PROJECT PLAN

This is the project plan as a part of making a final marketing plan, from group B4/B6
Barcelona; fashion case, Caorta. It will present how we intend to progress towards the
final report. It consists of four parts, which in detail demonstrates our tasks.

GOALS
The goals of our assignment will be based on the wishes of Camila. As
a starting point we have been handed five statements.
1. How can a young fashion designer such as Camila Orozco
position herself successfully on the European market? What
should her branding and positioning look like?
2. What should be the major elements of her marketing strategy
when entering the European market? Focus should be on
Barcelona and Amsterdam.
3. Make a business plan for Camila Orozco particularly on
distribution and production of her fashion products after she has
been successful in attraction attention for he designs.
4. From the perspective of Camila Orozco, assess the (dis-)
advantages of setting up business locations in Amsterdam,
Barcelona and two other European cities. Analyze what role the
infrastructure provided by the city councils could have an
impact on Camila Orozco’s decision for setting up business
locations.
5. The above actions should be based on desk- and field research
(taking into account questionnaires)
Our final goals defined clearly for this Project plan, based on the
statements above are.
 Branding and position Camila in the fashion market.
 Defining a market strategy for her brand, Caorta.
 Establish a business plan on distribution and production of her
fashion products.
 Consider advantages and disadvantages of setting up business
locations in Barcelona, Amsterdam and two other European
cities

Project Plan (March 19, 2009) Group B4/B6 Barcelona, fashion case
Page 1
D E L I V E RA B L E S
In order to meet our goals we create a list of deliverables that we will
further define in the project schedule and responsibilities. The
deliverables will in some cases reflect more than one goal.
 SWOT analysis
-Strengths, Weaknesses, Opportunities and Threats
 External analysis
-Financial turbulence
-T/C Industry
-Supporting organizations/programs
-Demography
 Internal analysis
-Balance sheet, Profit & Loss account, Cashflow
-Customers
-Interview with Camila
 Competitive analysis of different European cities
-Culture, internationality.
 Business Plan
-Costs and Incomes
 Distribution
-Geographical size and distribution options
 Questionnaire
-Questions; min. 150 persons
 Marketing mix, using Price, Placement, Product and Promotion
-Creative proposal of a marketing strategy
 Elaborate a presentation
-PowerPoint
-Report

Project Plan (March 19, 2009) Group B4/B6 Barcelona, fashion case
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PROJECT SCHEDULE & RESPONSIBILITIES
For a clear and detailed outline of the deliverables we´ve made a
project schedule for managing deadlines, and also added
responsibilities to each one of the different deliverables.

They will be performed by;

-Hiva Ghiri (@gmail.)
-Fredrik Gunnarsson (Fredrik.thn@home.se)
-Gabriella Norberg (@)
-Adrian Boher (@)
-Jean-Damien Agurto (@)

March 10, Draft project proposal mailed to consultants and

2009 uploaded to IVCF
March 20, Final intergrated project plan mailed to consultants and
2009 uploaded to IVCF
March 27, -
2009
April 07, 2009 -
April 17, 2009 -
April 20, 2009 Draft reports of local assignments mailed to
consultants

Project Plan (March 19, 2009) Group B4/B6 Barcelona, fashion case
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