A PROJECT REPORT ON

Consumer Attitude Towards

Bharathi Cement Corporation Pvt. Ltd.

Submitted To UNIVERSITY OF PUNE

Submitted by

Ronak Taneja

In partial fulfilment of the requirement for the award of the bachelors of business administration (BBA)
INDIRA COLLEGE OF COMMERCE AND SCIENCE PUNE-411033 2009-2012

Acknowledgement

Interdependence is a higher value than independence Knowledge in itself is a continuous process. Nevertheless, a day getting a practical knowledge is an important thing & most important thing is the support, guidance, motivation and inspiration provided by the different persons of different sections. At this moment of our substantial enhancement, I find no words to express my gratitude towards those who helped me directly or indirectly in making this report successful. I am indebted & thankful for the assistance received from various individuals So I think all those people who contributed to this project from the very beginning till its successful completion. This project report could not have been completed without guidance of our Prof. Atul Fegde. I extended to my sincere gratitude to Our HOD Mr.Prashant Kalshetti . For his constant and able of guidance has been instrumental in large measure on the success of project. He suggest this study ,and it has been great opportunity to learn about a subject of which had no previous knowledge for this, I am very grateful to him. Last but not least I would like to thanks my faculties & colleagues who guided me for project completion. Ronak Taneja TYBBA

CONTENTS
INTRODUCTION CEMENT PRODUCT HISTORY CEMENT INDUSTRY 1.BHARATI CEMENT COMPANIES LTD 2.FIRM PROFILE (RAJESH CONSTRO PVT. LTD.) RESEARCH FINDINGS SUGGESTIONS AND CONCLUSION Annexure o Questionnaire o Bibliography

CHAPTER 1 INTRODUCTION Introduction Aims and objective Scope of the study Methodology Limitations CHAPTER 2 CEMENT PRODUCT HISTORY Introduction Portland cement Use of Portland cement Product history Production of cement Modern process of manufacturing cement The modern process Types of cement available Storage of cement CHAPTER-3 CEMENT INDUSTRY Cementing construction sector Coal requirements Transportation CHAPTER 4 The Bharathi Cement Company Profile CHAPTER 5 FIRM PROFILE (RAJESH CONSTRO. PVT. LTD. ) Cement dealers in PUNE Marketing and policies of the firm Marketing problems CHAPTER 6 RESEARCH FINDINGS Introduction Meaning of research Objectives of the research Limitations of the research Analysis of the research Consumer research findings

CHAPTER 7 SUGGESTIONS AND CONCLUSION Suggestions Conclusion Annexure Questionnaire Bibliography

CONSUMERS ATTITUDE TOWARDS BHARATHI CEMENTS, A case study of RAJESH CONSTRO.PVT.LTD. , PUNE

EXECUTIVE SUMMARY
The project was carried out at Bharathi Cement Pvt.Ltd. at Pune region

OBJECTIVE
The objective was carried out for two mail objective. The first objective was carried out the market research for knowing prevailing market condition of Bharathi Cement in Pune market. The second objective of project was to study the sales promotion activities undertaken by Bharathi and other competitors.

RESEARCH METHODOLOGY
The descriptive nature of the research necessitated collection of primary data from retailers of cement through market research. Both the methods, personal interview technique and telephonic interview technique were used with the measure emphasis on personal interview method. Interviews were conducted through the questionnaire.

Sampling Technique
Random Sampling technique was used to select the artchitect. Randomly of population was considered as a sample size. 50 architect were visited to collect the information about the cement market. The project was carried out for a period of 10 days. After collecting the detailed information from the market, analysis of the data was made. The market research has reveled many facts and figures about cement market.

CHAPTER 1 INTRODUCTION
INTRODUCTION AIMS AND OBJECTIVE SCOPE OF THE STUDY METHODOLOGY LIMITATIONS INTRODUCTION
Indian Marketing Environment is largely described as sellers market. We have chronic shortages and scarcities particularly in convenience goods. Demand is invariably greater than supply. Purchase power do masses is limited more than 30% of our population have income below poverty line bulk of our population resides in villages and marketers have yet to capitalize rural marketing opportunities. The consumers are ignorant, illiterate, unorganized and hence they have weak bargaining power. Most of our business enterprises are still having selling concept, which is product oriented marketing approach. Bigger business houses having national markets are adopting integrated corporate planning and market planning as well as strategic market programmes. Marketing Research and information as well as strategic marketing planning have very limited scope at present. A change is taking place in the marketing environment at a reasonable speed and many consumer oriented marketing companies are beginning to realize the pressure of competition and buyers market. But the transaction to marketing orientation is a long and difficult process. Marketing research has a bright future in the feature of matured economy. Marketers are caked upon to anticipate changes in the marketing environment involving opportunities risks and uncertainties. They are regained to forecast the direction and intensity of there future change plant to meet anticipated changes in the environment and secure favourable relationship with the changing environment. To do there intelligent planning marketers need information. Accurate sales forecasting involves collection and processing of information. We can have more accurate and reliable sales forecast, marketing plans and programmes through organized information system. We should have profitable marketing activities, minimum risks and uncertainties. This project report offers detailed regarding marketing of Cement in general and marketing performance and marketing share of Bharathi cement. It also deals with a case study of RAJESH CONSTRO.PVT.LTD. PUNE, reference have been made to marketing of other Cements also so as to bring out comparative cements.

In the modern world Cement has gained so much recognition that no building is built without Cement. It is deemed to be the best and only construction material at present. Even though cement is used by almost every man he does not know much about it. This project report attempts to bring about details regarding history, manufacturing process, types of cement available, problems in marketing if cement and other details regarding cement. Efforts have also been made to get the opinion of dealers regarding marketing and other aspects of Cement etc., and consumers opinion regarding Bharathi Cement. Attempts have also been made to assess the marketing performance of RAJESH CONSTRO.PVT.LTD. and certain suggestions have also been given for improvement of marketing strategy by adopting suitable marketing programmes.

AIMS AND OBJECTIVE

1. To know about the process of manufacturing cement. 2. To know about the raw materials used in the process. 3. To analyze the sales performance of Bharathi cement in General. 4. To analyze the sales performance of Cement by RAJESH CONSTRO.PVT.LTD.. 5. To assess marketing strategy adopted by RAJESH CONSTRO.PVT.LTD . 6. To analyze the general problems in marketing of cements and specific problems
Confronted by RAJESH CONSTRO.PVT.LTD.

7. To know consumer preference towards various brands of cement especially towards Bharathi cement. 8. To give specific suggestions for improvement of marketing strategy of Rajesh constro.pvt.ltd.

The scope of this report is restricted to the study of consumer preference and Architect opinion regarding marketing of Bharathi Cement in Pune City. This report includes the efforts that have been taken up by the Bharathi cement Companies Limited to improve the quality and sales and also the efforts that have been taken up by Rajesh Consto.pvt.ltd. to increase the sales of Bharathi cement in Pune city.

METHODOLOGY
The Method adopted to conduct this study may be classified into 2 types. The information has been gathered through two sources. 1. Primary data. 2. Secondary data.

The primary data has been collected through personal interview and by observation. It has been collected directly from the Firm Proprietors information are collected by observational methods. Sources of Secondary data like News papers, Magazines, Books, Internet helped a lot in preparing this case study.

LIMITATIONS
Since Cement is used only in the process of construction. It is rather difficult to get respondent everywhere. It is also difficult to known the opinion of respondences each and every one will have qualitative knowledge about Cement. There are channel of respondent issues being this chance whether it may be a wrong or right this; may create a bias in response. However it has been avoided as for as possible. The scope of study reconfirmed to pune only. The reference has been drawn with the help of opinion of both consumers and dealers of Pune town. There may be channel of inference becoming unsuitable in, such marketing environments which have completely a different set up of marketing friends. As Cement is a product confirmed to person who are involved in the process of construction. It is very difficult to get information for every one. Even though it is difficult all attempts as have been made and necessary precisions have been taken to award bias and get answer to make the report a relative one.

