Kellie Snyder

32 N. High St., Athens, OH 45701 937.422.6451 kellie.lyn.snyder@gmail.com www.linkedin.com/in/kelliesnyder @Kellie_Snyder Ohio University, E.W. Scripps School of Journalism, Athens, Ohio Bachelor of Science in Journalism Major: Public Relations; Minor: Business; Specialization: Economics

Education

Expected Graduation: May 2013 Cumulative GPA: 4.00/4.00

Experience

Miss Universe Organization, New York, New York, Public Relations Intern [ March 2012 - June 2012 ] Pitched and secured media coverage with over 30 electronic, print and broadcast outlets Utilized Cision to monitor press coverage, compile topic-based reports and create media lists Organized media credentialing process and directed journalists on reporting guidelines Facilitated red carpet events and media interviews for titleholders and contestants Ohio University Division of Student Affairs, Athens, Ohio, Social Media Intern [ September 2011 - March 2012 ] Created the teams strategic social media plan and evaluated weekly and quarterly goal completion Recruited over 1,000 Twitter followers and 300 Facebook fans through social campaigns and contests The InternView, Virtual Location, Contributing Blogger [ September 2011 - January 2012 ] Researched and developed a cohesive outline of topics for the Intern College Life blog series Wrote and edited eight biweekly posts containing advice for excelling as an intern and student Intern Queen Inc., Virtual Location, Marketing Intern [ June 2011 - August 2011 ] Managed 15 client accounts and directed a nationwide network of campus ambassadors Employed Google Analytics to monitor the Intern Queen website and used YMLP to manage the distribution of the weekly Intern Queen email newsletter and intership Hot List Developed online advertising strategies and purchased advertising plans through Facebook, Google and Twitter to promote the NYC Intern Queen Party and the book release of CEO Lauren Berger BookFactory, LLC, Dayton, Ohio, Marketing Intern [ June 2010 - January 2011 ] Profiled current customers and launched a journaling campaign to target young adult consumers Analyzed and edited website copy and online sales channel descriptions to improve organic SEO Gudorf Law Group, LLC, Dayton, Ohio, Public Relations Intern [ July 2010 - September 2010 ] Coordinated an open house involving over 300 current and prospective clients and law practitioners Prepared informational marketing pamphlets for distribution at conferences and client meetings University Program Council, Communications Director [ Fall 2012 - Present ] Oversee the design, public relations, multimedia and social media chairs to ensure consistency and timeliness in organization communications Meet weekly with event planners to develop strategic promotional plans for campus-wide events Thread Magazine, Public Relations Team Member [ Fall 2010 - Present ] Plan and promote six annual publicity events to raise student awareness of issue releases Communicate with bloggers and online influencers to expand magazine readership Alpha Lambda Delta Honors Fraternity, Member [ Spring 2010 - Present ] Serve as an academic leader and ambassador at Ohio University Participate in a minimum 10 hours of volunteer and community service activities per year Public Relations Student Society of America, Dues-paying Member [ Fall 2009 - Present ] Attend weekly chapter meetings and provide support and guidance to new chapter members Write and edit industry-related stories for the chapter newsletter, PR Success University Program Council, Event Planner [ Spring 2010 - Fall 2012 ] Managed a $20,000 budget and directed venue reservations and purchases for 10 events yearly Completed the 21st Century Leadership Series and used acquired skills to train a programming team Social Media Management Google Analytics WordPress; Blogger Media Relations Cision SEO Cost Benefit Analysis Microsoft Excel Adobe InDesign

Activities

Skills