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Topic- Country Roads provide quick and exclusive services and packages along with all travel related information to its customers.
Table of Contents
ACKNOWLEDGEMENT.4 PREFACE.....5 EXECUTIVE SUMMARY...6 INTRODUCTION TO THE INDUSTRY7 INTRODUCTION TO THE COMPANY..15 RESEARCH METHODOLOGY19
. Objective of study
.
Scope of study
BIBLIOGRAPHY...22 ANNEXURES23
ACKNOWLEDGEMENT
I owe a great many thanks to a great many people who helped and supported me during Training. My deepest thanks to Managing Director, Delhi, Mr. Naveen Mehta the Guide of the project for guiding and correcting various documents of mine with attention and care. He has taken pain to go through the project and make necessary correction as and when needed. I express my thanks to Mr. Rajneesh Sharma Marketing Head of Country Roads Hospitality, for extending his support. My deep sense of gratitude to Mr. Ansh Mehta, Director of Country Roads Hospitality support and guidance. Thanks and appreciation to the helpful people at Country Roads Hospitality for their support I would also thank my Institution and my faculty members without whom this project would have been a distant reality. I also extend my heartfelt thanks to my family and well wishers.
Preface
My internship training with the COUNTRY ROADS HOSPITALITY PVT LTD. I went through several processes and I successfully completed my training with the help of my seniors and juniors. I reported at the office and was introduce to all staff members with the help of Mr. Rajneesh Sharma (head of the department) who gave me Companies profile I was placed in corporate department for my training and was managing their clients, calling them and fix meetings with them. I did my summer internship with CRH because I wanted an exposure to the travel industry & I got an opportunity to work with a company CRH which is in market from 1997 was started by MR. NAVEEN MEHTA(Managing Director) My training with CRH was a good experience and during the training time I enjoyed with my seniors.
Executive Summary
The internship is an integral part of the Travel & Tourism Industry. The organization that I choose for my internship project is Country Roads Hospitality, New Delhi. This Six-week period of my internship in such a huge organization gave me a real time exposure to know about the organizational working process I made many itinerary and tour packages over there with the help of my seniors specially Mr. Ansh Mehta (manager) they gave me a lot of knowledge how to talk with new customer All types of tourism in India have registered phenomenal growth in the last decade ever since the Indian government decided to boost revenues from the tourism sector by projecting India as the ultimate tourist spot. The reason why India has been doing well in all types of tourism in India India has always been known for its hospitality, uniqueness, and charm attributes that have been attracting foreign travelers to India in hordes Indian history can be roughly divided into the 6 periods of Ancient India Heritage Tourism, Ecotourism, Adventure Tourism, Wildlife Tourism, Pilgrimage Tourism, Medical tourism In India we have many policies, the very famous policy of the 7-S Mantra The basic objectives of my study were: . To know how to sell tourism in market . To gain different destination knowledge . To know more corporate clients Main summery in this project is Indian tourism growing day by day I came to know with the help of my seniors and secondary data that India has everything landscapes,
beaches, valley, forest mountain everything is here in India, thats why India is one of the famous tourist place in this world
The policy is built around the 7-S Mantra Swaagat (welcome), Soochanaa (information), Suvidhaa (facilitation), Surakshaa (security), Sahyog (cooperation), Sanrachnaa (infrastructure) Safaai (cleanliness). Some of the salient features of the Tourism Policy are: The policy proposes the inclusion of tourism in the concurrent list of the Constitution to enable both the central and state governments to participate in the development of the sector. No approval required for foreign equity of up to 51 per cent in tourism projects. NRI investment up to 100% allowed. Automatic approval for Technology agreements in the hotel industry, subject to the fulfillment of certain specified parameters. Concession rates on customs duty of 25% for goods that are required for initial setting up, or for substantial expansion of hotels. 50% of profits derived by hotels, travel agents and tour operators in foreign exchange are exempt from income tax. The remaining profits are also exempt if reinvested in a tourism related project. Types of Tourism All types of tourism in India have registered phenomenal growth in the last decade ever since the Indian government decided to boost revenues from the tourism sector by projecting India as the ultimate tourist spot. The reason why India has been doing well in all types of tourism in India
COUNTRY ROADS HOSPITALITY India has always been known for its hospitality, uniqueness, and charm attributes that have been attracting foreign travelers to India in hordes
The different types of tourism in India: Heritage Tourism India has always been famous for its rich heritage and ancient culture. Indias glorious past and cultural diversity make a potent blend which attracts millions of tourists each year to its heritage tourist attractions India's rich heritage is amply reflected in the various temples, palaces, monuments, and forts that can be found everywhere in the country The most popular heritage tourism destinations in India are: Taj Mahal in Agra Mandawa castle in Rajasthan Mahabalipuram in Tamil Nadu Madurai in Tamil Nadu Lucknow in Uttar Pradesh Delhi, the Indian capital
Ecotourism Ecotourism entails traveling to places that are renowned for their natural beauty and social culture, while making sure not to damage the ecological balance. Eco-tourists have been thronging India in large numbers for it has a rich source of flora and fauna. A great number of endangered and rare species are also to be found in the various national parks in India. The major national parks in India for ecotourism are: 9 SKYLINE BUSINESS SCHOOL
COUNTRY ROADS HOSPITALITY Corbett National Park in Uttar Pradesh Bandhavgarh National Park in Madhya Pradesh Kanha National Park in Madhya Pradesh Gir National Park and Sanctuary in Gujarat Ranthambore National Park in Rajasthan