CHAPTER 2 CEMENT PRODUCT HISTORY

INTRODUCTION PORTLAND CEMENT USE OF PORTLAND CEMENT PRODUCT HISTORY PRODUCTION OF CEMENT MODERN PROCESS OF MANUFACTURING CEMENT THE MODERN PROCESS TYPES OF CEMENT AVAILABLE STORAGE OF CEMENT

CEMENT PRODUCT HISTORY

INTRODUCTION [Origin of the word Cement]
The word CEMENT is from the Swan to cut and originally had reference to store cuttings used in lime mortar. Then it is logical that in to middle age of the substances known as MORTAR which is now used to the word was commonly called as CEMENT. In correct modern age, cement generally mean the substances which binds the stones or bricks with which are built and term may be used with respect to any materials serving such a purpose.

PORTLAND CEMENT
Port land Cement is a finely ground powder, usually grey which when mixed with water hardens and develops strength primarily because of a large content of hydrous calcium Silicates. There and other constitutes react chemically with the water by hydration and hydrolysis. The most common raw materials are lime stone and clay or shell. It is produced by burning at high temperature materials containing lime, alumina, iron and silica in predetermined proportion to given the desired and properties. Normally, Gypsum or its derivatives are added during grinding stage for set control. Portland cements with special properties are produced by varying the oxide composition and also by adding small amounts of chemicals agents at the clinker grinding stage or later. When mixed with water alone to form hard mass. Early investigators advanced divergent theories as to why Portland cement forms a rigid strong coherent mass when it reacts with water. It has since been established that a colloidal of high internal surface area is formed. Whatever the extent of direct chemical continuity, it is apparent that the large internal surface forces may also be involved.

USE OF PORTLAND CEMENT

A mixture of cement and water is called neat cement paste, whether fresh or hardens. In some grunting operations, including oil well cementing, the paste is used as such. Generally however, it constitute two hardening ingredient in mortar or concrete. This use of sand and stone filler called aggregate is an economy and also reduces shrinkage. Another use Portland cement is in soil cement mixtures used as pavement base. Portland cement is also mixed with asbestos fiber and water and processed to make special products. Like organize plastics it derives much of its utility from the fact that it is readily cost or molded into shape. Concrete is used, extensively for shielding against nuclear radiation. It is used around reactor and partial accelerators and for construction of radiation shelters. Sometimes special, heavy aggregates are used to reduce required thickness.

PRODUCT HISTORY

The origin of cement dates back to the earlier centuries. The first people to use the materials for binding were the Egyptians. The Egyptians used impure Gypsum plaster as mortar in constructing the famous pyramids once of the seven wonders of the world. Greeks used slacked lime for the purposes of construction. The Roman learned the use or the utility of the binding materials from Egyptians and Greeks. The Romans and Greek made a pozzolanic mortar by mixing finely ground volcanic material with lime. The word Pozzoland is derived from the word pozzuoli, name of a place in Italy. The Romans used powdered pottery fragments as possalana or binding materials. The pozzolanic cements as they were called were made by mixing the volcanic stuff and powdered pottery fragments with lime and water. This mixture was found to have the resistance needed for exposing to water and air for a long times. At that time there were the only mixture or cement as thus are called were suitable for any type of exposure. Such cements are used to constructing the famous structures as the Roman Pantheon and coliseum. The middle ages the quality of mortar declined. It was commonly a sand-mortar lime mixture. The decline in the quality of the mortar was the insufficient burning of lime. It was in the 17th century that the actual compositions by cement began to get its shape. In 1756 when John Smeaton was commissioned to rebuild the Eddy stone light house off the Cornwall port, in England. At that time lime pozzalana was the only recognized material for under water construction. But he was not satisfied with the mixture semitone. Experimented with lime and he found that clay constituted a considerable part of lime. He is thus credited as the first person to find the constituents of the hydraulic lime. In 1796 James parker of England, patented a hard burned impure lime. He used it as the binding material. It did not slake (absorb water and crumble) when it was exposed to water or air. He called it as the Roman Cement. But this type if cements required as they were in the form of crystals. This cement was the basis on which the National Cement as it was called was produced in the 1820s. But the only difference was the Natural Cement was the mixture of hard burned impure lime and cement rock. A type of rock which was available in U.S.A. thus the foundation for the cement Industry was laid. In 1824, a process of making cement was patented by Joseph Apsdin in England. He named the cement as Portland cement. This was because the cement products had the resemblance of the Portland in England Apsdin, so confirmed the name to the cement. Modern cement in logical and scientific development from natural cement.

PRODUCTION OF CEMENT
Methods of production of cement have changed greatly over the years. It has changed so much that there old process has no connection with the modern process. Earlier, the fire which was used to burn the raw materials was done in a fixed place i.e., it was stationer; it could not be moved or rotated. After a few years intermittently operated kilns were used. The production was

done on a small scale. The kilns which were used for burning underwent great changes. The most notable was the introduction of the rotary kilns. In 1877 T.R. Crompton obtained a British patent as a rotary kiln for the purpose was not a success. Fredrick Ransance obtained British and U>S> patents in 1885 and 1886 respectively. This was the process that achieved the 1st success in the United States. This eventually led to complete adoption of rotary kiln for production of cement. But in Europe the continuously operating staff kiln is even used today.

MODERN PROCESS OF MANUFACTURING CEMENT PREVIOUS PROCESS:

Cement is a finely ground powder, usually grey which when mixed with water hardens and develop-s strength primarily because of large content of a hydrous calcium silicates. The most common raw material is lime stone and clay or share. The raw mix in finely ground and heated to about 1500 degree celcius to decompose the calcium oxide poultry fused clinker of marble size is produce the clinker is then ground with the small amount of calcium sulphate (gypsum). Then the content was obtained. This was the type of manufacturing process which was in use in the earlier days.

THE MODERN PROCESS

The modern manufacturing process of cement is of two type. 1. Dry process. 2. Wet process.

FLOW DIAGRAM SHOWING MIXING OF RAW MATERIALS DRY PROCESS

CALCAREOUS MATERIALS (LIME STONE ETC) AGRELLACEOUS MATERIALS (CLAY ETC)

CRUSHING

CRUSHING

FUSE GRINDING IN BALL MILLS AND TUBE MILLS

FUSE GRINDING IN VALL MILLS AND TUBE MILLS

STORAGE STORAGE

MIXING OF RAW MATERIALS IN CORRCT PROPORTION

STORAGE TANK

WET PROCESS
CALCAREOUS MATERIALS (LIME STONE ETC) AGRILLACEOUS MATERIALS (CLAY ETC)

CRUSHING

WASHING

STORAGE IN SIDE SILOS

STORAGE IN BASINS

CHANNELS

GRINDING MILL

FERMENTATION OF SLURRY

CORRCTING BASINS

STORAGE TANK

The mixing of raw materials involves four stages. They are a. Size reduction. b. Blending. c. Liberating Carbon-di-oxide. d. Pulverizations. The procedures are the phases are almost identical in both the process. The phases are step that are involved in the manufacturing process is a. Mixing of raw materials b. Burning. c. Grinding.

