Haircare in Indonesia Euromonitor

HAIR CARE IN INDONESIA
Euromonitor International June 2012
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LIST OF CONTENTS AND TABLES

Headlines ..................................................................................................................................... 1 Trends .......................................................................................................................................... 1 Competitive Landscape ................................................................................................................ 2 Prospects ..................................................................................................................................... 3 Category Data .............................................................................................................................. 4 Table 1 Table 2 Table 3 Table 4 Table 5 Table 6 Table 7 Table 8 Table 9 Table 10 Table 11 Table 12 Table 13 Table 14 Sales of Hair Care by Category: Value 2006-2011 ...................................... 4 Sales of Hair Care by Category: % Value Growth 2006-2011 ...................... 4 Hair Care Premium Vs Mass % Analysis 2006-2011 ................................... 5 Sales of Styling Agents by Type: % Value Breakdown 2006-2011 .............. 5 Hair Care Company Shares 2007-2011 ....................................................... 5 Hair Care Brand Shares 2008-2011 ............................................................. 6 Styling Agents Brand Shares 2008-2011 ..................................................... 7 Colourants Brand Shares 2008-2011 ........................................................... 7 Salon Hair Care Company Shares 2007-2011 ............................................. 8 Salon Hair Care Brand Shares 2008-2011 ................................................... 8 Hair Care Premium Brand Shares 2008-2011.............................................. 8 Forecast Sales of Hair Care by Category: Value 2011-2016........................ 9 Forecast Sales of Hair Care by Category: % Value Growth 2011-2016 ....... 9 Forecast Hair Care Premium Vs Mass % Analysis 2011-2016 .................... 9
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HEADLINES
Hair care posts growth of 10% in 2011 to reach Rp5.8 trillion Manufacturers launch new products to address consumers specific needs Conditioners registers the fastest growth at 14% in current value terms in 2011 Companies apply higher price increases in 2011 compared to the previous year In 2011, multinationals continue to hold leading positions in hair care Hair care is expected to register a CAGR of 5% in constant value terms over the forecast period
TRENDS
Given that the hair care category, which is dominated by shampoos, is already considered saturated, manufacturers continued to introduce new products to address specific consumer needs in 2011, in order to gain market shares. For example, Unilever launched Clear shampoo with Nutrium 10 formula that treats all scalp problems, while Procter & Gamble introduced Pantene Nature Care to strengthen and protect hair. In September 2011, Orindo Alam Ayu with its Oriflame brand also introduced Hair X Frizz Free Shampoo and Hair X Frizz Free Conditioner, which are specially designed for curly hair. All of these launches helped sustain the positive volume growth of hair care in 2011. The majority of hair care products showed faster volume growth in 2011 than in the previous year, thanks to improved consumer purchasing power, which led to more frequent purchases on less essential hair care products, such as colourants, conditioners and styling agents. The heavy investments by manufacturers in new variant launches and promotions also helped to boost volume growth of hair care overall in 2011. The improved volume growth led to accelerating current value growth of hair care to reach 10% in 2011, up from less than 9% in the previous year. Conditioners posted the highest value growth of 14% in 2011, the highest in hair care. This was thanks to its small value base, so an increase in sales translated to a huge percentage of growth. Furthermore, manufacturers attempt to withdraw a number of 2-in-1 products and replace them with separate shampoo and conditioner helped to boost growth of conditioners in 2011. The promising performance of conditioners was also driven by the rising popularity of hair mask products, which treat many hair problems. Driven by rising production costs due to the higher price of raw materials and packaging materials in 2011, manufacturers of hair care products decided to apply higher price increases in 2011 than in the previous year. The growing presence of products designed to address specific hair problems also helped to boost the unit price of hair care as a whole in 2011. Standard shampoo continued to be the largest contributor to value sales of hair care with a 74% share in 2011. As standard shampoos are already very much a basic necessity for most Indonesians, it proved very challenging for manufacturers to stimulate further usage. Therefore, volume growth of standard shampoos tended to slow annually, in line with population growth. Some years in the review period however were an exception, as a number of leading 2-in-1 products, such as Rejoice, Pantene and Head & Shoulders, were withdrawn and replaced with separate shampoo and conditioners. This led to accelerating volume growth of standard shampoos. On the other hand, upon registering robust growth in 2010 due
