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ideas.inc.

business challenge

GETOURGUIDE
Travelling
become more
fun!

COMPANY OVERVIEW...
Getourguide is community market place for traveller to hire local private tour guide for their trip. Getourguide web platform will also enable
automatic itinerary generation based on traveller’s wishes and tour guide recommendation. We will focus our business on:
• providing high quality private tour guide
• promoting alternative unique destination place in South East Asia to traveller
• creating itinerary collaboration platform for traveller and tour guide

PROBLEM STATEMENT SOLUTION Our secret sauce


In order to get satisfying experience from Getourguide will provide online platform in ★ Personalized trip suggestion
travelling, there are few factors that need to the form of community market place to help Our automated itinerary generation and tour
be considered such as great destination travellers find private tour guide in their guide will help you plan your trip
place, exciting experience during travelling, destination place. Through our platform,
accessibility of doing travelling in that travellers are able to: ★ Guided by locals
place, and low cost. Locals know the best destination for your
• hire high quality private tour guide
trip
• find alternative destination place
As of now, there are many great destination • make their itinerary based on our ★ Preferred guide
places in South East Asian countries that recommendation and collaboration with
We give you privilege to choose your own
have not been known by traveller because the guide
guide
of lack of information and difficulty to
explore the place. Moreover, the fact that Getourguide dashboard is designed with a ★ Cheaper rate
there is only few of the people in these user-friendly UI and integrated with Social Unlike travel agent, our rate is cheap
countries that speak English makes it even Networking platform. It also enables
★ Unique experience
harder for travellers to reach these places. automatic generation of the travel itinerary
And, if there is any professional tour agent We give you a chance to explore places
based on people’s wishes and the tour
that offers package to this place, the cost you never visit before
guides’ recommendation.
is very high.

[1]
MARKET OVERVIEW
The target market of Getourguide is international tourist that visits South East Asia. There is a
IN RAJAAMPAT
constant growth of the number of tourist, wherein
2015 it will reach 110 millions visits.

These international tourists generate 68 billions


dollar of revenue in tourism industry in 2011.
As the trend of low cost carrier is emerging and
new destination of flight is open, now is the right
time for getourguide to tap on this market.

Enabler Revenue Model


The Getourguide solution is a web Main revenue stream will be from transaction
based platform, which is developed on processing of commission fee received by the
the following technologies: tourist guide from traveller. For each tourist guide
• PHP 5.x • HTML5/CSS3 +
MongoDB Javascript hired by traveller, we will charge 15% of the

• Apache Web Server • Facebook Social API commission fee.
• Google Maps API

The whole solution will be hosted on the


cloud platform, Amazon Web Service.

Financial Projection
We expect to gain profit in second year, and to grow bigger in the third year of operation.

YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5

Revenue* 100 200 1000 2000 10000

Cost*

Cost of Revenue 108 79 97 122 142

Sales & Marketing 50 50 150 250 500

General & 10 2 2 2 5
Administrative

Survey 25 25 50 50 50

Total Expense* 193 156 299 424 697

Net Income* -93 44 701 1576 9303

*) in thousands SG$
Unforgetable experience!
It was summer 2011 when I went to

Route To Market Competitors Rajaampat, Papua, for an escape


vacation with friends. Despite of
its marvelous scenery, it was quite
• Soft launching by October 2013 • Viator (http://viator.com) hard to reach there. Accomodation
and transportation was very
• Recruit trusted tourist guide in Raja Ampat and Pulau • AdventureLink limited. But, that’s a challenge
Komodo (http://adventurelink.com) for me. With a proper research, I
get to know a local guide that
• Market our product through online advertising, • Plnnr (http://plnnr.com) accompanied us to get around the
travelling communities, word of mouth and social chain of Rajaampat islands with
sail boat for 10 straight days. It
network was a wonderful experience to me. I
wish there’s a service that can
• Open the platform for tourist guide registration offer this kind of experience, too,
• Launch the service in other places in South East Asia in all other places in South East
Asia