TYPES OF CEMENT AVAILABLE

Till a few years back in India only ordinary Portland cement was produced. But they were not ideal for extreme weather in certain part of the country. Also this cement did give good outlook if not pointed therefore the manufacturers come to know about these factors and have manufacture different types. The list of cement is given here. 1. White cement 2. Color cement. 3. Water proof. 4. Acid Proof 5. Blast furnace. 6. High Alumina Cement 7. Ordinary Portland Cement 8. Expanding Cement 9. Pozzolana Cement. 10. Quick Setting Cement 11. Rapid Hardening Cement.

STORAGE OF CEMENT
Cement should be stored very care fully. That is in huge closed containers that is silos. It is stored in closed placed to avoid contact with atmosphere. This so because if it gets mixed with the moisture in the atmosphere. It becomes useless. It can also be stored in storage shed. Cement was previously packed in gunny bags. But by the time it reached actual consumer half it would have been split over. This was compounded sealing problem. The bags were sealed with threads. But was not so strong. But after the polythene or Plastic bags came into scene the loss has been curtained. It has become easy for transportation. The bags are sealed with the help of machine. Hence major problem of storing and transporting has been averted.

HOW IS CEMENT USED?

A mixture of cement and water is called heat cement paste, whether fresh or hardened. In some granting operations, so including oil well cementing. The paste used as such generally; however, it constitutes the hardening ingredient in mortar or concrete. This Cement paste ordinarily amounts from 20% to 35% of the volume of the concrete.

CHAPTER-3
CEMENT INDUSTRY CEMENTING CONSTRUCTION SECTOR COAL REQUIREMENTS TRANSPORTATION

CHAPTER-3
CEMENT INDUSTRY CEMENTING CONSTRUCTION SECTOR:
Cement is the basis material required for all constructional works. It is vital ingredient to the countries development. Indias Cement Industry has experience steady progress. Since its inception in 1914. The output of the major and mini cement plants has increased from 57.6 million tons in 2001-02. The out put of cement may be high at 68 million tons in 2002-03. India is the fifth largest cement production after China, Russia, Japan and U.S.A. With the turnover of Rupees 120 billion comprising 52 companies with 101 plants. The cement industry in India is poised to scale new heights thanks to the liberalization policies of the Government adoption of state of the art Technology and the massive investment of rupees 100 billion. By the year 2010 A.D. capacity of this Industry to reach the impressive level of 120 million tons. India is presently producing several varieties of cement. These includes to ordinary Portland Cement(OPC), Portland Pozzalana cement (PPC), Portland Blast furnace slag cement (PBFS), Rapid setting cement , oil well cement and white cement. India is also producing high strength cement like 43 grades and 53 grades. Low heat cement is produce for the massive construction of Dames, Barrages, Deep foundation for high rise building etc. The domestic demand is assumed to grow at 8% per annum. The cement capacity which was 62.05 million tons in 1992-93 rise to 84.03 million ton in 2000-01. Around 7.85 million tons large cement capacity was proposed to add during 2006-07 of which 5.50 million ton was to be operational in 2008-09 and the remaining 2.35 million ton would be operational; in 2008-09. Cement consumption may reach a level of 92.65 million tons by 2010. Mini cement plants were setup at the governments insistence during the early 1980s due to the storage of cement. India has been one of the pioneering countries as for as mini cement plant sprouted up around restricted and scattered limestone deposit areas. Because of low overheads and excise duty, the cement manufactured by mini plant is much cheaper. Mini plant enjoy concession in excise duty to the extent of rupees 7.50 per bag. However, these plants depend upon traditional technology leading to poor quality of cement. Cement Machinery segment is witnessing a boom. Segment is capable of manufacturing and supplying complete cement plants based on the dry process and precalcinations technology for capacities upto 5000 tons per day. There are 18 units in the organized sector for the manufacture of complete cement plant with total installed capacity worth rupees 2000 million per annum. The total production rise from rupees 1900 million in 2000-01 to rupees 2250 million in 2001-02.

Inspite of some problem, the cement industry is at present well pleading. It looks 14 years to double the capacity to 29 million tons in 1998. Since then upto the end of March 2000, it had gone upto 96.5 million tons and increase of 140 %. Like wise in 1999-2000 consumption has gone up by 6% after 1% fall in previous year of course, government consumption has down from 50% in the early 1980s to about 20%. The Cement has great future however certain measuresas needed to setup the space of growth of cement industry. There is need for accelerating the building of concrete road and multi purpose hydro project. The storage of dwelling units is currently at 35 million. Construction of houses should priority area. Currently India exporting cement to Bangladesh, Srilanka, Nepal, U.A.E., Maldives, Philippines, Yemen, Dubai, Qatar, and of few other countries. The international cement rate is mostly in bulk for which, India has virtually no facilities either in the cement or in the transportation and handling. The infrastructural facility in our ports are inadequate for receipts, storage, handling, loading and unloading of cements for instance Japan loads over 10,000 tons of cement clinker a day as compared to Indias 3,000 ton a day.

COAL REQUIREMENTS:
The availability and movement of coal has been of perennial problem of the cement industry. 90% of the coal deposits are located in four states in Bihar, Orissa, West Bengal, and Madhya Pradesh. Also burning Madhya Pradesh none of the other states have any sizable lime stones deposit. This coal has to be handled or very long distance. Coal requirement by the industry today stands at 13 million tons at the 6% of the coal production. Cement manufacturer are left the mercy of traders in coal who charge exorbitant prices. The coal requirements may go upto 21 million tons in 2006-07 and 25 million tons by 2010. Transportation whether by rail, road or sea plays a crucial role in the marketing and pricing of cement. Transportation cost has gone up by over 100% during the last 10 years. The bright for movement of cement for a distance of 750 km was increased from rupees 134 per ton in May 1982 to rupees 456 in April 2001. This was further stepped upto rupees 484 by the railway budget for 2006-07. According to cement manufacturing association (CMA) on investment of rupees 500.00 million will be needed by the industry in the next 10 years in order to double its capacity, if it is to meet the countries demand on other rupees 150.000 million would be required for expansion and modernization. The cement industry has taken rapid strides in area like energy conservation, mining, cement manufacturer and environment protection, thanks to efforts made by the nation council for cement and building material (NCBM) and other research organization.

As a result of large scale modernization and technology up gradation, the industry is able to produce Cement at High quality comparable to the best in the world. During the last two decades the industry did experienced some technological changes. This includes; 1. Introduction of pre-calcinations technology. 2. Computer controlled kiln operation. 3. Pre blending of lime stone / coal and 4. Online quality control system. The technological changes have resulted in reduction in the overage energy consumption. The excise and transportation of cement need to be pruned particularly in the present context of liberalization and also the need for boosting exports. In respect of vital in put like cement and any undue cost escalation needs to be checked.

TRANSPORTATION
The cost of transportation and distribution constitutes a large chunk of the price the customer pays for cement it can be as much as 30% at many locations in the country. For a low value basic product like cement, minimizing of transportation and distribution is in national interest to make the economy more cost competitive. Today nearly 60% of cement of production units to supply points is transported by road and rest by rail. For long distance movement of cement, rail is still the preferred option due to its lower cost. Nearly all the cement from supply points to customer is transported by road. The cost competitiveness of both rail and road transport has important bearing on the price of cement. Railways have been steadily losing cement traffic due to the inflexibility of freight and the operational; restrictions imposed on the customer. The recent improvements of operational efficiencies of railways is indeed laudable but if this is achieved by passing on the entire burden to its customers, We fear that the cost competitiveness of railways will worsened in a long run at least for a large volume low price product like cement. Railways must examine all secondary incurred by cement producer in transportation of cement from rail heads if the cost competitiveness of rail movement is to be improved. Railway should also consider allowing cement producer to operate point-to-point rakes, with multiple unloading points. Road transportation during the last years was adversely effected due to sharp and repeated increase in the price of diesel. Taking advantages of the effective caring capacity of trucks, road transporter were offering competitive freight rate by carrying mare than stipulated loads. However the enforcement of carrying load restriction in the recent past in many states has seriously disrupted road transport system in the country. Freight has shot up with the demand for a higher number of vehicles for the same impact on the cement industry will ever more severe. Also pollution and traffic will increase if the same volume is transported by large number of vehicle. It is apparent that motor Vehicles produced in the country have the capacity to carry large loans per axle than is currently stipulated, with out compromising safety. It will in the national interest

to consider upward revision of the present stipulated permissible loads per axle is that the existing stock of vehicles is more productively used. This will also meet the needs of the cement industry which one of the largest used of road transport. Indian railway has revised upward the effective capacity of their wagons; a similar move is called for in respect of road transport to tie over the looming crisis.

