Section2 Seat 16: Black Sheep Farm

To become the newest travel destination
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Black sheep farm

Company owner
1. Mr. Sarawut 2. Miss. Juthamard 3. Miss. Bowonrat 4. Mr. Naruewat 5. Mr. Kawin 6. Mr. Wiroon 7. Miss.Thamonwan 8. Miss Nopparat Manora Bwonratakul Tritanon Pongpattananukul Chusilkitcharoen Pratuangsin Fonhthong Boontod (General Manager) (Feeding Zone Manager) (Restaurant Zone Manager ) (Souvenir Zone Manager) (Marketing Manager) (Human Resource Manager) (Accounting/Financial Manager) (Accounting/Financial Manager)
Company Ban Don Kaew, Mae-Rim, Chiang-Mai 50180
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Preface
This report is a part of Project Feasibility Study and Evaluation 1203302. This project analyzes data from the real situation for investor who would like to invest. Which relate to management for apply in real life effective. The subject substance consists of company introduction part, nature of industry part, market feasibility and study part, investment part, operation part, organization part, financial part, risk management part and conclusion part. We had decided to select sheep farm business because this business is new in Chang Mai Province and many people interest and very famous now. We made this report by applies the skill and knowledge from many branches to analyze the opportunities and feasibilities of the business. The objective of this project was to provide the project feasibility of tourist attraction business, study the market and trends, and calculate financial factors of this business. In addition, the benefit of this project is for knowing feasibility of this project and financial for proceeding this business. Also, the situation and the trends of tourism industry is needed and understanding behavior of tourist. Finally, we hope our Black Sheep Farm will be useful for many people who interest this business and bring this information to apply in their business for useful.
Sincere,
1. Mr. Sarawut 2. Miss. Juthamard 3. Miss. Bowonrat 4. Mr. Naruewat 5. Mr. Kawin 6. Mr. Wiroon 7. Miss.Thamonwan 8. Miss Nopparat
Manora Bwonratakul Tritanon Pongpattananukul Chusilkitcharoen Pratuangsin Fonhthong Boontod
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Executive Summary
Black Sheep Farm we do business because Sheep farm as an alternative in the animal economy in Thailand because sheep is small animals, relatively easy to care management and give birth faster. This project will make we know more about sheep farm, headway of industry and learn how to success by planning and create product or service for guest. And in Chiang Mai the north of Thailand are the big city and popular of tourism in cold season begin its opening market or attractive area. When guests come to farm will have make work and money. Black Sheep Farm aims to study the build a sheeps farm in Mae Rim, by learning the environment, structure of the country and to analysis marketing plan. Planning sheep products can help create new product in our farm. The business will grow up and make benefits by sheep its main product to promote guests for another of products or services such as entrance ticket, wool, sheeps milk campground area, Souvenir shop, coffee shop and restaurant etc., The Nature of Industry Sheep farming business is a business that being popularity nowadays. Thailand has many sheep farming interesting. "Sheep" is small ruminants. Eat grass is essentially the same as cattle but feed less quantity and use less space for rearing. Present breed of sheep reared in a mostly are native species. The market for sheep meat is good and bright. Have large market in the southern, central and east the consumers are mostly Muslim. Sheep farm is the new travel destination and we different from other destinations and we wants to give relax destination to travelers. We try to plan the good strategies that appropriate with our business. The first thing we surveyed the location at Chiang Mai because this business do not have in Chiang Mai and we have less of competitors. Now sheep farm is very attract to travelers but we do not have experience about sheep farm before we need to find more information and need questionnaire in our sheep farm that what customers want to improve. After we get enough information we will build the strength sheep farm to provide travelers. The Vision of Black Sheep Farm is to become the newest travel destination. We provide high quality standard and high value standard of product and services, learn more about to development all the time, development of sheeps farm to have a good management and have to make the customers satisfy with our product and loyalty with our product.
Content
Company Owner......................................................................................................................iii Preface......................................................................................................................................iv Executive Summary..................................................................................................................v Chapter 1Introduction............................................................................................................1 1.1 Background and signification of the project ......................................................................2 1.2 Project objective .................................................................................................................4 1.3 Benefit of project.................................................................................................................4 1.4 Activities and Time frame of study.....................................................................................5 Chapter 2 Industry Profile......................................................................................................7 2.1 Nature of Industry....................................................................................................8 2.2 Situation of Industry.............................................................................................. 12 2.3 Product and service............................................................................................... 13 2.4 Vision of our business...........................................................................................13 2.5 Mission of our business......13 2.6 Strategies of the companies....................................................................................14 2.6.1 Corporate level strategies........................................................................14 2.6.2 Business level strategy............................................................................14 2.6.3 Functional level strategy.15 Chapter 3 Market feasibility study...................................................................................... 17 3.1 Marketing Analysis............................................................................................................18 3.1.1 General Environment Analysis...........................................................................18 3.1.1.1 Internal factor.......................................................................................18 3.1.1.2 External factor..................................................................................... 18 3.1.1.3 Summary of the General Environment Analysis.................................19 3.1.2 Competition Analysis..........................................................................................20 3.2 STP analysis................................................................................................................... ...22 3.3 Marketing mix strategy......................................................................................................23 3.3.1 Product................................................................................................................23 3.3.2 Price ................................................................................................................................23 3.3.3 Place ...............................................................................................................................25 3.3.4 Promotion .......................................................................................................................25 3.4 Sales Forecast/Profit Estimation .......................................................................................26
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Year 1 ..........................................................................................................................26 Year 2 ..........................................................................................................................26 Year 3 ..........................................................................................................................26 Year 4 ..........................................................................................................................27 Year 5 ......................................................................................................................... 27 Total sale .....................................................................................................................27 Chapter 4 Investment cost ....................................................................................................29 4.1 Product and operations analysis ....................................................................................... 30 4.1.1 Product Characteristics....................................................................................... 30 4.2 Location..............................................................................................................................34 4.3 Facility layout.....................................................................................................................36 4.4 Facilities Management...................................................................................................... 39 4.5 Equipment and tools...........................................................................................................39 4.6 cost of Investment..............................................................................................................40 4.7 Investment cost...................................................................................................................40 4.8 Depreciation Investment cost.............................................................................................43 Chapter 5 Operations cost ................................................................................................... 46 5.1 Cost of goods sold............................................................................................................. 47 5.2 Cost of labor (per month............................................................................................... 52 5.3 Overhead Cost (per year)...53 Chapter 6 Administration Cost ........................................................................................... 55 6.1 Administrative........................................................................................................ 56 6.2 Management analysis..................................................................................................... 62 6.3. Organization Chart .......................................................................................................... 63 Description the characters and duties of employee .................................................... 64 Chapter 7 Financing.............................................................................................................. 66 7.1 Initial investment............................................................................................................... 68 7.4 State of cash flow ............................................................................................................. 73 7.5 Balance Sheet ................................................................................................................... 78 Chapter 8 Risk management.84 8.1 Risk management analysis ................................................................................................85 8.1.1 Competitor risk ...............................................................................................................85
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8.1.2 External risk ...................................................................................................................85 8.1.3 Internal Risk .................................................................................................................. 86 8.2 Financial Risk 93 8.2.1. Risk of sale decrease .93 8.2.1.1 Risk of sale decrease 5% for 5 Years...93 8.2.2 Risk of Cost/Expense increase ...96 8.2.2.1 Risk of Cost/Expense increase by 5% for 5 Years ..96 8.2.2.2 Risk of Cost/Expense increase by 10% for 5 Years 96 8.2.2.3 Risk of Cost/Expense increase by 15% for 5 Years 97 Chapter 9 Summary ........................................................................................................... 98 Reference .............................................................................................................................107 Appendix ...110
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Chapter 1 Introduction
Chapter 1Introduction 1.1 Background and signification of the project The sheep industry has a long history in the United States. One of the few multipurpose animals raised in the United States, sheep are still bred for both meat and wool production, while some producers raise sheep for milking. With declining wool demand and production, mainly due to the development and acceptance of man-made synthetic fibers, some producers have shifted their efforts to raising hair sheep, which require little or no shearing, while still producing high-quality carcasses. One important aspect of the sheep industry that often goes without mention is their value in grazing vegetation. Sheep help prevent wildfires by eating grass and brush that fuel these fires. They also help control invasive and noxious weeds on public and private lands throughout the nation.1 Sheep farm as an alternative in the animal economy in Thailand because sheep is small animals, relatively easy to care management and give birth faster. However, in this industry have not been very popular to raising sheep in Thailand majority of relatively underdeveloped. Topography and climate affect raising sheep. Breeding sheep to the suitable regions such as winter in northern can raising sheep long fur and can be used the benefits of wool. Sheep farming in Thailand2 Native sheep are feasting in the two species is a short-tailed most common in the South. The shape and size like a native of the Malaysia, which is called Malin (Malin; Malaysian indigenous breed). Adult of males have a weight of 25-30 kg, female weight 20 to 25 kg (Rajion et al., 1993), but the disadvantage is a little slow growth will not be adopted in the industry.
United States Department of Agriculture (USDA), retrieve December 12, 2012, from http://usda01.library.cornell.edu/usda/current/ShpGtInd/ShpGtInd-08-09-2011.pdf
Study on Appropriate species of sheep, retrieve December 12, 2011, from http://161.246.67.22/aganimal_v2/THeSiS-DoC/9e3aadf59028698c884f015acaf89b3f.pdf
long-tailed sheep may be called Thailand long-tailed sheep breeds (Siamese or Thai long tail) is native sheep rearing in Northern have the body bigger and wool longer than native sheep in South and can grow in the environment of the country as well.
Most purebred sheep imported from the West Country 1. Dorset 2. Suffork 3. Barbados 4. Dorper 5. Katahdin 6. Corriedale 7. Merino 8. Santa Ines - The number of sheep farming and farmers is the region number Sheep Region North Northeast Central South Total Male 1,429 768 3,438 7,770 13,405 female 2,597 1,619 9,996 15,522 29,734 Total 4,026 2,387 13,434 23,292 43,139 Famers Household 135 121 312 4,503 5,071
1.2 Project Objective 1. 2. 3. 4. 5. 6. To analyze marketing of sheep farm in Chiang Mai province. To analyze the financial risk feasibility. To study about the operation process of sheep farm includes restaurants and lodgings. To study about situation of sheep farm in nowadays. To know how to success in sheep farm business. To summary the feasibility of sheep farm business in Chiang Mai province.
1.3 Benefits of project This objective aims to study the build a sheeps farm in Mae Rim, by learning the environment, structure of the country and to analysis marketing plan. Planning sheep products can help create new product in our farm. Five years after grow up it make benefits, sheep its main product to promote guests for another of products or services such as entrance ticket, wool, sheeps milk campground area, Souvenir shop, coffee shop and restaurant etc., could already be receive from guests. Currently, we are getting our sheep requirement from Sheep breeders. In five years time and with our ongoing expansion, we are planning to double our production output and aiming to have more products from sheep. This project will make we know more about sheep farm, headway of industry and learn how to success by planning and create product or service for guest. And in Chiang Mai the north of Thailand are the big city and popular of tourism in cold season begin its opening market or attractive area. When guests come to farm will have make work and money. It is too popular for to
1.4 Activities and Time frame of study Project 1 To learn chapter 1 ,select the group of project 8 persons To learn chapter 1-2 ,select the topic of project November 2 3 4 1 December 2 3 4 1 January 2 3 4 Februa ry 1 2
To search information , make the introduction and industry profile of the project To learn chapter 3 and analyze market feasibility study To learn chapter 4-6, calculate the investment cost, production operations analysis and administration analysis To learn chapter 7-8, calculate financial analysis and analyze the risk management Make a conclusion of project
To check the report of the project and prepare the information that present the project in class
In conclusion, Sheep are still bred for both meat and wool production. Sheep farm as an alternative in the animal economy in Thailand because sheep is small animals, relatively easy to care management and give birth faster. Native sheep are feasting in the two species are a short-tailed and long-tailed. Number of sheep farming is total 43,139 and famers is 5,071. Benefits of project analysis marketing plan. Planning sheep products can help create new product in our farm. Five years after grow up it make benefits, sheep its main product to promote guests for another of products or services
Chapter 2 Industry Profile
Chapter 2 Industry Profile
2.1 Nature of Industry Department of Livestock Development breeds Sheep to promote 1. Sheep Katahdin
Department of Animal Breeding are supported the Institute for Rock win. 2532 was the year the U.S. sheep meat to adapt to the environment as well. Fed by the natural pasture without concentrate Means shed when the weather is hot. Tolerate worms in sheep than other species meat good quality no unpleasant odor. 2.5 to 3.1 kg birth weight, weaning weight 1820 kg fully grown male weighs 90 kg, 55-60 kg female.
2. Sheep Santa ines
Sheep is meat from Brazil that the year 2540 is concentrated, large ear curved front with multi-colored birth weight, weaning weight 2.5 to 3.5 kg, 18-20 kg, 80-90 kg fully grown male weighs 60 kg femal.
3. Sheep Barbados Blackbelly
There is a Mutton native to the islands of Barbados. the Caribbean. Light to dark brown. And under the chin with a black eye and an ear on the website listed at the bottom of the legs down to. The effect is prolific. High twin birth rate 60.8%, even lambs weigh 45 kg reproductive litter size from 1.5 to 2.3 the same litter birth weight, weaning weight 2.8 kg 3.0 kg twin 4 month old twin sons are 1.7 kg and 13.4 kg. weight times the males 68-90 kg 40-59 kg female
4. Sheep dorper
Lamb of high quality. Can adapt to various environments and can tolerate dry white body black head without him.
Food eating habits of sheep. Can sheep eat grass species and shrubs are. I should let them dry for a vegetable while it is still fresh. Sheep may have bloating. Vegetables because they contain a lot of water. And the pesticides used in vegetables as well. Sheep grazing the unique sequences, even if the grass is too old to continue. I have a lot of grass eating sheep, but it is a very soft grass. The sheep or lambs older age should be raised in a small pasture with sheep because these teeth very well. Cutting the grass in the grass at a time will be less. Sheep grazing in a release. Should be left to graze sheep with height between 4-8 inches off the ground and keep the grass short. The sheep in rubber plantations like mango, tamarind fruit, and jackfruit and so on to help get rid of weeds. Sheep can eat fruit that has fallen as well. In addition to the shade of a tree to avoid hot sun, but should not be carved into the garden, fruit orchard in the fall is to fall in the first place because you might be eating too much can cause bloating. If it is a party will not have much trouble.
