Fruit Insurance Car Build /decoration Rent Classic style Signboard Font 20 Signboard Font 16

1 1 1 1 1

1 1 2 12

12,000 40,000 8,000 2,000

12,000 40,000 16,000 24,000

Signboard light Signboard Tax Commercial Registration Act New commercial registration Registration for the change of registeredtransaction Registration of the business liquidation Request for issuance of replacing license Request for verifying the documents of person Request for the officer to copy and certifythe copy Car Total 4.7 Table tool /equipment inventory

1 1

4,000 1,400

4,000 1,400

1 1 1 1 1 1 1 -

50 20 20 30 20 30 309,000

50 20 20 30 20 30 309,000 521,641

Total tools shop List Office material Computer Telephone Printer 1 1 1 12,990 4,173 1,700 12,990 4,173 1,700 Unit Price/unit Total

The remaining money report daily

25

25

The remaining category report

25

25

Calculator Pen Devices in production. Flowers freezer

1 3

10,095 4

10,095 12

30,000

60,000

Small tape Tape head Fabric scissors

2 1 1

25 48 600

50 48 600

Zigzag scissors cut cloth

950

950

Rounded end scissors

12

12

Big scissors paper Cutter Posters silver gold Knife Miscellaneous Item straw ribbon number 3

1 1 1 1 1

60 104 28 57 60

60 104 28 57 60

1 1

10 19

10 19

straw ribbon number 4

20

20

straw ribbon number 9

55

55

Ribbon flower head

10

Ribbon flower center

Small ribbon flowers

Ribbon colors silver and gold

165

165

Different colures ribbons

120

120

Device artificial flowers Paper ribbon flower pistil leaves number 4 leaves number 6 big jasmine middle jasmine tiny jasmine Oasis Flora green tape 2 50 1 1 1 1 1 1 5 5 1 26 24 44 29 24 1,375 20 10 50 26 24 44 29 24 1,375 100

Flora brown tape

46

92

wire involves tiny stalk

15

15

wire involves big stalk

30

30

Stocking flower Joint function Paper Lace

30 1 1

10 96 10

300 96 10

Total cost inventory

132

63,112

93,624

Total tools living room Living room Refrigerator Conference table LCD TV Board meeting plan Total equipment cost Unit 1 1 1 1 4 price 49,000 11,700 15,990 2,500 79,190 Total 49,000 11,700 15,990 2,500 79,190

Total pre-inventory cost Pre-inventory cost oil value water value Unit 1 20 cu.m price 1,000 11 Add. (+) VAT 7% 2 Add. (+) VAT 7% 1,200 6,800 Total 1,000 259

Electricity expense / month Internet and telephone Salary payment Fresh flower Fresh Fruit Insurance Car Build /decoration Rent Classic style Signboard Font 20 Signboard Font 16 Signboard light Signboard Tax Commercial Registration Act

600 1 1 year 1 year 1 year 1

2,842 1,200 200,000 720,000 50,000 6,800

1 1 2 12 1 1

12,000 40,000 8,000 2,000 4,000 1,400

12,000 40,000 16,000 24,000 4,000 1,400

New commercial registration Registration for the change of registeredtransaction Registration of the business liquidation Request for issuance of replacing license Request for verifying the documents of person Request for the officer to copy and certifythe copy Car Total

1 1 1 1 1 1 1

50 20 20 30 20 30 309,000

50 20 20 30 20 30 309,000 1,388,671

Chapter 5 Operation cost

5.1 Production and Operations Analysis

5.1.1 Product Characteristics
- Florist

bouquet

A florist bouquet is a collection of flowers in a creative arrangement. Flower bouquets can be arranged for the decor of homes or public buildings, or may be handheld. Handheld bouquets are classified by several different popular shapes and styles, including nosegay, crescent, and cascading bouquets. Flower bouquets are often given for special occasions such as birthdays or anniversaries. They are also used extensively in weddings. Bouquets arranged in vases or planters for home decor can be arranged in either traditional or modern styles. Symbolism may be attached to the types of flowers used, according to the culture. Reference : http://en.wikipedia.org/wiki/Flower_bouquet

- Florist Basket

Flower Gift Baskets Our handled flower baskets let your recipient move it from room to room, so they get to enjoy the fragrant flowers wherever they may be. Flowers in a basket - it's such a thoughtful gift. Close Send a flower basket with a handle - they are so portable Our charming indoor garden baskets feature summertime shades of yellow and blue in a handled Nantucket basket lets your lucky recipient move it from room to room as the mood strikes. Send a flower gift basket or how about a gift basket of plants? Send a garden in a basket to show your thanks and love.

A florist will hand-deliver your flower gift basket Our local florists will deliver your gift basket of flowers or plants the same day if you require. A basket full of beauty, joy and surprise. No matter what - or who - you're celebrating, our Flower Gift Basket collection is filled with just the right gift. Reference : http://www.teleflora.com/gift-baskets/flower-gift-basket-collection-

10980_114394c.asp

- Fruits Basket

A LITTLE ABOUT OUR GOURMET FRUIT BASKETS Whatever the occasion a birthday gift, a sweet romantic surprise, or a celebration of friendship there is nothing quite like a delicious fresh fruit basket packed with a smorgasbord of fabulous healthy goodies. And who better than The Fruit Company to deliver the finest gourmet baskets with the best-tasting fruit straight to your door? Our mouth-watering fruit gifts including our new organic gift baskets -- are bursting to the brim with a fresh selection of handpicked apples, pears, oranges and other bountiful fruit, direct from our sun-drenched orchards. And for added delight, many include hand-milled

cheeses, decadent chocolate and other specially selected delicacies. Each succulent fruit basket in your choice of styles and assortments is beautifully arranged in an artistically hand-painted watercolor box, wicker basket or whimsical picnic hamper. Reference : http://www.thefruitcompany.com/gourmet-gifts/fruit-baskets

- Garland flowers

A garland flowers is a decorative wreath or cord, used at festive occasions, which can be hung round a persons neck, or on inanimate objects like Christmas trees. Originally garlands were made of flowers or leaves.
Reference : http://en.wikipedia.org/wiki/Garland

- Wreath

A wreath is an assortment of flowers, leaves, fruits, twigs or various materials that is constructed to resemble a ring. In English-speaking countries, wreaths are used typically as household ornaments, mainly as Christmas decorations to celebrate the birth of Christ. They are also used in ceremonial events in many cultures around the globe. Wreaths have much history and symbolism associated with them. They are usually made from evergreens and symbolize strength, as evergreens last even throughout the harshest winters. Bay laurel may also be used, and these wreaths are known as laurel wreath. Reference : http://en.wikipedia.org/wiki/Wreath

