Mobile Payments Readiness Index

mobilereadiness.mastercard.com/india

INDIA
Mobile Commerce Clusters Consumer Readiness

Environment

31.5

Financial Services

Infrastructure

Regulation

Country Score

Index Average

SUMMARY
WHAT YOU NEED TO KNOW

On the MasterCard Mobile Payments Readiness Index, India achieved a score of 31.5, driven by high scores in the Infrastructure component, moderate scores in Financial Services

and Consumer Readiness, and lower scores in overall Environment. Consumer Readiness scores are in line with Indias overall ranking on the Indexnumber 21.

Indias annual investment in telecommunications of $69.7B gives it a leading spot in Infrastructure Consumers in India have not yet fully embraced mobile payments 14% of Indian consumers are familiar with both P2P and m-commerce transactions, and 10% are familiar with POS transactions

COUNTRY OVERVIEW

Market Forces
India received high marks for Infrastructure, the second best on the Index, with a high number of mobile phone subscriptions; in addition, India has made considerable investments in telecom over the past few years. Financial Services scores were a bit lower than average, due to the limited number of cards in circulation among Indian consumers.
*Calibrated to the highest country average

MOBILE READINESS FACTORS IN INDIA

2%

8%

88%
Mobile phone prevalence* Payment card prevalence*
India Index Average

Internet penetration

When it comes to Regulation, India is once again middle of the road compared to its

global counterparts. Specifically, Indias intellectual property

protection scores low, along with the procurement of advanced technology products. Indias score is weighed down

by its overall Environment, which ranks second to last. India has significantly low household consumption expenditure per

capita; the percentage of Indians using the Internet is 7.5 percent compared to an Index average of 52 percent.

Consumer Sentiment
Indian consumers are below average from a consumer readiness perspective. Familiarity with and willingness to use P2P payments is approximately the same. Willingness to use P2P payments tends to skew male, higher income, and between Those who demonstrate willingness to use mobile payments at POS also tend to the ages of 18 and 34. There tends to be less familiarity regarding mobile payments at POS. be male and have higher income levels. Familiarity with and willingness to use m-commerce is on par with P2P payments; m-commerce also tends to skew male, young, and higher income.

GLOBAL PERSPECTIVE ON CONSUMER SENTIMENT IN INDIA

100%

75%

50%

25%

16% 14%

11% 10%

20% 14%

19% 14%

17% 8%

21% 12% 8% 5%
5% 5%

9% 7%

0%

P2P

POS m-comm FAMILIAR

Country Score

P2P

POS m-comm WILLING

Index Average

P2P

POS

m-comm

USING
Leading Country Score

To view this data in more detail, visit mobilereadiness.mastercard.com/india

MASTERCARD CONCLUSION Indias overall readiness for mobile payments falls in the middle of the pack. In order to better position itself for mobile payments, India will need to focus on furthering partnerships between banks and telcos, strengthening its overall environment to be more amenable to mobile payments, and engaging with consumers to highlight the benefits mobile payments can provide in both the short and long term.
IN

INDIA

31.5
DE
X AVG 33

.2

View Data Sources at mobilereadiness.mastercard.com/about

Mobile Payments Readiness Index

mobilereadiness.mastercard.com/india