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Eating habits On raising the grazing. Sheep will eat the food as far as 6-8 km per day 3-6% total edible weight. (If sheep eat grass 30 kg live weight per day, 3 kg / h). sheep eating grass, shrubs 70% 30% 72% goat eating grass, shrubs 28%. If the cell is 0.68 liters of water per day / the release of 2 liters / cow. It takes 12% of all ruminants fed 30% forage and 12% and 46%. Cut the leaves to eat. 1. Cutting Leaves should not eat more than 1 in 3 of the grass. 2. Cutting branches with leaves, branches, should not you too old leaves. 3. Should cut the plant such as leaves, nuts, Acacia Capital Shopping Gul Lang mother pregnant sheep. Or are breastfeeding. 4. Should be cut above the ground, not less than 1 meter. 5. Tie the branches above. The sheep have to eat. 6. Cutting Leaves for more than two kinds of sheep eating. 2-3 of plant and trees houses to eat and to the fence shade. 7. Should leave the sheep down to the circulation 4-5 weeks for conversion efficiency and shorten the cycle. 8. Should let the sheep out to pasture after late frosts already. If it should be cut off for the afternoon and cut above the ground to prevent infection. Site preparation and catering equipment Housing should provide the fold. Sun and rain canopy platform for easy cleaning with water and food. Tracks are long enough to eat all the food own and that the barrier to the other eats that much stronger and if possible the Fence for sheep in sheep, even small children or pregnant mother sheep pen. In sheep in the pen be slat is 1.5 cm to 1.3 cm small sheep feces and urine into the soil. The stalls are clean and dry. And help prevent infections that may be available to come to you. The Data collection and use of stable manure. Fenced pasture may be made from local materials such as wood canes are cheap or fishing nets. Device should have a knife and scissors to trim hooves. To prevent hoof rot. Rake out the dirt that niche. Cut the excess proliferation. Cut to the correct hoof. Should regularly check hooves of sheep regularly. (Trim hooves once a month), especially sheep fed prison time may drop a large stone in the paddock. Kip looks stronger at the surface is not smooth, no cracks or tear things pile up.
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2.2 Situation of sheep farm in Thailand The "Sheep" are not the animal economy and not rigorously promoted by government agencies but the sheep became to protagonist of many attractions of agricultural tourism in Thailand. In the future sheep will be a star front of the camera of tourist and sheep will become a source of comprehensive agricultural tourism. Now "Romantic Farm" of "Niwat Chitsakul" is full option of sheep farms in Pai, Mae Hong Son province and he is not the only selling point for tourists to enjoy but he will be develop sheep farm for wool, milk and meat to bring out upgraded into a premium product and coupled with a sustainable business model for development of a livestock into agricultural tourism business as well but from the past until today is very hard Niwat accept that its not easy. It requires knowledge of the field and techniques to meet the standard. From analysis nowadays sheep farm in Thailand has developed a lot, both of sheep farm for sheep meat and sheep farm for tourism. The present have many sheep farm in Thailand such as Hug You Farm at Lampang province, Swiss Sheep Farm at Cha-am etc. every farm build the sheep farm for tourism such as take a photo with sheep, feed to sheep, eat some meal with sheep meat etc. The present business about sheep farm is very popular because we can touch, we can feed, and we can take a photo, with sheep and also sit and relax, see the good view, eat something good and buy something at souvenir shop at the farm also promote agricultural growth in the country as well. Sheep farm in each place is not different by sheep farm will be built on the good location such as on the mountain for good view and good atmosphere then they will be create the thing for tourist can take a photo such as building, trough, some chair and table for sit and relax. This business can make a good profit because less invest but always receive money. Today sheep farm happen in many place in Thailand and tend to have more in the future
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2.3Products and service Products: Feeding zone: Able feed sheep Fee, Milk, Grass Dining zone: Foods: Australian Lamp Steak, Australian T-bone Steak, Sir Roy Beef Steak, Australian Lamp cutlet, Minced Lamp Steak with Spicy Pasta Salad , Lamp Pot Roast, Lamp Stew with Broccoli, Carrot, and Chicken Steak, Pork Steak, Spaghetti Cabonara, Spaghetti Bolognese, Spaghetti Kie Mao Taley, Chicken Green Curry, Caesar Salad, Parma Salad, Vegetable Salad , Steamed Rice Beverages: Mocha (hot/cold) ,Latte (hot/cold), Cappuccino (hot/cold), Americano (hot/cold),Espresso, Cocoa (hot/cold),Green Tea (hot/cold),Lemon Tea
(hot/cold),Milk Tea, Honey Milk Tea, Blueberry Smoothie, Banana Breakfast Smoothie, Strawberry Smoothie Yoghurt Smoothie, Lamp Milk, Mineral Drink Homemade Bakery: Chocolate cake, Cheesecake, Crepe cake, Blueberry Cheese Cake, Chocolate Crape Cake , Strawberry Crape Cake, Chocolate Almond with Raspberry Sauce
Souvenir zone: Dolly the sheep, T-Shirt (all size), Postcard per set, Wool scarf, Sheep key chain, Fleece Scarves Notebook, Headband , Magnet, Wool hat, Picture frame, Bag,
2.4 Vision To become the newest travel destination 2.5 Mission 1. Provide high quality standard and high value standard of product and services 2. Learn more about to development all the time 3. Development of sheeps farm to have a good management 4. Have to make the customers satisfy with our product and loyalty with our product
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2.6 Strategies of the companies Black sheep farm is the new travel destination and we different from other destinations and we wants to give relax destination to travelers. We try to plan the good strategies that appropriate with our business. The first thing we surveyed the location that between Chiang Mai Chiang Rai because this business do not have in Chiang Mai - Chiang Rai and we have less of competitors. Now sheep farm is very attract to travelers but we do not have experience about Black sheep farm before we need to find more information and need questionnaire in our Black sheep farm that what customers want to improve. After we get enough information we will build the strength Black sheep farm to provide travelers.
2.6.1 Corporate level strategies We will use growth strategies concepts because now most of Thai people like to visit nice place like a sheep farm. In Chiang Rai, there have small sheep farm but not famous less of people have known that. So we can attract traveler by promote and build nice establishment, provide the good service and good quality product for them. If we have professional we will expand our farm and development for sustainable business.
2.6.2 Business level strategy This way can help us to know about advantage of competition than competitors. We will aim to improve competitiveness and seeks to increase profit in business and we can attract traveler more than competitors. We have souvenir that suitable price and provide tent for rent, space and restaurant for response customers requirement.
2.6.2.1 Competitive advantages The differentiation of our Black sheep farm from business others sheep farm because we concern about customers satisfy from visited our farm. So we provide high quality service and train employees to be professional.
2.6.2.2 Cost leadership Our business set standardized rate price and services in moderate price to attract more customers. We also provide the best product and best services the same quality not lower than our standard for customers and the price of our products in price-sensitive to received sales increased and high profit.
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2.6.2.3 Quick-response Our businesses have many indirect competitors in location although not in sheep farm style but also have interest destination nearby too. So we have challenge with competitors in quality and service. We have quick response of customersfeedback. We try to improve our business in current situation to support customer needs and wants to attract customer from other competitors.
2.6.2.4 Focus The main target market of our business is people in Chiang Rai and Chiang Mai because we try to focus on people who travel pass our location, family is looking for their weekend or holiday. To respond their need and make them satisfy with our farm and services. So we hope them come again and SWOT.
2.6.3 Functional level strategy This is important part of business and it can help our business to earn more profit that relate with many parts include Marketing, Human resource, Research and Development, Financial and Accounting.
2.6.3.1 Marketing Our company use marketing by focus on our farm style and have good infrastructure that can provide or fulfill good experience for customer in a suitable price for customers group and our strategy is quick respond in every situation. We plan to the improvement and develop our travel destination to successful. 2.6.3.2 Producing Our business there are the souvenir is famous in the location that match with customers want which make customers highest satisfaction with good service for them.
2.6.3.3 Research and Development Our business makes the questionnaire for customers to know that feedback from them and improve the problems and develop it.
2.6.3.34 Accounting Our business wants the staffs that have more knowledge and up to date information usually for easy to make decision to buy and reduce unnecessary costs.
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2.6.3.5 Financial Our business wants the staffs that have many skill of professional financial and concern about return investment and make the profit for business.
2.6.3.6 Human resource management Our business chooses staff directly from our company by us consideration about the skills and qualification that meet the requirement in each position.
In conclusion, According to Department of Livestock Development have sheep 4 Species to promote 1.Sheep Katahdin 2.Sheep Santa ines 3.Sheep Barbados Blackbelly 4.Sheep dropper. Main food of sheep is grass Sheep will eat the food 3-6% total edible weight. Housing should provide the fold. Sun and rain is platform for easy cleaning. Sheep are not the animal economy and not rigorously promoted by government agencies but the sheep became to protagonist of many attractions of agricultural tourism in Thailand. Sheep farm in each place is not different by sheep farm will be built on the good location. sheep farm happen in many place in Thailand and tend to have more in the future. Product and service are Sheep fram, Restaurant, Souvenir shop. We want to Black sheep farm is the new travel destination different from other destinations and we wants to give relax destination to travelers. We provide high quality service and train employees to be professional. The main target market of our business is people in Chiang Rai and Chiang Mai. Our company use marketing by focus on our farm style and have good infrastructure that can provide or fulfill good experience for customer. We want the staffs that have more knowledge and up to date information usually.
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Chapter 3 Marketing feasibility study & Analysis
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Chapter 3 Marketing feasibility study & Analysis 3.1 Marketing analysis 3.1.1 General Environment analysis Environmental of organization are consist of two type; internal and external factor. 3.1.1.1 Internal Factor The environmental factors within the organization the control consist of corporate shareholder, owner, staff and corporate culture, etc. Our farm have operating is clear and clean, and we will train about process of manufacturing, product and service for employee in each department. Actually we make good environment into organization. 3.1.1.2 External Factor (PEST) Political factor Senate Speaker Nikom Wairatpanich said Senate committees had organized seminars on Asean-related issues. Senators will review Thai laws that need to be changed, educate the civic sector about the coming changes, and stimulate the government to prepare the economic, social and cultural infrastructure. "We have three years - I think in three years we can develop our human resources to understand the ideology of ASEAN, which stresses connectivity and unity, and have good English ability. We are grouping what to do for our staff on various categories of work. Finally, they have to well be able to support the work of Parliament and MPs," he said. In this order it made a chance to our business because Chiang Rai will improve in every factor to travel destination before AEC opening. Referent: http://www.nationmultimedia.com/politics/
Economic factor The Thai economy in 2013 will continue to grow, but all sectors need to manage risk effectively and cope with many challenge. Governor of the Bank of Thailand Prasarn Trairatvorakul stated that since many risks and challenges are lying ahead, the public and private sectors, as well as individuals, in Thai society should build self-immunization from external threats, for the sake of the countrys healthy economic growth. He said that the Thai economy would still depend mainly on domestic drive during the global economic slump. More investment is likely to be seen, as investors remain confident in the countrys overall economy. Thailand also needs to be prepared for the ASEAN Economic Community in the near future, when more capital would flow in for investment in the Governments mega projects. This would create a favorable investment atmosphere for the private sector. For this reason, the central bank governor believed that the
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Thai economy in 2013 would expand by 4.6 percent. And the efficient spending by the public sector would help drive the economy and cope with short-term risks. The Governments investment through major infrastructure projects would also play a key role in stimulating the countrys economy. In the overall picture, government agencies, as public service providers, would also help the country deal with risk management through various measures, such as price stability and appropriate economic stimulation. Referent: http://thailand.prd.go.th/view_news.php?id=6559&a=2
Social factor Entrepreneurs of SMEs in Thailand are more than 2.9 million business or99.6 percent of the whole enterprise in Thailand. According to this information government support for SMEs business is very good chance for sheep farm is one of the SMEs businesses to open a business is easy and run. And near future AEC will opening in 2015, Chiang Rai provinces will a travel destination in Northern of Thailand. Referent: http://thailand.prd.go.th/view_news.php?id=6523&a=3 Technology factor Nowadays situation of technology is continuous development so it makes many advantages to our business. We can take new trend of globalization and we can use technology in advertising via social network or etc. 3.1.1.3 Summary of general environment analysis For this part, the impact of political and economic is not negative with sheep farm because the farm will do sufficiency and suitable for many target group to visit and relax at the farm. Therefore in social factor, Chiang Rai will have growth rate of tourist in every year, so we can use benefit from each factor to effectively.
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3.1.2 Competition analysis 3.1.2.1 Direct competitor 1. Hug You Lampang Hug You located on 342 moo2 Kohka District, Lampang, it far from town around fifteen kilometer. This farm decorate in chic and boutique style, and they focus on traveler to take a photo and souvenir shop, then they has a product by sheep such as milk, cookies, postcard and etc.
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3.1.2.2 Indirect Competitor 1. Chiang Mai Zoo Chiang Mai zoo is locate near Doi Suthep on Huai Kaew Rd., Muang District, Chiang Mai. They open at 08.00-17.00, they is a large zoo and have many type of animal. So they has own aquarium which is the longest aquarium of the world.
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3.1.2.3 Summary of competitor analysis The competitors of sheep farm are low direct and low indirect competitor because this is a new trend and still not widely known. However sheep farm must be an investment and need to appropriate location. So we can use this advantage for make a business in area of border Chiang Rai and Chiang Mai.
3.2 STP analysis Segmentation We separate our market according to consume service as follow: 1. Occupancy - Student - Private business - Government officer 2. Income per month - Less than 5,000 baht - 5,000 10,000 baht - 10,001 15,000 baht - More than 15,001 baht 3. Hometown - Local people - Thailand - Other countries
Target market
Our target market are local people and travelers who get income around 5,000 10,000 baht per month. In our farm are activities that suitable for travelers who come with their family or their friends.
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Positioning
The position of our sheeps farm is a new travel destination in Chiang Mai. Our sheeps farm provides the activities that suitable for family and friends such as; feeding sheep, take a photo, and dining. In our sheeps farm has 3 zones; dining zone, souvenir zone, feeding zone, for travelers enjoy with our sheeps farm. Dining zone, we will recommend our guests to taste product of lamp; lamp steak, sheeps milk, and homemade bakery (made from sheeps milk). If guests want something to remind them, souvenir shop is available in souvenir zone. The last zone, feeding zone is the zone attracted travelers to enjoy our sheeps farm. 3.3 Marketing mix strategy The Marketing Mix Strategies are often referred to as the Four Ps since the most important element of marketing are concern with: 3.3.1 Product Sheeps farm Sheeps farm at Mae Rim, the newest travel destination in Chiang Mai. There are able to feed sheep and take photo closely. Restaurant and coffee shop There are sheeps menus available for travelers who want to taste; Lamp stake, lamps milk. Souvenir shop Our shop provides souvenir for traveler such as- Sheeps doll, Postcard, key chain, Tshirt, and products from wool.
3.3.2 Price Feeding zone Dining zone Food Australian Lamp Steak Australian T-bone Steak Sir Roy Beef Steak Australian Lamp cutlet Minced Lamp Steak with Spicy Pasta Salad Lamp Pot Roast 289 289 259 259 219 219 baht baht baht baht baht baht
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Fee Milk Grass
50 baht 20 baht 10 baht per bottle per bunch
Lamp Stew with Broccoli, Carrot, and Potato Chicken Steak Pork Steak Spaghetti Cabonara Spaghetti Bolognese Spaghetti Kie Mao Taley Chicken Green Curry Caesar Salad Parma Salad Vegetable Salad Steamed Rice
219 170 170 129 129 129 129 129 129 129 49
baht baht baht baht baht baht baht baht baht baht baht
Beverage Mocha (hot/cold) Latte (hot/cold) Cappuccino (hot/cold) Americano (hot/cold) Espresso Cocoa (hot/cold) Green Tea (hot/cold) Lemon Tea (hot/cold) Milk Tea Honey Milk Tea Blueberry Smoothie Banana Breakfast Smoothie Strawberry Smoothie Yoghurt Smoothie Lamp Milk Mineral Drink 80/90 80/90 80/90 80/90 70 45/50 45/50 45/50 50 50 45 45 45 45 35 20 baht baht baht baht baht baht baht baht baht baht baht baht baht baht baht baht
Homemade Bakery Chocolate cake Cheesecake Crepe cake Blueberry Cheese Cake Chocolate Crape Cake Strawberry Crape Cake Chocolate Almond with Raspberry Sauce 55 75 75 89 89 89 89 baht baht baht baht baht baht baht
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Souvenir zone Dolly the sheep T-Shirt (all size) Postcard per set Wool scarf Sheep key chain Fleece Scarves Magnet Wool hat Picture frame Bag Notebook Headband 250 190 99 490 59 590 39 350 189 149 129 49 baht baht baht baht baht baht baht baht baht baht baht baht
3.3.3 Place Our company provide sheeps farm for attract customers and the activities are interesting for people who want to get the new experiences from the sheep. Our farm located in Chaing Mai province. We choose to set up the farm at Mae Rim because that place surrounding natural, good atmosphere and passage way between Chiang Mai and Chiang Rai appropriate for the tourist or customers. This place is easy to distribute product to customer. The main distribute channel is Mae Rim district in Chaing Mai province.
3.3.4 Promotion Our company is located at Mae Rim so we try to represents the various aspect of marketing communication that is the communication of information about the product and service with the goal of generating a positive tourist response. The sheeps farm is to be famous and well-known via brochure, radio, newspaper, fan page or website of the sheeps farm, and we try to provide a good product and service for tourist satisfaction that is the important thing to help to promote our farm which calls that word of mount.
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3.4 Sales Forecast/Profit Estimation
26
Referent: http://library.cmu.ac.th/faculty/econ/Exer751409/2553/Exer2553_no10 http://mobile.thaibizcenter.com/mobile-adsdetail.asp?adsid=20880 http://i.thammada.com/2012/11/2556.html