- Florists Vase

A vase is an open container, often used to hold cut flowers. It can be made from a number of materials including ceramics and glass. The vase is often decorated and thus used to extend the beauty of its contents. Vases are defined as having a certain anatomy. Lowest is the foot, a distinguishable base to the piece. The design of the base may be bulbous, flat, carinate, or another shape. Next, the body, which forms the main and often largest portion of the piece. Resting atop the body is the shoulder, where the body curves inward. Then the neck, where the vase is given more height. Lastly, the lip, where the vase flares back out at the top. All these attributes can be seen in the picture at right. Many vases are also given handles. Today, the shapes of vases have evolved from the conventional ones to modern designs and shapes. The vase has also developed as an art medium unto itself. The ancient Greeks famously used vases to depict scenes. It has since been developed and in 2003 the winner of the Turner Prize was Grayson Perry, for vase art. Reference : http://en.wikipedia.org/wiki/Vase

5.2 Production Process and Services Process 5.2.1 Production Process - Florist bouquet
Materials and equipments. 1. Wrap of bouquet of flowers. 2. A color wire (like wire wrapped candy bags etc). 3. Ribbons of various colors. 4. Cotton 5.Foil. Methods 1. Brings a bouquet is arranged and wrapped a wire tightly enough. 2. Damp cotton cloth and squeeze it towards the end of the stems wrapped bouquet of flowers. 3. Remove foil-wrapped cotton. 4. Bring a bouquet of flowers placed on the wrapper (paper-wrapped bouquets. May have to cut down the size of the bouquet). Gently pleated bouquet wrap. And bound with wire. Then tie the ribbon. 5. Finished

Reference : http://www.arunsawat.com/board/index.php?topic=5999.0 - Florist Vase Materials and equipments. 1. Containers for flower vases. 2. A Deputy of container. 3. Scissors for trimming. 4. The of artificial flowers and leaves. 5. Sand, clay, wire, paper tape, green color Flora Kganmaprgaw. 6. wire number 24 and number 30.

Reference : http://www.kroobannok.com/blog/20772

- Fruits Vase Materials and equipments 1.Vase 2.Fruits Methods 1. Select the size of the basket of fruit that will suit. 2.Choose fruit with a hard shell, such as apple, orange, green, red apple pear fruit. 3.Soft fruits, such as grapes, mangoes, ripe apple. 4.Foundation paper overhangs the edge of the basket and dressed beautifully.5. The results of the nuts lay before tilting to one side. To sort the smaller side, respectively. The soft fruit, place it on top. The amount relative to the size of the basket. 6.Japan's tie color that looks fresh ears to the basket.

Reference : http://guru.google.co.th/guru/thread?tid=2f6a2a7613923613

- Garland flowers
Materials and equipments 1. Needles or needle short hand. 2. Thread. 3. Vaseline. 4. Ribbon or bow. 5. Scissors. 6. Pliers. 7. Crown flower/ Polar crown./Hibiscus flower stem./Jasmine Methods of double-stranded circular garland 1.The second row of the first two leaves, two rose rose by around 2 percent each petal spaced equally. 2.Row 2, the second (the first between the 1st and 2nd row 1) Rose 2 Rose 2 a second.

3.Rows 3-14, as well as hundreds of rows, each row 2 cloves minced between every row always. 4.Note 3 -4 cloves of each row is 1, and the petals spiral pattern at 7-8 in each row is a spiral pattern on the two strands was done to see that these two are moving parallel to the circular needle. 5.If the hundred petals of row 2 in the final segment of the first row of petals, the other one, too, will have a rotating spiral movement pattern is the opposite pattern of moves. Outward to the right. Then recycled back into the left hand. Reference : http://www.baanmaha.com/community/thread27798.html

Wreath

Materials and equipments 1. Papyrus. 2. Flax straw. 3. Crepe paper black. 4. Crepe paper black. 5. Dakamghantns and rose. Methods 1. Bring the papyrus or tied together to form a water droplets. 2. Bring crepe paper black is wrapped around. 3. Bring dakamghantns like a rose embroidered around the wreath.

Reference : http://dogmaijun.blogspot.com/

5.2.2 Service Process

Lalabelle Florists is flowers by Alternative focuses on the beauty and quality of the flowers in my shop with quality products, on-time delivery. Guarantee to be cheap and fresh. For Pathumthani, we have delivery service.We make perfect fresh flower arrangements for any occasion; birthdays, anniversaries, holiday, Valentines Days, Fathers Days, Mothers Days or Christmas. We arrange flowers in variety style for the event within Bangkok and perimeter.Lala belle florist shop has delivery service to customer inconvenience to receive the product by yourself or the customer want to order products for special occasions to special people. So, Lala bell florist shop has delivery service for convenience of customer. Customer can contact with Lala bell florist shop by via Telephone and Facebook of my shop. Therefore, Lala bell florist shop have delivery within Pathumthani and have charge 50 -200 THB but if ordered exceeding 1,500 THB free charge. 5.3. Facilities Management Property Management Our company located in front of Thamasat University and near the major road that easy to access so our customer can come to our shop easily. It is a good location because in this area include 14 university with our target group. Facilities Planning
Lallbell Florist provides the rest corner for our customer with welcome drink that service by themselves. We also provide the internet Wi-Fi and have car park in front of the shop to give the convenience for our customer.

5.4. Equipment and tools Lalbell Florist will decorate with classic style to make it soft and warm. We selected to buy the equipment by mainly concern on the quality so we get the equipment from many of supplier.

Location We rent the building located in front of Thamasat University 12,000 Baht per month

Label cost Flower arrangement 9,000 baht per person Driver 6,500 per person

Internet (Wireless) & Telephone Lalabell Florist contact with True Internet to set up Internet (Wireless) and telephone number for our shop. We spend 1,200 baht for internet and telephone.

Chapter 6 Administration

Management analysis
Organization Management Organization Management structure is implemented and organized, from ability and knowledge-based of staff teams, the initiatives management follow knowledge and skill of staff within Lalabell florist shop. Management and planning within the work team systematically will be able to make a quality product and efficient service. Resulting in within shop is strengths and potential, rapid growth and profitability gracefully. The full management structure model has roles in every department system of Lalabell florist shop. Lalabell florist shop has the system managed with knowledge and implementation in manager, employee or staff. Lalabell florist shop has four workers, two duty the main:
1. Flower arrangements department 2. Delivery driver or Logistics department

In the future, if Lalabell florist shop will be expanding the business and recruit the employees in each department, as appropriate, and the ability of those people.