CHAPTER 4

The Bharathi Cement Company Limited

CHAPTER 4
The Bharathi Cement Corporation Limited
Bharathi Cement Corporation Limited Founded by the promoters of Sakshi Telugu Daily & Sakshi TV, Bharathi Cement Corporation Limited produces superior quality cement which helps you to set new standards in construction. Driving this venture is a dynamic team led by Sri Y.S. Jagan Mohan Reddy and senior professionals with vast experience in power, cement and infrastructure.

Mission Statement
To partner our customers in building the best, by delivering superior quality cement thats produced with best-in-class technology. To grow by building lasting relationships with business associates and contribute to the well-being of society.

Directors
HARISH C KAMARTHY
Mr. Harish C. Kamarthy, an Engineer in Electronics & Communications, has over 17 Years of Managerial, Operations & Administrative Experience and has served in Cement, Automobile, Infrastructure & Power Industries. He served as a Chief Executive Officer in Someswara Cements & Chemicals from 19911994. He has also been a Chief Executive and Director in MG Brothers Ltd, reputed dealers of Telco, Ban Auto & Volvo India Ltd. He has been instrumental in setting up a Tech Park and executing other infrastructure projects in Bangalore. He is at present the Executive Director of Bharathi Cement Corporation Ltd and is on the Board of Sandur Power Company Ltd., Himurja Infra Private Ltd & Jagati Publications Ltd.

M RAVINDER REDDY
Mr. M. Ravinder Reddy, B.Com (Hons.) from Osmania University and an MBA (Mktg.) from Berhampur University has diverse work experience in Cement Industry over 22 years.

As a Chief Manager (Marketing) worked with Priya Cement (Priyadarshini cements Limited) presently known as Rain Commodities Ltd, launched HDPE packing by replacing Jute packing, created brands for various grade like grade, OPC 43 grade, OPC 53 grade and SRPC, introduced paper bag packing in Tamil Nadu and Kerala markets.

As Asst. Vice President (Marketing), worked with Bagalkot Cement, Karnataka (Kanoria Industries Limited) and achieved 100% capacity utilization which as a record.

As Vice President (Marketing), worked with Penna Cement (Penna Cement Industries Limited), established Penna Brand in South Indian markets in the year 1996. In 10 years time the capacity of the plant of 0.40 MT was increased to 5.00 MT per annum. He was also an achiever by successfully launching and establishing Slag Cement in South India with premium price. He is a Director in Bharathi Cement Corporation Limited from September 2008 onwards.

G BALAJI
Mr. G Balaji is a Fellow member of the Institute of Chartered Accountants of India and a Cost & Management Accountant having over 20 Years Experience in the fields of Finance, Accounts, Treasury, Management Accounting, Audit, Taxation & Administration.

He has wide exposure across the major sectors of Manufacture & Service, Viz., Textiles, Engineering, Chemicals, Multi-Media & Automotive, Event Management, ITES, etc. Has specialized knowledge in Special Economic zones, EOUs & Management Consultancy. All through his Career, he has been go-getter and achiever of the tasks and contributed immensely in the field of Costing, Accounting , Finance & Treasury wherever he has worked. He has also had overseas exposure in Australia and has to his credit the graduation course wherein he has qualified in the Australian Tax laws and Corporate laws.

At present he is Director- Finance in Bharathi Cement Corporation Ltd.

J J REDDY
Mr. J.J.Reddy, a post graduate in M.Sc (Agr), is associated with the Sakshi group for more than a decade. He has over 11 Years of Managerial & Administrative Experience. He was instrumental in setting up and successfully commissioning 3 Hydel Power Projects in Karnataka & AP Amogha Power Projects Pvt ltd, 1.5 MW mini hydel plant Saraswati Power & Industries a 2 MW mini hydel plant

Sandur Power Company Limited a 37.5 MW plant

His exceptional project execution skills have been put to use very successfully in establishing the Bharathi Cement plant. Presently he is project- in charge of Himurja Infra Pvt Ltd, wherein a 480 MW Hydel project is being proposed to be set-up in Sikkim. He is at present on the Board of Bharathi Cement Corporation Ltd, Sandur Power Company Ltd.,Himurja Infra Private Ltd, Saraswati Power & Industries Pvt Ltd & Jagati Publications Ltd.

STRENGTH
STATE OF THE ART PLANT Ultramodern Plant
Bharathi cement corporation Limited has set up most modern cement plant with state of the art technology at Nallalingayapalli, Kamalapuram mandal, Kadapa district of Andhra pradesh. This area is known for its superior quality Narzi lime stone deposits , possessing high lime content that gives high early strength and ultimate long term strength. Another characteristic feature of this lime stone is low alkali, magnesia and low chloride contents which are highly desirable parameters for concrete durability. The state of the art technology adopted at the plant consists of Vertical Roller mill of LOESCHE, Germany for grinding of cement to achieve the optimum fineness, and controlled particle size distribution of cement particles

GERMAN TECHNOLOGY
The Bharathi Cement plant has the most advanced Vertical Roller Mill (Type 63.3) from LOESCHE, Germany. This mill has a capacity of producing 360 tons per hour and is equipped with a 6,700 KW gear box. The mill is designed to produce a range of high quality cements such as Ordinary Portland Cement (OPC), Portland Pozzolona Cement (PPC),Pozzolona Slag Cement (PSC) and Ground slag at varying fineness. It has a rated capacity of 360tph OPC at 3000 Blaine and 300tph of ground slag at 4000 Blaine Homogenized mining Online process control Exclusive R&D facility for continuous product improvement

VRM Cement mill-The largest in the world

Loesche vertical roller mills are the most efficient mills in the world and achieve very high throughputs. They are extremely maintenance friendly. Service tasks can be carried out quickly. Downtimes are reduced to a minimum.

The Loesche grinding principle combines a horizontal grinding table with large tapered roller under hydropneumatic loading- the best possible compromise between output and wear. The

product quality can be enhanced by altering the classifier speed. All Loesche mills can be started with grinding rollers raised. Metal to metal contact between grinding parts does not occur. Their quiet, smooth operation is appreciated.

In Bharathi Cement the most advanced vertical roller mill from Loesche, Germany has been commissioned. The mill has a capacity of producing 360 MT/hour and is equipped with 6,700 Kw gearbox. The mill is designed to produce a range of high quality cements such as Ordinary Portland Cement, Portland Pozzolana Cement, Portland Slag cement and ground slag at varying fineness. It has a rated capacity of 360 tph opc at 3000 Blaine and 300 tph of Ground slag at

4000 Blaine. The high flexibility of the system enables to produce cements of 6 different types from the same mill. Switching from one product to other can be done with in minutes.