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In conclusion, Internal Factor we have operating is clear and clean, and we will train about process of manufacturing, product and service for employee in each department. External Factor, Political factor AEC Stimulate develop English ability, Economic factor Thai economy in 2013 will continue to grow, but all sectors need to manage risk effectively and cope with many challenge. Thailand also needs to be prepared for the AEC in the near future. Thai economy in 2013 would expand by 4.6 percent. And the efficient spending by the public sector would help drive the economy and cope with short-term risks, Social factor government support for SMEs business is very good chance for sheep farm is one of the SMEs businesses to open a business is easy and run. And near future AEC will opening in 2015, Chiang Rai provinces will a travel destination in Northern of Thailand. Technology factor We can take new trend of globalization and we can use technology in advertising via social network For this part, the impact of political and economic is not negative with sheep farm because the farm will do sufficiency and suitable for many target group to visit and relax at the farm. Therefore in social factor, Chiang Rai will have growth rate of tourist in every year, so we can use benefit from each factor to effectively. Direct competitor is Hug You Lampang this farm decorates in chic and boutique style. Indirect Competitor is Chiang Mai Zoo they is a large zoo and have many type of animal. So they has own aquarium which is the longest aquarium of the world. Target market Our target market are local people and travelers who get income around 5,000 10,000 baht per month. Positioning The position of our sheeps farm is a new travel destination in Chiang Mai. Sales Forecast/Profit Estimation Grow up every year.
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Chapter 4 Investment cost
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Chapter 4 Investment cost 4.1 Product and operations analysis 4.1.1 Product Characteristics Our service can divide into 3 main zones: 1. Feeding zone 2. Dining zone 3. Souvenir zone Feeding zone Before everyone enters this zone, you should pay fees 50 baht per person. In this zone we provide you to feed milk and grass to all of sheep. Dining zone This zone is for my all tourist farm Figure 4.1.1.1 of food s family want to join each other meal in our
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Figure of drinking
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Figure 4.1.1.2 of dessert
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Souvenir zone This zone sells products that also relate to sheeps farm such as; sheeps dolls, sheeps key chain, sheeps wool scarf, t-shirt and post-card. Figure 4.1.1.3of souvenir
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4.2. Location Ewe & Ram Sheep is located in locates in Ban Doi Kaew, Mae-Rim, Chiang-Mai. It's open space and has only about 21 acres in good atmosphere. Many people easy to travel because stick to the road two side and not more than 10 kilometers away from the city.
Figure 4.2
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Referent: http://www.property108.com/1/posts/6_%E0%B8%97%E0%B8%B5%E0%B9%88%E0%B8%94%E0%B8%B4%E0%B8 %99/11_%E0%B8%82%E0%B8%B2%E0%B8%A2/43251_%E0%B8%82%E0%B8%B2% E0%B8%A2%E0%B8%97%E0%B8%B5%E0%B9%88%E0%B8%94%E0%B8%B4%E0% B8%99%E0%B8%AA%E0%B8%A7%E0%B8%A2%E0%B8%95%E0%B8%B4%E0%B8 %94%E0%B8%99%E0%B9%89%E0%B8%B3%E0%B8%9B%E0%B8%B4%E0%B8%87_ 21%E0%B9%84%E0%B8%A3%E0%B9%88_%E0%B8%95_%E0%B8%94%E0%B8%AD %E0%B8%99%E0%B9%81%E0%B8%81%E0%B9%89%E0%B8%A7_%E0%B8%AD_% E0%B9%81%E0%B8%A1%E0%B9%88%E0%B8%A3%E0%B8%B4%E0%B8%A1_%E0 %B9%80%E0%B8%8A%E0%B8%B5%E0%B8%A2%E0%B8%87%E0%B9%83%E0%B8 %AB%E0%B8%A1%E0%B9%88.html
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4.3 Facility Layout Figure 4.3
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4.3.1 Souvenir Shop - Entrance/Exit - Storage - Shelf - Mirror - Wireless Adapter - Postcard Corner Figure 4.3.1 - Cashier Counter - Lamp - Picture - Doll Corner - Music boxes
4.3.2 Restaurant - Entrance/Exit - Table - Book Store - Wireless Adapter - Tree & Flower - Kitchen Area - Chair - Toilet - Cashier Counter - Music Boxes
4.3.3 Sheep Farm - Sheep House - Pool - Grasses - Bridge
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The farm design layout: Colonial style 1. Signage Our farm signage is in front of the car park, that design is colonial style cover mix between Eastern and Western, our logo is a big alphabet because it recognize for our farm. 2. Exterior Decoration Our farm are surrounding with many trees and grasses, tones color is brown and green. So it can make feel relax and comfortable. 3. Souvenir Decoration Building: we mix wood and cement for major, so we use brown and white color for customer feel good and relaxing, we select British Colonial for main building. Floor: we use stone tiles for our restaurant and souvenir shop, that make feel colonial style. 4. Restaurant Decoration Building: our restaurant is open-air style, when customer came up they can see around view point to sheep farm. This is strength for our farm. 5. Sheep House Building: for sheep house we decorate with wooden, so we mix a country style and colonial style together. Customer will get a nature and comfortable because they are surrounding with trees and grasses. 6. Facilities Kitchen: we engage contractor to design kitchen area, which is consists of oven, hotplates, counter, refrigerator, fryers and etc. Table: we almost to choose light brown for major color of table and chair. It make feel so good and comfortable. Bookstore: we updating about magazine, news, healthy, fashion every week. Wireless adapter: we install wireless adapter on the wall of restaurant and souvenir shop to provide internet service to guest. Music: we always open relax music to made customer feel good. Toilet: we provide the toilet beside restaurant, for design we use light color to make a convenient and luxury to customer, and we will open jazz music surrounding in toilet.
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4.4 Facilities Management Property Management Facilities Planning Our policy planning and building, we separate areas to four zone that consist of: car parking, restaurant, souvenir shop, and sheep farm. For the first car parking, which is in front of the farm with signage, which is remarkable for our farm. Second, restaurant prefers sheep cuisine and other choices. Restaurant might give new experience about lamb. The third in part of souvenir shop, this shop prefer souvenir and another gift shop such as postcard, doll, and etc. The souvenir shop can make high revenue for our farm because it have a many collection for recognize customer to buy it. And the last, for the sheep farm, when the guest visit they always to joy with give feeding to sheep. Facilities operations and maintenance We encourage employees to farm, we maintaining facilities and equipment as well. So we recognize employee to reduce cost of service and we are also a benefit to employee when they help to reduce cost. 4.5 Equipment and Tools We use quality tools and equipment in order to employees, it would be safe and efficiency. We select equipment and tool by concern about theme of store, so that can attracting the customer, and then they will get an experience from our service. Location - Sheep farm Label cost - Sheep farm have to paid for label cost 1.5*16 meter about 24,000 baht. Registration - Sheep farm will pay money for registration of company about 60,000 baht. Internet wireless & telephone - Sheep farm contract with 3BB for wireless about 1,048 baht and telephone fee about 200 baht, so we have to pay 1,248 baht per month.
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4.6 Cost of Investment Table 4.6 Cost of Investment Location Label cost Feeding zone Dining zone - Souvenir zone Registration Total cost of investment 4.7 Investment Cost Feeding zone 48,300,000 2,686,500 828,000 1,336,500 522,000 54,368,600
Table 4.7.1 Equipments and Material Feeding zone - Building - Milk bottle - Bottle brush - Shearing equipment - Pickup car - Harrow - CCTV - Sheep feeder - Bucket Holder - Bin Total Equipment Price per unit 500,000 25 59 8,500 479,000 55 6,224 1,240 120 149 No. unit 1 12 12 2 2 4 8 3 6 3 Total 500,000 300 708 17,000 958,000 220 49792 3720 720 447 1,530,907
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Dining zone
Table 4.7.2 Equipments and Material Dining zone Part I - Equipment - Knife Kit - Soup Ladle - Strainer Ladle - Serving Spoon - Scrape - Noodle Strainer - Teflon Pan - Indian Pot - Sauce Pan - Scale Stock Pot with Cover - Cutting Board - Undercounter Refrigerator - Super Freezer - Tray - Oven - Baking Tray - Knife Rack - Cash Machine - CCTV - Spoon (L) - Spoon (M) - Spoon (S) - Fork - Steak Knife - Ivory Glass - Hi-ball Glass - Box of Straws - Sanitary Tools - Bin - Safety Equipment - Building - Ice Container/ Ice scoop Total Equipment 5,200 375 375 356 175 285 1,980 295 240 7,000 150 58,000 49,000 50 13,000 125 590 30,900 6,224 60 60 38 60 116 22 22 800 15,000 149 1,000 2,500,000 1,050 1 3 1 1 2 1 2 2 2 2 6 2 1 12 1 4 1 1 12 150 150 150 150 100 200 200 1 10 5 5 1 1 5,200 1,125 375 356 350 285 3,960 590 480 14,000 900 116,000 49,000 600 13,000 500 590 30,900 74,688 9,000 9,000 5,700 9,000 11,600 4,400 4,400 800 150,000 745 5,000 2,500,000 1,050 3,023,594 Price per unit No. unit Total
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Equipments and Material Part II - Tables and Chairs - Table Big Size - Table Small Size - Chairs - Book Shelf Total Equipment Equipments and Material Part III Decoration - Corner Shelf - Clock - Tree pot - Lamp - Stereo - Frame - Wallpaper Total Equipment
Price per unit 3,940 2,290 1,490 7,290 Price per unit 6,500 590 100 840 39,000 40 -
No. unit 8 4 50 1 No. unit 2 2 30 4 2 8 -
Total 31,520 9,160 74,500 7,290 122,470 Total 13,000 1180 3000 3360 78000 320 120,000 218,860
Souvenir zone
Table 4.7.3 Equipments and Material Souvenir zone - Building - Air conditioner - Fan - Electronic cash register calculators - Table - Chair - Neon lights - Computer - Plug - CCTV - Bin Total Equipment Price per unit 1,000,000 20,000 650 30,900 3,500 1,100 21 30,000 250 6,224 149 No. unit 1 1 1 1 1 2 6 1 2 4 1 Total 1,000,000 20,000 650 5,500 3,500 2200 126 30,000 500 24896 149 1,087,521
