The Location-Enabled Network PDF

The Location-Enabled Network
A new paradigm for network location services

1. The Importance of Location in Todays Network 2. The Critical Role of the Network Operator 3. The Location-Enabled Network Design, Operation, Example 4. Benefits Across the Board 5. Summing it All Up
PT-103330.1-EN 2012 CommScope, Inc
The Importance of Location in Todays Network
911 delay blamed on employee, phone

The News & Observer, Raleigh, NC Friday August 28, 2009
DURHAM - A delay in response to a fatal fire was due to employee error and the failure of a popular internet-based phone system to display the callers information, including address, the citys 911 director said Friday.
Calls for triple 0 reforms

AustralianIT,News.com| September 15, 2009
AUSTRALIANS are needlessly dying in crises because federal regulators will not mandate technology that would make triple-zero callers easier to find, the country's peak emergency communications working group said.
Trapped girls call for help on Facebook

ABC News, September 7, 2009
The Metropolitan Fire Service (MFS) in Adelaide says it is worrying that two girls lost in a storm water drain raised the alert on a social networking site rather than ringing triple-0.
Inside the Traditional Cellular Network Its a Walled Garden

Isolated:
Creative (RM) #88841600
Traditionally, the network was a closed environment. Users had access only to that which the network provided. And networks provided access to the services and applications they owned.
Reactionary:
Location-awareness within the network existed primarily because it was mandated by public policy.
Marginally profitable:
As a result, the disappointing ROI from investments in location technology became a self-fulfilling prophecy.
Outside the network, the world of location evolves.

The Importance of of LocationTodays Network The Importance Location in in Todays Network
Convergence Takes Hold

3G services make devices about the Internet more than about voice The lines separating IP-services and cellular capabilities are being obliterated. Device manufacturers and application developers share an open relationship. Users of smart phones spend as much time surfing the web as they do making calls.
bluetooth
Location Applications Thrive!

Wi-Fi expands across the ecosystem. Bluetooth-enabled devices increase convenience Growth in telematics turns cars into internet-connected computers New location technologies added - Wi-Fi point mapping attempts to put the world in a database - Nokia launches SUPL
The Importance of of LocationTodays Network The Importance Location in in Todays Network
Devices Get Smarter!

Mobile stations are now fullyfunctional computers with GPS embedded chipsets, swappable data storage, server interfaces, faster throughput. 58% of mobile phones in the US have web-connectivity Smart phones spend as much time on WiFi as on cellular networks
58%
Of US mobile phones can connect to web
WiFi
Cell Network
Applications Abound!
Thousands of device-specific apps for Blackberry, iPhone, Android Tens of thousands more non-device specific programs written for handhelds. Many available for free or minimal cost. Easily accessible for instant download to a handheld.
Location is embedded!
>200
Million location requests per day
No longer a stand alone component, LBS are embedded throughout the landscape. Skyhook reports more than 200 million location requests a day and 25 billion requests in 2009 to date, compared with 15 billion requests in 2008. Number of LBAs (2,300) for the iPhone alone increase 400% from Nov 2008 April 2009.
Location Aware Application Report, May 2009, Skyhook Wireless
Location Based Applications and Services are Expanding!

1 in 3 smart phone users currently use a LBS at least once a month. (Compete Research, 2009) The number of European users accessing LBS is growing at a compounded annual rate of nearly 37% and should reach 130 million by 2014. (Berg Insight, 2009) Most popular apps include navigation, social networking, dining/shopping/entertainment, fleet tracking, news and weather.
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$515 million in 2008
The Dollars are Significant

