Industry Oriented Certificate Program on

Advertising and Brand Management

12 Saturdays 3.30 p.m. to 6.30 p.m. September 29 to December 15, 2012

Torrent-AMA Management Centre, Core-AMA Management House, ATIRA Campus, Dr. V.S. Marg, Ahmedabad 380 015 Phone: 079-26308601-6 E-mail: ama@amaindia.org Website: www.amaindia.org

The most important assets are brands. Buildings age and become dilapidated Machines wear out. Cars rust, People die, But what lives on are the brands. This course attempts to provide understanding on effective & strategic Advertising which communicates and typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service and in the process it intends to create a unique brand. Who should attend: This programme will immensely benefit to all those who are presently performing roles and responsibilities in Marketing Area. It will also help the entrepreneurs students of communication and marketing to understand this subject practically. The Program aims at upgrading the knowledge and skills of the working executives and provide them with better career progression and business performance in the relevant area. This programme is conducted on Saturdays to provide an opportunity of formal learning to the working executives with a convenient time schedule for studies. Content: Sept. 29 Importance & Role of Branding in Marketing Identifying and establishing brand positioning and values Advertising Concept & Scope and Understanding of consumer behaviour & Insights Oct. 6 Introduction to tools of Brand Communication Case studies on IMC; Assignment on IMC Oct. 13 Conducting a market research Research Analysis;Electronic Media-Scope & Importance Oct. 20 Radio Scope & Importance Print-Scope & Importance Oct. 27 Outdoor/Ambient-Scope & Importance Merchandise-Scope & Importance Nov. 3 Direct Mailers-Scope & Importance BTL-Scope & Importance Nov. 10 Sales Promotion-Scope & Importance Case Discussion; Online -Scope & Importance Nov. 17 Events & Exhibition -Scope & Importance Public Relations-Scope & Importance Crisis Management

Nov. 24 Dec. 1 Dec. 8 Dec. 15 Faculty

Corporate & Brand Identity Brand Manual; Printing Terms; Printing Press visit Account Planning Brand Architecture Concept of media planning and operations Understanding/ Role/Dept of an Advertising Agency Advertising & Media terms Brand Communication Strategy & Case discussion IPR Legal aspects of Advertising; Judging a creative output Case/Exercise : Well experienced professional faculty from the marketing & advertising industry to take the sessions

Co-ordination: Mr. Sanjay Chakraborty Associate Vice President, Brand Services Triton Communications P. Ltd. Eligibility : Graduation preferred. The participants should have good working knowledge of English. The Programme will be condition in English. Duration Fees : 12 Saturdays 3.30 p.m. to 6.30 p.m. Starting from September 29 to December 15, 2012 : Rs.7,500/- per participant. Fee includes course fee, reading material and refreshment. 10% concession for Members.

Registration: Please send your registration along with participation fee to: Ahmedabad Management Association AMA Complex, Dr. Vikram Sarabhai Marg, Vastrapur, Ahmedabad 380 015. Phone: 079-26308601-6 Fax: 079-26305692 E-mail: ama@amaindia.org

Industry Oriented Certificate Program on

Advertising and Brand Management

12 Saturdays 3.30 p.m. to 6.30 p.m. September 29 to December 15, 2012
Venue : Torrent-AMA Management Centre, Core-AMA Management House, AMA Complex, Dr. Vikram Sarabhai Marg, Ahmedabad 380 015
REGISTRATION FORM: Please fill-in and return this form along with participation fee to: Ahmedabad Management Association ATIRA Campus, Dr. Vikram Sarabhai Marg, Ahmedabad 380 015. Phone: 079-26308601-6 Fax: 079 - 26305692 E-mail: ama@amaindia.org Website: www.amaindia.org Cheque should be drawn in favour of Ahmedabad Management Association. Name(s) 1. 2. 3. Organization: Address: Pin Code: Telephone(s): Fax: E-mail: Mobile: Designation: