Professional Documents
Culture Documents
SENIOR COPYWRITER
Hi! I’m Michael Rosen, a versatile, award-winning Senior Copywriter with a 15-year career in print, dm and
interactive at leading agencies in San Francisco and London, as well as client-side. In addition to copywriting,
I’ve extensive client-facing and project management experience. Please check out my work, and don’t
hesitate to contact me at rosenwriter@gmail.com or 415-695-7704 / 359-6038. Thanks!
After years of poor market returns, your clients need a plan that works if there’s a recovery and
No-one can stop markets from falling. But unlike other companies, Insight helps lessen the pain
works if there isn’t. Insight Investment’s new Accelerated Investment Plan. Over its six-year term, it if they do. If your investment drops below a set level, our unique Loss Limiter is automatically
multiplies any FTSE 100 recovery by five (up to a maximum return of 70%) with full capital repayment triggered – and your money transferred to a lower risk fund. Which means that even in today’s
unless the FTSE 100 falls by half. And if recovery’s even quicker than expected, the investment gains markets, Insight investments have some peace of mind built in from the start.
will be cashed in early. So whatever path the markets take, at least you now have a plan. For more information please contact your financial adviser. Alternatively, call Insight on
Call us on 0845 600 1787 for an information pack, or visit www.insightinvestment.com 0845 777 2233 quoting TBB or visit www.insightinvestment.com.
The value of investments and the income from them can fall as well as rise and you might not get back the amount invested. Full details of the
nature of Insight's Accelerated Investment Plan, the risks associated with it and the commitment required are described in theKey Features
Document. Issued by Insight Investment Funds Management Limited. Authorised and Regulated by the Financial Services Authority.Calls may Loss Limiter is only available in certain circumstances - please see our Key Features document for further details. If Loss Limiter is triggered, your investment is still at risk.
be recorded. This advert is aimed at Investment Professionals and should not be used or relied upon by private investors. The value of investments and the income from them can fall as well as rise and you may not get back the amount invested. Issued by Insight Investment FundsManagement
Limited. Authorised and regulated by the Financial Services Authority. Calls may be recorded.
Two print ads from a large multimedia campaign launching and branding this
stockbroking arm of the Royal Bank of Scotland. The launch coincided with the
last stock market bust, and most concepts led with Insight’s solutions. rosenwriter @ gmail.com
415 359-6038 / 695-7704
iShares, from Barclays Global Investors
WaMu
For nearly three years, I wrote DM, collateral, banners and more for Washington
Mutual’s retail banking, home loans and credit card divisions, plus B2B pieces too.
I have plenty more samples from all of these lines of business – just ask! rosenwriter @ gmail.com
415 359-6038 / 695-7704
Norwich & Peterborough, UK (Savings and Loans)
This work won our agency the business for this British S&L. A dramatic departure
in look and tone, we focused on the customer benefits of the organization’s proud
lack of shareholders. rosenwriter @ gmail.com
415 359-6038 / 695-7704
final_poster-rev1 7/21/06 9:35 AM Page 1
The Lexus Pursuits Visa card offered cardholders the chance to earn Lexus
rewards, including a new Lexus. I positioned the card as the key to your next
Lexus, accelerating your ownership dreams. rosenwriter @ gmail.com
415 359-6038 / 695-7704
Zurich Bank UK
Activation mailers for Wells Fargo’s range of credit card rewards programs.
rosenwriter @ gmail.com
415 359-6038 / 695-7704
Blue Shield of California
Optimus utilitas apparatus bellis divinus iocari incredibiliter fragilis saburre, semper Augustus adquireret umbraculi. Fiducias agnascor tremulus ossifragi. Octavius miscere suis.
Saburre iocari umbraculi, quamquam oratori lucide deciperet gulosus suis, semper ossifragi vocificat satis adfabilis quadrupei, quod vix lascivius saburre deciperet syrtes, etiam
agricolae suffragarit adlaudabilis concubine.