The great flexibility of Loesche mills:

A 6 roller mill can be operated as a 4 roller mill with a capacity of around 80%. A 4 roller mill can be operated as a 2 roller mill with a capacity of 60%. The VRM technology offers several benefits over ball mill technology. With VRM technology faster initial and final setting times are achieved. This is evident from Bharathi Cement initial setting time of 13030 minutes when compared to that of 25030 minutes of competitor brands. The final setting times of ours are 25030 minutes where as for competitor it is 32030 minutes. It is obvious that lesser setting time would lead to high early strength development, and quick removal of formwork is possible in construction when good construction practices are followed. The early setting times and the rapid strength gain makes Bharathi cement ideal for Residential, Commercial and industrial structures Bridges, Dams Prestressed concrete works Slipform concreting PQC works Concrete blocks, electric poles, paver blocks etc. All other RCC works where early deshuttering of formwork is necessary

ROBOTIC LABS
QCX/RoboLab
A typical QCX/RoboLab configuration consists of a standard industrial robot placed in the centre of a circular arrangement of sample preparation and analytical equipment. Samples normally arrive automatically from the connected automatic sample transport system, but may also be entered via operator sample conveyors or special input/output magazines.

QCX/RoboLab offers a very high flexibility in terms of the number and types of equipment

handled by the robot. Supported, fully automated preparation & analysis disciplines relevant to the cement industry include powder or fused bead preparation for X-ray analysis, particle sizing by laser or by conventional sieving, colour analysis, Carbon/Sulphur/Moisture combustion analysis, physical testing and collection of shift/daily composites. For the typical cement lab project a throughput capacity of 10-20 samples will apply; but higher numbers in one robot cell are achievable.

The QCX computer integrates the system components. It identifies incoming samples, downloads the relevant sample-handling specification and controls all intelligent devices in the configuration. Sequence control includes priority handling, intelligent handling of equipment failure situations and much more . QCX/RoboLab (and QCX/AutoPrep) provides high quality in sample preparation and analysis. Quality not only meets the performance of 'the very best lab technician', but is highly consistent over time. Thus, there are no fluctuations from shift to shift in analytical levels due to small differences in the practical procedures undertaken by human operators.

Sr.No Sampling material 1 Lime Stone 2 Raw Mill 3 Kiln Feed 4 Clinker 5 Cement(Grinding) 6 Cement(Packing) 7 Coal

Sampling Frequency Every 30 minutes Every Hour Every Hour Every Hour Every Hour Every Hour Every 2 Hours

No.of samples per day 48 24 24 24 24 24 12 180

QCX/RoboLab, general features

Sample receipt Identification & registration Sample splitting & dosing Individual sample preparation recipes Priority management Alternative routing in failure situations Integrated control & dynamic supervision of o Sample transport PLC o Robot o Prep equipment o Analysis instruments

FLSA experiences with robot automation :

mature technology; industrial robots have very high availability client dedication proper & detailed design is mandatory robotics equipment prices fall too high expectations for labor cost savings pay-back time : o 1 to 3 years achievable o Can be difficult to justify solely on manpower savings o Difficult to put value on higher & consistent quality unbalanced technologies : often too high client emphasis on sublime technology in the laboratory, while sampling quality is neglected

QCX(Quality Control through x-ray)/ Robo Lab

Sampling is done at different stages like Lime Stone Crusher sample Raw Mill sample C.F.silo sample Kiln feed sample Clinker sample Ground cement sample Despatch cement sample

Time Required for one sample analysis - Just 20 Seconds

General Quality Assurance measures:

Virgin Lime stone deposits (Narzi lime stone) Known for their excellent compressive strength Thorough Checking of all incoming raw materials as per the set standards and rejection of sub standard material if any Modern Cement plant with Proven German Technology World's largest vertical roller mill for cement grinding QCX/ Robo lab for automatic sampling and accurate testing Tamper proof packing

MANUFACTURING PROCESS Essential Ingredients

Portland cement is made by grinding a mixture of limestone, iron ore and other corrective materials, viz. Laterite, Bauxite,etc. Essential constituents mainly are Lime, Silica, Alumina and Iron Oxide. The process of manufacturing consists of grinding of raw materials into fine powder, mixing them intimately and burning in a kiln at about 1450o C. The resultant product is called Clinker. Clinker is cooled, ground to fine powder with gypsum. The end product is Ordinary Portland Cement (OPC). Portland Pozzolana Cement (PPC) is produced by either intergrinding of OPC clinker along with gypsum and pozzolanic materials in certain proportions or grinding the OPC clinker, gypsum and Pozzolanic materials separately and thoroughly blending them in certain proportions. Each ton of PPC requires approximately 0.75 tons of clinker, 0.05 tons of gypsum and 0.20 tons of pozzolanic material. This enables the cement manufacturer to produce a higher quantity of cement per ton of clinker. As a result, the cement manufacturer can increase its production capacity by making a limited investment in grinding capacity without a corresponding investment in earlier stage production equipment such as kilns. The process of cement manufacturing can be broadly classified into the following stages:

TAMPER-PROOF PACKING
When cement bags are dumped on the ground, the impact causes cement to spill out of the bag. This causes considerable loss, considering that some projects require thousands of bags, but you incur no such loss with Bharathi Cement. Bharathi Cement is packed in fully imported, tamper-proof PP laminated bags, which do not allow the minutest of cement particles to spill. This ensures accurate weight and also eliminates any possibility of pilferage. This technique of packaging is also eco-friendly.

The cement religiously processed and produced is packed in specially designed imported polypropylene bags which are dust proof and tamper proof. This special package ensures full quantity(i.e. 50Kg net) cement in every bag and chances of adulteration are totally eliminated.

Strength
High tensile strength is the result of a tape stretching process, which give monoaxial orientation to polypropylene molecular chain. o Due to woven structure and lamination, sack has more tear resistance compare to other packaging. o Ordinary cement bags can be easily tampered, adulterated and restitched.

Moisture Resistant:
Manufactured from laminated fabric, the sack is water-resistant and keeps its strength when in contact with water. Sack provides better resistance to humid condition as compared to kraft paper sack.

Environment Friendly:
Sack is made of polypropylene which is environment friendly degradable thermoplastic material. When incinerated or put to waste it does not pollute air, soil or water with toxic residues. Empty sack it recycled and can be used for producing new Sacks. Bharathi Cement is packed in imported, tamper-proof, PP laminated bags. There's no chance for any pilferage or adulteration.

Easy Handling:
Sack is required with valve that facilitates easy filling and self closing operation.

 Brick shape of sack facilitates easy handling, compact storage, and efficient
transportation.

Hermetical sealing instead of pasting or stitching:

Weak assembling methods based on stitching operations or sensitive and degrading adhesives have been avoided in production of the sack. Instead of this heat welding/

hermetical sealing is used to assemble the

sack.

PRODUCTS OPC 53 GRADE

Properties a)Physical Fineness (sqm/kg) Soundness (mm) Lechatlier method Autoclave (%) Setting time

Requirements as per IS12269-1987

225(min)

Bharathi cement values

325

Competitors values
280

10mm(max) 0.8(max)

1 0.03

1.5 0.05

Initial (min) Final (max)

30 minutes 600 minutes

150 260

270 330

Compressive Strength (MPa) 1 day 3 days (min) 7 days (min) 28days (min)
27 37 53 20 39 49 70 16 32 45 60

b) Chemical 1) Lime saturation factor 2) Alumina Modulus 3) Insoluble residue (%) 4) Magnesia (%) 5) Sulphuric anhydrideSO3 (%) 6) Loss on ignition (%) 7) Alkalies 8) Chloride (%) 9) C3A Content 10) Temperature during Testing 11) Humidity (%)
27 2 0.1(max) 0.002 7 27 2 0.01 7.48 27 2

0.8-1.02 0.66 (min) 4(max) 6 (max)

3 (max)

0.9 1.23 0.25 1.1

1.5

0.88 1.23 1 1.23

1.95

4(max)

0.8

1.5

655

655

655

Advantages

Speedy construction Durable concrete

Economic concrete mix designs Low percentages of alkalies, chlorides, magnesia and free lime leads to the production of durable concrete.

