Apple vs.

Samsung: The Lawsuit Timeline

In 25th of august 2012 jury give verdict that Samsung is infringed patents owned by Apple. This brings the fight between galaxy and iSeries to an end, at least in America. Samsung lost in court and given 1.5 billion dollar fines. Heres the chronology of the fight, 15th April 2011, mark the beginning of the fight. The fight between this two have started when apple filed a lawsuit to Samsung because infringed on Apples intellectual property: its patents, trademarks, user interface and style. 22th April 2011, Samsung counter-sued Apple for patent infringement for its wireless communication technology in South-Korea, Japan and Germany May 2011, the lawyer of Samsung requested the source code of iphone5 and ipad3 due to worries of that apple imitate galaxy series and this will jeopardize galaxy future. The court dismissed the request. August 2011, Galaxy tab is banned in Germany and most of Europe. October 2011, Australian court ban the sales of Galaxy tab due to the product is copying iPad control system and touch screen technology. November 2011, Samsung asked of Iphone4s source code to be examined ask for sales delay in Australian court. Apple ask the Germany court to ban the sales of Samsungs Galaxy tab 10.1N due to patent infringement. Australian court remove the ban of Samsungs Galaxy Tab. December 2011, Galaxy Tab officially sold in Australia. January 2012, Apple re-filed a lawsuit against Samsung by providing new evidence in the form of design rights. February 2012, German court decide that Galaxy Tab 10.1N is not alike iPad and allows the sales. Samsung Specifically redesign Galaxy Tab 10.1N for German sales and change the material used and design of zoom. March 2012, Samsung loses their new lawsuit that claim patent infringement on Ipad 2 and Iphone4S in Netherland. April 2012, Mediation is attempted between the executive of both party by the Californian Court as United States planned the two to participate in the meeting to find a solution and a way out, led by a Judge

May 2012, Samsung and Apple didn't managed to reach an agreement in court mandated mediation. July 2012, The final state of Apple vs. Samsung in America reach its final state. Both party bring evidence consist of document of their prototype data, e-mail correspondence between two party and expert witnesses. The court pick 10 jury that will decide the court verdict. 24th August 2012, The jury decide that Samsung performed copyright infringement and fined them 1.05 billion dollar.

Apples win over Samsung in six out of seven patents will be considered a landmark case for the ongoing patent wars. Here, we discuss the marketing implications for customers due to the fight of Apple and Samsung.

Samsung released a statement that the ruling means fewer choices, less innovation, and potentially higher prices. The reduced choice and higher prices maybe a short- term effect, but that innovation will be greater in the long term.

As regards the impacts on emerging markets, the number of smartphones will rise significantly and emerging markets, particularly Asia, cannot be ignored. For many emerging markets consumers, the internet will be accessed mainly on these smaller screens rather than on desktops and laptops. This offers phone manufacturers considerable potential to sell to these consumers.

However, the patent war could bring prices up for manufacturers as the cost of handsets could rise with design feature requiring a patent payment per device. This opens up the opportunity for different operating systems (OSs) such as Microsofts Windows Mobile or Research In Motions BB10 that should not face these high patent prices per device. Both these companies are very popular in emerging markets already. A boost for Windows Mobile is a boost for Nokia, but still Android being the biggest operating system competitor in the Smartphone market.

References, - Patel, Nilay (April 19, 2011). "Apple sues Samsung: a complete lawsuit analysis". The Verge. Vox Media. - Albanesius, Chloe (September 14, 2011). "Every Place Samsung and Apple Are Suing Each Other". PC Magazine. Ziff Davis.. - Patel, Nilay (May 28, 2011). "Samsung's lawyers demand to see the iPhone 5 and iPad 3". The Verge. Vox Media. - Patel, Nilay (August 24, 2011). "Apple wins preliminary design-related injunction against Samsung in Germany, Galaxy Tab 10.1 sales halted in EU". The Verge. Vox Media. - Ricker, Thomas (October 13, 2011). "Apple wins injunction halting Galaxy Tab 10.1 sales in Australia". The Verge. Vox Media. - Macari, Matt (November 11, 2011). "Apple ordered to reveal iPhone 4S source code to Samsung in Australia". The Verge. Vox Media - Patel, Nilay (November 29, 2011). "Apple's Australian Samsung Galaxy Tab 10.1 ban overturned for now". The Verge. Vox Media. - Patel, Nilay (November 29, 2011). "Apple thinks Samsung's revised Galaxy Tab 10.1N still infringes European iPad design registration, asks for German ban". The Verge. Vox Media. - Bohn, Dieter (December 8, 2011). "Samsung Galaxy Tab 10.1 back on sale Monday in Australia after Apple loses appeal". The Verge. Vox Media. - Macari, Matt (January 17, 2012). " Apple files new patent case against Samsung in Germany, asserting design rights". The Verge. Vox Media - Macari, Matt (February 10, 2012). "Another German court denies Apple's request for a ban of Galaxy Tab 10.1N". The Verge. Vox Media - Macari, Matt (March 14, 2012). " Samsung fails to ban iPhones and iPads in Netherlands in big victory for Apple". The Verge. Vox Media

- Robertson, Adi (March 14, 2012). "Apple and Samsung CEOs agree to settlement talks over patent lawsuits at judge's behest". The Verge. Vox Media - Welch, Chris (May 23, 2012). "Apple and Samsung fail to find common ground in mediation talks, says Korea Times". The Verge. Vox Media - Bishop, Brian (July 30, 2012). "Apple vs. Samsung jury selected, Apple allowed to reference Steve Jobs in opening statement ". The Verge. Vox Media - Bishop, Brian (August 24, 2012). "Jury: Samsung copied Apple, should pay at least $1.049 billion in damages". The Verge. Vox Media - Phneah, Ellyne (August 27,2012). "Asian consumers worry about innovation in AppleSamsung fallout". Zdnet. CBS Interactive.