Privatization of Auto Rickshaw System Design in Pune in 2010

index

- Current System - User Study - Research - Proposed System - New System Workflow - Means of Payments - Personas & Scenario - Example

current system
visible system
answerable to the owner owner of the rickshaw

direct approach to auto

user
e to l b ra n e w io ans he u n t

answerable to the union union

invisible system

facts about users

Students mostly have problem with rickshaw walas. Girls don't like the middle mirror because they want some privacy. Old citizens and housewife don't have much problem with the rickshaw system. (Very comfortable with it). 95% of the users want the meter system to be refined or renewed.(Digital meter system) Users feel very uncomfortable with the driving of the rickshaw walas (because of the handle) .

Facts about auto rick shaws

43,000 Rickshaws in Pune city, and 56583 in Pune Region. 7500 Rickshaws work for leaving school children. Total Registered vehicles in Pune 1018346. 3016 newly registered auto rickshaw in Pune From 10 Years permit for new rickshaw has been closed. 1991 per paid rickshaw were introduced in Pune. 22 Oct 2002 LPG was introduced in Pune. 8. 12 to 15 thousand rickshaws run on LPG. RTA - RTO - STA and divisional head decide many aspects about rickshaw, for eg :- Permits etc.

Auto Rickshaw users point of view

We always have to travel by auto rickshaws in Pune as we don't have our own conveyance due to the fact that we are not from Pune. Auto Rickshaw drivers in Pune take advantage of this thing and charge us a lot more than the meter rate. We argue with them to go as meter says but since they know that we don't have any other choice so they demand a fixed amount that is generally much higher than what comes up if we go by meter. They are very troublesome. Sometimes they even use abusive language. Every outsider in Pune faces this problem because generally they don't have their own conveyance. -A foreign male student in Pune.

Auto Rickshaw users point of view

I don't travel in rickshaws much. I have my own transportation and our company also provides us to go back and fourth from home to office. To be honest with you I find our Office transportation system working fine and safe. Yes, we do have to walk a bit to reach our pick up point for our office bus. -A male employee, working in a software company.

I use u own a car, now I am too old and can't see properly to ride it by my shelf. I can't afford a Driver either. So, I have a good understanding with the local rickshawala, every time I have to go some ware I give him a call. Then he takes me to my destination. A retired banker.

Auto Rickshaw users point of view

I am very much uses to traveling in rickshaws, I often use it while shopping with my friends. My only worry is the way these people drive and talk to us. -A house wife. I know the rickshaw driver and also where he lives and also have his contact number as well. My concern is that they don't have proper settings cause they take around 13 children in the same rickshaw. school kids parents.

study of parallel system

CALL CENTER

CABBIES

3G Transportation: Company owns or rents the cabs used for transportation of its employees ,does not give any contract to a travel agency. Method: Company lets know its employees the car number in which they will travel, the drivers name and his mobile number through SMS. The timing of the cars according to their numbers is written on the board and also notified to its employees through SMS.

study of parallel system

CALL CENTER

CABBIES

Mphasis Transportation: Company, gives contract to a travel agency for transportation of its employees. Method: Company lets know the driver sent by the travel agency the numbers of its employees. The drivers than decide amongst themselves who will take which rout, than the drivers call the employees and tell them their name, mobile number, and car number.

research & summary

1. Schemes of payment 2. Technology usage 3. Two Kind of customers
a) Non-Technology Based b) Technology Based

4. Method of Payments
a) Smart cards b) Mobile Debits c) Cash

5. Parallel System
a) Rickshaw rite now b) Private System

6. System of Calling & Knowing

a) Users get info from company b) Drivers let know the user about the availability

