Table 1 Gender of the Respondents

Choices Male Female Total

Frequency 19 21 40

Percentage 47.5% 52.5% 100%

Male

Female

Figure 1 Table 1 and Figure 1 shows that 52.5% of the respondents were female and the remaining 47.5% were male.

Table 2 Age of the Respondents Frequency 4 13 10 4 5 3 1 40 Percentage 10% 32.5% 25% 10% 12.5% 7.5% 2.5% 100%

18 19 20 21 22 23 24 Total

18

19

20

21

22

23

24

Figure 2 Table 2 and Figure 2 shows that 10% of the respondents aged 18; 32.5% of the respondents aged 19; 25% of the respondents aged 20; 10% aged 21; 12.5% of the respondents aged 22; 7.5% of the respondents aged 23 and2.5% were aged 24.

Table 3 Monthly Allowance of the Respondents Choices P4,000 below P4,001-P5,000 P5,001-P6,000 P6,001-P7,000 P7,001 above Total Frequency 5 31 2 0 2 40 Percentage 12.5% 77.5% 5% 0% 5% 100%

Monthly Allowance

P4,000 below P4,001-P5,000 P5,001-P6,000 P6,001-P7,000 P7,001 above

Figure 3 Table 3 and Figure 3 shows that 12.5% of the respondents have an monthly allowance of P4,000 below; 77.5% receive P4,001-P5,000; 5% receive P5,001-P6,000 and also 5% of the responde

nts receive P7,001 above.

Table 4 Mobile phone brand/s of the respondents Choices Apple Blackberry HTC MyPhone Nokia Samsung Star Phone Sony Total Frequency 8 18 0 0 3 10 0 1 40 Percentage 20% 45% 0% 0% 7.5% 25% 0% 2.5% 100%

Mobile Phone Brand

Apple Blackberry HTC MyPhone Nokia Samsung

Figure 4 Table 4 and Figure 4 shows that 20% of the Respondents are using Apple;45% use Blackberry; 7.5 use Nokia; 25% use Samsung and 2% use Sony as their phone.

Table 5 Factors being considered by the Respondents Choices Brand Design Durability Features Price Total Frequency 15 0 15 10 0 40 Percentage 37.5% 0% 37.5% 25% 0% 100%

Factors

Brand Design Durability Features Price

Figure 5 Table 5 and Figure 5 shows that 37.5% of the respondents considered the brand of the phone as well as the durability and 25% considered the features of the phone.

Table 6 Money Allotted in buying phone Choices P1,000 below P1,001-P3,000 P3,001-P5,000 P5,001-P7,000 P7,001-P10,000 P10,001 above Total Frequency 0 0 0 21 11 8 40 Percentage 0% 0% 0% 52.5% 27.5% 20% 100%

Money Alloted

P1,000 below P1,001-P3,000 P3,001-P5,000 P5,001-P7,000 P7,001-P10,000 P10,001 above

Figure 6 Table 6 and Figure 6 shows that 52.5% of the respondents are willing to buy mobile phone worth P5,001-P7,000; 27.5% allot P7,001-P10,000 and 20% allot P10,001 above.

Table 7 Features of the Phone that the Respondents are looking for Choices Camera Operating System QWERTY Keypad Wi-Fi Others Total Frequency 2 18 1 19 0 40 Percentage 5% 45% 2.5% 47.5% 0% 100%

Features

Camera Operating System QWERTY Keypad Wifi

Figure 7 Table 7 and Figure 7 shows that 5% of the respondents looks for a phone that has camera; 45% look for Operating System; 2.5% look for QWERTY keypad and 47.5% look for Wi-Fi.

Table 8 Influences the respondents in buying Cellphone

Choices Advertisement Classmates Family Friends Self Word of mouth Total

Frequency 27 0 0 7 2 4 40

Percentage 67.5% 0% 0% 17.5% 5% 10% 100%

Influences
Advertisement Classmates Family Friends Self Word of Mouth

Figure 8 Table 8 and Figure 8 shows that 67.5% of the respondents are influenced by the advertisement; 17.5% are influenced by their friend; 5% by themselves and 10% by the word of mouth.