Professional Documents
Culture Documents
SeizeTheDay
SeizeTheDay
Downloads Current Downloads / Day Free Productivity Rank $4 Upgrades / Day Ad Revenue / Day 200,000 1,000 65 4 $80
Theres more than one way to skin a cat. This is our second.
The Product
Single Screen Task List Reminders Notes Freemium Model Around Cloud Sync
The Founders
4th Year, Computer Science and Engineering, Entrepreneurship Cisco, ExactTarget, CoTweet, Microsoft
Ian Kono (Co-Founder) iOS Engineer Cisco Systems UCLA, Computer Science (2009)
The Team
Renowned for work with Twitter, Airbnb, Joe Stump, etc. http://mikekus.com
Other Advisors Nick Seguin (Kauffman Foundation, DynamIt), Eric Kerr (AppLoop, Cloudera), [redacted (other advisors)]
The Model
FREE
$4.99
Reel Em In
One free month of syncing for free.
Financials
[Redacted (costs, revenues)]
Marketing
Our friends at the App Store Press contacts that wrote up SeizeTheDay (CNET, Time) Sponsorship of 5by5 Podcast Network (20k listeners/show) Daring Fireball.net (>13k page views, well-niched) Design Blogs
APRIL
2011
Demo
Marketing budget
W L v $1,500 :)
Need a rst week with a lot of momentum for the App Store charts
The Future
Dedicated Mac App iPad App Google Calendar Integration Task Emailing Integration Exchange Integration Aggregated Data Analysis / Advertising Functional Delights as an Agency
Thanks!
First and foremost, theres simply not enough targeted, cost-effective ad inventory to make the method we used work in todays climate. Because it takes so many more sales to maintain a chart position, its completely impractical to advertise your way into the charts nowadays.Youd easily go broke in a heartbeat attempting to do so. With these current [ad] rates, its nearly impossible for iOS developers to get any return on their investment.
http://taptaptap.com/blog/kill-yr-ads-the-donts-of-iphone-app-marketing/
http://blog.riverofnewsapp.com/2010/10/how-much-money-can-you-make-on-app.html