Organization Chart
Lalabell florist shop has eight people within team; the main duty is five and three departments, description by the picture of organization chart as follows

- Flower arrangements department

Managing partner position

- Delivery driver or Logistics department

The Organization Chart picture of Lalabell florist shop

People in the organization 1. Flower arrangements department : (3 person)

20-45 years old. Can be arranged and design fresh flowers. Not limited to gender. Diligent, good human relations, service mind, can work every day. Graduated level is secondary six years or equivalent. Starting salary at 9,000Baht. If the experience will be an advantage.

2. Delivery driver or Logistics department: (2 person) Can to drive pickup and motorcycles. Have a licensed driver and specialize in destination path. Diligent honest, responsible, good human relations, service mind. Working from Monday -Sunday. If the experience will be an advantage. Salary at 6,500 baht.

Administration expense Employee salary

Wage rate for our organization 1. Employee in the organization - Flower arrangements department 3 person (3x9, 000) = - Delivery driver or logistics 2 person (2x6, 500) = Total salary expense/month **Remark gives 30% bonus of salary per year, not include in salary. 13,000 baht. 40,000 baht. 27,000 baht.

Rental building
The building that we are rent have two floor. We have make contract agreement to rent the building for 1 by 1 year, then we prepayment rental fee at the beginning of January 2012 for 1 year. Total expense rental fee is 12,000x12=144,000 baht.

Water

(www.pwa.co.th/service/tariff_rate.html)

 Electricity

(http://www.terakitswitchboard.com)

Car insurance

Lalabell Florist purchase car insurance with Asia insurance, which the Asia 3 plus on demand. The protection will get 100,000-1,000,000 baht. The taxation of insurance will pay with 6,800 baht per year. Asia 3 plus on demand provide protection coverage people and provide medical treatment more than 400,000baht per times. Reference: http://www.aii.co.th/newasia/product.php?page=product_1&sub_page=product_1_7

Fire insurance

Lalabell Florist purchase the Asia insurance for business by provide Home save +. We will get the protection more than 600,000 by will pay for insurance is 645.21 646baht per year. Asia insurance provides protection coverage about fire and lightning strikes. Reference: http://www.aii.co.th/newasia/product.php?page=product_2&sub_page=product_2_3

Employee motivation: We will get bonus salary 30 percent per year for convince when employee working.

Administration Expenses 2012 Description Base Price Jan Feb Mar Apr. May Jun. Jul. Aug. Sep. Oct. Nov. Dec. Total

Employee Salary Rental building Electricity expense Water expense Internet & Telephone expense Advertising Other expense Car insurance Fire insurance Delivery Staff event Total

40,000

40,000

40,000

40,000

40,000

40,000

40,000

40,000

40,000

40,000

40,000

40,000

40,000

480,000

12,000 -

12,000 2,100

12,000 2,000

12,000 1,700

12,000 1,600

12,000 1,600

12,000 1,600

12,000 1,600

12,000 1,600

12,000 1,600

12,000 1,600

12,000 1,600

12,000 2,000

144,000 20,600

1,200

210 1,200

460 1,200

230 1,200

233 1,200

245 1,200

213 1,200

253 1,200

285 1,200

294 1,200

270 1,200

244 1,200

342 1,200

3,279 14,400

1,500 6,800 646 61,946

1,500 2,500 6,800 646 1,200 68,156

2,500 1,200 59,360

1,000 56,045

1,500 1,000 1,200 58,713

1,000 56,053

1,000 56,085

1,000 56,094

1,000 56,070

1,000 56,044

2,500 1,200 1,200 60,442

3,000 7,500 6,800 646 12,600 2,400 695,225

1,000 56,130

1,000 56,033

Administration Expenses 2013

Description

Base Price

Jan

Feb

Mar

Apr.

May

Jun.

Jul.

Aug.

Sep.

Oct.

Nov.

Dec.

Total

Employee Salary Rental building Electricity expense Water expense Internet & Telephone expense Advertising Other expense Car insurance Fire insurance Delivery Staff event Total

40,000 12,000 1,200 1,500 6,800 646 61,946

40,000 12,000 2,350 210 1,200 1,500 2,500 6,800 646 1,200 68,406

40,000 12,000 2,350 460 1,200 2,500 1,200 59,710

40,000 12,000 1,750 230 1,200 -

40,000 12,000 1,750 233 1,200 -

40,000 12,000 1,750 245 1,200 1,000 56,195

40,000 12,000 1,750 213 1,200 1,500 1,000 1,200 58,663

40,000 12,000 1,750 253 1,200 1,000 56,003

40,000 12,000 1,750 285 1,200 1,000 56,035

40,000 12,000 1,750 294 1,200 1,000 56,044

40,000 12,000 1,750 270 1,200 1,000 56,020

40,000 12,000 1,750 244 1,200 1,000 55,994

40,000 12,000 2,300 342 1,200 2,500 1,200 1,200 60,542

480,000 144,000 22,750 3,279 14,400 3,000 7,500 6,800 646 12,600 2,400 694,975

1,000 56,180

1,000 56,183

Administration Expenses 2014 Description Base Price Jan Feb Mar Apr. May Jun. Jul. Aug. Sep. Oct. Nov. Dec. Total

Employee Salary Rental building Electricity expense Water expense Internet & Telephone expense Advertising Other expense Car insurance Fire insurance Delivery Staff event Total

40,000 12,000 1,200 1,500 6,800 646 61,946

40,000 12,000 2,400 210 1,200 1,500 2,500 6,800 646 1,200 68,256

40,000 12,000 2,400 460 1,200 2,500 1,200 59,560

40,000 12,000 1,900 230 1,200 -

40,000 12,000 1,900 233 1,200 -

40,000 12,000 1,900 245 1,200 1,000 56,145

40,000 12,000 1,900 213 1,200 1,500 1,000 1,200 58,813

40,000 12,000 1,900 253 1,200 1,000 56,153

40,000 12,000 1,900 285 1,200 1,000 56,185

40,000 12,000 1,900 294 1,200 1,000 56,194

40,000 12,000 1,900 270 1,200 1,000 56,170

40,000 12,000 1,900 244 1,200 1,000 56,144

40,000 12,000 2,450 342 1,200 2,500 1,200 1,200 60,692

480,000 144,000 24,250 3,279 14,400 3,000 7,500 6,800 646 12,600 2,400 696,475

1,000 56,130

1,000 56,133

Administration Expenses 2015

Description

Base Price

Jan

Feb

Mar

Apr.

