HUAWEI Ascend Y 100 Android Smart Phone Presentation

Entry Android Experience

HUAWEI TECHNOLOGIES CO., LTD.

Huawei Confidential

Project Name: Landfire Now we use: Product Name: Huawei Ascend Y 100 Model: Huawei U8185

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Outline

Target Consumers

Product Highlights

Competition Analysis

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Target Consumers

Students

Start a smart life

Price sensitive, but eager to have smart phone experience

25-35 years old, with limited incomes

Target market segment: Entry android experience

Market chance: Entry android smart phone experience.

Stress on compact ID design, rich apps and user experience.

Market plan Aggressive marketing to assist operators to increase new subscribers, meanwhile to kill feature

phones of 2.8 and 3.2 with fake smart functions in open markets.

Outline

Target Consumers Product Highlights Competition Analysis

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Appeals of Highlights: Compact, Rich Apps, User Experience

Compact design

SNS

Rich Apps

Good User Experience

ID Story: Streamline Young Phone, Ascend Y 100

Streamline Young Phone

Sleek

Simple

Streamline

2.8 Touch Bar Smart phone Milky white Dull Black

Streamline Slim Design

mini

streamline

10.9mm slim

Ascend Y 100

106x56x10.9mm

2.8 Android Smart Phones Thickness comparison

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Smart Music Gear with Rich Apps

Enjoy music

Easy Surfing

Simple Sharing

Magic Playful

Fancy on/off animation, Unlock interface, Preload multiple wallpapers. Moving whether&clock shows real, Dynamic music playing. Apps portfolio, Rich widget and DIY desktop contribute personal style space. All backup, Wifi manager and Cloud service, Smart traffic monitor, Power save mode. Shortcut switch directly to apps, Quick switch frequent functions,File manager, DLNA, Multi-task manager. Social networking, Facebook&Twitter's contacts, SMS and file manager. Online album, Share once snap, Mobile storage.

Personal

Magic

Playful
Smart

Convenient

Social Sharing

Social
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Smart

Huawei Hap lite loaded

Smart Dialing Streams

Time & Temperature

All Backup

Good User Experience

1) Premium Touch Panels (TP) deliver good Android experience.

Qualcomm MSM7225A

2) Chipset MSM7225A 800mHz, faster processing speed than other vendors in 2.8 segment. 3) 5 seconds to boot.

4) HAP lite enriches your gear.

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Outline

Target Consumers Product Highlights Competition Analysis

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Ascend Y 100 Specifications

Display U8185-1 U8185-5 U8185-7 Size & Weight Chipset OS Camera VT Camera 3G Data WLAN Bluetooth GPS Sensor Memory Interface Battery Other key Features 2.8'' 320x240 capacitive 900/2100 850/1900 850/2100 106x56x10.9mm,100g with battery MSM7225A, 800mHz Android 2.3 Gingerbread 3.2mp (2.0mp hardware) no HSDPA 7.2Mbps Wifi Router yes yes Accelerometer 512MB ROM + 256MB RAM Micro USB, 3.5mm earphone jack 1050mAh, Standby time 300h, Talking time 300minutes Loud Speaker

Regional Features(if any)

NFC(Optional, European Standard)

Ascend Y 100 Brief Specs

Marketing Sample Testing Sample Commercial Availability

Jan, 2012 Feb 2012 Apr,2012

2.8 TFT QVGA 320X240 Slim 10.9mm

CPU Qualcomm 800MHz

3.2MP FF(2.0 hardware) Video Record/Replay

Android 2.3 Gingerbread

HSDPA 7.2Mbps Wi-Fi b/g/n & hot spot

Stereo loud speaker

Accessories for Ascend Y 100 Standard Accessories

No. 1 2 3 4 Item Handset Battery Charger Micro USB cable Quantity 1 1 1 1 Remarks

5
6

User Manual
Gift box

1
1

Optional Accessories
No. 1 2 Item MicroSD card 3.5mm Earphone Quantity 1 1 Remarks

Competition Comparison - 2.8 Touch Smart phone

Model Huawei Ascend Y 100 Samsung Galaxy Y Samsung Galaxy mini ZTE Racer II Alcatel OT918

ID

~FOB $85

~FOB $100

~FOB $65

~FOB $80

OS
CPU LCD

Android 2.3
MSM7225A 800mHz 2.8(240x320) 256M+512M 100MB 3.2mp(2mp hardware) 1050mAh 106*56*10.9mm ~100 Wifi/BT/FM

Android 2.3
Broadcom 832mHz 3.0(320x240)

Android 2.2
MSM7227 600mHz 3.14(320*240)

Android 2.2
Broadcom BCM 2157 500mHz 2.8(240x320)

Android 2.3
MTK MT6573 650mHz 3.2(320*480)

RAM+ROM
Camera Battery Size L*W*T Weight(g) others

160M
2.0mp 1200mAh 104*58*11.5mm ~97

163M
2.0mp 1200mAh 110*60*12mm 108.8 Wifi/BT/earphone/FM

256M+512M
2mp 1100mAh 104 x 55.4 x 13.5mm 100 Wifi/BT/FM

256M+512M
3.2mp 1300mAh 112 x 58.6 x 12.1mm 123 Wifi/BT/earphone/FM

Wifi/BT/earphone/F M

Thank You!

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