[2]
Management Team
BE A... “Budi Raharjo Santoso” “Anton Rifco Susilo”

TRAVEL BEING
CEO CTO

• Recipient of NTU EEE Excellence Award 2010 • 1st Winner of Indosat Wireless Innovation
• Top 5% Student at Nanyang Technological Contest (IWIC) 2010
University • 4 years experience in IT Telco
• Graduate of The Founder Institute • Graduate of The Founder Institute
• Active Backpacker

Exit Strategy
We believe that tourism market in Asia will be growing faster in the next 5 years. The business
penetration in the industry will be higher and therefore there will be many more big player. If
that really happen, our exit strategy will be merging with them to conquer bigger tourism
market in the world.

What’s Next?
Getourguide needs fund of SGD $200k to compensate the expense for the first year
operation. This money will be used for the expense of operation, administrative and marketing
of our service.

Overview

help you find


local tourist
guide

and...
“The world is a book and to create a
those who do not travel read better Itinerary
only one page.” for you!

– St. Augustine

[3]
APPENDIX

[1]
MY STORY
which was far from find halal food. At last, i just
Patong beach, the went to 7-Eleven to buy
main beach in Phuket bread and milk.
area.
Last year I went to Phuket alone. This was This was not
not according to the plan since I already according to my plan This trip was disappointing
bought two tickets to go with my bestfriend. since i thought for me since many of my
However, at the last minute he cancelled his that the hotel plan cancelled due to lack
trip with me. But, because i have planned was near the The story of of information and not
this trip for long time, i decided to stick with beach. Because Getourguide knowing current situation in
the plan to go Phuket. of this, i rented a Phuket. But because of this
motorcycle to go experience, I came up with
I have prepared my itinerary and everything from my hotel to the idea of Getourguide. I hope that if i know
for this trip. I searched information from Patong beach. Unfortunately, in Phuket, it was a local guide that can provide me information
internet, read forum and  asked friend who raining hard and the road sign was not very and help me when i was in Phuket, I can
has visited there before. Besides that I also clear. As a result I rode the motorcycle in make my trip become more fun and
booked hotel by myself. I spent some time to wrong direction. enjoyable.
do all of these.
The next day, I went to Phuket town. It was still
Then when I reached Phuket, I went to hotel raining there and already evening. Because
by taxi. Fortunately, the taxi driver could it was raining, it became difficult to find public
speak bahasa so that i could ask information transport or even taxi. My plan to visit place
from him. It helped me a lot to understand around Phuket town was cancelled and i just
the current condition in Phuket, such as its stayed at hotel. At night, i walked around the
culture, people, and tourism. One thing that hotel to find halal food. But it was disaster,
surprised me was the location of the hotel after walking for nearly 2 hours i still could not

GETOURGUIDE
http://getourguide.com

Getourguide Management

Email: info@getourguide.com
Singapore
Reference:
The ASEAN Secretariat. (March 2012). ASEAN Tourism Marketing Strategy (ATMS 2012 - 2015).
Jakarta: ASEAN Secretariat

Geiger, Thierry. (2012). The ASEAN Travel & Tourism Competitiveness Report 2012. Geneva: World
Economic Forum 2012
Reference:
Geiger, Thierry. (2012). The ASEAN Travel & Tourism Competitiveness Report 2012. Geneva: World
Economic Forum 2012

Indonesia Voluntary Report for ASEAN Tourism Forum 2012 . Manado: Ministry of Tourism and
Creative Economy Republic of Indonesia

Wang, Kuo-Liang and Wu, Chung-Shu. (2003). A Study of Competitiveness of International Tourism in
the Southeast Asian Region. University of Chicago Press
Reference:
Geiger, Thierry. (2012).The ASEAN Travel & Tourism Competitiveness Report 2012. Geneva: World
Economic Forum 2012
Infographics are created using http://infogr.am and are hosted on http://infogr.am/ASEAN-
Tourism-Market-Overview

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