May

Jun.

Jul.

Aug.

Sep.

Oct.

Nov.

Dec.

Total

Employee Salary Rental building Electricity expense Water expense Internet & Telephone expense Advertising Other expense Car insurance Fire insurance Delivery Staff event Total

40,000 12,000 1,200 1,500 6,800 646 61,946

40,000 12,000 2,500 210 1,200 1,500 2,500 6800 646 1,200 60,910

40,000 12,000 2,600 460 1,200 2,500 1,200 59,760

40,000 12,000 2,000 230 1,200 -

40,000 12,000 2,000 233 1,200 -

40,000 12,000 2,000 245 1,200 1,000 56,245

40,000 12,000 2,000 213 1,200 1,500 1,000 1,200 58,913

40,000 12,000 2,000 253 1,200 1,000 56,253

40,000 12,000 2,000 285 1,200 1,000 56,285

40,000 12,000 2,000 294 1,200 1,000 56,294

40,000 12,000 2,000 270 1,200 1,000 56,270

40,000 12,000 2,000 244 1,200 1,000 56,244

40,000 12,000 2,400 342 1,200 2,500 1,200 1,200 60,642

480,000 144,000 25,500 3,279 14,400 3,000 7,500 6,800 646 12,600 2,400 697,725

1,000 56,230

1,000 56,233

Administration Expenses 2016

Description

Base Price

Jan

Feb

Mar

Apr.

May

Jun.

Jul.

Aug.

Sep.

Oct.

Nov.

Dec.

Total

Employee Salary Rental building Electricity expense Water expense Internet & Telephone expense Advertising Other expense Car insurance Fire insurance Delivery Staff event Total

40,000 12,000 1,200

40,000 12,000 2,550 210 1,200

40,000 12,000 2,650 460 1,200

40,000 12,000 2,100 230 1,200

40,000 12,000 2,100 233 1,200

40,000 12,000 2,100 245 1,200

40,000 12,000 2,100 213 1,200

40,000 12,000 2,100 253 1,200

40,000 12,000 2,100 285 1,200

40,000 12,000 2,100 294 1,200

40,000 12,000 2,100 270 1,200

40,000 12,000 2,100 244 1,200

40,000 12,000 2,450 342 1,200

480,000 144,000 26,550 3,279 14,400

1,500 6,800 646 61,946

1,500 2,500 6,800 646 1,200 68,406

2,500 1,200 59,810

1,000 56,345

1,500 1,000 1,200 59,013

1,000 56,353

1,000 56,385

1,000 56,394

1,000 56,370

1,000 56,344

2,500 1,200 1,200 60,692

3,000 7,500 6,800 646 12,600 2,400 698,775

1,000 56,330

1,000 56,333

Marketing Expenses (Sale Incentive)

The marketing expenses will be budgeted of shop to spend an increased amount during in order to rise for company. The expenses will be decrease in low season and increase in high season especially festival.

Operating expenditure 2012

Product Purchase Advertising Delivery Flower fresh Internet Other expense
Bonus salary 30% JAN 1,500 2,000 65,000 600 2,500 0 71,600 FAB 2,000 75,000 600 2,500 0 80,100 MAR 1,000 40,000 600 0 41,600 APR 1,000 40,000 600 0 41,600 MAY 1,000 40,000 600 0 41,600 JUN 1,000 40,000 600 0 41,600 JUL 1,500 1,000 40,000 600 0 43,100 AUG 1,000 55,000 600 0 56,600 SEP 1,000 40,000 600 0 41,600 OCT 1,000 40,000 600 0 41,600 NOV 1,000 40,000 600 0 41,600 DEC 2,000 60,000 600 2,500 9,000 74,100 Total 3,000 15,000 575,000 7,200 7,500 9,000 616,700

Total

Operating expenditure 2013

Product Purchase Advertising Delivery Flower fresh Internet Other expense
Bonus salary 30% JAN 1,500 2,000 80,000 600 2,500 0 86,600 FAB 2,000 85,000 600 2,500 0 90,100 MAR 1,000 45,000 600 0 46,600 APR 1,000 45,000 600 0 46,600 MAY 1,000 45,000 600 0 46,600 JUN 1,000 45,000 600 0 46,600 JUL 1,500 1,000 45,000 600 0 48,100 AUG 1,000 48,000 600 0 49,600 SEP 1,000 45,000 600 0 46,600 OCT 1,000 45,000 600 0 46,600 NOV 1,000 45,000 600 0 46,600 DEC 2,000 75,000 600 2,500 9,000 89,100 Total 3,000 15,000 648,000 7,200 7,500 9,000 689,700

Total

Operating expenditure 2014

Product Purchase Advertising Delivery Flower fresh Internet Other expense

Bonus salary30%

JAN 1,500 2,000 95,00 0 600 2,500 0 101,6 00

FAB 2,000 100,000 600 2,500 0 105,100

MAR 1,000 50,000 600 0 51,600

APR 1,000 50,000 600 0 51,600

MAY 1,000 50,000 600 0 51,600

JUN 1,000 50,000 600 0 51,600

JUL 1,500 1,000 50,000 600 0 53,100

AUG 1,000 65,000 600 0 666,000

SEP 1,000 50,000 600 0 51,600

OCT 1,000 50,000 600 0 51,600

NOV 1,000 50,000 600 0 51,600

DEC 2,000 90,000 600 2,500 9,000 104,100

Total 3,000 15,000 750,000 7,200 7,500 9,000 791,700

Total

Operating expenditure 2015

Product Purchase Advertising Delivery Flower fresh Internet Other expense
Bonus salary 30% JAN 1,500 2,000 110,000 600 2,500 0 116,600 FAB 2,000 120,000 600 2,500 0 125,100 MAR 1,000 65,000 600 0 66,600 APR 1,000 65,000 600 0 66,600 MAY 1,000 65,000 600 0 66,600 JUN 1,000 65,000 600 0 66,600 JUL 1,500 1,000 65,000 600 0 68,100 AUG 1,000 75,000 600 0 76,600 SEP 1,000 65,000 600 0 66,600 OCT 1,000 65,000 600 0 66,600 NOV 1,000 65,000 600 0 66,600 DEC 2,000 100,000 600 2,500 9,000 114,100 Total 3,000 15,000 925,000 7,200 7,500 9,000 966,700