As well as writing copy for existing WaMu customers, I helped the bank pitch for
new credit card affinity partners. These concepts, aimed at female homemakers,
are part of a pitch for the proposed Better Homes & Gardens rewards credit card. rosenwriter @ gmail.com
415 359-6038 / 695-7704
Varilux lenses
Marketing to optometrists, the piece on the left was a simple, graphic full-page ad;
the right was a flyer incentivizing Varilux sales, offering entries into a drawing to
win a vacation. rosenwriter @ gmail.com
415 359-6038 / 695-7704
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Get the card that brings you the world’s greatest entertainment rewards
20th Century Fox brought you new classic movies like Titanic, Alien, The Devil Wears Prada and Juno—
and great TV shows like King of the Hill, Arrested Development and Buffy the Vampire Slayer. Now, Fox offers
you another hit release: the new Fox Entertainment Rewards Visa card. Use the card and earn rewards like
visits to Fox TV sets, VIP studio tours, tickets to award shows and other once-in-a-lifetime experiences—
like getting yourself written into an episode of Family Guy! Or, use your points for top-of-the-line home theater
equipment, DVDs, and movie memorabilia. You can choose from travel, shopping and dining rewards, too. And you even get to pick
a card design that features your favorite Fox show or movie. Now, that’s entertainment!
Another affinity project for Washington Mutual credit cards: the new Fox
Entertainment Rewards credit card. The concept was based on Fox’s heritage of
classic movies and shows. rosenwriter @ gmail.com
415 359-6038 / 695-7704
The London Abovetheground.
No delays, no congestion, all zones. There’s less waiting mid-week – and you can book online.
See the entire city from the Eye. There’s less waiting in the evenings – and you can book online.
London’s most popular tourist destination, the British Airways London Eye, carries
visitors high above the city. These billboards and online banners, some playing on
the name and dodgy reputation of the London Underground transit system,
rosenwriter @ gmail.com
advertised crowd-free ways and times to travel. 415 359-6038 / 695-7704
Working Assets Long Distance (now Credo Mobile)
DM, print ads and flyers for the socially-aware telephone company. A percentage
of the bill is forwarded to progressive causes, and the bills are also newsletters.
Thus the concept that your phone calls - and bills - can change the world. rosenwriter @ gmail.com
415 359-6038 / 695-7704
Help the Aged, UK
Parts of two fundraising mailers – top and bottom left for Alzheimer’s, supported
by Dame Judi Dench, and the one on the right raising money and awareness on
the topic of the isolation of seniors during the holidays. rosenwriter @ gmail.com
415 359-6038 / 695-7704
San Francisco Zoo
This was fun. Part of an invitation to a fundraising dinner for a new “Jungle on
Wheels” habitat, designed to make the wild cats at SF Zoo feel more comfortable.
rosenwriter @ gmail.com
415 359-6038 / 695-7704
Greenpeace UK
A non-profit that runs training courses for women living in poverty, helping them
run their own businesses. On the left, a report celebrating 20 years of helping
thousands of women; on the right, a fundraising piece to high-income donors. rosenwriter @ gmail.com
415 359-6038 / 695-7704
YMCA San Francisco
Plenty of kids here in San Francisco have no chance of taking even a short
vacation. This mailer asked for $57 to offer one child a place at a three-day
YMCA summer camp. rosenwriter @ gmail.com
415 359-6038 / 695-7704
“Michael is a great “He has a keen strategic
copywriter, plain and mind which enables him
simple. He's fast, prolific, to quickly grasp even the
and pays attention to most complicated of
detail. On top of it all, project briefs and above
he's a pleasure to work all else he is a highly
with. I highly recommend articulate communicator.
him.” Work with him - you
won't regret it.”
If you have questions or would like to see more samples of any specific kind of
work please call me at either of the numbers to the right, or email me, anytime.
If you’d like to know more about my background and references, visit rosenwriter @ gmail.com
http://www.linkedin.com/in/michaelrosenwriter. 415 359-6038 / 695-7704