Professional Documents
Culture Documents
13/02/13
Sreeraman
M.G
Co-Founder
addSale
Retail
Technologies
-------------------------------------------------------------------------------------
www.addSale.com
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An
Intelligent
Shopping
Experience
13/02/13
Why How
do we need to bring in intelligence to shopping? Arent current shopping experiences good enough?
What Who
are the major players. A brief @meline of companies & people making a dierence.
13/02/13
WHY?
h:p://www.indiamike.com/india-images/pictures/sari-shopping
WHY
everything around you that you call life was made up by
people that were no smarter than you
~ Steve Jobs
and retail is no exception to this observation. There is a scope for vast technological improvements in the retail space.
13/02/13
An
Intelligent
Shopping
Experience
5
Research
Research has already shown how the use of technology can change the image of a brand in the eyes of customers. In fact it has even proven that there is a considerable posi@ve impact on sales as well -----------------------------------------------------------------------------------------------------------------
Increasing
Brand
A<rac=veness
and
Sales
through
Social
Media
Comments
on
Public
Displays
Evidence
from
a
Field
Experiment
in
the
Retail
Industry
Erica
Dubach
Spiegler,
Chris3an
Hildebrand,
and
Florian
Michahelles
Showing social media comments in a screen in the shop resulted in 1. 2. 3. Customers perceiving brands as more innova@ve and a:rac@ve A measurable, posi@ve eect on sales on both the brand and the product in ques@on and Customers wan@ng to see the comments of others, but not their own, crea@ng a give-and take paradox for using public displays to show social media comments.
13/02/13
HOW?
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WHAT?
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11
Placement
Data
Informa3on
User
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12
The User
The
kiosk
and
the
public
space
are
the
two
elements
with
which
a
user
interacts
and
informa@on
and
ambience
are
the
major
exchanges
between
these
systems
Public
Space
Ambience
Informa3on
User
Kiosk
13/02/13
An
Intelligent
Shopping
Experience
13
User
Kiosk
Unlike
between
a
personal
computer
and
a
user,
there
is
no
par@cular
need
for
a
user
to
interact
with
a
public
kiosk
other
than
the
natural
human
curiosity.
However
this
curiosity
is
ojen
hindered
by
the
fear
of
looking
stupid
in
front
of
the
users.
Therefore
any
public
kiosk
should
rst
o
all
put
the
user
at
ease
13/02/13
An
Intelligent
Shopping
Experience
14
Public
Display
Curiosity
of
the
user
User
Dont make the user look stupid in front of people Tell the user what the kiosk does Give clear instruc@ons. Dont mix marke@ng gimmicks with instruc@ons Dont show users errors to everyone by making stupid warning noises
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15
Research
How to mount the display is one ques@on that designers ojen struggle with. Should it be horizontal (table top) or ver@cal (wall mounted)? Below are some of the major ndings from a research conducted on this topic -----------------------------------------------------------------------------------------------------------------
EsbenWarming Pedersen & Kasper Hornbk (NordiCHI 12, October 1417, 2012, Copenhagen, Denmark
1. 2. 3.
Targets
larger
than
4
pixels
(0.17
-
0.22
cm)
touch
input
and
mouse
input
performed
equally
fast.
Ver@cal
surfaces
are
operated
more
slowly
than
horizontal
surfaces
because
users
cannot
support
their
arms
Horizontal
surfaces
produce
more
errors
than
ver@cal
surfaces.
The
reason
for
this
is
that
on
horizontal
surfaces
the
angle
between
nger
and
surface
(and
thus
the
shape
of
the
contact
area)
changes
for
dierent
areas
An
Intelligent
Shopping
Experience
16
13/02/13
----------------------------------------------------------------------------------------------------------------- 4. Smaller targets are more likely to be selected by the dominant hand as the dominant hand is preferred for ne grained ac@ons. 5. Dragging is more demanding than tapping as the nger must remain in contact with the surface. Therefore, dragging is more likely to be performed with the dominant hand than tapping. 6. Horizontal surfaces promote two-handed interac@on more than ver@cal surfaces as it is @ring to keep both arms stretched
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17
User
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18
User
1. Condence
Not
bothering
about
making
mistakes
2. Sense
of
security
in
terms
of
sharing
passwords/data
with
the
device
3. Ambience
people
walking
around
the
kiosk,
ligh@ng
around
the
kiosk
4. Ergonomics
proper
height
adjustments
for
various
users
13/02/13
An
Intelligent
Shopping
Experience
19
Public Display
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20
Public
Display
1. Loca=on
-
aects
discoverability
2. Branding
-
acts
as
the
extension
of
the
brand
into
the
public
space
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An
Intelligent
Shopping
Experience
21
Data
Informa=on
Server
Internet
Public
Display
The
informa@on
server
performs
the
following
func@ons
in
the
system
1. Serves
user
with
appropriate
data
in
a
@mely
fashion
2. Ensures
secure
transmission
of
user
data
3. Capture
user
events
like
clicks
and
log
them
in
the
backend
4. Track
system
status
&
generate
appropriate
alerts
for
the
kiosk
admin
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An
Intelligent
Shopping
Experience
22
WHO?
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Platform Providers
Microsoj
PixelSense
Microsoj
Surface
(tablets)
Intel
works
with
Macys,
Lego
etc
EMO2
Indian
Startup
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28
h:p://www.emo2.com
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31
References
h:p://www.psychologytoday.com/blog/people-places-and-things/201012/shopping- brings-out-our-inner-huntergatherer
An
Experimental
Comparison
of
Touch
Interac=on
on
Ver=cal
and
Horizontal
Surfaces.
EsbenWarming
Pedersen
&
Kasper
Hornbk
(NordiCHI
12,
October
1417,
2012,
Copenhagen,
Denmark
Increasing
Brand
A<rac=veness
and
Sales
through
Social
Media
Comments
on
Public
Displays
Evidence
from
a
Field
Experiment
in
the
Retail
Industry.
Erica
Dubach
Spiegler,
Chris3an
Hildebrand,
and
Florian
Michahelles
13/02/13
32