Total

Operating expenditure 2016

Product Purchase Advertising Delivery Flower fresh Internet Other expense

Bonus salary 30%

JAN 1,500 2,000 130,000 600 2,500 0 136,600

FAB 2,000 145,000 600 2,500 0 150,100

MAR 1,000 85,000 600 0 86,600

APR 1,000 85,000 600 0 86,600

MAY 1,000 85,000 600 0 86,600

JUN 1,000 85,000 600 0 86,600

JUL 1,500 1,000 85,000 600 0 88,100

AUG 1,000 95,000 600 0 96,600

SEP 1,000 85,000 600 0 86,600

OCT 1,000 85,000 600 0 86,600

NOV 1,000 85,000 600 0 86,600

DEC 2,000 125,000 600 2,500 9,000 139,100

Total 3,000 15,000 1,175,000 7,200 7,500 9,000 1,216,700

Total

Chapter 7 Financial Analysis

Lalabell Florist Income statement For the year end 2012

Description
Revenue Sale Total revenue Cost of goods sold Materials Labor Total cost of goods sold 259,010 40,000 299,010 283,550 89,090 40,000 129,090 78,250 96,230 40,000 136,230 83,370 80,110 40,000 120,110 76,270 190,090 40,000 230,090 77,730 83,790 40,000 123,790 77,150 199,090 40,000 239,090 161,630 196,040 40,000 236,040 135,000 192,990 40,000 232,990 106,930 139,090 40,000 179,090 132,810 98,070 40,000 138,070 81,710 99,090 40,000 139,090 91,230 1,722,690 480,000 2,202,690 1,385,630 582,560 582,560 207,340 207,340 219,600 219,600 196,380 196,380 307,820 307,820 200,940 200,940 400,720 400,720 371,040 371,040 339,920 339,920 311,900 311,900 219,780 219,780 230,320 230,320 3,588,320 3,588,320

Jan.

Feb.

Mar.

April

May

June

July

Aug.

Sep.

Oct.

Nov.

Dec.

Total

Gross Income Operating Expense General Administrative Depreciation Total Operating Expense Net income before operation

68,156 9,383 77,539 206,011

59,360 9,383 68,743 9,507

56,130 9,383 65,513 17,857

56,033 9,383 65,416 10,854

56,045 9,383 65,428 12,302

58,713 9,383 68,096 9,054

56,053 9,383 65,436 96,194

56,085 9,383 65,468 69,532

56,094 9,383 65,477 41,453

56,070 9,383 65,453 67,357

56,044 9,383 65,427 16,283

60,442 9,383 69,825 21,405

695,225 112,596 807,821 577,809

Operation Incomes (loss) Interest expense Total Operating Income Income(loss) before income tax Provision income taxes (7%) Net profit Retained Earning 8,760 8,760 197,251 13,807.57 192,203 7,656 8,760 8,760 747 52.29 9,455 17,111 8,760 8,760 9,097 636.79 17,220 34,331 8,760 8,760 2,094 146.58 10,707 45,038 8,760 8,760 3,542 247.94 12,054 57,092 8,760 8,760 294 20.58 9,033 66,126 8,760 8,760 87,434 6,120.38 90,074 156,199 8,760 8,760 60,772 4,254.04 65,278 221,477 8,760 8,760 32,693 2,288.51 39,164 260,642 8,760 8,760 58,597 4,101.79 63,255 323,897 8,760 8,760 7,523 526.61 15,756 339,653 8,760 8,760 12,645 885.15 20,520 360,173 105,120 105,120 472,689 33,088.23 544,721 1,889,397

Lalabell Florist Income statement For the year end 2013

Description
Revenue Sale Total revenue 401,160 401,160 333,840 333,840 184,080 184,080 299,680 299,680 422,960 422,960 201,740 201,740 334,720 334,720 291,920 291,920 457,220 457,220 184,900 184,900 214,380 214,380 333,320 333,320

Jan.

Feb.

Mar.

April

May

June

July

Aug.

Sep.

Oct.

Nov.

Dec.

Total
3,659,920 3,659,920

Cost of goods sold Materials Labor Total cost of goods sold 201,320 40,000 241,320 167,090 40,000 207,090 69,000 40,000 109,000 97,170 40,000 137,170 205,090 40,000 245,090 84,010 40,000 124,010 168,010 40,000 208,010 96,010 40,000 136,010 230,010 40,000 270,010 69,090 40,000 109,090 96,090 40,000 136,090 160,000 40,000 200,000

1,642,890 480,000 2,122,890

Gross Income

159,840

126,750

75,080

162,510

177,870

77,730

126,710

155,910

187,210

75,810

78,290

133,320

1,537,030

Operating Expense General Administrative Depreciation Total Operating Expense 68,406 9,383 77,789 59,710 9,383 69,093 56,180 9,383 65,563 56,183 9,383 65,566 56,195 9,383 65,578 58,863 9,383 68,246 56,203 9,383 65,586 56,235 9,383 65,618 56,244 9,383 65,627 56,220 9,383 65,603 56,194 9,383 65,577 60,742 9,383 70,125

697,375 112,596 809,971

Net income before operation

82,051

57,657

9,517

96,944

112,292

9,484

61,124

90,292

121,583

10,207

12,713

63,195

727,059

Operation Incomes (loss) Interest expense Total Operating Income 9,390 9,390 9,390 9,390 9,390 9,390 9,390 9,390 9,390 9,390 9,390 9,390 9,390 9,390 9,390 9,390 9,390 9,390 9,390 9,390 9,390 9,390 9,390 9,390

112,680 112,680

Income(loss) before income tax Provision income taxes (7%) Net profit Retained Earning

72,661 5,086.27 76,965 76,965

48,267 3,378.69 54,278 131,243 8.89

127

87,554 6,128.78 90,815 231,567

102,902 7,203.14 105,089 336,656 6.58

94

51,734 3,621.38 57,503 403,636

80,902 5,663.14 84,629 488,264

112,193 7,853.51 113,729 601,994 57.19

817

3,323 232.61 12,480 624,624

53,805 3,766.35 59,429 684,053

614,379 43,006.53 684,052 4,678,029

9,508 140,751

9,477 346,133

10,150 612,144

Lalabell Florist Income statement For the year end 2014

Description
Revenue Sale Total revenue Cost of goods sold Materials Labor Total cost of goods sold 84,520 40,000 124,520 256,740 86,100 40,000 126,100 272,240 64,530 40,000 104,530 111,070 94,650 40,000 134,650 281,730 64,470 40,000 104,470 206,350 63,100 40,000 103,100 97,840 92,270 40,000 132,270 268,450 69,500 40,000 109,500 201,540 72,130 40,000 112,130 232,290 60,700 40,000 100,700 211,200 64,100 40,000 104,100 106,880 75,690 40,000 115,690 234,630 381,260 381,260 398,340 398,340 215,600 215,600 416,380 416,380 310,820 310,820 200,940 200,940 400,720 400,720 331,040 331,040 344,420 344,420 311,900 311,900 210,980 210,980 350,320 350,320

Jan.