OPC 43 GRADE

Properties a)Physical Fineness (sqm/kg) Soundness (mm) Lechatlier method Autoclave (%) Setting time Initial (min) Final (max)

Requirements as per IS8112-1989

225(min)

Bharathi cement values

325

Competitors values
280

10mm(max) 0.8(max)

1 0.03

1.5 0.05

30 minutes 600 minutes

150 260

280 340

Compressive Strength (MPa) 1 day 3 days (min)

23 17 35 14 30

7 days (min) 28days (min)

33 43

45 63

40 51

b) Chemical 1) Lime saturation factor 2) Alumina Modulus 3) Insoluble residue (%) 4) Magnesia (%) 5) Sulphuric anhydrideSO3 (%) 6) Loss on ignition (%) 7) Alkalies 8) Chloride (%) 9) C3A Content 10) Temperature during Testing 11) Humidity (%)
27 2 0.1(max) 0.002 7 27 2 27 2 0.02

0.6-1.02 0.66(min) 3(max) 6(max)

3(max)

0.9 1.23 0.25 1

1.5

0.8 1.24 1.5 1.02

2.3

5(max)

0.8

1.5

655

655

655

APPLICATIONS:

All types of R.C.C.works Residential and commercial complexes Industrial structures Bridges, dams, irrigation works For highways, runways etc.

PPC

Hydration of blended cement: Ordinary Portland Cement + water ----- C-S-H GEL+ Ca(OH)2 (Alkali)
This alkali is a byproduct in any OPC hydration process amounting to 25% of total gel formation. This is like a weak link in strong chain. Sulphates and chlorides present in water, soil or surrounding atmosphere attacks this alkali causing deterioration of concrete.

Secondary gel formation in Blended cement:

As a result of this secondary gel formation pore refinement takes place and the concrete becomes more impermeable to sulphate and chloride attacks leading to the durability of concrete structures. Properties a)Physical Fineness (sqm/kg) Soundness (mm) Lechatlier method Autoclave (%)
10mm(max) 0.8(max) 1 0.03 1.5 0.05

Requirements as of IS1489(part1):1991
300(min)

Bharathi cement values

350

Competitors values
300

Setting time Initial (min) Final (max)

30 minutes 600 minutes 165 260 260 340

Compressive Strength (MPa)

3 days (min) 7 days (min) 28days (min)

16 22 33

33 43 63

28 38 50

b) Chemical 1) Loss on ignition (%) 2) Sulphuric anhydrideSO3 (%) 3) Insoluble residue (%) 4) Magnesia (%) 6) Temperature during Testing 7) Humidity (%) 5(max) 3(max) X+4(100-X)/100 6(max)
27 2

0.8 1.5 17 1
27 2

1.5 2.3 25 1.4

27 2

655

655

655

Advantages of PPC Cement

Low heat of hydration Resistance to sulphate attack and chloride attack Resistance to alkali silica reaction Reduction in water demand Reduced bleeding due to high fineness of cement Pore refinement leading to improved density of concrete

Technical Support MOBILE CONSTRUCTION ADVISOR

At Bharathi we believe in total customer satisfaction. Bharathi cement offers laboratory testing facilities of concrete at your door step. Your concrete is tested under standard laboratory conditions and test certificates are issued. The services of experienced civil engineers can be availed.

Constructor Mobile van Facilities offered

Demonstrations, Tips on good construction practices, informative lectures and onsite video presentations Onsite training for masons and site supervisors Advice on concrete mix proportion Testing of fresh and hardened concrete ensuring its superior quality NDT(Non Destructive Testing) facilities

Good Construction Practices

Congratulations on your new home!

We are happy for you. A dream youve cherished for very long will soon come alive. To help you realize it without any compromises we offer you our expertise. At Bharathi Cement, we are obsessed with quality. From the first stage to the last, our cement is tested at every stage. Using the world renowned Narzi limestone we produce cement that has higher strength, low manganese and low alkalies. Today, we bring the same expertise and commitment to quality, as we offer you the following suggestions to make a beautiful home.

CHAPTER 5 FIRM PROFILE

HISTORY OF RAJESH CONSTRO

Before coming into cement industry Mr. Rajesh Aggarwal (The Managing Director) was basically into the steel business. Then Shayadri Enterprises approached for selling asbestos sheet. He was also selling rajeshree cement exclusively as they were in allied industry. After few years. Mr. K.K Taparia came from Germany with the shopee concept. The main aim of shopee concept was trade sale, launch Birla super as a strong brand, volume was not important, genuine cement at reasonable price with after sale service for the end consumer. With this idea in mind, they called dealers from all over India to a summit in Bangalore. From Pune 1) Mr. Rajesh Aggarwal 2) Mr. Dasrath Jadhav were called. Accordinly Rajesh Enterprises: Came to the First Shoppee in Pune. Besides these, to increase the efficiency in Services they also purchased a fleet of trucks and the Firm Rajesh Transport was formed. The Color scheme of Trucks was in Blue the color of Birla Super Cement In 2002, the firm got its private identity in the name of Rajesh Constro Trading Co. Pvt Ltd In the coming years dealership of Allied Products like Cement bricks and Ultratech Rmc were also taken up by the firm.

LATTER IN JUNE 2010

Jaiprakash associates came in the Pune market and RAJESH CONSTRO got the opportunity of taking the dealership. Simultaneously they took 43 grade opc i.e. jk and Acc Cement were taken and after seeing the constant rise in the market for the 53 Grade cement grade they also took the dealer ship of other brands such as Bharathi,Coromondal etc.

RAJESH CONSTRO TRADING COMPANY PRIVATE LIMITED has been a dealer for last 17 years and deals in cement. RAJESH CONSTRO TRADING COMPANY PRIVATE LIMITED is a traders and service providers for cements. Started in 1994, the company is continuously rising on the growth chart and setting very high quality standards. Our strict emphasis on quality is combined with the latest technology to offer our customers a competitive edge. Since its inception, the company has established a reputation for itself as a supplier of quality products. We focus on quality and aim to achieve total customer satisfaction, both in the products we offer and in the service that follows. Our highest priority is on customizing our products. We are committed to provide what our customer wants and we provide quality and consistency at the best value

LOGO

The logo of Rajesh Constro was recreated in 2010 symbolizing that they believe in creating a long term relationship with their clients. Across the Globe: Their supplies extend to Mumbai, Raigad, Lonavala and Pune

Products they offer

Ultra Tech RMC Birla Super Cement Bharathi cement JK Cement Coromandel Cement Jaypee Cement

Mr. Rajesh Aggrawal (Managing Director)

He ensures operational standards are met or exceeded for service, productivity, and quality and employee engagement..He oversees the daily productivity and work effort toward the

achievement of operational goals to ensure budgetary targets are achieved. Drive improvement in overall service levels, transactional efficiencies and cost management.He looks Overall administration. Zeast for looking forward,sales, superwise the work of each and every one. He motivate and manage the marketing function thus ensuring functional excellence and alignment in the marketing department by sharing best practices and developing overall skill level of team. He develop and actively lead product portfolio management with right kind of product mix and product positioning.

Miss Megha Aggrawal (Director)

She supervise the working of sales department & give directions & advise for its better performance. Plan, Design the marketing strategies and enhance revenue generation.She performes various functions in the organization such as: recruiting and training sales staff; supervising, motivating and monitoring team performance; allocating areas to sales executives; setting budgets/targets; reporting back to Managing Director; liaising with customers (which may include actual selling); maintaining detailed knowledge of the companys products or services; keeping abreast of what competitors are doing.

Mr. Karan(Transport Management And Sales)

His main work in the organization is telling sales party, dispatch of the cement, He maintains all the challan stuff which is required for the transportation Taking care the daily transport routine work for daily transport activities. Prepare and maintain a detailed list for each route as follows of each Centre: i. Bus route number ii. Names of the Students in that Bus route iii. Class /Division iv. Contact Number v. Name of the Bus Stop vi. Pick-up time vii. Drop-Off time viii.Fees per route Maintain and update records of all the vehicles Registration Number, Insurance Details, Road Tax Details, Transport Permits and other relevant documentation.

Follow up for payment/ 'C' form with customers. Achieving of monthly, quarterly and annual sales targets by generating revenue from existing Clients. Responsible for client retention and Meeting the clients daily.Responsible for corporate sales, Develop relationships with Guests, corporates companies. Establish and achieve business targets

Mr. Santosh (Accounts)

He holds the position of accounts manager he keeps all the record of purchase bill, sales bill, BRS, ledger, etc. he is responsible for overall accounts and finance functions All accounts to be maintained up to date, accurate and in line with rules and regulations he is responsible for monthly budget preparation and monitoring of the budget. Identify and implement cost reduction activities. Funds flow management Cash and bank. Development of product costing for existing and new products Debtors and creditors management on all payment related items.Provide accurate accounting and financial reporting as needed by management.Responsible for adherence to all statutory requirements such as Excise, Sales Tax, ROC, etc.Administrative responsibility for accounts and finance department. Finalization of accounts up to balance sheet, Working Capital Management, Receivable Management and Payable Management. Assisting in the day to day accounting functions. Ensure Statutory Compliances and Audit Compliances for all accounting related transactions. Tax Management Analyzing & developing tax saving opportunities. Managing accounts payables & receivables for the malls. Ensuring timely processing of bills.

Miss Deepali
She is assistant to Mr.Santosh. She helps him in the work. She is new to the organization she is learning the things from Mr.Santosh.

Aditya (Collection)
They perform the work of collection of cheque and the amount from the customers. They also try to build strong relationship with the network . Imparting product knowledge, Demo, presentations to the clients. They travel frequently within the designated area . They give Position reports to Director .Handling sales inquiry, regular visits to existing customers / new customer development, preparation of quotation, follow-up with clients and initialization of order and payment collection, candidate should be able to travel.

Miss Swati (Office Assistance) Sachin(Lead Generation )

His work in the organization is to call the customers . He calls up the party and convinces them to purchase and is in continuous touch with the clients. Manages customer relation. Responsible for market analysis, customer targeting, developing customer relationships, negotiating and winning new business.

Miss Pallavi:She handle all the work of non trade business

CUSTOMERS
There are a lot of many customers of Rajesh Constro. but the customers of the company are broadly categorizes into two major parts such as Trade and Non Trade. Trade are those customers who purchases the material for the purpose of resale and the quantity purchased by them is maximum 350 bags where 1 bag contains 50 kg of cements. The customers of trade purchases along with the type of cement they purchase are:-

Serial No. 1 2 3 4 5 6 7 8 9 10 11

Sundry Debtors Aamby Valley Ltd. A. K. Traders Artistic Chandan Hardware & Electricals Chintamani Trading Co.

Type of cement

Jay Pee PPC J.K PPC BIRLA Birla 53 grade Birla 53 grade Jay Pee J.K Bharathi Birla 53 grade Jay Pee PPC J.K PPC Dr. Jagtap Birla Super 53 D.R. Kakde College of Jay Pee PPC Engneering and Polytechnic. DSPN Projects Jay Pee PPC Gaya Guest House J.K OPC (53 grades) Guru Krupa Traders Birla Super Jay Pee J.K Hemant Hardware & Birla Super 53 Electricals

12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48

Hindustan Antibiotics Ltd. Jagdamba Traders Jai Shadani Enterprises Jay Malahar Traders K.K.Traders Kokan Maratha Sangh K R Dhawle Krishnai Steel Center Kusale Suppliers Lal Traders Lodha Sales Corporation Mahalaxmi Hardware Electricals Mahalaxmi Suppliers Mauli Steel Center

Birla Super Birla Super Jay Pee J.K Birla Super Jay Pee J.K Birla Super Bharathi Birla Super J.K Super Birla Super Birla Super Birla Super Jay Pee Ambuja Birla Super Jay Pee J.K Birla Super Birla Super Jay Pee Ambuja & J.K Birla Super Birla Shakti

J.K Birla Super Birla Shakti Birla Super Jay Pee J.K Ambuja Mukesh Premchand Shah Birla Super J.K Navnath Traders Birla Super Bharathi J.K Ambuja Nilambari Traders Birla Super Om Hardware & Electricals Jay Pee J.K Birla Super Om Sai Concrete Products Bharathi Birla Super Om Trading Co. J.K Pandurang Mauli Cement Birla Super Pipe Products Parth Associates Birla Super Pawan Hardware & Birla Super Electricals Pawan Sales J.K Birla Super Pooja Steel Center Birla Super Poonam Steel Yard Bharathi Birla Super Jay Pee Pramila Suppliers Birla Super Prince Marble Jay Pee Birla Super Pruthviraj Traders Birla Super J.K Pushpak Steel Industries Pvt. Birla Super Ltd. Ramchandra M.Thakur Bharathi Birla Super Jay Pee Ravi Kiran Association. Birla Super Ravi Kiran Traders Birla Super Sachin Traders Birla Super Sai Agency Birla Super Sairaj Suppliers Birla Super J.K Jay Pee Shivani Traders Birla Super

49 50 51 52 53 54 55 56 57 58 59 60

Shiv Shakti Steel Centre, Birla Super Bharathi J.K Maan Ambuja Jay Pee Shree Digambara & Sangam Steel Shri Ganesh Timbers Shubhalaxmi Hardware &Electricals Siddhivinayak Developers Sufiyan Traders Tanvi Enterprises Tirumala Developers, Uttam Suppliers Viraj Projects (India) Pvt. Ltd. Yadav Enterprises Zende Properties All brands Jay Pee Birla Super Birla Super J.K Birla Super ACC Jay Pee Birla Super Birla Super J.K Birla Super Birla Super J.L OPC 53 Birla Super J.K Birla Super Jay Pee Birla Super J.K

Non Trade are those customers who purchases the material for the purpose of there own use and the quantity purchased by them is minimum 500 bags where 1 bag contains 50 kg of cements. The customers of trade purchases along with the type of cement they purchase are:-

Serial No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15

Sundry Debtors Finolex Vascon enginears Smith Spun pipes Kamal cement pipes Varad developers Akshay enterprises Atul enterprises Narayani Sansthan Pethkar project Gk associates Universal Runwal housing Elsha Earth link Bhojwant wagnere associated Ganraj infrastructure

Type of cement ACC Jay pee PPC Bharthi43 grade Bharthi 53 grades Bharthi53/JP 53 Jay Pee 53 Birla super 53 Bharthi 53 Jay Pee PPC Birla super 53 Birla super 53 Bharthi 53 grades JK 43 Bharthi 53 grades Jay Pee PPC Bharti JK Jay pee PPC 43