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to the withdrawal of Pantene 2-in-1 anti-dandruff, standard shampoo posted slower volume growth of 5% in 2011, down from 11% in the previous year. Premium hair care products only accounted for 1% of value sales in 2011, with leading manufacturers in hair care continuing to focus on appealing to the mass market. Within premium hair care products, LOral remained the leading player, with Makarizo in second place. In terms of strategy, Makarizo advanced quickly in 2011 due to its method of selling direct to salons, coupled with the rapid expansion of product distribution. Within styling agents, there was a sharp rise in the growth of styling gel and wax. After a series of launches of Clear styling gel by Unilever in mid 2006, the country witnessed an increasing number of men and women purchasing hair styling products, helping the product achieve sharp growth in sales. Unilever successfully leveraged its technological expertise into lucrative new areas, and now pose a threat to other leading styling agents brands, such as Gatsby and Brylcreem from Mandom and Sara Lee Body Care Indonesia , respectively. According to industry sources, anti-dandruff formulas are estimated to have accounted for around 40% of value sales of shampoos in 2011, with the most prominent brand being Clear from Unilever. Demand for anti-dandruff shampoos in Indonesia is considerable as dandruff is one of the most common problems for Indonesians. Aside from anti-dandruff shampoos, other common types of shampoo include products to treat various hair problems, such as hair loss and damaged hair resulting from hair colouring and straightening. Natural hair care products were on the rise during 2011. New product launches included Pantene Nature Care (standard shampoo and conditioners made with cassia seed extracts) and an imported brand Ichikami standard shampoo and conditioners made from rice bran and Sakura flower extract. During 2011, the number one direct seller Orindo Alam Ayu also heavily promoted its Oriflame Nature shampoo and conditioner, which is available in many variants, such as coconut and ricemilk, grapes and Echinacea, lime and ginger and kiwi and orange. In 2011, salon hair care continued to register a positive performance with current value growth of 7%. This was driven by the opening of more beauty salons to cater to growing demand in most major cities. Salon hair care, however, appeals only to a niche consumer base, particularly affluent consumers who have specific hair problems. Salon hair care products are considered expensive, and many consumers visiting salons still prefer to buy hair care products in retail outlets, as they can find a wider range of variants and brands at more competitive prices. Medicated shampoos posted a respectable value growth of 11% in 2011. Growth continued to be robust for medicated shampoos due to the small consumer base; value sales in 2011 amounted to only 3% of total hair care sales. Industry sources are confident that the potential for medicated shampoos is far from realised, and manufacturers have stepped up their efforts to educate consumers about the efficacy of the products. By 2011, it was already quite common to come across advertisements for Selsun and Nizoral SS in magazines, although TV advertising was still deemed too expensive for medicated shampoos due to the small consumer base. In 2011, however, the volume growth of medicated shampoos continued to decelerate, as the product continued to receive competition from anti-dandruff standard shampoo, such as Clear and Head & Shoulders which claims to contain strong ingredients to solve dandruff problems.
COMPETITIVE LANDSCAPE
The hair care environment became increasingly consolidated in 2011, dominated by two prominent multinationals, namely Unilever and Procter & Gamble. Their shares accounted for
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a combined value of 69% in 2011. The two companies have wide brand portfolios targeting different consumer groups and they also invested heavily in new product launches as well as aggressive promotional efforts during the review period. Orindo Alam Ayu with its Oriflame brand is considered a small player in hair care with a 1% value share in 2011. In 2011, however, the company achieved the largest increase in value sales with 23% value growth. This was thanks to its small value base and the companys strategies to boost sales including aggressive member recruitments, price promotions and online ordering implementation. Oriflame has a wide range of hair care products. Its shampoo and conditioner products consist of two main brands: Oriflame Nature (made of natural ingredients) and Oriflame Hair X to treat specific hair problems, such as mature, fine, flat, normal and curly hair. Multinationals have a strong presence in hair care through the top three players Unilever, Procter & Gamble, Mandom and LOral. In addition to wide brand portfolios targeting different consumer segments and needs, they also have large budgets for promotions as well as extensive research and development capabilities to drive product innovation. While Unilever and Procter & Gamble are prominent players only in retail hair care, LOral is the leading player in salon hair care and has a respectable share in retail hair care. Meanwhile, Mandom is the leading player in mens styling agents. The new product launches during 2011 including Clear shampoo with Nutrium 10 formula, Pantene Nature Care, Oriflame Hair X Frizz Free Shampoo and Oriflame Hair X Frizz Free Conditioner helped to boost value sales growth of respective companies. The launches, however, had limited impact on the hair care category, as they merely prompted consumers to switch brands. Responding to consumers rising concerns regarding the health and beauty of their hair, manufacturers were very aggressive in launching innovative products targeting specific age, gender, and consumer needs. Given that brand switching is very common in hair care, especially in terms of shampoos, manufacturers invested heavily in promotional efforts, especially advertising, as well as other promotional activities, such as bundling free gifts with products and buy-one-get-one-free promotions in modern retail outlets particularly hypermarkets and chained chemists/pharmacies.