Adventure Tourism Adventure tourism is recently growing in India. tourists prefer to go for trekking to places like Ladakh, Sikkim and Himalaya. Himachal Pradesh and Jammu and Kashmir are popular for the skiing facilities they offer. Whitewater rafting is also catching on in India and tourists flock to places such as Uttranchal, Assam, and Arunachal Pradesh for this adrenalin-packed activity. Wildlife Tourism India has a rich forest cover which has some beautiful and exotic species of wildlife, The places where a foreign tourist can go for wildlife tourism in India are the Sariska Wildlife Sanctuary, Keoladeo Ghana National Park, and Corbett National Park. Pilgrimage Tourism India is probably the ultimate destination of all kinds of pilgrims following any faith around the world. he great religions like Hinduism, Buddhism, Jainism, Islam, Christianity and Sikhism are the integral part of Indian culture and heritage whose values and faiths are mingled with the air, soil and the sky of India
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COUNTRY ROADS HOSPITALITY . Mathura Vrindavan . . . . . . . . Puri Guruvayur Shirdi Saibaba Amarnath Cave Vaishno Devi Jagannath Temple Konark Sun Temple Tirupati Temple
Pilgrimage Places
. . . . . . . . . . . . Himachal Pradesh Rajasthan Uttranchal Kerala Maharashtra Tamil Nadu Jammu And Kashmir Madhya Pradesh Madhya Pradesh Karnataka Andhra Pradesh Temples
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Percentage Share of Top 10 Source Countries for Foreign Tourist Arrivals to India in 2006.
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Company profile
Country Roads Hospitality was started by Mr. Naveen Mehta (MD) in 1997, on his own without any helping hand. He took this bold step and entered into hospitality industry as travel consultant. In 2001 country roads was incorporated as put lied with 3 employees and few corporate client's like Shri ram group, Dabur, Wipro, Parle etc. We delivered 100% what we promised at competent rate and become trustworthy. Till 2005 we were limited to conference and meeting but after that we expanded our arms and entered into Events, Corporate dinners, Day Conference and much more. Recently in 2009 we entered on a larger basis in Frequent Individual Travel (FIT). We have 87 respected corporate now. Word of mouth from corporate helped us building relationship with other client's in the industry. The quality of "Stick to evenness" In the employees never let CR to step back and since 1997 till now it has tasted the fruit of success without any downfall. Country Roads Hospitality was started by Mr. Naveen Mehta (MD) in 1997, on his own without any helping hand. He took this bold step and entered into hospitality industry as travel consultant. In 2001 country roads was incorporated as put lied with 3 employees and few corporate client's like Shri ram group, Dabur, Wipro, Parle etc. We delivered 100% what we promised at competent rate and become trustworthy. Till 2005 we were limited to conference and meeting but after that we expanded our arms and
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entered into Events, Corporate dinners, Day Conference and much more. Recently in 2009 we entered on a larger basis in Frequent Individual Travel (FIT). We have 87 respected corporate now. Word of mouth from corporate helped us building relationship with other client's in the industry. The quality of "Stick to evenness" In the employees never let CR to step back and since 1997 till now it has tasted the fruit of success without any downfall.
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- Packages as per clients budget - Serves as personal travel concierge - Communication route is simplified
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Services
Country Roads Hospitality is a well-known travel consultant in the country; provide you wit a wide range of services. We make sure to keep you updated with information about hotel reservation, tour packages, corporate/incentive tour packages etc. We make every effort to ensure that you are offered with the best of hospitality. We offer corporate/incentive tours. If a company needs to set out on a tour with its staff and employees, we are here to give the best value to your money. Our cost-effective and well-organized tour packages are sure to satisfy one and all. Apart from organizing tours to other parts of India It offers Off-Site Meets Dealer Meets Day Conference Gala Evening Training Programs Leisure Trips Tailor Made Vacations Hotel Reservations Services Adventure Tours Hill Station Tour Car Rental Services Corporate / Incentive Tour Wildlife Services
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Research Methodology
Objective of the study - To know how to sell your products, tour packages in tourism industry and in corporate sector - To understand what customer wants in their trips, events and meetings and how to organize or modify according to there choice and taste for the customers. - To know very new ideas to selling their products in market Scope of study When I was working there as a trainee in COUNTRY ROADS HOSPITALITY, there was a limitation for us that we cant able to meet all the customers (existing and new) from Delhi & NCR only, and we have to complete our project within a period of six weeks from 0900 hrs to 1830 hrs. We had limited area there for practically research and completing our project
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Recommendations
They should improve their Ideas, packages Itineraries an attractive offers according as per customer demand to grow their image in the tourism market They should improve their staff member, they have to improve way of talking (How to introduce their self & companies profile to new customer) They should improve their infrastructure for meetings in their own office They should publish there itineraries new packages on internet to get more business from new customers They should improve their advertisement style and try to publish their products in market in a new style They should modify there website, their packages on website information regarding tourism time to time with new innovative ideas They should move to travel consultant to travel agent it will make lil more profit to their company
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ANNEXURES
Itinerary
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