Professional Documents
Culture Documents
www.ugift.com.ua www.angel.co/ugift
2
Online Gift Cards by Retailers
Mainly only promoted on companys own website Often not visibly appealing as a gift
3
In-Store Gift Cards by Retailers
Requires merchants to make a design, print many cards, purchase special software
4
Online Gift Card Specialists
Only promoted online Typically only sold inside the merchants own store (ie. attracts only current customers) Little / no personalization Not promoted by partner
www.ugift.com.ua
Our website has the simplest, best user experience of any gift certificate site on the Ukrainian market. See for yourself! At our Partners Shops (just grab a card from stand and pay) At Retail Partners (sell universal certificates for 3 denominations)
Our Solution = Maximum flexibility where you use (over 70 partners signed in Kiev)
Salons
Photo sessions
Bowling
Retail Stores Restaurants Sports Clubs / Dance Studios
Karting
E-stores
Aqua Park
Cooking Classes
Facebook Wall
SMS
Customer visits site and selects what merchant he wants to buy a gift for and amount to give
Delivery
SMS
www.ugift.com.ua
In top 1-2 pages of search results on all key search terms relating to gift certificates Visibility in Retailers & at our Partners Outlets Active Social Network Strategy
A4 sized stand sits near cash register in 30+ partners and 4 retail partners
Their strategy: Focus on selling online and target mainly fun activities (eg. skydiving). Their Strength: High search results, recognized online brand uGifts Advantages: 1) No service fee 2) Ability to add greeting cards 3) Much more options (especially restaurants, beauty) 4) Better design/user experience 5) Ability to buy in partners store or site 6) Ability to buy in retail outlets
Their strategy: Provide a choice of several different gift options and allow receiver to choose one. Sell in retail and online. Their Strength: Good retail presence, recognized brand uGifts Advantages: 1) No service fee 2) Ability to add greeting cards 3) Instant delivery by SMS & email 4) Ability to choose any of uGifts 60+ partners 5) Ability to buy in partners store or site
www.ugift.com.ua
$21
(65%)
$9
(35% margin)
$25
$5
Cost of a new customer
$4
Gross profit
Payment to a merchant
Target conversion is 2% on combination of CPC/search engine results (current = 0.5%, reducing through user experience improvement)
Target cost of 1 visitor = $0.10 (current = $0.15, reducing thru SEO strategy)
Therefore new customer will cost ~$5 (or $0 if they find us in-store)
*Standard margin is 40% but just 30% for those merchants that offer to place a uGift stand that we provide them at the cash register.
www.ugift.com.ua
www.ugift.com.ua
Board
Hrish Lotlikar Managing Partner, Eastlabs As working as a VC at Spencer Trask Ventures, invested in Innocentive, Cybersettle, LocalMatters.com, others Dmitry Havrylenko Managing Partner of Investment Banking, Pheonix Capital Managing Partner at Concorde Capital
Mentors
Daniel Tonkopiy Co-founder and CEO of Best.ua, one of the leading review portals in Ukraine Alexey Orap Co-founder and CEO of YouScan 15+ years experience in Internet and telecom (Yandex, Alcatel-Lucent)
www.ugift.com.ua
www.ugift.com.ua