PHOTOGRAPHY ASSIGNMENT SHEET

SCHOOL of MEDIA & CREATIVE ARTS

NATIONAL DIPLOMA in ART & DESIGN (PHOTOGRAPHY)

Project - YEAR ONE

Title of Project: Digital workbook: Opie Issue Date: week commencing: 05/11/12 Deadline Date: week commencing: 03 /12/12 Assessment: Date Week commencing 14/01/13 Facilitator: Lee Mayell Photographers Name: ____________________________________
ASSESSMENT This project is designed to enable you to produce evidence towards completion of

Unit 34 Image Manipulation Using Computer Applications

1. Understand how image manipulation techniques are used in the work

of others.

2. Be able to digitize source materials 3. Be able to originate work using image manipulation hardware and
software. 4. Be able to present own design outcomes.

Task no. 1 Identify and evaluate examples of Digital Application and manipulation used in imagery, (Opie) being a starting point 2 create your own original Opie style images one from a digital picture and the other from a scanned analogue image of your choice 3 Place in digital workbook all activities; all illustrated working practices and actions undertaken. 4 Create your own original Opie Digital and analogue & Present on Posterous 5 Evaluate your work
See attached sheet for all grading criteria.

Unit and grade criteria Unit 34 P1 M1 D1 Unit 34 P2 M2 D2 Unit 34 P2 P3 M2 M3 D2 D3 Unit 34 P3 P4 P5 M3 Unit 34 P5 M4 D3

RATIONALE:

In the past the images we used to see in magazines, newspapers and advertising hoardings told the truth as they showed things as they were captured. Nowadays with the advent of technology and sophisticated programmes such as Adobe Photoshop there are often distortions of the truth because alterations can be made for creative, artistic or other reasons. Image manipulation is big business and you will explore this in your research. You will also create your own images in the style of one artist.

Tasks of the Project:

1. Identify areas of modern art and design where digital media is used and how it is made

using applications such as Photoshop. Identify and evaluate examples of Digital Application and manipulation used in imagery, (Opie) being a starting point. An illustrated overview on the style and techniques of Julian Opie as detailed in the briefing notes on digital manipulation. Unit 34 P1 M1 D1
2. Prepare your own source material and create your own original Opie style images one

from a digital picture and the other from a scanned negative or photographic print of your choice Unit 34 P2 P3 M2 M3 D2 D3
3. Place in digital workbook all activities; all illustrated working practices and actions

undertaken. Unit 34 P2 P3 M2 M3 D2 D3
4.

Using your own creativity choose an analogue image of your choice to scan in and create an Opie from an analogue print. Unit 34 P3 P4 M3 M4

5. Give an overall evaluation of your work. Unit 34 P5 M4 D3

Materials required for this Project:

USB Memory Stick DSLR and Memory Card Internet and Book research Project sheet and folder

Briefing Notes: Research: This will give you a contextual insight into digital photography. Look at the use of digital technology and manipulation created with Photoshop as well as looking into the works created by Julian Opie. Give an overview of digital media with relevant imagery showing how he takes a photograph and creates the image. Examine Opies style of work and try to review how this was done using Photoshop techniques. Explain how the use of changing technology has changed the way images are put together with the use of digital photography and Photoshop.

Workbook:

This should contain your research and ideas for images that you may use. A review on digital manipulation in modern art and design. Two final images produced with illustrated working practices in the style of Opie. A scanned in analogue image manipulated into the style of Opie A final evaluation.

Evaluation: A written evaluation based on your working practices and research.

Presentation:

Two finished Opie style images, one from a digital source and one scanned in and manipulated from an analogue negative or print. The original analogue negative or print that was manipulated into an Opie styled image.

ASSESSMENT GRID National Diploma in Art & Design - UNIT 34: Image Manipulation using Computer Applications PASS To achieve a pass grade the evidence must show that the learner is able to: P1 evaluate examples of the work of others MERIT To achieve a merit grade the evidence must show that in addition to the pass criteria, the learner is able to: M1 identify and evaluate purposefully relevant examples of the work of others that use image manipulation techniques M2 prepare and digitise considered source materials consistently DISTINCTION To achieve a distinction grade the evidence must show that, in addition to the pass and merit criteria, the learner is able to: D1 identify independently and evaluate examples of others work that use image manipulation techniques D2 prepare and digitise independently, exciting source materials that exploit the full potential of image manipulation techniques present independently, own design outcomes demonstrating an informed opinion about the use of digitised materials and image manipulation techniques, against a given theme or assignment brief.

P2

prepare source material for digitising

P3

digitise source material

M3

produce effective solutions for defined outcomes that use suitable image manipulation hardware and software, against a given theme or assignment brief

D3

P4

produce design outcomes using suitable image manipulation hardware and software

M4

present own design outcomes effectively reaching coherent conclusions.

P5

present own design outcomes.