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4.8 Depreciation Investment cost Feeding zone
Table 4.8.1
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Dinning zone Table 4.8.2
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Souvenir zone
Table 4.8.3
Equipments and Material Total Souvenir zone - Building 1,000,000 - Air conditioner 20,000 - Fan 650 - Electronic cash register calculators 5,500 - Table 3,500 - Chair 2200 - Neon lights 126 - Computer 30,000 - Plug 500 - CCTV 24896 - Bin 149 Total Equipments and Material 1,087,521 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Total
16,666.7 16,666.7 16,666.7 16,666.7 16,666.7 16,666.7 16,666.7 16,666.7 16,666.7 16,666.7 16,666.7 16,666.7 200,000.4 333.3 333.3 333.3 333.3 333.3 333.3 333.3 333.3 333.3 333.3 333.3 333.3 3,999.63 10.83 10.83 10.83 10.83 10.83 10.83 10.83 10.83 10.83 10.83 10.83 10.83 129.96 91.67 91.67 91.67 91.67 91.67 91.67 91.67 91.67 91.67 91.67 91.67 91.67 1,100.04 58.3 58.3 58.3 58.3 58.3 58.3 58.3 58.3 58.3 58.3 58.3 58.3 699.6 36.67 36.67 36.67 36.67 36.67 36.67 36.67 36.67 36.67 36.67 36.67 36.67 440.04 2.1 2.1 2.1 2.1 2.1 2.1 2.1 2.1 2.1 2.1 2.1 2.1 25.2 500 500 500 500 500 500 500 500 500 500 500 500 6,000 8.3 8.3 8.3 8.3 8.3 8.3 8.3 8.3 8.3 8.3 8.3 8.3 99.6 414.93 414.93 414.93 414.93 414.93 414.93 414.93 414.93 414.93 414.93 414.93 414.93 4,979.16 2.48 2.48 2.48 2.48 2.48 2.48 2.48 2.48 2.48 2.48 2.48 2.48 29.76 18,125.35 18,125.35 18,125.35 18,125.35 18,125.35 18,125.35 18,125.35 18,125.35 18,125.35 18,125.35 18,125.35 18,125.35 217,504.20
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Chapter 5 Operation Cost
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Chapter 5 Operations cost 5.1 Cost of goods sold Feeding zone
Table 5.1.1
Food Feeding zone - Ruzi grass - Sheep's food grain - Powder milk Dumex Hi-Q - Straw - Dishwashing liquid - Shampoo - Food and mouth disease vaccine - Anthrax vaccine Total
Price per unit 35 300 380 20 195 250 120 35
No. unit 15 6 12 20 1 4 5 3
Total 525 1800 4560 400 195 1000 600 105 9185
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Dining zone
Table 5.1.2
Ingredients Dining zone - lamp - beef - pork - chicken - bacon - carrot - tomato - potato - lemon - broccoli - cucumber - onion - cabbage - vinegar - olive oil - vegetable oil - spices - spaghetti - whipping cream - ketchup - mayonaise - cheese - milk - coffee bean - tea leaf - cocoa - sugar - salt - syrup - butter Total Price per unit 530 170 115 75 260 90 30 39 13 19 19 5 12 49 200 70 35 39 145 35 70 237 52 180 70 120 23 5 79 150 No. unit 70 50 60 50 30 200 300 300 500 200 100 500 100 10 10 28 30 120 10 29 27 8 17 6 7 7 30 10 5 15 Total 37,100 8,500 6,900 3,750 7,800 18,000 9,000 11,700 6,500 3,800 1,900 2,500 1,200 490 2,000 1,960 1,050 4,680 1,450 1,015 1,890 1,896 884 1,080 490 840 690 50 395 2,250 141,760
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Souvenir zone
Table 5.1.3
Price per unit Souvenir zone - T-shirt - Postcard - Dolly the sheep - Sheep key chain - Fleece Scarves - Magnet - Wool hat - Picture frame - Bag - Notebook - Headband Total 149 20 90 15 310 15 120 75 50 50 10
No. unit 300 500 200 1000 50 1000 100 500 300 500 200
Total 44,700 10,000 18,000 15,000 15,500 15,000 12,000 37,500 15,000 25,000 2,000 209,700
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Cost of goods sold for 5 years Feeding zone
Table 5.1.1.1
Year 1 Year 2 Year 3 Year 4 Year 5 Total January 9,185 9,185 9,185 9,185 9,185 45,925 February 9,185 9,185 9,185 9,185 9,185 45,925 March 9,185 9,185 9,185 9,185 9,185 45,925 April 9,185 9,185 9,185 9,185 9,185 45,925 May 9,185 9,185 9,185 9,185 9,185 45,925 June 9,185 9,185 9,185 9,185 9,185 45,925 July 9,185 9,185 9,185 9,185 9,185 45,925 August 9,185 9,185 9,185 9,185 9,185 45,925 September 9,185 9,185 9,185 9,185 9,185 45,925 October 9,185 9,185 9,185 9,185 9,185 45,925 November December 9,185 9,185 9,185 9,185 9,185 9,185 9,185 9,185 9,185 9,185 45,925 45,925 Total 110,220 110,220 110,220 110,220 110,220 551,100
Dining zone
Table 5.1.1.2
Year 1 Year 2 Year 3 Year 4 Year 5 Total January 141,760 141,760 141,760 141,760 141,760 708,800 February 141,760 141,760 141,760 141,760 141,760 708,800 March 141,760 141,760 141,760 141,760 141,760 708,800 April 141,760 141,760 141,760 141,760 141,760 708,800 May 141,760 141,760 141,760 141,760 141,760 708,800 June 141,760 141,760 141,760 141,760 141,760 708,800 July 141,760 141,760 141,760 141,760 141,760 708,800 August September 141,760 141,760 141,760 141,760 141,760 141,760 141,760 141,760 141,760 141,760 708,800 708,800 October November December Total 141,760 141,760 141,760 1,701,120 141,760 141,760 141,760 1,701,120 141,760 141,760 141,760 1,701,120 141,760 141,760 141,760 1,701,120 141,760 141,760 141,760 1,701,120 708,800 708,800 708,800 8,505,600
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Souvenir zone
Table 5.1.1.3
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5.2 Cost of labor (per month)
Table 5.2.1
Positioning Head of labor Tcket seller Feeding seller Shepherd Total
Feeding zone Amount Salary 1 9,000 2 7,500 3 7,500 4 7,500 10
Total 9,000 15,000 22,500 30,000 76,500
Table 5.2.2
Dining zone Amount Salary 1 21,000 3 12,000 4 8,250 1 7,500 2 7,500 1 9,000 2 9,000 14
Positioning Sour Chef Chef waitor Steward Housekeeper Captain Cashier Total
Total 21,000 36,000 33,000 7,500 15,000 9,000 18,000 139,500
Table 5.2.3
Souvenir zone Amount Salary 1 12,000 3 7,500 1 9,000 5
Positioning Head Stock keeper Cashier Total
Total 12,000 22,500 9,000 43,500
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5.3 Overhead Cost (per year)
Table 5.3.1
Charge Feeding zone - Utility Expense Dining zone - Utility Expense Souvenir zone - Utility Expense Total January 7,578 33,648 17,118 58,344 February 7,578 33,648 11,118 52,344 March 6,350 23,648 8,718 38,716 April 6,350 23,648 8,718 38,716 Overhead cost Year 1 May June 6,350 23,648 8,718 38,716 6,350 23,648 8,718 38,716 July 6,350 23,648 8,718 38,716 August 6,350 23,648 8,718 38,716 September October November December 6,350 23,648 8,718 38,716 6,350 23,648 8,718 38,716 7,578 33,648 14,118 55,344 7,578 34,648 18,218 60,444 Total 81,112 324,776 130,316 536,204
Table 5.3.2
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Table 5.3.3
Table 5.3.4
Table 5.3.5
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Chapter 6 Administration Cost
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6.1 Administrative Table 6.1.1
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Table 6.1.2
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Table 6.1.3
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Table 6.1.4
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Table 6.1.5
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Total administrative cost for 5 years Table 6.1.6
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6.2 Management analysis As business becomes more complex, they increasingly rely on management analysts to help them remain competitive amidst these changes. Management analysts, often referred to as management consultants in private industry, analyze and propose ways to improve an organization's structure, efficiency, or profits. Analysts may manage contracts for a wide range of goods and services to ensure quality performance and to prevent cost overruns. For company, there are 8 partnerships in the company as following: 9. Mr. Sarawut 10. Miss. Juthamard 11. Miss. Bowonrat 12. Mr. Naruewat 13. Mr. Kawin 14. Mr. Wiroon 15. Miss.Thamonwan 16. Miss Nopparat Manora Bwonratakul Tritanon Pongpattananukul Chusilkitcharoen Pratuangsin Fonhthong Boontod (General Manager) (Feeding Zone Manager) (Restaurant Zone Manager ) (Souvenir Zone Manager) (Marketing Manager) (Human Resource Manager) (Accounting/Financial Manager) (Accounting/Financial Manager)
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6.3 Organization chart
Mr. Sarawut Manora
Miss. Juthamard Bwonratakul
Miss. Bowonrat Tritanon
Mr. Naruewat Pongpattananukul
Mr. Kawin Chusilkitcharoen
Mr. Wiroon Pratuangsin
Miss.Thamonwan Fonhthong
Miss Nopparat Boontod
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Description the characters and duties of employee in each department of Taste me as follows: 1. General Manager - Directly responsible to provide the internal control to be effective and levels of productivity are always impressive. - Manager must not to evaluate the work of employees in the ability that they can retain the existing customers and to satisfy customers until enable customers loyalty to use our products and service. - Control under the policy process and time frame. - Assessment of internal control of each department. - Analyzing and solving the problem to be more efficiency. - Organizing the divisions and order the employee know exactly role they has to play. 2. Accounting /Financing - Responsible for overseeing the operation of the accounting - Review and analysis of financial statement. - Check the accuracy of cash flow and the daily reports. - Collect the items that will be prepared for making an income statements and expenses. - Offer financial budget to the manager informed. - Acts of funds disbursement. - To storage the certificate documentation. - Control all expenses cost. 3. Marketing - To define common strategies and policies to achieve its objective. - Promote and advertise the promotion of farm. - Plan and analyze the customer information. - Follow the current situation on marketing all the time.
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4. Human Resource - Training initiatives may include apprenticeship, internship, job rotation, mentoring, and new skills programs. - Carefully planned and executed HRM programs are meaningless - Related to employee benefits, safety and health, and worker-management relations. - Recruiting and select the employee. - Evaluate the performance of employee. 5. Production/ operating - Control the quality of system. - Take data and maintain records of the speed, efficiency and results of the production. - Using this information, they will suggest changes that may improve the production process.
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Chapter 7 Financing Analysis
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Chapter 7 Financing Analysis

