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10 Chapter 1 Introduction 1.1 Soft Drink Industry in India: A soft drink is a non-alcoholic beverage that typically contains carbonated water, a sweetener,and a flavoring agent. The sweetener may be sugar, high-fructose corn syrup, or a sugarsubstitute in the case of diet drinks. Soft drinks are available in glass bottles, aluminum cans andPET bottles for home consumption. Fountains also dispense them in disposable containers Non-alcoholic soft drink beverage market can be divided into fruit drinks and soft drinks. Soft drinkscan be further divided into carbonated and non-carbonated drinks. Cola, lemon and oranges arecarbonated drinks while mango drinks come under non carbonated category.The market can also be segmented on the basis of types of products into cola products and non-cola products. Cola products account for nearly 61-62% of the total soft drinks market. Thebrands that fall in this category are Pepsi, Coca- Cola, Thumps Up, diet coke, Diet Pepsi etc.Non-cola segment which constitutes 36% can be divided into 4 categories based on the types of flavors available, namely: Orange, Cloudy Lime, Clear Lime and Mango. In 2011, soft drinksregistered its highest off-trade value growth rate for the review period. This growth was helpedby high double-digit volume sales growth in most categories as well as appreciably higher unitprices in 2011. Sports and energy drinks, bottled water, ready to drink (RTD) tea andfruit/vegetable juice all maintained bullish growth even as abundant rainfall seemed to halt thespectacular recovery of carbonates witnessed in 2010.Table 1.1: Sales volume of non-alcoholic drinks in IndiaLiters mn 2009 2010 2011 2012 2013 Growth RateBottled water 3.290 3.885 4.515 5.169 5.825 14.5%Carbonated drinks 1.323 1.430 1.536 1.639 1.731 6.7%Juice 456 538 623 709 796 14.9%

11 1.2 Company Profile:

PepsiCo, Inc. is one of the world's top consumer productcompanies with many of the world's most important andvaluable trademarks. Its Pepsi-Cola Company division is thesecond largest soft drink business in the world, with a 21percent share of the carbonated soft drink marketworldwide. Pepsi was founded in New York in 1965. Itshead quarter is in Purchase, New York. It is Producing Non-alcoholic beverage and Food processing items. Pepsi is a carbonated beverage that is producedand manufactured by PepsiCo. It is sold in retail stores, restaurants cinemas and from vendingmachines.It was first introduced as "Brad's Drink" in New Bern, North Carolina in 1898 by CalebBradham, who made it at his pharmacy where the drink was sold. It was later named Pepsi Cola,possibly. Fig 1.1: PepsiCos LogoPepsiCo gained entry to India in 1988 by creating a joint venture with the Punjab government-owned Punjab Agro Industrial Corporation (PAIC) and Voltas IndiaLimited. This joint venture marketed and sold Lehar Pepsi until 1991, when the use of foreignbrands was allowed; PepsiCo bought out its partners and ended the joint venture in 1994 and in ashort period of 20 years has grown into the largest and one of the fastest growing food &beverage business in the country. The company has an extremely positive outlook for India."Outside North America two of our largest and fastest growing businesses are in India andChina, which include more than a third of the worlds population." (PepsiCos annual report, 1999) This reflects that India holds a central position in Pepsis corporate strategy. India is a key market for PepsiCo, and at the same time the company has added value to Indian agriculture andindustry. PepsiCo is concentrating in three focus areas Soft drink concentrate, Snack foods andVegetable and Food processing.

12 1.2.1 Brands: Fig 1.2: PepsiCos Brands A.

Foods PepsiCos foods division Frito -Lay is the leader in the branded salty snack market. All itsproducts are free of transfat and MSG. It manufactures Lays potato chips; Cheetos extruded snacks, Uncle Chipps and traditional snacks under the Kurkure and Lehar brands. The companys high -fibre breakfast cereal, Quaker Oats and low-fat and roasted snack options likeAliva increase the number of healthy choices available to consumers.1.

Kurkure : tedhahai par merahai

Launched in 1999, developed entirely in India.

100 percent vegetarian.2.

LAYS

BE A LITTLE DILLOGICAL

Launched in 1995.

100 percent vegetarian.

Lehar Namkeen: KhushionKaKhazana

Launched in 1996 and re-launched in 2006.

Range of varied Namkeen using fresh and good quality oil

13 3.

QUAKER OATS

SAY GOOD MORNING TO YOUR HEARTS

Launched in 2006.

Nutritious breakfast which helps reduce cholesterol.4.

UNCLE CHIPPS

BOLE MERE LIPS, I LOVE UNCLE CHIPPS

Launched in 1992

Pioneer in branded potato chips in India.5.

ALIVA CHATPATE CRACKERS WITH WHEAT AND DAAL

Launched in 2009.

Baked savory crackers. B.

Beverages PepsiCo Indias expansive p ortfolio includes iconic refreshment beverages Pepsi, 7UP,Nimbooz, Mirinda, Slice and Mountain Dew, in addition to low-calorie options such as DietPepsi, hydrating and nutritional beverages such as Aquafina drinking water, isotonic sports drink Gatorade and fruit juices such as Tropicana and Tropicana Twister.1.

Pepsi: YEH HAI YOUNGISTAN MERI JAAN

Flagship brand of PepsiCo.

100 year old brand loved by over 200 million people worldwide.

An iconic youth brand in India.

The single largest selling soft drink brand in India.2.

7UP

MOOD KO DO LEMON KA LIFT

7UP was created in 1929

7UP was launched in India in 19903.

MOUNTAIN DEW

DARR KE AAGE JEET HAI

Mountain Dew was invented in Virginia in 1948.

It was launched in India in 2003.4.

SLICE

PURE MANGO PLEASURE

Slice was launched in India in 1993

14

Slice Mangola was introduced in 19945.

MIRINDA

WEEKEND AAYE THO PAGALPANTI CHAYE

Mirinda Orange launched in India in 1991.

Mirinda Lemon launched in India in 1998.6.

NIMBOOZ

EKDUM ASLI INDIAN

Indias first national ly available packaged NimbuPani.

It was launched in India in 2009.7.

AQUAFINA

THE PUREST PART OF YOU

Aquafina was launched in India in 2000. 1.2.2 Mission: PepsiCos mission is to be the world's premier consumer products Company focused on convenient foods and beverages. They seek to produce financial rewards to investors even asthey provide opportunities for growth and enrichment to their employees, business partners andthe communities in which they operate. And in everything they do, they strive for honesty,fairness and integrity. 1.2.3 Vision: PepsiCo's responsibility is to continually improve all aspects of the world in which they operate environmental, social, economic creating a better tomorrow than today.Our vision is to put in to action through programs and a focus on environmental stewardship,activities to benefit society, and committed to build shareholder value by making PepsiCo trulysustainable company. 1.2.4 Performance with Purpose:

At PepsiCo, were committed to achieving business and financial success while leaving a positive imprint onsociety

 delivering what we call performance withpurpose.

Chapter 2 Review of Literature for Comparative Analysis between PepsiCo and Coca-Cola to Improve the Market Share and Distribution final report Add To Collection 737 Reads 4 Readcasts 0 Embed Views

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TIP Press Ctrl-F to search anywhere in the document. Sections Chapter 1 Introduction Chapter 2 Review of Literature Chapter 3 Research Methodology Chapter 4 Results and Interpretations Chapter 5 Conclusions Chapter 6 Limitations of Study Chapter 7 Recommendation Appendix Bibliography

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