TODD A.

COOLEY, APR
(714) 979-1725 (714) 599-3829 (mobile) Santa Ana, CA 92704 todd@toddcooley.com toddcooley.com linkedin.com/in/toddcooley1

Talented Public Relations Professional highly regarded for developing and implementing impactful, strategic public relations and communications campaigns. Proven leadership skills in diverse agency, corporate and non-profit environments, with extensive experience working with professional service firms, real estate companies, B2B companies and public utilities. Management expertise includes business development, internal and external client service, staff recruitment and development, and P&L responsibility. Core competencies include: Senior Management Counsel Branding and Corporate Identity Issues Management Media Relations/Media Training Employee Relations Digital Communications Community Relations Social Media Executive Communications Marketing Communications

PROFESSIONAL EXPERIENCE TODD COOLEY PUBLIC RELATIONS 2011-Present

Principal, Santa Ana, CA Consultancy devoted to helping B2B clients achieve specific goals through organizational clarity, persuasive communications, relationship development and maintenance, and reputation management. McGLADREY 2003 - 2011

Director, Corporate Communications, Irvine, CA (2008 2011) RSM McGladrey Directed multi-faceted thought-leadership campaigns comprising media relations, bylined articles, newsletters, white papers, opinion surveys, speaking engagements, audiocasts and related tactics. Provided marketing and communications counsel to leaders of several industry groups, including insurance, technology services, Indian gaming and private equity. Assumed leadership of annual private equity survey; doubled responses from prior year while increasing media coverage. Established and edited Board Member Brief, a website and daily newsletter examining a broad range of finance, leadership and governance issues. Maintained newsletter unsubscribed rates below 5%, with overwhelmingly favorable feedback from subscriber surveys. Director of Communications, Costa Mesa, CA (2003 2008) McGladrey Capital Markets Directed overall reputation management, internal communications, media relations, print and online advertising, executive communications, website development and maintenance, and marketing communications for a mid-market M&A firm. Helped firm grow from being unranked in league tables to No. 2 for transactions up to $250 million. Led planning and implementation of comprehensive re-branding campaign following revamp of companys business model. Expanded firms media coverage to include placements in Wall Street Journal, Bloomberg TV, The Deal, Mergers & Acquisitions, Buyouts, Orange County Register, Alberta Oil, Financier Worldwide, Orange County Business Journal and Acquisitions Monthly. Advised CEO on communicating sensitive issues, including reductions-in-force, senior leadership transition, migration of jobs offshore and death of an employee. Developed and maintained online reputation and presence, including introducing digital communications, revamping firms website and overcoming a negative Internet presence.

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COOLEY & COMPANY

1995 - 2003

Principal, Newport Beach, CA Established firm with two employees; focused on corporate relations, marketing communications, issues management and community relations. Led all aspects of the business, including client service, new business development and staff recruitment and development. Achieved profitability within three months. Served high-profile clients, including Administaff, American States Water Co., Bud Light Pro Beach Volleyball, Edison International, Experian, Fidelity Investments, Nissan, Southern California Edison and Viewsonic. MAPLES & ASSOCIATES 1994 - 1995

Senior Vice President, Irvine, CA Led new business efforts while managing account teams serving clients such as Southern California Water Co., Birtcher Real Estate Ltd. and Pioneer New Media Technologies. Instrumental in boutique agency almost doubling revenue within six months. Diversified client base by adding utility, professional services and real estate accounts. FLEISHMAN-HILLARD 1987 - 1994

Vice President, Account Supervisor, Los Angeles, CA Managed accounts in all three Los Angeles office practice areas: corporate relations, consumer marketing and technology. Managed accounts totaling 20% of Los Angeles office, including oversight of Anheuser-Buschs 13-state western region. Led efforts to secure clients such as Century 21, CB Richard Ellis, Southern California Edison, San Diego Gas & Electric, Times Mirror, and Southern California Water Co. Consistently met firms highest standards for account profitability and staff utilization. EDUCATION / CREDENTIALS Bachelor of Arts, Public Relations - School of Journalism University of Southern California (USC), Los Angeles, CA Accredited in Public Relations (APR) Public Relations Society of America PROFESSIONAL / COMMUNITY LEADERSHIP Public Relations Society of America Member, National Board Nominating Committee, 2010 Western District Chairman, 2009 & Director 2007 - 2010 Winner, Distinguished Service Award, Orange County Chapter, 2008 President, Orange County Chapter, 2005 Member, Board of Directors: OC Chapter, 1997, 2004-2006; LA Chapter, 1992-1994 2-1-1 Orange County Board of Directors, 2008 - 2013 American Cancer Society Board of Directors (Ex-Officio Member), Orange County Region: 2005 2007 President, Newport-Mesa Unit: 2000-2001 Vice President of Marketing, Newport-Mesa Unit: 1997-1999 Member, Cattle Barons League of Orange County: 1999-2003