This part is a source of fund and figure of financial statement that consist of three categories; Profit and Loss Statement [year 1-5] Statement of Cash flow [year 1-5] Statement of Balance Sheet [year 1-5] Source of Funding Our company does project for bid proposal to investor or stakeholder, who interest to invest capital for us. First year we need cash to investing at 55,000,000 THB, for the amount of money we separate into land, building (3 zone), equipment and facilities, and other expense including work permit and registration fee. The initial investment of Black Sheep Farm Land Equipment and Facilities Properties Other expense Total 48,300,000 5,983,352 60,000 25,248 54,368,600 THB THB THB THB THB
According to total initial investment in first year we need cash at 54,368,600 THB, so we need to have support from investor or stakeholder, and then we will payback money to investor at 1,000,000 THB per month amount for 55 month(will expire in July of year5). Furthermore investor or stakeholder will have dividend 10% of net income every month also.
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7.1 Profit and loss statement
Figure of Profit & Loss Statement year1
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Figure of Profit & Loss Statement year 2
69
70
71
72
7.2 Statement of Cash Flow
Figure of Statement of Cash Flow year 1

73
74
75
76
77
7.3 Balance Sheet
Figure statement of balance sheet year1
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Figure statement of balance sheet year 2
79
80
81
82
Summary Financial Analysis

