APPLE

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pple Inc. is an American multinational corporation that designs and sellsconsumer electronics, computer software, and personal

more than Google and Microsoft combined. As of September 24, 2011, the company had 60,400 permanent full-time employees and 2,900 temporary full-time employees worldwide; its worldwide annual revenue in 2010 totalled $65 billion, growing to $108 billion in 2011. Fortune magazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to 2012. However, the company has received widespread criticism for its contractors' labor, and for its environmental and business practices. Established on April 1, 1976 in Cupertino, California, and incorporated January 3, 1977, the company was named Apple Computer, Inc. for its first 30 years. The word "Computer" was removed from its name on January 9, 2007, as its traditional focus on personal computers shifted towards consumer electronics.

computers. The company's best-known hardware products are the Macintoshline of computers, the iPod, the iPhone and the iPad. Its software includes the Mac OS X operating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software; Aperture, a professional photography package; Final Cut Studio, a suite of professional audio and film-industry software products; Logic Studio, a suite of music production tools; the Safari web browser; and iOS, a mobile operating

As of July 2011, Apple has 364 retail stores in thirteen countries, and an online store. It is the largest publicly traded company in the world by market capitalization, as well as the largest technology company in the world by revenue and profit,

APPLE LOGOS

pple's first logo, designed by Ron Wayne, depicts Sir Isaac Newton sitting under an apple tree. Almost immediately, though, this was replaced by Rob

Janoff's "rainbow Apple", the now-familiar rainbow-colored silhouette of an apple with a bite taken out of it. Janoff presented Jobs with several different monochromatic themes for

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the "bitten" logo, and Jobs immediately took a liking to it. While Jobs liked the logo, he insisted it be in color to humanize the company. The Apple logo was designed with a bite so that it would not be recognized as another fruit. The colored stripes were conceived to make the logo more accessible, and to represent the fact the Apple II could generate graphics in color. This logo is often erroneously referred to as a tribute to Alan Turing, with the bite mark a reference to his method of suicide. Both the designer of the logo and the company deny that there is any homage to Turing in the design of the logo.

In 1998, with the roll-out of the new iMac, Apple discontinued the rainbow theme and began to use monochromatic themes, nearly identical in shape to its previous rainbow incarnation, on various products, packaging and advertising. An Aqua-themed version of the monochrome logo was used from 20012003, and a Glass-themed version has been used since 2003. Steve Jobs and Steve Wozniak were Beatles fans, but Apple Inc. had trademark issues with Apple Corps Ltd., a multimedia company started by The Beatles in 1967, involving their name and logo. This resulted in a series of lawsuits and tension between the two companies. These issues ended with settling of their most recent lawsuit in 2007.

APPLE PRODUCTS & SPECIFICATION

MacBook Pro Display Retina display: 15.4-inch (diagonal) LED-backlit display with IPS technology; 2880-by-1800 resolution at 220 pixels per inch with support for millions of colors Processor 2.3GHz quad-core Intel Core i7 processor (Turbo Boost up to 3.3GHz) with 6MB shared L3 cache Memory Page 3 8GB of 1600MHz DDR3L onboard memory

Configurable to 16GB.

Display Retina display capacity 64GB Size and Weight Height: 4.5 inches (115.2 mm) Width: 2.31 inches (58.6 mm) Depth: 0.37 inch (9.3 mm) Weight: 4.9 ounces (140 grams)

Storage 256GB Size and Weight Height: 0.71 inch (1.8 cm) Width: 14.13 inches (35.89 cm) Depth: 9.73 inches (24.71 cm) Weight : 4.46 pounds (2.02 kg)

iPhone 4s

Apple Text Timeline

Year 2012 Launched February 10 Model iPhone 4 (CDMA) Februari 24 MacBook MacBook Pro March 11 iPad 2 Pro iPad Current October 24 Family iPhone Discountinued October 4 May 3 June 21 iMac AirPort Extreme 802.11n (5th gen.) iMac AirPort Current Current

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2012

July 20

MacBook Air Mac Mini Thunderbolt Display Mac OS X Lion (10.7)

Macbook Air June 11 Mac Mini Display Software Software Software Software Current Current Current Current Current Current Current Current

October12

iOS 5 iCloud AirPort Utility

October 14 October 24

iPhone 4S Macbook Pro

Software MacBook Pro

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