Feb.

Mar.

April

May

June

July

Aug.

Sep.

Oct.

Nov.

Dec.

Total

3,872,72

3,872,72

891,76

480,00

1,371,76

Gross Income Operating Expense General Administrative Depreciation Total Operating Expense Net income before operation Operation Incomes (loss) Interest expense Total Operating Income Income(loss) before income tax Provision income taxes (7%) Net profit Retained Earning

2,480,96

68,456 9,383 77,839

59,760 9,383 69,143

56,330 9,383 65,713

56,333 9,383 65,716

56,345 9,383 65,728

59,013 9,383 68,396

56,353 9,383 65,714

56,358 9,383 66,041

56,394 9,383 65,777

56,370 9,383 65,753

56,344 9,383 65,727

60,892 9,383 70,275

698,94

112,59

811,82

178,901

203,097

45,357

216,014

140,622

29,444

202,736

135,499

166,513

145,447

41,153

164,355

1,669,13

9,420 9,420

9,420 9,420

9,420 9,420

9,420 9,420

9,420 9,420

9,420 9,420

9,420 9,420

9,420 9,420

9,420 9,420

9,420 9,420

9,420 9,420

9,420 9,420

1,782,17

1,782,17

169,481 11,863.67 167,037.00 167,037

193,677 13,557.39 189,540.00 3,565,773

35,937 2,515.59 42,841.00 399,418

206,594 14,461.58 201,552.00 600,970

131,202 9,184.14 131,438.00 732,408

20,024 1,401.68 28,042 760,450

193,316 13,532.12 189,204 949,654

162,079 11,345.53 155,167 1,104,821

157,093 10,996.51 155,516 1,260,337

136,027 9,521.89 135,925 1,396,262

31,733 2,221.31 38,932 1,435,194

154,935 41,832.45 122,523 1,557,717

1,592,09

142,433.8

1,557,717.0

13,930,04

Lalabell Florist Income statement For the year end 2015

Description
Revenue Sale Total revenue Cost of goods sold Materials Labor Total cost of goods sold 145,220 40,000 185,220 275,040 100,710 40,000 140,710 255,730 65,980 40,000 105,980 120,200 112,990 40,000 152,990 260,690 92,300 40,000 132,300 174,760 61,100 40,000 101,100 105,240 145,880 40,000 185,880 274,540 87,650 40,000 127,650 198,270 90,040 40,000 130,040 212,880 83,260 40,000 123,260 187,340 62,700 40,000 102,700 111,880 85,630 40,000 125,630 199,290 1,133,460 480,000 1,613,460 2,375,860 460,260 460,260 396,440 396,440 226,180 226,180 413,680 413,680 307,060 307,060 206,340 206,340 460,420 460,420 325,920 325,920 342,920 342,920 310,600 310,600 214,580 214,580 324,920 324,920 3,989,320 3,989,320

Jan.

Feb.

Mar.

April

May

June

July

Aug.

Sep.

Oct.

Nov.

Dec.

Total

Gross Income Operating Expense General Administrative Depreciation Total Operating Expense Net income before operation

61,110 9,383 70,493

59,960 9,383 69,343

56,430 9,383 65,813

56,433 9,383 65,816

56,245 9,383 65,628

59,113 9,383 68,496

56,453 9,383 65,836

56,485 9,383 65,868

56,494 9,383 65,877

56,470 9,383 65,853

56,444 9,383 65,827

60,842 9,383 70,225

692,479 112,596 805,075

204,547

186,387

54,387

194,874

109,132

36,744

208,704

132,402

147,003

121,487

46,053

129,065

1,570,785

Operation Incomes (loss) Interest expense Total Operating Income Income(loss) before income tax Provision income taxes (7%) Net profit Retained Earning 10,620 10,620 10,620 10,620 10,620 10,620 10,620 10,620 10,620 10,620 10,620 10,620 10,620 10,620 10,620 10,620 10,620 10,620 10,620 10,620 10,620 10,620 10,620 10,620 127,440 127,440

193,927 13574.9 190,972 190,972

175,767 12303.69 174,083 365,055

43,767 3063.69 51,323 416,378

184,254 12897.78 181,976 598,345

98,512 6895.84 102,236 700,590

26,124 1828.68 34,915 735,505

198,084 13865.88 194,838 930,343

121,782 8524.74 123,877 1,054,220

136,383 9546.81 137,456 1,191,676

110,867 7760.69 113,726 1,305,402

35,433 2480.31 43,573 1,348,975

118,445 8291.15 120,774 1,469,749

1,443,345 101034.15 1,469,751 10,307,210

Lalabell Florist Income statement For the year end 2016

Description Revenue Sale Total revenue Cost of goods sold Materials Labor Total cost of goods sold

Jan. 459,660 459,660

Feb. 396,740 369,740

Mar. 227,600 227,600

April 415,480 415,480

May 307,020 307,020

June 225,940 225,940

July 460,720 460,720

Aug. 326,440 326,440

Sep. 343,720 343,720

Oct. 309,800 309,800

Nov. 214,280 214,280

Dec. 325,820 325,820

Total
4,013,220 4,013,220

245,000 40,000 285,000 174,660

156,500 40,000 196,500 173,240

102,000 40,000 142,000 85,600

250,000 40,000 290,000 125,480

125,500 40,000 165,500 141,520

95,000 40,000 135,000 90,940

150,000 40,000 190,000 270,720

152,000 40,000 192,000 134,440

121,520 40,000 161,520 182,200

131,000 40,000 171,000 138,800

96,000 40,000 136,000 78,280

89,000 40,000 129,000 196,820

1,713,520 480,000 2,193,520 1,819,700

Gross Income Operating Expense General Administrative Depreciation Total Operating Expense Net income before operation

