Media and Entertainment Courses from Manipal University Manipal University in association with Whistling Woods International (WWI)

and L V Prasad Film & TV Academy, two of Indias premier Media & Entertainment institutes, offers an MBA in Media and Entertainment, a course that is new, exciting and set to revolutionize the way future professionals will shape the Indian Media & Entertainment space. The 2 year MBA program in Media & Entertainment will cover varied subjects including Film entertainment, Broadcast entertainment ( both TV & Radio) and AVGC (Animation, Visual Effects, Gaming & Computer Graphics), New & Interactive Media and Event Management. The growth of the Media and Entertainment sector over the past 10 years has been spectacular. Technological innovations across media platforms like films, television, mobile telephony, gaming and internet have changed the rules of the game in the most fundamental way. With the entry of multinationals across all sectors in media, corporatization seems to be a mantra and well groomed media business professionals, an urgent necessity. In todays changing business environment, it is imperative to train and nurture competent and professional Business Managers and Media Entrepreneurs. From linear and more structured forms of managing enterprises, the new economy has given high regard to individuals who show the ability to stretch themselves between logical and rational managerial processes with an understanding of creativity, its sources and its multiple manifestations. Manipal Universitys offering is a major step in the direction of creating such competent professionals across media platforms. Manipal University invites you to a learning experience that will enable you to be an industry-ready Media & Entertainment Professional.

The Universitys strategic partnerships with Whistling Woods International (WWI) and L V Prasad Film & TV Academy, will ensure exposure on actual production and post production techniques, the process of film making and understanding TV, Radio & other sectors of the entertainment industry. Facts and Figures:
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2-year full-time programme.

Conducted at Manipal Universitys Bangalore Campus, covering general management subjects and media case studies. 3. Will consist of a period of hands-on exposure at WWI premises located at Film City, Mumbai or L V Prasad Film & TV Academy, Chennai. This will include an overview of the business aspects of production & postproduction techniques, the process of film making and understanding TV, Radio & other sectors of the entertainment industry. 4. Specializations offered in Film & Broadcast.
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Programme Objectives: This 2 year MBA programme aims to provide a practical framework for planning, controlling and developing an integrated marketing strategy along with general management principles and practices. It takes students through the basic framework underlying advertising and brand management, account planning and management, and then gears them towards applying this framework towards managing media enterprises profitably. In so doing, the programme also trains students towards understanding the context within which this industry operates (media environment, legal guidelines, intellectual property and global marketing and distribution). The students are also trained in appreciating Socio-Cultural factors, understanding market psychology and analyzing market trends.

Industry Perspectives: The growth of the Media and Entertainment sector over the past 10 years has been spectacular. Technological innovations across media platforms like films, television, mobile telephony, gaming and internet have changed the rules of the game in the most fundamental way. With the entry of multinationals across all sectors in Media, corporatization seems to be a mantra and well groomed media business professionals, an urgent necessity. In todays changing business environment, it is imperative to train and nurture competent and professional Business Managers and Media Entrepreneurs. From linear and more structured forms of managing enterprises, the new economy has given high regard to individuals who show the ability to stretch themselves between logical and rational managerial processes with an understanding of creativity, its sources and its multiple manifestations.

Manipal Universitys offering is a major step in the direction of creating such competent professionals across media platforms. Come and experience the thrill of being one such Gen. Next Media Professional.