PROSPECTS
With the already large hair care category, manufacturers will have to work harder to come up with innovations in order to boost volume growth over the forecast period. Product innovation is expected to come in the form of new formulations to address specific hair problems, such as anti-ageing shampoos, new packaging designs, and targeting new specific consumer segments. This is therefore predicted to revitalise the already mature hair care industry in the country over the forecast period. In terms of volume growth, hair care is forecast to maintain stability in the coming years, given the already huge volume sales and deep penetration, especially for standard shampoos, which is the main driver of the overall hair care performance. Instead of prompting faster volume growth, the expected emergence of innovative products will merely result in consumers switching brands. Standard shampoos is predicted to post a volume CAGR of 4% over the forecast period, down from 9% in the review period. Although standard shampoos is expected to register a weaker performance in the forecast period than in the review period due to product maturity, overall hair care will post a constant value CAGR of 5% in the forecast period, up from 3% in the review period. As consumers are expected to shift to brands offering value-added benefits, value growth of hair care products
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as a whole is expected to continue accelerating over the forecast period, as these products are typically more expensive than their standard counterparts. Value sales are likely to be further fuelled by higher-priced versions with new and innovative variants, such as hair mask treatments that continue to address specific hair needs. This may give manufacturers a reason to push up the unit price bar. The trend of urban dwellers colouring, straightening and perming their hair as part of their modern lifestyles is unlikely to slow down over the forecast period. This is expected to benefit hair conditioners, as applying chemicals to the hair during the process of colouring, straightening and perming can often result in dry hair. Supported by expected improvement in consumer purchasing power, conditioners has the potential to show the highest growth among hair care with a CAGR of 11% in constant value terms over the forecast period. Colourants is set to register a significant improvement in constant value growth in the forecast period at a CAGR of 7%, up from a CAGR of 2% in the review period. Colouring hair will continue to be a growing trend, especially among urban dwellers. More consumers will colour their hair in order to boost confidence, or merely to follow fashion trends. As consumers are expected to prefer more natural hair colours compared with brighter colours, manufacturers will meet demand by introducing such products. Unilever and Procter & Gamble are expected to continue leading hair care in the forecast period. Supported by huge budget for research and development and promotions, both companies may come up with innovative product variants in the forecast period. They are also likely to step up their promotional efforts to boost volume sales.
