ANN ARBOR LANGUAGES PARTNERSHIP

A2LP

Logo Style Guide

Logotype Design

Ann Arbor Languages Partnership

Color Palette

CMYK 72.54.0.0 RGB 83.116.184

CMYK 61.0.50.0 RGB 96.193.156

CMYK 49.75.0.0 RGB 188.70.255

Typography Guide
Source Sans Pro.Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklfmnopqrstuvwxyz 1234567890 Source Sans Pro.Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Source Sans Pro.Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Logotype Scalability

Ann Arbor Languages Partnership

Ann Arbor Languages Partnership

Ann Arbor Languages Partnership

0.5

Free Space Guide

1/5 X

Ann Arbor Languages Partnership

Color Variants

Ann Arbor Languages Partnership

Ann Arbor Languages Partnership

Ann Arbor Languages Partnership

Ann Arbor Languages Partnership

Ann Arbor Languages Partnership

Ann Arbor Languages Partnership

Zip Hoodie Design

logo width: 4.5 height: 2

logo width: 9 height: 13

Concept Explanation
My design process began by looking at the prompt and seeking to address the needs of the client. I looked at their current website and logo, and competitors logos to get ideas for what similar organizations were doing. The current A2LP logo was similar to these other organizations, so I aimed to do something dierent while still keeping their needs in mind. The process followed these steps: ideation, sketches, drafts of several logotype designs, critique of those, and refinement. I wanted my logo to reflect the mission and the spirit of the organization, which is to connect people and to do that through language. The symbol is a cubist style image that symbolizes the mission of A2LP. A version of this logotype was included in my original sketches, but not in my first three logo designs. I took the advice of a classmate and turned this other sketch into a logo design, polishing it for this guide. This is based an art project that I did with 4th and 5th graders at an elementary school, which I think is fitting for a logotype for this organization. The colors (and the image) I chose were based o of those in the prompt and those found in the current A2LP logo. In my original design I used a yellow and red but chose to use only three colors in the final design because I wanted to simplify the design. I was introduced to this font (Source Sans Pro) by a friend and I like it for its readability and scalability, and that it looks professional but not too formal or business-like, which fits with the spirit of A2LP.