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Mesyuarat Jawatankuasa Kebangsaan Pembangunan Sumber Manusia Dalam Bidang Pelancongan (NTHRDC) Bil. 1/ 2010 22 Disember 2010
Starting Position
Receipts RM Bn
+14%
+12%
53.4 49.6 46.1 36.3 32.0 29.7
Arrivals Mn
+6%
+9%
22.1 23.6 21.0
17.5
16.4 15.7 12.8 13.3 10.6 10.2 7.4 7.9 7.2 7.5 7.1 6.2 5.6 5.8 6.0 6.5
25.8 21.3
90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09
90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09
Aspiration
Our aspiration moving forward: grow tourism GNI to RM104 Bn by focusing on enhancing yields
Target: Incremental GNI impact of RM70Bn by 2020 Key strategic focus on enhancing yield per visitor
3x
Tourist receipts
RM34 Bn + (Bn)
168
53
2009
2020
RM1 bn/week
1.5x
RM3 bn/week
36
# arrivals
Growth aspiration RM70 Bn (Mn)
24
2009
2020 2x
4,675
YIELD
Spend/ arrival
(RM)
2,260
2009
2020
RM104 Bn
Global ranking
Initiatives
Untuk mencapai pertumbuhan yang disasarkan, 12 projek berimpak tinggi merentas 5 tema telah dikenalpasti.
Tourism with GNI of RM94Bn
Affordable Luxury (i.e. shopping) Nature adventure Family Fun Events, Entertainment and Spa & Sports
7
Business Tourism
Malaysia as the preeminent global biodiversity hub rainforest & marine discovery centres (together with parks & garden) new and enhanced live bio-diversity sites
Target more international events Establish dedicated entertainment zones Spa & Sports (golf, angling)
Straits Riviera: Increase competitiveness in high-end cruise + urban redevelopment of port landing area
11 Connectivity (greater focus on medium connectivity to support growth) 12 Hotels (ensuring adequate supply with better mix, better rates)
Supporting requirements (Marketing, Visa, Funding, Human Capital, Tourism Environment) These 12 projects will deliver RM28 Bn in GNI impact
3
The sector is projected to have significant employment growth from 8.1% of total employment in 2010 (1 out of every 12.3 jobs, globally) to 9.2% of total employment by 2020 (1 out of every 10.9 jobs). (International Labor Organization, Geneva, November 2010)
Year
Employment in the related tourism industries Annual percentage change (%) .. -13.6 5.9 5.0 2.1 0.6 2.9 0.9 6.9 4.9
Total employment
(000) person 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 1,531.1 1,323.4 1,402.1 1,472.8 1,503.2 1,511.5 1,554.6 1,568.8 1,677.6 1,759.5
(000) person 9,269.2 9,357.0 9,542.6 9,869.7 9,979.5 10,045.4 10,275.4 10,538.1 10,659.6 10,897.3
16.5 14.1 14.7 14.9 15.1 15.0 15.1 14.9 15.7 16.1
Data sources: LFS, DOSM
5
5
Cultural, sports and recreational industry 3.7% Travel agencies and other reservation services industry 2.0%
6
6