CATEGORY DATA
Table 1 Rp billion 2006 2-in-1 Products Colourants Conditioners Hair Loss Treatments Perms and Relaxants Salon Hair Care Shampoos - Medicated Shampoos - Standard Shampoos Styling Agents Hair Care
Source:
Sales of Hair Care by Category: Value 2006-2011
2007 309.7 67.7 293.2 22.3 2,984.6 112.3 2,872.3 398.6 4,076.2
2008 294.2 74.5 332.8 24.2 3,337.4 134.8 3,202.6 458.4 4,521.5
2009 275.1 80.8 372.7 25.9 3,644.5 153.7 3,490.9 508.9 4,907.9
2010 110.0 88.1 419.3 27.5 4,131.2 169.0 3,962.1 562.3 5,338.4
2011 94.1 97.8 475.9 29.4 4,526.2 187.6 4,338.5 632.6 5,855.9
619.3 66.1 257.2 20.3 2,463.7 89.9 2,373.8 345.2 3,771.7
Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources
Table 2
Sales of Hair Care by Category: % Value Growth 2006-2011
% current value growth 2010/11 2-in-1 Products Colourants Conditioners -14.5 11.0 13.5 2006-11 CAGR -31.4 8.2 13.1 2006/11 Total -84.8 48.0 85.0
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Hair Loss Treatments Perms and Relaxants Salon Hair Care Shampoos - Medicated Shampoos - Standard Shampoos Styling Agents Hair Care
Source:
7.0 9.6 11.0 9.5 12.5 9.7
7.7 12.9 15.9 12.8 12.9 9.2
44.8 83.7 108.8 82.8 83.3 55.3
Table 3 % retail value rsp
Hair Care Premium Vs Mass % Analysis 2006-2011
2006 Premium Mass Total

Source:
2007 1.0 99.0 100.0
2008 1.1 98.9 100.0
2009 1.1 98.9 100.0
2010 1.1 98.8 100.0
2011 1.2 98.8 100.0
1.0 99.0 100.0
Sales of Styling Agents by Type: % Value Breakdown 2006-2011
2006 Cream Gel Hairspray/Lacquers Mousse Wax Total

Source:
2007 41.0 27.5 9.5 8.5 13.5 100.0
2008 36.5 28.0 9.0 8.0 18.5 100.0
2009 35.0 28.5 8.5 7.5 20.5 100.0
2010 33.5 29.5 8.0 7.0 22.0 100.0
2011 32.0 30.5 7.5 6.5 23.5 100.0
43.5 27.0 10.0 9.0 10.5 100.0
Table 5 % retail value rsp Company
Hair Care Company Shares 2007-2011
2007 45.4 24.9 6.2 7.1 5.0 1.9 0.7 0.9 1.1 0.5
2008 42.6 26.4 6.8 7.0 6.2 2.1 0.8 0.8 0.9 0.6
2009 42.5 26.7 6.9 7.0 6.4 2.2 0.8 0.8 0.8 0.6
2010 42.3 26.8 7.1 7.0 6.5 2.3 0.9 0.8 0.7 0.6
2011 42.4 27.0 7.4 7.1 6.1 2.3 0.9 0.8 0.7 0.6
Unilever Indonesia Tbk PT Procter & Gamble Home Products Indonesia PT Mandom Indonesia Tbk PT L'Oral Indonesia PT Lion Wings PT Abbott Indonesia PT Johnson & Johnson Indonesia PT Gondo Wangi Tradisional Kosmetika PT Kosmindo PT Sara Lee Body Care Indonesia Tbk PT
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Kinocare Era Kosmetindo PT Orindo Alam Ayu PT Hoyu Indonesia PT Amindoway Jaya PT Monica Hijau Lestari PT Universe Lion PT Martha Tilaar Group Estrella Laboratories PT Lionindo Jaya PT Revlon Inc Private Label Others Total
Source:
0.5 0.3 0.2 0.2 0.1 0.2 0.1 0.1 0.0 4.6 100.0
0.5 0.3 0.2 0.2 0.1 0.1 0.1 0.0 0.0 4.1 100.0
0.5 0.2 0.2 0.2 0.1 0.1 0.1 0.0 3.8 100.0
0.5 0.4 0.2 0.2 0.2 0.1 0.1 3.4 100.0
0.5 0.4 0.3 0.2 0.2 0.1 0.1 3.1 100.0
Table 6 % retail value rsp Brand Sunsilk Pantene Clear Lifebuoy Rejoice
Hair Care Brand Shares 2008-2011
