Company History - Siyaram Silk

The Company manufactures synthetic fibres. The Company was incorporated on 29th June,1978 as a Private Limited Company and was converted into a Public Limited Company on 16th April 1980. It was promoted by Mahabir Prasad Poddar, Dhara Prasad Poddar and Purushottamdas S.Mahasaria. The Company commenced manufacturing activities in November, 1978. Siyaram Finance Limited is a subsidiary of the company. 2000 - Oxemberg, the readymade garment division of Siyaram Silk Mills Ltd, the flagship company, Siyaram Poddar group, has set up a research and development laboratory equipped with state-of-art technology and imported machinery. - The Board has approved the issue of 11,20,368 No. of equity shares at Rs 49 per share aggregating Rs 5.48 crore on preferential allotment basis to the promoters, their relatives, friends and their group as per the SEBI guidelines and subject to the approval of members. 2001 - The Company has opened 216 fashion galleries in the Telangana region of Andhra Pradesh. 2006 -Siyaram Silk Mills has given the Bonus in the Ratio of 1:2 2009 - Siyaram Silk Mills Ltd has informed BSE that the Board of Directors of the Company at its meeting held on January 30, 2009, inter alia, has appointed Shri. Dileep H Shinde and Shri. Pramod Jalan as Additional Directors of the Company in the capacity of Non Executive and Independent Directors. 2010 -The Company has declared Interim Dividend of Rs. 6/- per share on the Equity shares of Rs. 10/- each (face value) for the financial year 2009-10. 2011 -Company has achieved Rs.100 crore turnover in FY 2010-11. 2012 -Remuneration Committee have re-appointed Shri Ashok Jalan as Senior President cum Director.

About Oxemberg
Oxemberg is a formal and semi-formal apparel brand from Siyaram Silk Mills, which are country's most sought after and trusted fabric brands. The brand offers a complete range of formal and casual shirts, t-shirts, denims and accessories. The brand has emerged as one of the most sought after brands in Men's fashion by constantly innovating the latest trends, styles, manufacturing methods and quality standards. The brand has given a modern twist to the classic designs. Oxemberg uses the best technology, designing, processes etc. to develop cutting edge designs. Each garment undergoes an in-depth quality check, so that only the best comes out for the customers. The brand is known for combining the style with comfort. If you are someone who like to wear only the best apparels, then, this is the brand for you. You can also shop for the Oxemberg shirts online from Yebhi.com, one of the most popular online shopping sites in India. Oxemberg offers a range of formal, semi-formal and casual shirts for men, in a variety of colours and designs. Yebhi has an amazing collection of apparels, footwear and accessories from the best brands. Buy Oxemberg online from Yebhi and save a lot of your considerable time and effort. You are sure to get the products at the best prices from Yebhi.

Our Mission is:

1. 2. 3. 4.

To provide best value for money to our customers To provide widest range of choices for our customers To enable our brand partners to reach the widest customers To enable us meet our mission, we undertake some unique tasks in the industry

Oxemberg launches Opulento

Oxemberg, Indias popular ready-to-wear formal/semi-formal brand, launched Opulento during the All India Retailer Conference meet in Malaysia in December 2012. Opulento is a new collection of shirts made out of 100 per cent cotton imported fabric. It ensures that the best of cottons are used for manufacturing. Its impeccable craftsmanship provides a rich Italian experience and a true combination of the classic and contemporary.

Gaurav Poddar director (Siyaram Silk Mills Ltd), said, Opulento by Oxemberg is a commitment to providing the best of quality and style. We have used 38 mm long staple cotton which makes the fabric smoother. We have put the fabric through various treatments like liquid ammonia finish and silk protein finish. This gives the shirts a silkier and a very rich feel. The collection also boasts of a unique easy-to-iron finish not seen so far in the current price bracket in the industry. Currently, we have around 150 designs of Opulento which are developed by our in-house R&D team that anticipates the dynamic fashion trends in the Indian market. The Opulento range is available pan India across the exclusive Siyarams Fashion Avenue stores and leading MBOs at MRP of Rs 1,099 onwards. Oxemberg is a part of Siyaram Apparels Initiative and Siyaram Silk Mills Ltd is the largest producer of blended, high-fashion suitings shirtings and apparels.

Siyaram plans extensive expansion of Oxemberg brand

July 12, 2012 (India)

Siyaram Silk Mills Limited, one of the leading vertically integrated textile companies in India, plans to extensively expand its menswear brand Oxemberg pan India. The company also envisages having a significant presence in the overseas market in the coming years. Speaking to fibre2fashion, Mr. Gaurav Poddar, Director, Siyaram Silk Mills, said, We envision that Oxemberg will cement its leadership position in the middle segment of the branded mens ready-to-wear market in India and also have a significant presence in the overseas market in the coming years. We aim at making Oxemberg the most aspirational brand in this segment for our consumers. Oxemberg provides excellent quality fabric, stitch, fit, finish and embellishments thus providing comfort at a genuine value. It makes the wearer feel stylish, contemporary and confident and always creates the right impression. The main USP of Oxemberg clothing is that it provides menswear fashion with attitude and value for money. The goal of the brand is to meet the desires and aspirations for lifestyle elevating products that reflect the self assurance of young professionals in India today, avers Mr. Poddar. Oxemberg clothing consists of formal shirts and trousers, fashion formal shirts, semi-formal trousers, Beach Pebble a range of washed formal shirts, and Opulento a true combination of the classic with the contemporary. The brand targets a relatively younger audience group, the range being 23-35 years, with a monthly household income of Rs. 20,000-Rs.50,000. Currently Oxemberg is sold through 105 franchises and 15 company-owned Siyarams Fashion Avenue outlets. Oxemberg is also selling in around 150 point of sale in large format stores and approximately 2000 MBOs. Earlier our MBOs were concentrated mostly in South India, but now we have a pan India presence and all zones are contributing substantially for the brands growth, informs Mr. Poddar. We will extensively expand on pan India level through the increase in retail, MBO and large format stores across India and reach out more easily to our customers. In the near future, we are also planning to open exclusive Oxemberg outlets, he reveals.

Overseas, Oxemberg is already present in Sri Lanka and the Middle East. We are looking at opportunities in other international markets to partner with local associates who can help us to develop distribution network and at the same time we can leverage their knowledge and contacts to establish the brand, says Mr. Poddar. As a brand, Oxemberg has carved a niche for itself in the apparel industry. Our clothes are designed keeping in mind the customers comfort with his inner rhythm and music, rather than just putting a series of apparel for him to chose from. Our customers are todays ambitious and status conscious youth who want contemporary styling and excellent quality at a value for money price tag, he exclaims. Being a part of Siyaram, we are in a unique position to provide a range of apparel which shall satisfy both the customers demand for attractive clothing as well as their value for money consciousness, which shall drive the brand strongly in the future. We are also aiming to bring in innovation in our product category, he adds.