Carrier-generated consumer LBS revenues totaled over $480 million in 2008 and should surpass $3.0 billion by 2013. (Frost & Sullivan) 85% of consumers aware of LBS would either be prepared to pay more for an LBSequipped handset or would choose an LBSenabled handset over one without. (Sarantel Consumer Survey) ABI Research predicts LBS revenues will grow from $515 million last year to $13.3 billion worldwide in by 2013.
LBS Revenues
$13.3 billion
Worldwide by 2013
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Users want and are willing to pay for a garden without walls.
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The Critical Role of the Network Operator
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The Critical Role of the Network Operator For network operators, the opportunity lies not in displacing the work of device manufacturers and application developers but in using the ubiquitous network to support it.
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Opportunity:
Accessibility
Not all devices are created equal.
While more devices now have GNSS capabilities, the technology does not work consistently in many locations such as dense urban areas and inside buildings. GNSS must be used with other locating methods in dense urban areas and indoors for reliable performance. Not to mention that many devices still do not offer GNSS at all.
GNSS
GNSS
GNSS
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Opportunity:
Performance
WiDB* coverage is incomplete and doesnt align with network coverage.
Relies on the constant surveying to store WiFi access point and Cell tower location data Relies on proprietary client software. Strictly limited to the measurements that the device can make.
Overall handset performance is average to poor according to 68% of the respondents who had experience with it.
Sarantel Survey 2009
*World in a Database (WiDB) operates by surveying networks every-where for signals that can be used to estimate location. The databases must be continually refreshed and operators do not typically control the networks that they measure.
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Compliance
Opportunity:
No reliable fallback for emergency services Not device hardware independent WiDB cannot guarantee coverage or accuracy Lacks reliability and non-repudiation needed for Emergency Services . Not suitable for lawful-intercept which must be device-passive Device-centric approaches make location-spoofing simple
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Bottom Line
Device-Based Location Capability Network-Based Location Support
Locationenabled access for everyone!
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The Location Enabled Network Design, Operation, Example
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The Location-Enabled Network is

A network support layer that coordinates the measurement and locating capabilities within the network to ensure every mobile device is location-enabled, no matter where it is or how it is equipped.
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In the Location-Enabled Network

The network is responsible for locating and tracking users and managing LBA requests. Every user within the network is location-enabled no matter what mobile device is used or what its native capabilities are. Location-based services operate seamlessly across 3G, enterprise, DSL, Broadband, and LTE environments. Existing and future wireline locating technologies are supported, as well as existing and future wireless technologies, including: GNSS, A-GNSS, CID, E-TOA, UTDOA, MREL, hybrid, & AFLT.
Its Happening Now!

More than Theory
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The Location-Enabled Network The Prototypical Example:

The GeoLENs Portfolio of Solutions
Includes. all components needed to locationenable any network.
GeoLENs MLC
(Mobile Location Center) Combines the functionality of SMLC, GE-SMLC, GMLC, GE-GMLC, SAS, and SUPL into a single solution.
GeoLENs LIS
(Location Information Server) Fluent in HELD.Internet standard location service. Provides a common Network API that enables networks to handle all IP-based location requests wireless or wireline.
GeoLENs LMU (Location Measurement Unit) Ensures accurate and fast response to 9-1-1 and E9-1-1 location requests
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The Location-Enabled Network Resides on the network, seamlessly integrated within the existing infrastructure.
Each GeoLENs component has the ability to send and receive location measurements and data using virtually any locating technology.
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LENding Support to IP-based Location Requests

Scenario #1 The device sends a location request to the LIS. The LIS responds with a location value that the device either applies to an internal application or sends to an Internet application it is accessing. Scenario #2 The device sends a location- reference to an Internet application which then queries the LIS for the actual location value. Scenario #3 A "trusted" application queries the LIS directly for the location value. Once the LIS validates the request it sends the location value directly to the application without involving the device.
HELD
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The Location-Enabled Network LENding Support to 3GPP-based Requests