7. Vehicle Graphics
a) Traditional & Western Designs b) Only Western Designs

8. Buffer Pricing while picking passengers 9. New Directions 10. Models of the machine
a) Passengers usage b) School Children usage

research & summary

11. Satisfaction of both

a) Users & Driver b) Kids & Parents

12. Light to denote the availability 13. Online Calling 14. Memberships 15. Enhancements 16. Kiosks 17. Regional Division of Traveling 18. Complains/Fines from deposit money

proposed system
telephonic call internet sms

user

kiosk direct

head quarters

auto rickshaw

auto stand

sub quarters

new system workflow

sub quarters sub quarters

head quarters

sub quarters

sub quarters

sub quarters sub quarters

head quarters

sub quarters

sub quarters
Reference:
auto stands

means of networking
networking by calling using the kiosk

direct approach to the stand using the internet networking using short messaging service

networking by calling

telephonic call
toll free number

forwarded to

user

head quarters

co n se form nd at ing ion the ab au out to

transfers the call to the sub office of that region from where user is calling

informs the driver

auto rickshaw

sub quarters

networking by using kiosk

kiosk usage
sends information to

user

slip of confirmation

kiosk

head quarters

transfers the info to the sub office of that region from where user is using
i rm nf

in io at rm fo n is co ed

informs the driver

auto rickshaw

sub quarters

direct approach to auto

user

auto stand moving auto rickshaw

information is confirmed
sub quarters

head quarters

networking by sms

sending sms

forwarded to

user

head quarters

co n

for ma ti

on

thr o

ug

hs

ms

transfers the information to sub office of that region where the user is

informs the driver

auto rickshaw

sub quarters

networking through internet

calling online

forwarded to

user

head quarters

co

nfo rm

ati

on

thr o

ug

hm

ai l

&

transfers the information to sub office of that region where the user is

sm s

informs the driver

auto rickshaw

sub quarters

modes of payments
prepaid card / pass
The Prepaid card system is issued by the private company at their outlets. Prepaid Card works when the user is a regular commuter. He swipes the card in the device installed in the auto and the money is debited from his card automatically. The user gets a receipt.

cash credit cards /debit cards

This is a direct payment mode to the auto driver. The user gets a receipt.

This system works the same as when a person uses these cards while shopping. For the payment of the auto, these cards are swiped in the device installed in the auto. The user gets a receipt.

receipt

workflow of payments

cash

user
cre d it/d eb it c a rd

auto rickshaw

pass/ prepaid

info

rma

head quarters

tion

sub quarters

The New Experience

Personas Gender Age Group

A is a office goer B is a house wife C is a school kid D is a college student E is a visitor to Pune

Male Female Male Female Male

45-55 40-50 10-15 18-25 25-35

personas & scenarios

Personas Situation Situation

A is a office goer B is a house wife C is a school kid D is a college student E is a visitor to Pune

A goes from Home to Office B goes from Home to Market C goes from Home to School D goes from Home to College E comes from Station to Home

Going Going Going Going Coming

Person A Workflow Model

Persona of Personality A
Spending Capabilities Does not have to depend on sum one Uses Credit cards Works from 10 - 8 Uses Mobile Phones & Internet

Home

Office

information passed
ng ug o r t h

ti ac r e i nt

using internet

headquarters

sub quarters

user
trave ls to p ickup the u ser
w ksha c i r to t au s e r a

th ms r o f in

e ne

auto rickshaw

Person D Workflow Model

Persona of Personality D
She is 17 years old Has Friends Goes to college, tuition, classes, shopping, hanging out Mobile Phone, internet Kiosks.

Kiosk

Home

Friends Place

Market

Market

College

information passed

information transfered

Using mobile

headquarters

sub quarters
informs the nearest auto rickshaw

user auto rickshaw

information passed

information transfered

kiosk

headquarters

sub quarters
informs the nearest auto rickshaw

user auto rickshaw

Person E Workflow Model

Persona of Personality E
30-40 years old new to the city will use a kiosk

Bus station

Home

information passed
s alk to

information shared

stand auto rickshaw

sub quarters

user

informs the headquarters

headquarters