68,606 9,383 77,989

60,010 9,383 69,393

56,530 9,383 65,913

56,533 9,383 65,916

56,545 9,383 65,928

59,213 9,383 68,536

56,553 9,383 65,936

56,585 9,383 65,968

56,594 9,383 65,977

56,570 9,383 65,953

56,544 9,383 65,927

60,892 9,383 70,275

701,175 112,596 813,771

96,671

103,847

19,687

59,564

58,092

22,404

104,784

68,472

116,223

72,647

12,353

126,545

1,005,929

Operation Incomes (loss) Interest expense Total Operating Income Income(loss) before income tax Provision income taxes (7%) Net profit Retained Earning 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000

84,000 84,000

89,671 6,276 89,904 89,904

96,847 6,779 96,577 186,481

12,687 888 18,308 204,789

52,564 3,679 55,394 260,183

51,564 3,609 54,025 314,208

15,404 1,078 20,835 335,043

97,784 6,844 77,449 412,492

61,472 4,303 63,678 476,170

109,223 7,645 108,087 584,257

65,647 4,595 67,561 651,818

5,353 374 11,488 663,306

119,545 8,368 11,666 674,972

921,929 64,535 935,514 1,610,486

Lalabell Florist Cash Flow For the year end 2012

Cash Flow 2012
Cash Flow 2012 Operating activity Net income Cash in flow Adjust rental building Adjust depreciation Cash in flow from operating expense Cash out flow Cost of goods sold Marketing expense Saraly expense Cash paid for operating expense Cash out flow from operating expense Net cash flow from operating activity Investing activity Investment in fixed asset Financing Activity Cash out flow Interest expense Cash out flow from Financing activity Net cash increase/decrease Beginning cash Ending cash 8,760 8,760 116,371 0 116,371 8,760 8,760 204,596 116,371 88,225 8,760 8,760 58,163 88,225 146,388 8,760 8,760 173,763 146,388 320,151 8,760 8,760 297,031 320,151 617,182 8,760 8,760 71,643 617,182 688,825 8,760 8,760 208,783 688,825 897,608 8,760 8,760 165,951 897,608 1,063,559 8,760 8,760 332,242 1,063,559 1,395,801 8,760 8,760 59,401 1,395,801 1,455,202 8,760 8,760 88,452 1,455,202 1,543,654 8,760 8,760 202,994 1,543,654 1,746,648 379,000 0 0 0 0 0 0 0 0 0 0 0 41,884 1,500 40,000 77,539 160,923 123,089 41,884 0 40,000 68,743 150,627 204,596 41,884 0 40,000 65,513 147,397 58,163 41,884 0 40,000 65,416 147,300 173,763 41,884 0 40,000 65,428 147,312 297,031 41,884 1,500 40,000 68,096 151,480 71,643 41,884 0 40,000 65,436 147,320 208,783 41,884 0 40,000 65,468 147,352 165,951 41,884 0 40,000 64,477 146,361 332,242 41,884 0 40,000 65,453 147,337 59,401 41,884 0 40,000 65,427 147,311 88,452 41,884 0 40,000 69,825 151,709 202,994 12,000 9,383 21,383 12,000 9,383 21,383 12,000 9,383 21,383 12,000 9,383 21,383 12,000 9,383 21,383 12,000 9,383 21,383 12,000 9,383 21,383 12,000 9,383 21,383 12,000 9,383 21,383 12,000 9,383 21,383 12,000 9,383 21,383 12,000 9,383 21,383 262,629 333,840 184,080 299,680 422,960 201,740 334,720 291,920 457,220 184,900 214,380 333,320 Jan. Feb. Mar. April. May June July Aug. Sep. Oct. Nov. Dec.

Lalabell Florist Cash Flow For the year end 2013

Lalabell Florist Cash Flow

Lalabell Florist Cash Flow

Lalabell Florist Cash Flow

Chapter 8 Risk Management

8.1 Customers needs Giants notes Customer's needs is an important part of most the businesses, especially in a business that takes the extra step of anticipating and providing for an obvious corollary need can generate loyal, repeat customers; and even a humble clerk who is alert to the needs of the customer standing in front of them is sure to advance. Anticipating needs also provides opportunities for personal and professional growth. Customers do not usually make purchases without thinking carefully about their requirements. Wherever there is choice, decisions are involved, and these may be influenced by constantly changing motives. The business should to understand why customers make decisions such as who buys, what they buy and how they buy will, by catering more closely for customers needs, become potentially more successful. However good your product or service is, the simple truth is that no-one will buy it if they don't want it or believe they don't need it. And you won't persuade anyone that they want or need to buy what you're offering unless you clearly understand what it is your customers really want. Knowing and understanding customer needs is at the centre of every successful business, whether it sells directly to individuals or other businesses. Once you have this knowledge, you can use it to persuade potential and existing customers that buying from you is in their best interests. (Crown, 2009) So, the Lalabell Florist will use the method by: We concern in providing high-quality goods and service to customers in terms of both technical performance and implement. Give fairness to customer, to make the customer trustful in Lalabell florist shop. We will friendliness and make relationship with customers to make the customer comfortable and with warmth. Give information are accurate, concise and clearly to customer, to make customer easy to understand. We will tried to meet the customer need is best and make customer satisfy in the business.

8.2 Economic condition

An economic downturn hits everyone, especially those that seem to thrive off the consumer's discretionary funds. A florist's business is one of them. And, customers have become accustomed to sending flowers for special occasion as a well wishes and condolences. During an economic downturn, consumers tend to scale back on their orders instead of stopping these traditions altogether. (Jonita Davis)

So, the Lalabell Florist will use the method by: Leveraging the balance sheet allows florist business to quickly expand into other markets and goods, especially in fragmented industries. We will use the balance sheet of business to expand the business and increase the profits. Economies of scale is the cost advantages and reduce the cost of material that's not necessary to make more profit