Company Unilever Indonesia Tbk PT Procter & Gamble Home Products Indonesia PT Unilever Indonesia Tbk PT Unilever Indonesia Tbk PT Procter & Gamble Home Products Indonesia PT Mandom Indonesia Tbk PT Lion Wings PT Lion Wings PT Abbott Indonesia PT L'Oral Indonesia PT Procter & Gamble Home Products Indonesia PT L'Oral Indonesia PT L'Oral Indonesia PT Mandom Indonesia Tbk PT Johnson & Johnson Indonesia PT Gondo Wangi Tradisional Kosmetika PT Unilever Indonesia Tbk PT Unilever Indonesia Tbk PT Sara Lee Body Care Indonesia Tbk PT L'Oral Indonesia PT Kinocare Era Kosmetindo PT Kosmindo PT Procter & Gamble Home Products Indonesia PT Orindo Alam Ayu PT Kosmindo PT L'Oral Indonesia PT L'Oral Indonesia PT Amindoway Jaya PT Mandom Indonesia Tbk PT
2008 19.0 17.4 14.3 8.1 6.3 5.4 3.2 3.1 2.1 2.0 2.4 2.2 2.0 1.1 0.8 0.8 0.5 0.6 0.6 0.4 0.5 0.4 0.4 0.2 0.4 0.2 0.2 0.2 0.2
2009 18.8 17.7 14.2 8.2 6.3 5.7 3.3 3.1 2.2 2.0 2.3 2.2 1.8 1.0 0.8 0.8 0.6 0.6 0.6 0.4 0.5 0.4 0.4 0.2 0.3 0.2 0.2 0.2 0.2
2010 18.7 17.8 14.1 8.2 6.5 6.0 3.6 3.0 2.3 2.2 2.2 2.2 1.8 0.9 0.9 0.8 0.7 0.6 0.6 0.5 0.4 0.4 0.3 0.3 0.2 0.2 0.2 0.2 0.2
2011 18.4 18.0 14.8 7.8 6.5 6.3 3.3 2.8 2.3 2.3 2.2 2.2 1.7 0.9 0.9 0.8 0.7 0.7 0.6 0.5 0.4 0.4 0.3 0.3 0.2 0.2 0.2 0.2 0.2
Gatsby Zinc Emeron Selsun Elsve Head & Shoulders L'Oral Studio Line Garnier Neril Johnny Andrean Nizoral Natur Clear by Brisk Dove Brylcreem L'Oral Excellence Ellips Wella Koleston Clairol Herbal Essences Oriflame Wella Garnier Nutrisse Natea L'Oral Professionnel Satinique Mandom
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The Body Shop Bigen Oriflame Nature Hoyu Currensia Wella System Professional Barbara Walden Rudy Hadisuwarno Schwarzkopf Poly Color Emeron Ascend Brisk Private label Others Total
Source:
Monica Hijau Lestari PT Hoyu Indonesia PT Orindo Alam Ayu PT Hoyu Indonesia PT Kosmindo PT Universe Lion PT Martha Tilaar Group Estrella Laboratories PT Lionindo Jaya PT Procter & Gamble Home Products Indonesia PT Unilever Indonesia Tbk PT Private Label
0.1 0.2 0.1 0.1 0.1 0.1 0.1 0.0 0.0 4.4 100.0
0.1 0.2 0.1 0.1 0.1 0.1 0.1 0.0 4.0 100.0
0.2 0.1 0.1 0.1 0.1 0.1 0.1 3.6 100.0
0.2 0.1 0.1 0.1 0.1 0.1 0.1 3.3 100.0
Table 7 % retail value rsp Brand
Styling Agents Brand Shares 2008-2011
Company Mandom Indonesia Tbk PT L'Oral Indonesia PT Unilever Indonesia Tbk PT Sara Lee Body Care Indonesia Tbk PT Mandom Indonesia Tbk PT Universe Lion PT Orindo Alam Ayu PT Mandom Indonesia Tbk PT Monica Hijau Lestari PT Amindoway Jaya PT Martha Tilaar Group Mandom Indonesia Tbk PT Mandom Indonesia Tbk PT Unilever Indonesia Tbk PT Private Label
2008 53.4 21.5 5.3 6.0 1.9 1.4 0.5 1.0 0.5 0.4 0.4 7.6 100.0
2009 54.6 21.5 6.1 5.7 1.7 1.3 0.4 0.7 0.5 0.4 0.3 6.8 100.0
2010 56.5 20.5 6.6 5.5 1.6 1.1 0.6 0.6 0.5 0.4 0.2 5.9 100.0
2011 57.9 20.0 6.7 5.6 1.5 1.0 0.6 0.5 0.5 0.4 0.2 5.2 100.0
Gatsby L'Oral Studio Line Clear by Brisk Brylcreem Mandom Barbara Walden Oriflame Johnny Andrean The Body Shop Amway Satinique Rudy Hadisuwarno New 8 Spalding Brisk Private label Others Total
Source:
Colourants Brand Shares 2008-2011
Company L'Oral Indonesia PT Kosmindo PT L'Oral Indonesia PT Hoyu Indonesia PT
2008 26.5 25.5 9.5 9.5
2009 27.0 24.5 10.0 9.5
2010 27.5 23.5 10.5 9.0
2011 28.0 23.0 11.0 8.5
L'Oral Excellence Crme Wella Koleston Garnier Nutrisse Nata Bigen Prominous