LBS queries the GMLC for the device location. GMLC queries the network to identify where on the network the device is connected and sends a location request to the serving MLC assigned to that part of the network. Based on the nature of the request, the serving MLC may invoke the appropriate positioning procedures, lend support to the devices A-GNSS, or contact the GCS for location measurements collected by the LMUs. The serving MLC sends the requested location results back to the GMLC which provides them to the LBS.
*In the GeoLENs environment the GMLC, GE-GMLC, SMLC, GE-SMLC, and GCS are consolidated into a single rackmounted piece of equipment.
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The Location-Enabled Network Location-Enabled Network: Design and Operation LENding Support to VoIP Emergency Calls
1. Upon E-9-1-1 call initiation, the device queries the serving LIS. 2. The LIS performs an initial location determination and creates a location URI and provides these to the device. 3. The device requests the appropriate PSAP for the initial location from the Location-toService Translation (LoST) server. 4. Mobile initiates SIP session for text or voice depending on users needs with PSAP. Initial location and location URI are delivered with the call. 5. PSAP uses location URI to query LIS for specific location.
Description is of the ECRIT Direct Calling Model as established by the IETF and adopted by NENA in the i3 specification.
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Benefits Across The Board
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Location-Enabled Network: Benefits Across the Board End User Benefits

Consistent performance regardless of device Location-enables all devices even those without GNSS. Improves locating performance of mobile devices using GNSS. Provides guaranteed fallback technologies Ensures location service coverage is always coincident with the network coverage Supports social networking applications, regardless of how the device attaches to the network. Enables navigation in dense metro and indoor environments Faster and more reliable! Location determination occurs right in the local access network Very fast, low and mid-level accuracy for initial fixes Faster than GNSS Not dependent on remote WiDB systems with unpredictable congestion and latency
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Location-Enabled Network: Benefits Across the Board Public Safety Benefits

Greater accuracy ensured by fixed access networks 100% yield for all EMS providers Optimal response time for fast emergency call setup Assured compliance with NENA i3 architecture requirements Location is carrier-assured.
100% Yield Faster
Accuracy
Tracking
Compliant
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Location-Enabled Network: Benefits Across the Board Network Operator Benefits

Better Service
Built-in redundancy and fallback technologies. Network operator owns and maintains currency of network data Location service coverage coincides with network coverage Greater range of determination options
Getty Images Editorial #50964890
Low Risk
Based on market response, users will pay $2/mo. extra to location-enable their network. Assume the network cost is $10/sub. with one million subscribers - $10 million to location enable the network. At $2 per month and 25% penetration, payback is under two years with no investment or risk in LBS
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More Profit
Creates additional source of revenue by supporting location-based services. Reduces capex/opex by providing all the value without incurring the cost of implementing or investing in location applications, Increase subs by clearly differentiating from device-centric alternative offerings such as WiDB.
The location-enabled network positions operators as proactive partners, central to the growing LBS market!
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A Major Competitive Advantage for Years to Come!
Not sure where the meeting is, I cant get a GPS fix
Thats OK, my network is location-enabled.
In the near future, the term LocationEnabled Network will be a common network characteristic. It will become short-hand for any network where customers can access any location-based service, any time. It will serve as a value-added identifier, differentiating network operators, and assuring customers that they are getting more value for their communication dollar.
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Summing It All Up
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Summing it All Up
Location-awareness is increasingly important as networks migrate to an IP-driven environment.

The evolution of the network has spawned a new breed of mobile devices that require enhanced capabilities. Location-based services and applications are among the most dynamic of these growth areas. Customers have demonstrated that they want and are willing to pay for the ability to access and use these services and applications. Revenues for location-based services are expected to top $13 billion by 2013.
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Summing it All Up
The current model for delivery of location-based services leaves a majority of subscribers off the grid.
Most customers are not GNSS enabled. Those that are often cannot use GNSS in many areas. Technologies such as WiDB are incomplete and/or inadequate. Customer convenience is not the only thing being compromised - public safety is at risk.
For operators to get on board

The timing is ripe..
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Summing it All Up
Network operators are in a unique position to fill in the gaps.

Create a network layer that coordinates and manages the locating functions and capabilities of the network, ensuring every customer has access to location-based services. Provide 100% network coverage for individuals, businesses, and those responsible for the publics safety. Dynamically support current and future locating technologies. Work seamlessly across all access networks. Position the network as a necessary partner in a multi-billion dollar opportunity.
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Thank You
PRIVATE AND CONFIDENTIAL 2011 CommScope, Inc
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The Location-Enabled Network

A new paradigm for network location services