Professional Documents
Culture Documents
1. Geographic:
Metro cities, Technological &
Manufacturing hub like Bangalore and
Pune
2. Demographic:
o Age- Above 20 Years
o Gender –Unisex
o Income Group – Upper Class
o Occupation- Industrialist, Businessmen, Senior
Executives, Celebrities and Frequent Fliers
3. Psychographic:
o Personality- Ambitious and Status Oriented
o Life style- Techno savvy
360 Degree Communication
BTL
o Corporate Presentation
o Direct Mails
ATL
o Promoting the Product through Print Ads
o Magazines (Business travelers Asia Pacific,
Business India, Business world), (Digit India,
Electronics for you)
o News papers
Branding