According to the figure of 5 year, we determined sale from statistics number of traveler who came to Chiang Mai in last five year. 1. The figure of profit & loss statement, does show about amount of sale and retain earning when ending of each year; Year 1: Total Sale 42,828,000 / Retain Earning 21,232,653.5 Year 2: Total Sale 40,797,000 / Retain Earning 19,951,863.5 Year 3: Total Sale 51,009,000 / Retain Earning 26,372,886.5 Year 4: Total Sale 51,687,000 / Retain Earning 26,786,103.5 Year 5: Total Sale 52,188,000 / Retain Earning 27,094,614.5 2. The figure statement of cash flow does show about net increase determined by operating activity, investing activity, and financing activity when ending of each year. Year 1: Net Increase 20,979,120.28 Year 2: Net Increase 29,325,363.18 Year 3: Net Increase 47,760,159.07 Year 4: Net Increase 63,747,311.97 Year 5: Net Increase 84,992,465.87 3. The figure statement of balance sheet does show about asset, liability and equity. So the sum of liability and equity are equal to with asset when ending of each year. Year 1: The sum of Liability and Equity are equal to with Asset 74,510,820.78 Year 2: The sum of Liability and Equity are equal to with Asset 81,852,784.28 Year 3: The sum of Liability and Equity are equal to with Asset 99,283,300.77 Year 4: The sum of Liability and Equity are equal to with Asset 114,266,174.27 Year 5: The sum of Liability and Equity are equal to with Asset 134,507,048.77
Last of all, from this part the business can payback to investor in four year and seven month. And the business is still in good hand to develop and expand farm size in near future.
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Chapter 8 Risk Analysis
84
Chapter 8 Risk Analysis 8.1 Risk management analysis Because of Black sheep farm is located in Mae-rim near the city of Chiang Mai, so our shop has both direct and indirect competitors like a following analysis. 8.1.1 Competitor risk After we explored the sheep farm at city of Chiang Mai area by data collection method, we found that there are only one competitors of sheep farm for tourism and have Chiang Mai zoo in external competitor. But in the future, we may have more competitors, both direct and indirect. We must therefore prepare to cope with risks by creating a standard of our farm such as creating a good reputation with the store, promote our farm for all special day or festival to attract customers' attention, provide the best service for customer in order to create loyal customers all to protect competing with its competitors in the future. 8.1.2 External risk Every business has all external risks, these external risks are the risk that we cant control or dealing with it. It consists of following risks: Social risk of sheep farm is inconstant because numbers of travelers dependent on interested and benefit to be received from tourism. Black sheep farm is attractions have sheep to attract customers and can make an impression in during the short period of time and traveler are less likely will be to visit again. In Chang Mai have travelers in term of people in the country and international travelers all year but have many attractions in Chang Mai as well and our sheep farm is new attractions difficult to grow in a short years. Technology risk in sheep farm is management system of cleanliness because cleanness is most important in farm and if farm have dirty or full of germs is cause of disease and some disease can infection to human. Economic risk Situation of economic in 2013 grow up more than last year about tourism industry and it is positive affect for our business but in the future we may be meet this problem , we choose to interest it because economic is important factor that effect to all business. This is because travelers from China, India and ASEAN come to travel in Thailand much more. so that disadvantage of our business because if economic is negative people will dont want to travel so we will use method about the adjustment to the price of raw materials and products as appropriate for the economy in each period. Political risk this year the political of Thailand and Chiang Mai greater than past, and we expected that the future of politics is not likely to impact the economy is not for much. Referent:http://www.cpthailand.com/Default.aspx?tabid=129&articleType=ArticleView&arti cleId=1474
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8.1.3Internal Risk Risk of diseases Sheep farming is depending on healthy sheep because any customers those come to travel or spend time with their families, they concern about how safety from sheeps diseases. The risk of Sheeps diseases should be concerned. Common Diseases or Problems 1. Abortion Campylobacter or vibrio may cause 10 to 60% of the abortions in a flock. The ewe usually is not sick. The fetus and placenta are aborted during the last three to four weeks of gestation. The placenta is thickened and brown. Some ewes infected with vibrio may not abort but will produce weak lambs, most of which die.The vibrio organism is taken in orally. It is not a venereal disease. Too high concentrations of sheep and feeding contaminated feeds increase the chance of an outbreak. New sheep that carry the organism will bring it to your flock.Vaccinate with killed vaccine at breeding and mid-gestation if abortion has been a problem. The second year, use a booster at midgestation. Vaccination cost is 40 cents per ewe per year. If ewes have not been vaccinated and an abortion outbreak occurs, feeding 250400 mg tetracycline (Aureomycin or Terramycin) per ewe daily for 30 days usually is an effective preventive measure. Chlamydia, or enzootic abortion, affects twofive percent of ewes. This disease has become more prevalent in the Midwest since 1970. The ewe usually is sick and won't eat for two or three days. The placenta is retained and is brown in color. The ewe usually has a vaginal discharge. Abortion occurs during the last four weeks of gestation. There is now a vaccine (killed bacterin) that costs about $1 per ewe. In case of an outbreak, antibiotics help, but the low incidence lessens its practicability. Toxoplasmosis is caused by the protozoan parasite Toxoplasma gondi, which occurs in humans, several other mammals, and birds. In sheep it causes abortion, encephalitis, and pneumonitis. It was first isolated in sheep in 1942 and has become the most frequently diagnosed cause of abortion in sheep since then. Abortion occurs during the last month of gestation, although some infected ewes produce dead or weak lambs at term. Excrement on hay and grain from cats is a major source of infection. Since the protozoa that causes toxoplasmosis has some similarities to coccidiosis, Rumensin (not approved for sheep but available through a veterinarian's prescription) and Bovatec have been fed to ewes during late gestation to successfully control the disease. The dosage is Rumensin, 1520 mg or 3540 mg of Bovatec/ewe daily. If a nonpregnant ewe becomes infected with toxoplasmosis and builds up an immunity against the disease before becoming pregnant, abortion is normally avoided. Idiopathic abortions are abortions for which there is no explanation. The majority of abortions are idiopathic.
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2. Ovine Progressive Pneumonia (OPP, Mpedi or Lunger disease) This disease was once restricted to the western states, but is now very prevalent in the Midwest. It's usually a disease of older sheep. Lung infection causes sheep to waste away. In younger sheep it may express itself as mastitis and hard meaty udders that produce little or no milk. Since it can be passed from sheep to sheep by contact and via colostrum, culling of infected sheep is recommended. 3. Pregnancy Disease Pregnancy disease is an upset or interference in the metabolism cycle of carbohydrates; it is not related in any way to the amount of exercise the ewe gets. In converting fatty acids and particularly body fat to glucose, ketones accumulate in the bloodstream and blood glucose levels decline. The ketones are very toxic to the ewe, resulting in death within twofive days. Pregnancy disease occurs only among ewes carrying multiple fetuses and usually only during the last fourfive weeks of gestation. The ewe stops eating, which reduces her source of carbohydrate. She separates from the flock, often wanders aimlessly, and may press her head against the barn or feedbunk. Unless a ewe is treated very soon after the first signs are noticed, little can be done. Separate her from the flock, drench her with pint propylene glycol twice a day until she eats, and offer her grain and hay. Drenching with glucose, honey, or molasses or injecting 4050 cc of 510% glucose under the skin also may be used with reasonable success. If the ewe is not treated the first day, however, the prognosis is poor. To prevent pregnancy disease, keep ewes gaining weight during the last four weeks of gestation. Increase the energy intake by feeding, in addition to hay, .51.0 pound grain per ewe daily. Fat ewes may be more susceptible, because they have difficulty increasing in weight, have limited feed capacity in relation to their size, and have an abundant amount of fat to convert to energy. 4. Caseous Lymphadenitis Caseous lymphadenitis, which is caused by Corynebacterium pseudotuberculosis, is a widely spread disease of mature sheep and a major reason for condemnation of ewe carcasses. The abscesses occur in the lymph nodes and may affect the lungs, liver, kidneys, and spleen. Shearing wounds are the major cause and means of spreading the disease. To minimize spreading the disease, shear lambs first and disinfect shearing clippers. 5. Entropion Entropion, or turned under eyelids, occurs most frequently in and is most damaging to lambs. It is an inherited condition and appears in most breeds. One treatment is to remove a small section of the skin about 3/8 inch below the bottom eyelid, which will draw down the eyelid when the skin heals. The eyelid also can be clipped or drawn down with thread. Failure to correct the condition will lead to an unthrifty lamb that may remain blind.
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6. Polyarthritis Polyarthritis is arthritis involving one or more leg joints. It may or may not produce pus about the joint. Bacteria causing it are Corynebacterium pseudotuberculosis (the same bacteria that cause caseous lymphadenitis in ewes) and Erysipelothrix insidiosa (swine erysipelas). The organism enters the body through the umbilicus or through docking or castrating wounds. To prevent polyarthritis, disinfect the navel cord and docking and castrating wounds. Treatment with antibiotics is only moderately successful. 7. Urinary Calculi Urinary calculi occurs in feedlot wether lambs and rams on high grain rations and in creep-fed wether lambs. Mortality is 8090% of those affected. The usual cause is an improper calcium: phosphorus ratio. High grain rations result in a Ca:P ratio of 1:2 or 1:3. The ratio of Ca:P should be 1.5:1 or 2:1; thus, you must add limestone (not Dical) to fattening lamb rations. The addition of .5% ammonium chloride to the grain ration also is an effective preventive measure. 8. Mastitis Mastitis (acute pasteurella) is the major reason producers cull ewes. Mastitis is associated with lambs with sore mouth and incorrect "drying up" of the ewe at weaning. Minimize reinfection by isolating the infected ewe and her lambs. Palpate udders in the fall and cull ewes with indications of scar tissue. Mark infected ewes at lambing time. Avoid udder injury, and cull ewes with pendulous udders. Treatment includes giving sulfamethazine at one grain per pound of body weight (two bolus), intramammary infusion of the udder (by a teat tube), or intramuscular injection of 810 cc of tetracycline. 9. Ewe Prolapse Prolapse is a major cause of ewe mortality. Ewes, and especially ewe lambs, that are fat and aren't getting exercise seem prone. Moldy feed that contains estrogen may upset hormone balance sufficiently to cause expulsion of the vagina or uterus. Vaginal prolapse occurs before lambing and may be inherited. It may be due to too bulky feed, natural estrogens in the feed or those produced by molds, short tail dock, or injury. To correct it, clean the protruding tissue, elevate the rear quarters of the ewe, and reinsert the tissue. To keep the tissue in, you can suture the vulva partially, insert a plastic ewe retainer, or fasten a rope hitch around the ewe in a manner that permits tying three knots over the vulva. Use an antibiotic to arrest infection and cull the ewe. Uterine prolapse occurs after lambing and may be due to a parturition accident. It may never occur again. If uterine infection develops, treat it with sulfa bolus or an antibiotic. Use a ewe retainer, feed a low roughage diet, elevate the ewe's rear quarters, and use a rope hitch as described above.
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10. Footrot Footrot is a grievous disease that almost defies curing. For a small flock of grade ewes, selling out and starting over is the wisest decision. Footrot is caused by two bacteriaFusobacterium necrophorum and Bacteroides nodosus that act synergistically. F. necrophorum is common in most manure; it is very hardy and can live for years in manure. It contributes to footrot in cattle and causes thrush in horses. B. nodosus apparently lives only in sheep hooves. It dies out in soil in two weeks. It grows very slowly, so the incubation period may be long. Foot abscesses may be caused by B. nodosus, but footrot requires the presence of both B. nodosus and F. necrophorum. Moist soil conditions contribute greatly to the cause and spread of footrot. To control and treat footrot:

Trim the hoof wall to the quick in all sheep. Soak affected hooves for five minutes in a foot bath containing 90% water and 10% formalin (37% formaldehyde) or 10% zinc sulfate. Zinc sulfate is as effective as formalin and is safer to use. Isolate limpers and repeat one week later. Turn apparently cured sheep into an uncontaminated area. Doing so does create a problem, however, because some sheep thought to be clean actually still are infected. With time and moist conditions, they will reinfect other sheep. Reexamine all sheep and remove any limpers you initially thought were clean. Force sheep to move through a 10% zinc sulfate solution daily for 30 days. This has become the most successful treatment scheme. Sell persistent limpers. If you sell all sheep, wait three weeks before bringing in new sheep. 11. Sore Mouth
Sore mouth (contagious ecthyma) is caused by a virus. Herpes ulcers develop on the lip and tongue of the lamb and on the udder of the ewe. An abrasion on the lips seems to contribute to its incidence. It is more prevalent in lambs raised on rubber nipples. Vaccinate if you have infected sheep running with susceptible sheep (young lambs). If you show sheep, vaccination is a must. For most sheep it is of little concern. Other than with baby lambs, let it run its course. It is a virus, so antibiotics are ineffective. Vaccinate at twothree days if you have had previous problems and have brought in unexposed sheep. 12. Scrapie Scrapie (wasting disease) has a twofive year incubation period. Suffolk and North Country Cheviot appear to be most susceptible. An infected sheep rubs its head and rump against buildings or fences, becomes nervous, and develops muscular tremors and convulsions that result in death. Only a small percentage of flocks are afflicted with this rare disease.
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13. Pinkeye About 15% of flockowners surveyed reported pinkeye as a problem. Use tender loving care that includes darkening loafing areas to minimize eye stress, and let it run its course. In two or three weeks it usually cures itself. 14. Lamb Starvation Lamb starvation, the number one killer of lambs, often is associated with lack of shepherding. Contributing causes are:

The lamb doesn't get started (gets no colostrum). Seventy-five percent of lambs that don't get colostrum die for one reason or another. The ewe won't claim the lamb. Mastitis. The teat is too big or is too near the ground and the lamb doesn't find it. Sore mouth. The ewe can't feed two lambs (mastitis, too little feed, etc.). Joint injury or illness. Pneumonia, which often is associated with lambs that received no colostrum and thereby lack immune bodies. Difficult parturition. A "genetic will to die." Actually, the majority of lambs die for no apparent reason. A genetically caused lack of vitality may well be the cause. 15. Pneumonia
Pneumonia, the number one lamb disease, occurs because of a lack of colostrum, because of "mastitis milk," or because ewes are heavily infected with pasteurella (99% are infected, so the organism is always present). A lamb contracts pneumonia because it can't stand such stresses as too little milk, draft, dampness, and ammonia off a manure pack. Diagnosis of sick, unthrifty young lambs is relatively simple, because 90% of the time they are either starving or have pneumonia. Strive for early detection and start antibiotic treatment before the lungs have been permanently damaged. Treatment for pneumonia is to inject the lamb with antibiotics (tetracycline, penicillin, or streptomycin) plus one grain sulfamethazine per pound of body weight. Adequate selenium and vitamin E help the lamb withstand pneumonia. Keep the lamb strong!
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16. Baby Lamb Scours Scours are due to one of many bacteria. To minimize the problem, an adequate intake of colostrum (eight to 12 ounces of either ewe or cow colostrum) is absolutely essential. Scours may hit the lamb the first day of life. The lamb succumbs due to added stress (draft, ammonia, poor ventilation). Clostridium perfringens type C may be the cause of baby lamb scours. Vaccinate the ewe four weeks prelambing to prevent it. Treat scours with a 250 mg tetracycline capsule orally, injection of 1 cc penicillin or tetracycline (IM). E. coli salmonella often is the cause. 17. Coccidiosis Coccidiosis usually occurs in lambs four weeks or older. It is caused by protozoa. Treat it with amprolin or sulfamethazine (one grain per pound of body weight). Rumensin, 15 grams/ton, in feed prevents it. Rumensin is approved for cattle but not sheep.) Bovatec, 40 g/ton of feed, is also effective. Electrolyte-baking soda or consomme soup are supportive treatments. Lambs usually show blackish, blood-tinged diarrhea and are reluctant to eat. 18. White Muscle Disease The cause of white muscle disease (muscular dystrophy) is a lack of selenium or vitamin E or both. In Minnesota, a lack of vitamin E is more likely to be the cause. Signs are lambs born dead or weak, or lambs that are unable to rise or walk or that do so stiffly. It may affect six- to eight-week-old lambs. Very often the fastest gaining lambs are affected. To prevent white muscle disease, feed salt containing 90 ppm selenium, feed salt fortified with 100,000 I.U. vitamin E per 100 pounds salt, or inject young lambs with selenium and vitamin E on day 1 and day 10. 19. Enterotoxemia Enterotoxemia can kill sheep of all ages but usually kills only those that consume high levels of carbohydrates. Feedlot mortality for vaccinated lambs is .5%; for unvaccinated lambs it is 510%. Vaccination costs about 15 cents per lamb. Clostridium perfringens type D, one type of bacteria that causes enterotoxemia, is most prevalent in feedlot or in creep-fed lambs. Symptoms are sudden death, occasional pushing and staggering, and apparent blindness. For an outbreak, vaccinate with type D toxoid on day 1 and again 1214 days later, deworm, and reduce grain until the vaccine takes effect. C. perfringens type C causes a type of enterotoxemia that usually is accompanied by bloody scours. Mortality may be high. It usually occurs among fast gaining lambs during the first three weeks. Ewes vaccinated three-four weeks prelambing provide antibody protection in their milk. Normally, vaccine won't "take" on young (3- to 10-day) lambs that are nursing. Acidosis High grain intake lowers the rumen pH from about 7.2 to 5.25.8 causing lambs to discontinue eating, pain and if sufficiently severe, death. Purging with mineral oil or a bicarbonate drench is effective. Referent: http://www.extension.umn.edu/distribution/livestocksystems/di1877.html
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Risk of human resource The Human Resource Risk is designed to help the manager decide which sources of human resource risk require controls, which might need attention in the future, and which represent little threat to continuing business activity. 1. Understanding their responsibility Some of employees might be not understand their job task, so they lose their responsibilities to do. Head or manager should avoid them to do their job and monitor them to do in the right way. 2. Being ethical to organization Some of employees might be unethical when they are during working time in many way, for example, cheating, roughly speaking to customers or other employees. Head or other employees should make caution to them. 3. Salary and wage Salary and wage of employees are depending on their job task. Organization cannot increase their salary without checking their performance and their own responsibility. Organization should notice all of employees about these.
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8.2 Financial Risk 8.2.1. Risk of sale decrease 8.2.1.1 Risk of sale decrease 5% for 5 Years Table 8.2.1.1
8.2.1.2 Risk of sale decrease 10% for 5 Years Table 8.2.1.2
8.2.1.3 Risk of sale decrease 15% for 5 Years

