The Mosses Centre: Full Re-Brand

The Mosses is a large Charity Community Centre. They are an important cornerstone for the community of Bury. Situated in the heart of town, they provide a meeting place for over forty clubs and groups. They hold educational programs, working in partnership with other organisations and provide facilities for local groups and societies. The Mosses Community Association prides itself on having a welcoming environment which is inclusive, responsive and innovative.

Sarah Roberts sarahlroberts@hotmail.co.uk 1/8

Brand Guidelines
The identity and brand campaign has the main aim of promoting and reflecting The Mosses Centre as a prime community to: socialise, learn, support and invest in. Members of the Mosses Centre range from new born babies to 90 year old Elders, together with the committee we came up with the tag line Bringing communities together. The Mosses branding is based on the notion of being a community: Supportive, Enjoyable, Friendly and Educational. This is presented by using four bright colours with the segments, over images and creating patterns. Graphically, these four segments, alongside the Aperu Typeface, together have become the official Mossses Centre brand.

SUPPORTIVE

ENJOYABLE

FRIENDLY

EDUCATIONAL

BRINGING COMMUNITIES TOGETHER.

The Mosses Centre is a large Community Centre. We provide an important cornerstone for the community of Bury. Situated in the heart of town, we provide a meeting place for over forty clubs and groups. We feed, enjoy, socialise, educate and support. To achieve this we hold educational programs, work in partnership with other organisations and provide facilities for local groups and societies.

Sarah Roberts sarahlroberts@hotmail.co.uk 2/8

Stationery / Business Cards

The logo can be used without all of the segments when one is used to differentiate between different areas of the Mosses Centre (Supportive, Enjoyable, Friendly and Educational). An example of this application can be seen in the business cards, where segments are placed over photographs of The Mosses activities, groups or members. The top right is an example of the identity applied to information booklets about each section. These can be used as information packs or as a newsletter. Letterheads and compliment slips use the full colour logo. The identity can easily be applied to: posters, leaflets, totebags and stickers.

Sarah Roberts sarahlroberts@hotmail.co.uk 3/8

Cfe Menu
The Mosses Centre has a cfe that is open every week day. All of the Centres indentity, especially the Cfe, needs to be as visual as possible because some members have learning difficulties and poor eyesight. Visual images are easier for these members to understand.

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Annual Report
The re-brand is carried across to The Mosses Annual Report, a tool used to celebrate the achievments of the past year, but also used as a promotional asset to gain more monetary support for the next year.

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Annual Report
The Art direction of the photographs* must either focus solely on the members or the environment that members are in. The type is set at 10pt with extra leading (13pt) to make the writing easily readable. The layout is intentionally simple, focusing the audiences attention on the images of the members of the Mosses Centre. * the photographs are not mine. I have sourced them from professional photographers as art direction for the Centres future images. Photographers include: Stuwart Cohen, Nick David, Nick Daly, Patrick Harrison and Micheal Heffernan.

Sarah Roberts sarahlroberts@hotmail.co.uk 6/8

Website
This is an example of how the identity could be applied to the already existing website: www.mossescentre.co.uk.

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Additional Answers To The Questions What Should The Work Communicate?

The re-branding communicates that the Mosses Centre is a cornerstone for the community of Bury built on the foundation of characters and activities. The re-branding highlights that the Centre should be seen as a friendly and inviting place to meet. Thus creating the idea that, everyone stands together as one, shown through the chosen tag line Bringing Communities Together.

What Is The Inspiration?

I feel as a designer I have a certain duty to use my skills to add good to the world. In this case, helping a charity where all of the donated money goes towards inside projects and keeping the community centre open and running. The Mosses Centre is the last remaining community centre based in the Bury/Bolton area. With ever more cuts on funding each year they have to try and gather more income from generous donations, including appealing to Bury Council. Personally I feel like this is my gift to them, this re-brand should attract more investments, volunteers and publicity that they need and desire.

What Cause Will It Support?

It is easy to explain with bullet points: . Appeals to a wide age range and is easily accessible. The brand is based on colourful images paired with simple typography, everything within the re-brand I have created is easy to navigate. . Advertising for the Mosses Centre. Supporting the Centre means they will get more: sponsors, members and volunteers. . Distinctive and memorable brand. This is created by having segments that link the whole centre together in a simplistic way. These four words define the Mosses Centre and summarise their mission statement.

Do You Have A Target Audience?

The re-brand has three main purposes all attracting different audiences. The one I have discussed above is aimed at future sponsors to try and encourage more donations and monetary backing, this is the principal purpose of the Annual Report. Secondly the new identity will bring all the members of the Mosses Centre together and will create a greater feeling of belonging and community. Finally the new branding will be used to reach the surrounding areas and advertise the work of the Mosses Centre, bringing in new volunteers and members. As stated before all of these three sections of people range in age, from pre-school children to OAPs.

Will The Work Suggest Positive Change?

The original brand was created by Chief Officer: Peter Firth, who has no background in design and was using publisher to create everything. The Charity did not have the budget to pay for the employment of a designer to create an identity for them. Management at the Mosses Centre understood what a re-brand could do for the organisation. They all agreed that they needed an identity that was easily acessible for all ages, and would need to be something that could be easily re-created on a very low budget, by staff members themselves. For this purpose the re-brand is simple. To update the Annual Report each year and alter the Cfe Menu, all Peter needs to do is drop in images and text into set places.

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