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Hoyu Currensia Rudy Hadisuwarno Sasha Miratone Wella Soft Color Schwarzkopf Poly Color Garnier Nata L'Oral Casting Rcital Others Total
Source:
Hoyu Indonesia PT Martha Tilaar Group Kinocare Era Kosmetindo PT Mandom Indonesia Tbk PT Kosmindo PT Estrella Laboratories PT L'Oral Indonesia PT L'Oral Indonesia PT L'Oral Indonesia PT
5.0 4.7 1.5 3.8 1.2 1.0 11.8 100.0
5.5 4.4 2.5 3.6 1.0 12.0 100.0
6.0 4.2 3.0 3.4 0.8 12.1 100.0
6.5 4.0 3.5 3.2 0.6 11.7 100.0
Table 9 % retail value rsp Company
Salon Hair Care Company Shares 2007-2011
2007 48.0 23.0 16.5 9.0 3.5 100.0
2008 49.0 22.5 17.0 8.0 3.5 100.0
2009 50.0 22.0 17.5 7.0 3.5 100.0
2010 50.0 21.5 18.5 6.5 3.5 100.0
2011 50.0 21.5 19.0 6.0 3.5 100.0
L'Oral Indonesia PT Kosmindo PT Makarizo Indonesia PT Henkel AG & Co KGaA Others Total
Source:
Salon Hair Care Brand Shares 2008-2011
Company L'Oral Indonesia PT Kosmindo PT Makarizo Indonesia PT L'Oral Indonesia PT Henkel AG & Co KGaA
2008 33.5 22.5 17.0 15.5 8.0 3.5 100.0
2009 34.0 22.0 17.5 16.0 7.0 3.5 100.0
2010 34.0 21.5 18.5 16.0 6.5 3.5 100.0
2011 34.5 21.5 19.0 15.5 6.0 3.5 100.0
L'Oral Professionnel Wella System Professional Makarizo Krastase Schwarzkopf Others Total
Source:
Hair Care Premium Brand Shares 2008-2011
Company L'Oral Indonesia PT Kosmindo PT Makarizo Indonesia PT L'Oral Indonesia PT
2008 16.3 11.0 8.3 7.6
2009 16.3 10.6 8.4 7.7
2010 15.2 9.6 8.3 7.2
2011 14.5 9.0 8.0 6.5
L'Oral Professionnel Wella System Professional Makarizo Krastase
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Nu Skin Schwarzkopf Herbalife Others Total

Source:
Nusa Selaras Indonesia PT Henkel AG & Co KGaA Herbalife Indonesia PT
1.9 3.9 0.3 50.7 100.0
2.6 3.4 0.5 50.6 100.0
3.9 2.9 0.3 52.6 100.0
3.7 2.5 0.3 55.5 100.0
Table 12 Rp billion
Forecast Sales of Hair Care by Category: Value 2011-2016
2011 2-in-1 Products Colourants Conditioners Hair Loss Treatments Perms and Relaxants Salon Hair Care Shampoos - Medicated Shampoos - Standard Shampoos Styling Agents Hair Care
Source:
2012 95.7 102.7 523.5 30.0 4,704.2 200.7 4,503.4 664.2 6,120.3
2013 97.1 108.8 578.5 30.8 4,897.3 213.8 4,683.5 704.1 6,416.6
2014 98.4 116.4 642.2 31.6 5,106.9 226.6 4,880.3 753.4 6,748.8
2015 99.3 125.8 716.0 32.6 5,339.0 239.1 5,099.9 817.4 7,130.0
2016 100.1 137.7 801.9 33.6 5,590.6 251.0 5,339.6 891.0 7,554.9
94.1 97.8 475.9 29.4 4,526.2 187.6 4,338.5 632.6 5,855.9
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
Table 13
Forecast Sales of Hair Care by Category: % Value Growth 2011-2016
% constant value growth 2011-16 CAGR 2-in-1 Products Colourants Conditioners Hair Loss Treatments Perms and Relaxants Salon Hair Care Shampoos - Medicated Shampoos - Standard Shampoos Styling Agents Hair Care
Source:
2011/16 TOTAL 6.5 40.8 68.5 14.4 23.5 33.8 23.1 40.8 29.0
1.3 7.1 11.0 2.7 4.3 6.0 4.2 7.1 5.2
Forecast Hair Care Premium Vs Mass % Analysis 2011-2016
2011 Premium Mass Total 1.2 98.8 100.0
2012 1.2 98.8 100.0
2013 1.3 98.7 100.0
2014 1.3 98.7 100.0
2015 1.4 98.6 100.0
2016 1.4 98.6 100.0
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HAIR CARE IN INDONESIA

Euromonitor International June 2012