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Table 8.2.1.3
Summarized risk of sell decrease

According to risk of sell decrease it can effect in domino from net sale to retained earnings at the end of the year 1. If sell decrease 5%, net sale will decrease from current sale; Year 1: Current sale 42,828,000 / Decrease 5% - 40,686,600 Year 2: Current sale 40,797,000 / Decrease 5% - 38,757,150 Year 3: Current sale 51,009,000 / Decrease 5% - 48,458,550 Year 4: Current sale 51,687,000 / Decrease 5% - 49,102,650 Year 5: Current sale 52,188,000 / Decrease 5% - 49,578,600 2. If sell decrease 10%, net sale will decrease from current sale; Year 1: Current sale 42,828,000 / Decrease 10% - 38,545,200 Year 2: Current sale 40,797,000 / Decrease 10% - 36,717,300 Year 3: Current sale 51,009,000 / Decrease 10% - 45,908,100
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Year 4: Current sale 51,687,000 / Decrease 10% - 46,518,300 Year 5: Current sale 52,188,000 / Decrease 10% - 46,964,200 3. If sell decrease 10%, net sale will decrease from current sale; Year 1: Current sale 42,828,000 / Decrease 15% - 36,403,800 Year 2: Current sale 40,797,000 / Decrease 15% - 34,677,450 Year 3: Current sale 51,009,000 / Decrease 15% - 43,357,650 Year 4: Current sale 51,687,000 / Decrease 15% - 43,933,950 Year 5: Current sale 52,188,000 / Decrease 15% - 44,359,800
For the last, we can see the risk of sell decrease have effect to the business. If it occurs to our business, we might to lose opportunity to develop business because we dont have enough of money. However type of this risk is a potential risk that we can avoid by cost control for material when this case is occur.
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8.2.2 Risk of Cost/Expense increase 8.2.2.1 Risk of Cost/Expense increase by 5% for 5 Years Table 8.2.2.1
8.2.2.2 Risk of Cost/Expense increase by 10% for 5 Years Table 8.2.2.2
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8.2.2.3 Risk of Cost/Expense increase by 15% for 5 Years Table 8.2.2.3
Summarized risk of cost increase