16 Aamby valley 17 DNV Redity 18 Dighi port 19 Kalpatro They are again sub divided into three parts :-

Jay pee ppc Bharathi 43 Jay Pee PPC / 53 grades Jay Pee PPC

Infrastructure Companies Builders Products Manufacturers

Infrastructure companies:- customers of Infrastructure companies are o o Dighi Port Jitendra Group

Builders:- customers of Builders are o Goel Ganga Group o Goel Ganaga Developments o Vascon Engineers o Aamby Valley o Kalpataru Group of Compnies o Finolex o Ganraj Instrasture o Bhojwani Homes o Varad Developers o Lavasa o DNV reality o Bhojwani Homes

Products Manufacturers:- customers of Products Manufacturers are o Kamal Cement Pipes o Nawale Concrete o Smit Spun Pipes o Eisha Eath Link o Shirke Bricks

Stakeholders
Stakeholder, a person, group, organization, or system who affects or can be affected by an organization's actions. Stakeholders of Rajesh Constro Trading Pvt. Ltd. Managing Director (M.D.)-Mr. Rajesh Aggarwal. Director- Mrs. Megha Aggarwal Employees Trade Department Employees Non-Trade Department Employees A/c Department Employees General Department Employees Suppliers Acc Cement Ltd Ultratech cement Jaypee Cement J K super cement Bharathi cement etc. Competitors S P Traders V T Parlesha Etc. Customers Retailers(Trade & Non-Trade) Builders RMC Retailers Infrastructure companies Individuals etc. Government State Government Central Government

SUPPLY CHAIN AND DISTRIBUTION NETWORK

Supply chain and distribution network is the most important thing in this organisation. Supply chain and distribution network should be good because this help to attract more and more customer and helps to return the earlier customers. Supply chains and distributions network of Rajesh Constro trading company is very strong. Once the order is placed with C & F agents. The sales manager immediately calls the dealers and place the order and makes the arrangements of transport. Once the arrangements is done the material is located and the sales manager provides the driver will all the stuff such as bills challan. Then the truck moves for its destination when the truck reaches its destinations the manager there checks the material and gives the driver a notes about the delivery of cement in the mean time the driver also hands over the bill to the manager. As mention by the manager the collection boy goes on the respective day to receive this collection boys to receives this complete the process of distribution network and supply chain.

PROCESS

PLACE ORDER WITH C & F Agent

TRANPORTER DEALER OTHER TRANSPORTER

RETAILER/CONSUMER
MATERIAL DELIVERED

DOCUMENTATION ADVANCE P AYMENT BILL

P AYMENT RECEIVED

LOCATION
The head quarter of RAJESH CONSTRO TRADING CO. PVT. LTD is located in Chandan nagar from where all the operations takes place. Rajesh constro is located on the main highway after Mahindra showroom, and before Rakshak hospital. RAJESH CONSTRO do not have any sales outlet or godown. They directly take the order from the client and call their respective dealer for the delivery of the cement. RAJESH CONSTRO TRADING CO.PVT.LTD. 52/1/16, Nagar Road, Opp.Rohit Petrol Pump,aggrawal arcade, Chandan Nagar Pune - 411014 (Maharashtra) India

Organizational structure

Managing Director MR. RAJESH AGGRAWAL

DIRECTOR MISS. MEGHA AGGRAWAL

TRADE

GENERAL

NON TRADE

TRASPORT ANS SALES MANAGER KARAN

LEAD GENERATION MR.SACHIN

ACCOUNTS

COLLECTION MR.ADITYA

OFFICE ASSISTANT MISS.SWATI

LEAD GENERATION MR.SACHIN

ACCOUNTS MISS.PRBHAVATI

MISS.PRABHAVATI MR.SANTOSH

SUGGESTIONS
Bharathi cement company, sales officer visit the dealer regularly that is once in every month. Bharathi cement company should give credit facility to its dealers. Bharathi cement company should pay much attention towards warehousing and transportation facilities. Bharathi cement has earned a good name in the market. It should maintain and improve the same its price is high than the other cements. Some types consumers observe only price of the product in this regard Bharathi fails to participate in the cement market so product price will be maintain and economic level. Rajesh Constro Pvt.Ltd. agency has appointed As C & F agents for their good selling performance. So these agencies should maintain their good performance in selling of Bharathi cements. Rajesh Constro Pvt.Ltd. should provide conveying service activities to dealers. Rajesh Constro Pvt.Ltd. agencies should adopted different media of advertising in pune city in addition to the effort of the manufacturer. The prospective customer should be given promotional benefit. There fore promotional efforts are to be taken in effect continuously so that as prospective customer will develop a linking towards the product. Rajesh Constro Pvt.Ltd. agencies should have sufficient vehicle to deliver the cement bag to the dealers who comes from outside villages. Rajesh Constro Pvt.Ltd. Agencies should give regular Service.

CONCLUSION
The finding of the research is enough proof to show that Bharathi cements ranks high in quality, composition etc., It is observed that Bharathi cement has a maintained better product image among the person who have used it and are using it. The company has also vast network of salesmanship no doubt these things will have a long way in improving not only product image but also the corporate image. But in competitive field one should not satisfy himself with present performance. In order to maintain higher competitive efficiency there should be continuous product planning and market improvement. Bharathi cement producer and their dealers in pune city may consider the preference analysis in the report and suggestions given in the report for achieving higher standards of marketing performance in the future.

Annexure
Questionnaire Bibliography

CONSUMER QUESTIONNAIRES I am a student Mr.Ronak Taneja from Indira College Of Commerce and Science, Pune studying in final year B.B.A. As apart of my course, I have selected Marketing of Bharathi Cements A case study of Rajesh Constro Pvt.Ltd , Pune, kindly fill it up the questionnaire and give suggestion for the study. The information supplied by you will be kept conditional and will be used for only academic purposes

Your Sincerely Ronak Taneja 1. Name : 2. Address :

3. Have you ever purchase cement? a) Yes [ ]

b) No [ ]

4. Which brand does your customer prefer? a) Bharati cement [ ] c) Ultratech cement [ ]

b) Acc Cement [ ] d) Others [ ]

5. If you purchase Bharati Cement what is your opinion? 1. Quality a) Better [ ] c) Satisfactory [ ] b) Good [ ] d) Not bad [ ]

2. Price a) High [ ] b) Low [ ] 3. Demand a) Better [ ] b) Good [ ] 6. Where do you purchase cement? a) Rajesh Constro Pvt.Ltd. [ ] b) Ranawat Trading. [ ] c) S P Traders [ ] d) V T Parlesha [ ]

c) Satisfactory [ ] d) Not bad [ ] c) Satisfactory[ ] d) Not bad[ ]

7. If you purchase from Rajesh Constro Pvt.Ltd., how do you come to know about the Rajesh Constro Pvt.Ltd.? a) Friends [ ] c) Advertisement [ ] b) Dealers [ ] d) Contractors [ ] 8. What are the factors which have influenced to buy Bharathi cement? a) Price [ ] c) Brand Image [ ] b) Quality [ ] d) Door Delivery [ ] 9. Do you get any facilities? a) Yes [ ]

b) No [ ]

10. What is your opinion regarding the regularity supply from Rajesh Constro Pvt.Ltd. a) Regular [ ] b) Irregular [ ] c) Not bad [ ] 11. Will you recommend Bharathi cements to others? a) Yes [ ] b) No [ ] 12. Are you satisfied with the service offered by the dealers? a) Yes [ ] b) No [ ] 13. Which laboratory report would you prefer? --------------------

Date: Place: Signature

BIBLIOGRAPHY
Marketing Management By: Sherleker Marketing Management By: Philip Kotler Marketing and Salesmanship By: B.S Raman News papers Business Line Times of India www.google.com www.bharathicement.com