8.2 Technology and communication

The World Wide Web has had a significant impact on traditional florists, with the North American market experiencing a more than 20% decline in traditional, independently owned flower shops since 1998. Purchases from shops are slowly being overtaken by online flower delivery ordering and floral wire services. However, some independent florists have taken to having their own online store, where customers can order online as well as on the telephone. Floral Wire Services play an intermediary role in the flower business, gathering orders on behalf of local retailers and then sending these via proprietary computer systems to florists for fulfillment. The largest floral software providers 1-800-Flowers, FTD, and Teleflora both gather orders and provide access to member florists from non-technology order gatherers such as ProFlowers via their computer systems. Floral Wire Services take a percentage of customers order value for orders provided through their websites and additional fees for the transmission of orders to local florists. (Floristsreview.com, 2009) So, the Lalabell Florist will use the method by: We will use online flower delivery services are websites that allow consumers to order flowers and related items by browsing an online catalogue. Promotion the Lalabell florist passed social network such as face book, instagram, twitter, etc. Create web site of Lalabell florist to give information to customer for easy to communication and for make trust in the business. We will delivery service the product and the customer can receive the product timely

8.4 Competitive condition The consumer market for flowers and specialty gifts is highly competitive, and consumers can purchase the products we offer from numerous sources, including traditional retail florists, supermarkets, specialty gift retailers and large nationwide floral marketers. The United Online (UNTD), 2009 states, we believe competition in the consumer market will likely intensify. Supermarkets and nationwide floral marketers have been gaining market share over retail florists as consumers continue to shift more of their floral purchases to these channels. We expect the sales volumes at supermarkets and other mass market retailers to continue to increase and other nationwide floral marketers will continue to increase their competition with us. In particular, the nature of the Internet as a marketplace facilitates competitive entry and comparative shopping. Some of our competitors may have significant competitive advantages over us, may devote significantly greater resources to marketing campaigns or other aspects of their business or may respond more quickly and effectively than we can change opportunities or customer requirements. So, the Lalabell Florist will use the method by: We will create promotion to attract customer such as get 1 buy 1 free, discount, etc. Produce the goods is high quality but sell same price or produce the goods is same quality but sell in low price than competitors. Create the goods is unique, different from competitor and exotic goods to make customer awareness and remember in this goods

* Competition Analysis in Ch.3

8.5 Safety risk According to Rose Brown note that, most people do not associate flowers with danger, but maintaining occupational safety is an important element of florists' work. Florists routinely work with tools and materials that are potentially dangerous if sound techniques for florist occupational safety are not observed. So, the Lalabell Florist will use the method by: Handling sharp tools is florists use sharp knives, scissors and shears every day to cut flowers and other materials. So, we are trained to handle these tools carefully to avoid cutting themselves or others. Working with water is florists work around water-filled buckets and vases every day, which can result in dangerously slippery floors. So, we are trained to avoid spills, and to clean up spills promptly to prevent falls. Wear the gloves to protect skin on our hands from exposure to numerous potentially harmful materials, including rose thorns, pesticide residue on flowers, and bleach that

is sometimes used to clean flower buckets. Some florists also wear thick rubber gloves to protect our skin from being cut by the sharp tools that we use. Body Aches, florists must strive to care for our bodies while they work. We tend to be on their feet all day, so we typically stand on shock-absorbing rubber mats to prevent foot, leg, back, and neck pain, and to avoid developing chronic pain in any of these areas. Avoiding exposure to harmful substances is many florists use bleach to keep our water buckets clean, and powder or liquid forms of floral preservative to maintain the freshness of flowers. Florists must limit our exposure to these and other potentially harmful substances by avoiding contact with skin, keeping them away from food or drink, and never ingesting our.

* Detail about insurance p. 8.5.1 Internal Forces The Owner The risk of harmony in the organization occurs from several causes such as opinions are mismatched, not understood in organization and several causes. So, the risk can occur s both owner and partner in flower shop. The conflict of all partners It is normal for people work together have a conflict because many people many ideas. Impatience Nowadays, economics of flower is extravagant thing. The entrepreneur has not patience to wait customer. Bad human relation Human relation and service mind is very important for customer. If the entrepreneur have service mind or have care customer it make customer loyalty, But the entrepreneur don't care, moody, sullen with the customer it make the customer not come to the service our shop and have word of mouth about bad relation. Human Resources Recruitment the employee to work in organization have risk. Because recruitment the employee in our shop recruitment from educational background and knowledge about flower but don't have experimental work so, have the risk because our shop don't know the employee work good or not. The Lalabell florist shop have delivery service may be an accident with the driver if the driver be senseless and the other one is employee work about flower embellishment have the risk about scissors, wire etc. So, our shop have insurance for

employee and have reward in the every festival for employee have incentive in work and our shop take care employee like our own family. Integrity Risk In the organization have risk is honesty and integrity of the employee. So, in the work should have responsibility in their duty both employer and employee and our shop have the consulting in work for employee doesnt understand about worked. The shop have guideline to employee for the efficiency of work, product, and satisfaction of the customer. Employee Fraud Employees should have responsibility with work was assigned and should have honest. If have employee fraud which it affect to organization as follows: Accounting department Employees have duty about accounting may be occur easy to fraud because employee can make phony accounts in accounting. So, our shop should be prevent by checking accounting time, If have employee fraud is make our shop lack the profit.

8.6 Time management risk In the every festival or when the customer come to shop a lot of. So, cause many problems the employee can't manage time and can't take care the customers not good. There for problems as following: Delay of delivery Delay of delivery may be make the customer dissatisfaction and may be make the customer lose of trust in the service how to solve the problem the shop should be say sorry to customer and tell about the reason why delay of delivery and should have the gift for apology. Customer is late When the customer is late and not come to get the product. The shop should be call to customer and ask the customer busy or not, if the customer inconvenient come to get the product the shop should be tell the customer the shop have delivery service for convenient. Moral Moral is important in work. If in the organization don't have the moral it make the organization lose the profit such as the employee dishonest accounting or bring the equipment of organization to sell. The organization should be check about financial carefully and should have plan about financial system and set the password in computer for have important the data. If have the employee fraud the shop have punish serious fraud cases.

8.7 Operational Risk The risk in operation have many reason and can't the inevitable. Therefore, the shop should have way for prevented. Situation: the employee has accident by car the shop should have insurance for employee. Communication The communication is use the reason not use the emotion and employee and employer or partner should be listen the reason each other to discuss the problem and discuss to solve the problem.

Lalabell Florist (Group3)

Project Feasibility Study and Evaluation Present to Aj. Chaiyawat Thongintr Present by Kattareya Chorpaka Nilobon Phonthip Wanwisa Weena Sirikwan Siripat Suttawong Trijarunlrd Tachasai Seeya Thapaksorn Jangnam Phetprasomkoon Chaichalermmonkol Term 2/2012 Section 2 5331205008 5331205019 5331205040 5331205055 5331205076 5331205082 5331205084 5331205093