According to the figure risk of cost increase, when cost increasing we have to burden about cost better. 1. If cost increase 5% from current cost, it will be : Cost of goods sold 4,327,740 / Increasing 5% - 4,544,127 2. If cost increase 10% from current cost, it will be : Cost of goods sold 4,327,740 / Increasing 10% - 4,760,514 3. If cost increase 10% from current cost, it will be : Cost of goods sold 4,327,740 / Increasing 15% - 4,976,901
For sum, we can see the risk of cost increase have effect to the business. When risks of cost occur it did impact to low revenue for the business also. However we can reduce this risk by reduce cost controlling and another, sometime we might to increase price of product and service if it need to do for survive.
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Chapter 9 Summary
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Summary Black Sheep Farm is a business that can generate income in multiple channels are a new business with a high growth rate of destination travel. This project make we know more about farm business, which not just agriculture but it can mix with another things and become a new innovation that attract to global trend. Our farm is seem a cycle business that include souvenir shop, restaurant, and sheep farm. Furthermore Chiang Mai is the big destination travel of Northern region, Chiang Mai is the big city that has a big market size and strong economics, therefore this province is very popular for tourism and travelers to visiting. Nowadays hospitality and tourism industry in Thailand has developing better than past, so we can see a new travel destination was born every year, Hug You Farm, Lampang, Swiss Sheep Farm, Cha-am etc. And almost manufacturer usually build sheep for brand identity. So this business have a many competitor to join into market share, and many farm are competitive in price and promotion for convince to customer to visit their place. However our strength is not a promotion and price but it is service and new experience which we serve to customer and make them to feel valuable. Because when customer feels good and comfortable, they always share their experience to other as friends, parents, or associate. And our farm will receive repute better. Vision To become the newest travel destination Mission 1. Provide high quality standard and high value standard of product and services 2. Learn more about to development all the time 3. Development of sheeps farm to have a good management 4. Have to make the customers satisfy with our product and loyalty with our product
Strategies of the companies Black sheep farm is the new travel destination and we different from other destinations because we always give quality in product and service. We try to plan the good strategies that appropriate with our business. The first thing we surveyed the location that
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between Chiang Mai Chiang Rai, because this business Chiang Mai is a big city which have a big size market and is a very popular travel destination in Northern. Marketing Our company use marketing by focus on our farm style and have good infrastructure that can provide or fulfill good experience for customer in a suitable price for customers group and our strategy is quick respond in every situation. We plan to the improvement and develop our travel destination to successful. Producing Our business there are the souvenir is famous in the location that match with customers want which make customers highest satisfaction with good service for them. General environment analysis For this part, the impact of political and economic is not negative with sheep farm because the farm will do sufficiency and suitable for many target group to visit and relax at the farm. Therefore in social factor, Chiang Rai will have growth rate of tourist in every year, so we can use benefit from each factor to effectively. Competitor analysis The competitors of sheep farm are low direct and low indirect competitor because this is a new trend and still not widely known. However sheep farm must be an investment and need to appropriate location. So we can use this advantage for make a business in area of border Chiang Rai and Chiang Mai. STP analysis: Segmentation we separate our market according to consume service as follow:
1. Occupancy: Student, Private business, Government officer 2. Income per month
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- Less than 10,000 baht - 15,000 20,000 baht - 10,001 15,000 baht - More than 20,001 baht
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3. Hometown: Local people, Thailand, Other countries, target market of company are people living in Northern and travelers who get income upper 15,000 baht per month. In our farm are activities that suitable for travelers who come with their family or their friends. The position of our sheeps farm is a new travel destination in Chiang Mai. Our sheeps farm provides the activities that suitable for family and friends such as; feeding sheep, take a photo, and dining. In our sheeps farm has 3 zones; dining zone, souvenir zone, feeding zone, for travelers enjoy with our sheeps farm. Dining zone, we will recommend our guests to taste product of lamp; lamp steak, sheeps milk, and homemade bakery (made from sheeps milk). If guests want something to remind them, souvenir shop is available in souvenir zone. The last zone, feeding zone is the zone attracted travelers to enjoy our sheeps farm. About cost of Investment
Cost of Investment Location Label cost Feeding zone Dining zone - Souvenir zone Registration Total cost of investment About investment Cost Feeding zone Price per unit 500,000 25 59 8,500 479,000 55 6,224 No. unit 1 12 12 2 2 4 8 Total 500,000 300 708 17,000 958,000 220 49792
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48,300,000 2,686,500 828,000 1,336,500 522,000 53,673,000
Equipments and Material Feeding zone - Building - Milk bottle - Bottle brush - Shearing equipment - Pickup car - Harrow - CCTV
- Sheep feeder - Bucket Holder - Bin Total Equipment Dining zone Table 4.7.2 Equipments and Material Dining zone Part I - Equipment - Knife Kit - Soup Ladle - Strainer Ladle - Serving Spoon - Scrape - Noodle Strainer - Teflon Pan - Indian Pot - Sauce Pan - Scale Stock Pot with Cover - Cutting Board - Undercounter Refrigerator - Super Freezer - Tray - Oven - Baking Tray - Knife Rack - Cash Machine - CCTV - Spoon (L) - Spoon (M) - Spoon (S) - Fork - Steak Knife - Ivory Glass - Hi-ball Glass - Box of Straws - Sanitary Tools - Bin - Safety Equipment
1,240 120 149
3 6 3
3720 720 447 1,530,907
Price per unit
No. unit
Total
5,200 375 375 356 175 285 1,980 295 240 7,000 150 58,000 49,000 50 13,000 125 590 30,900 6,224 60 60 38 60 116 22 22 800 15,000 149 1,000
1 3 1 1 2 1 2 2 2 2 6 2 1 12 1 4 1 1 12 150 150 150 150 100 200 200 1 10 5 5
5,200 1,125 375 356 350 285 3,960 590 480 14,000 900 116,000 49,000 600 13,000 500 590 30,900 74,688 9,000 9,000 5,700 9,000 11,600 4,400 4,400 800 150,000 745 5,000
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- Building - Ice Container/ Ice scoop Total Equipment Equipments and Material Part II - Tables and Chairs - Table Big Size - Table Small Size - Chairs - Book Shelf Total Equipment Equipments and Material Part III Decoration - Corner Shelf - Clock - Tree pot - Lamp - Stereo - Frame - Wallpaper Total Equipment
2,500,000 1,050
1 1
2,500,000 1,050 3,023,594 Total 31,520 9,160 74,500 7,290 122,470 Total 13,000 1180 3000 3360 78000 320 120,000 218,860
Price per unit 3,940 2,290 1,490 7,290 Price per unit 6,500 590 100 840 39,000 40 -
No. unit 8 4 50 1 No. unit 2 2 30 4 2 8 -
Souvenir zone
Table 4.7.3 Equipments and Material Souvenir zone - Building - Air conditioner - Fan - Electronic cash register calculators - Table - Chair - Neon lights - Computer - Plug - CCTV Price per unit 1,000,000 20,000 650 30,900 3,500 1,100 21 30,000 250 6,224 No. unit 1 1 1 1 1 2 6 1 2 4 Total 1,000,000 20,000 650 5,500 3,500 2200 126 30,000 500 24896
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- Bin Total Equipment
149
149 1,087,521
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Referent: http://library.cmu.ac.th/faculty/econ/Exer751409/2553/Exer2553_no10 http://mobile.thaibizcenter.com/mobile-adsdetail.asp?adsid=20880 http://i.thammada.com/2012/11/2556.html
For financial analysis, the possibility financial in sale forecast helps me know about expense or investment of this business and we can evaluate our profit and loss. That helps our set strategies for running business For example balances sheet make us know about asset liabilities and equity and income statement let us knows the business will get the profit or loss ,and cash flow that let us knows about cash in business. In our business we get the profit from sale are in 5 year. Finally, we must know and understandings about risk in management of business. There are 2 main risks which we will concern; risk management analysis and financial risk. Financial risk have Risk of sale decrease5%,10%,and 15% for five year cant impact in our business and Risk of Cost/Expense increase by 5% ,10%,and 15% for five year cant impact our business as well. For Risk management analysis we talk about competitors risk that we have a lot of competitors but they are not the strong competitors. About external riskwe talk about PEST analysis (Political, Economic, Social, and Technology). Internal risk is Risk of diseases because sheep farming is depending on healthy sheep because any customers those come to travel or spend time with their families, they concern about how safety from sheeps diseases. The risk of Sheeps diseases should be concerned.
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Reference
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Reference
Department of Livestock Development. Breeds sheep. Retrieve from http://www.dld.go.th/service/sheep/type.html Department of Livestock Development. How to breed sheep. Retrieve from www.dld.go.th/pvlo_cnt/mon/mon11.doc Kanok, F. (2010). Research current economic problems. The impact of political turmoil for accommodation business in Chiang Mai. Retrieve from http://library.cmu.ac.th/faculty/econ/Exer751409/2553/Exer2553_no10 National Agricultural Statistics Service (NASS). Overview of the United States Sheep and Goat Industry. United States Department of Agriculture (USDA). Retrieve from http://usda01.library.cornell.edu/usda/current/ShpGtInd/ShpGtInd-08-09-2011.pdf Property 108 local real estate classified. Land sales in Chiang Mai. Retrieve from http://www.property108.com/1/posts/6_%E0%B8%97%E0%B8%B5%E0%B9%88%E0%B8%94%E0%B8%B4%E0%B8 %99/11_%E0%B8%82%E0%B8%B2%E0%B8%A2/43251_%E0%B8%82%E0%B8%B2% E0%B8%A2%E0%B8%97%E0%B8%B5%E0%B9%88%E0%B8%94%E0%B8%B4%E0% B8%99%E0%B8%AA%E0%B8%A7%E0%B8%A2%E0%B8%95%E0%B8%B4%E0%B8 %94%E0%B8%99%E0%B9%89%E0%B8%B3%E0%B8%9B%E0%B8%B4%E0%B8%87_ 21%E0%B9%84%E0%B8%A3%E0%B9%88_%E0%B8%95_%E0%B8%94%E0%B8%AD %E0%B8%99%E0%B9%81%E0%B8%81%E0%B9%89%E0%B8%A7_%E0%B8%AD_% E0%B9%81%E0%B8%A1%E0%B9%88%E0%B8%A3%E0%B8%B4%E0%B8%A1_%E0 %B9%80%E0%B8%8A%E0%B8%B5%E0%B8%A2%E0%B8%87%E0%B9%83%E0%B8 %AB%E0%B8%A1%E0%B9%88.html Study on Appropriate species of sheep(2011). King Mongkuts Institute of Technology. Retrieve from http://161.246.67.22/aganimal_v2/THeSiS-DoC/9e3aadf59028698c884f015acaf89b3f.pdf Suparat, K. (2013). CP-e News. The global economy in 2555 and 2556. Retrieve from http://www.cpthailand.com/Default.aspx?tabid=129&articleType=ArticleView&articleId=14 74 Thaibizcenter. Radio advertising in Chiang Mai , Retrieve from http://mobile.thaibizcenter.com/mobile-adsdetail.asp?adsid=20880 Thailand the nation. Politic. Retrieve from http://www.nationmultimedia.com/politics/
108
Thammada (2012). Investment. Minimum wage labor in 2556. Retrieve from http://translate.google.co.th/?hl=th&tab=wT#en/th/Minimum%20wage%20labor%20in%202 556. The Government Public Relations Department(2012). Thai Economy Continues to Grow Despite Risks and Challenges. Retrieve from http://thailand.prd.go.th/view_news.php?id=6559&a=2 The Government Public Relations Department(2012). Thailand Ready to Develop Tourism Professionals to Boost Growth of Tourism. Retrieve from http://thailand.prd.go.th/view_news.php?id=6523&a=3 University of Minnesota (2008). Sheep Diseases. Retrieve from http://www.extension.umn.edu/distribution/livestocksystems/di1877.html
109
Appendix
110
Recipe from http://www.simplyrecipes.com/recipes Spaghetti cabonara INGREDIENTS 1 Tbsp olive oil or unsalted butter 1/2 pound pancetta or thick cut bacon, diced 1-2 garlic cloves, minced, about 1 teaspoon (optional) 3-4 whole eggs 1 cup grated parmesan or pecorino cheese 1 pound spaghetti pasta (or bucatini or fettuccine) Salt and black pepper to taste METHOD 1 Put a large pot of salted water on to boil (1 Tbsp salt for every 2 quarts of water.) 2 While the water is coming to a boil, heat the olive oil in a large saut pan over medium heat. Add the bacon or pancetta and cook slowly until crispy. Add the garlic (if using) and cook another minute, then turn off the heat and put the pancetta and garlic into a large bowl. 3 In a small bowl, beat the eggs and mix in about half of the cheese. 4 Once the water has reached a rolling boil, add the pasta, and cook, uncovered, at a rolling boil. When the pasta is al dente (still a little firm, not mushy), use tongs to move it to the bowl with the bacon and garlic. Move the pasta from the pot to the bowl quickly, as you want the pasta to be hot. It's the heat of the pasta that will heat the eggs sufficiently to create a creamy sauce. Toss everything to combine, then add the beaten eggs with cheese and toss quickly to combine once more. Add salt to taste. Serve at once with the rest of the parmesan and freshly ground black pepper.
111
Spaghetti Bolognese INGREDIENTS 2 oz. Diced pancetta, finely chopped 1 Medium Spanish onion or yellow onion, finely chopped 1 Stalk celery, finely chopped 1 Carrot, finely chopped 3 Tbsp unsalted butter 11 oz Ground beef 4 oz Ground pork 4 oz Ground Italian sausage 1 freshly ground clove Dash of freshly ground cinnamon 1 tsp freshly ground black pepper 2 lb peeled and chopped tomatoes (or 1 28-oz can whole peeled tomatoes, packed in water) 1 cup whole milk 1/2 teaspoon sea salt METHOD 1 Make the soffritto. Combine pancetta, onion, celery, and carrot in saut pan with butter and cook over medium heat until onion turns pale gold. 2 Add the beef, pork, sausage to the soffritto, and increase the heat to high; cook until browned. Sprinkle with the clove, cinnamon, and pepper. 3 Stir in tomatoes, bring to a simmer and reduce the heat to medium. Cook over medium heat for 15 minutes. If you are using whole canned tomatoes, break them up as you add them to the sauce. 4 Add milk and season with sea salt. Then turn down the heat and simmer for 2 and 1/2 hours. Stir at least every 20 minutes. Whenever the sauce gets too dry and starts sticking to the pan, just add 1/4 cup of water and scrape up any browned bits from the bottom of the pan. Can easily freeze for future use. Serve with pasta.
112
Top 10 Places to go for Cake Kantary Bakery at Kantary Hills Exclusive cakes in a five-star ambience 44/1-2 Nimmanhaemin Road, Soi 12, Suthep Tel: 053-222 111 Butter is Better American-style Diner and Bakery Main branch: 183/8-9 Chag Klan Rd., T.Changklan, Tel: 053-820 761 2 bakery shops at Rimping Ruam Chok Market and Rimping at NIM City Daily Charcoa Homemade cakes with character 4 Soi1, Sripoom Rd. , T.Sripoom Tel: 053-212 307 Crystal Cake Shop & French Bakery Patisserie and Cakes in style @ The Steak House JJ Market, 44 Atsadathorn Rd. T.Paton Tel: 053-224 123 Love at First Bite One of the pioneers of cake making in Chiang Mai 28 Chiangmai-Lamphun Rd., Soi 1 T.Watgate Tel: 053-242-731 The Secret Recipe Huge cakes along with international food 5th floor, Central Airport Plaza Tel: 053- 280 859 Fern Forrest Caf Cakes in a secluded tropical garden setting 2/2 Singharaj Soi 4 Tel: 053 416 204 The Dukes Monster cookies and cakes - American style 2 branches: see address here
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Bake and Bite Large selection of pastries and selected cakes 2 branches: Nimmanhaemin Soi 6, Tel: 053-400 577 Kaewawarat Soi 3/2, Tel: 053-249 689 Mai Bakery in Garden Delicious cakes, but hard-to-find location Address: 5/1Arnuban Rd., Soi 2, T.Chang Phuek Tel: 053-412 675 Reference: http://www.diningguidechiangmai.com/2011/07/western-style-cakes-sweettemptations.html
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Section2 Seat 16: Black Sheep Farm

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Section2 Seat 16: Black Sheep Farm

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To become the newest travel destination

Black sheep farm

Company Ban Don Kaew, Mae-Rim, Chiang-Mai 50180

Manora Bwonratakul Tritanon Pongpattananukul Chusilkitcharoen Pratuangsin Fonhthong Boontod

Chapter 2 Industry Profile

Chapter 2 Industry Profile

2. Sheep Santa ines

3. Sheep Barbados Blackbelly

Chapter 3 Marketing feasibility study & Analysis

Fee Milk Grass

50 baht 20 baht 10 baht per bottle per bunch

3.4 Sales Forecast/Profit Estimation

Referent: http://library.cmu.ac.th/faculty/econ/Exer751409/2553/Exer2553_no10 http://mobile.thaibizcenter.com/mobile-adsdetail.asp?adsid=20880 http://i.thammada.com/2012/11/2556.html

Chapter 4 Investment cost

Figure 4.1.1.2 of dessert

4.3 Facility Layout Figure 4.3

4.3.3 Sheep Farm - Sheep House - Pool - Grasses - Bridge

No. unit 8 4 50 1 No. unit 2 2 30 4 2 8 -

4.8 Depreciation Investment cost Feeding zone

Dinning zone Table 4.8.2

Chapter 5 Operation Cost

Chapter 5 Operations cost 5.1 Cost of goods sold Feeding zone

Price per unit 35 300 380 20 195 250 120 35

Cost of goods sold for 5 years Feeding zone

5.2 Cost of labor (per month)

Positioning Head of labor Tcket seller Feeding seller Shepherd Total

Feeding zone Amount Salary 1 9,000 2 7,500 3 7,500 4 7,500 10

Total 9,000 15,000 22,500 30,000 76,500

Total 21,000 36,000 33,000 7,500 15,000 9,000 18,000 139,500

Positioning Head Stock keeper Cashier Total

Total 12,000 22,500 9,000 43,500

5.3 Overhead Cost (per year)

Chapter 6 Administration Cost

6.1 Administrative Table 6.1.1

Total administrative cost for 5 years Table 6.1.6

6.3 Organization chart

Mr. Sarawut Manora

Miss. Juthamard Bwonratakul

Miss. Bowonrat Tritanon

Mr. Naruewat Pongpattananukul

Mr. Kawin Chusilkitcharoen

Mr. Wiroon Pratuangsin

Miss Nopparat Boontod

Chapter 7 Financing Analysis

Chapter 7 Financing Analysis

7.1 Profit and loss statement

Figure of Profit & Loss Statement year1

Figure of Profit & Loss Statement year 2

Figure of Profit & Loss Statement year 3

Figure of Profit & Loss Statement year 4

Figure of Profit & Loss Statement year 5

7.2 Statement of Cash Flow

Figure of Statement of Cash Flow year 1

Figure of Statement of Cash Flow year 2

Figure of Statement of Cash Flow year 3

Figure of Statement of Cash Flow year 4

Figure of Statement of Cash Flow year 5

7.3 Balance Sheet

Figure statement of balance sheet year1

Figure statement of balance sheet year 2

Figure statement of balance sheet year 3

Figure statement of balance sheet year 4

Figure statement of balance sheet year 5