RAYMOND

Integrated across the value chain

How ? (horizontal or vertical; What exactly is Integrated business model)

Banks on its brands

Worsted segment and retail network Leading Brands : Raymond ltd. , park avenue , Raymond premium apparel , parx , apparel Acquired color plus in 2002

Needs to target super premium category

Company launched its flagship store Raymond @ Warden Road in South Mumbai. This store has contemporary retail and merchandising elements designed to offer customers with the entire range of exotic & premium fabrics, apparel and accessories in a world class ambience

Raymond fabrics is only domestically operated

Given the brand power it has , it can penetrate internationally State of art manufacturing + 18000 touch points + strong brand recall

Isnt it missing the Kids wear Segment

"The kidswear segment in India is touted to be the most promising segment in apparel. It is growing at nearly 14-17 percent and is estimated to be worth Rs.38,000 crore ($7.5 billion)." But why Zapp was taken out of the market by Raymond .What is the Raymonds proposition in this segment The kids apparel market in India is likely to reach Rs 80,000 crore by 2015 from the current levels of Rs 38,000 crore, said industry body Assocham in a report last November. Besides, Indian players such as Liliput, Gini and Jony, and international retailers such as Zara Kids, United Colours of Benetton, Burberry are also trying to capture the market here.Knitwear brand Monte Carlo also entered this segment. Madura Fashions and Lifestyle (MF&L), the branded retail arm of Aditya Birla Nuvo, is stitching plans to reposition its premium menswear brand Allen Solly as a family product. The company will enter the kidswear segment early next year with a formal national roll-out. this sector is witnessing high growth with girls wear growing at 11 per cent, and boys at 10 per cent. International luxury brands like Lanvin, Dolce and Gabbana, Gucci, Galliano, Ralf Lauren, Roberto Cavalli and Versace are also planning to tap the market here. Kids fashion has also percolated down to Tier II and Tier III cities like Dehradun, Chandigarh, Pune, Nashik and Indore.But Raymond closed down this segment in 2010

Good Performance in Automotive Segment

In February 2012, Ring Plus Aqua Limited, the auto components subsidiary of your Company, acquired a majority stake in a Pune-based forged components manufacturer. This acquisition marks Ring Plus Aquas entry into forged components and strengthens this subsidiarys position in the global automotive power train domain.

Restructuring in Raymond Woollen Outerwear Limited

The gross revenue of the company, net of returns and discounts for FY 2012 was Rs. 16.59 crore (Previous Year: Rs. 50.58 crore). During this year company incurred loss of Rs. 8.14 crore (Previous Year: Rs.4.35 crore). Company is in the process of seeking necessary legal approvals for the restructuring of this subsidiary. The restructuring is aimed at enhancement of operational efficiencies.

Lafarge bought Raymond unit -- Rs 785-cr all-cash deal

Lafarge bought Bilaspur unit of Raymond owing to raymonds focus on core business.After the deal , Mr. Singhania conveyed his intentions to use cash to improve distribution network employing the cash , but results havent been that drastic.

Improved its supply chain management (2010)

The company's this exercise with Accenture is focused on improving the inventory management with minimum impact on loosing market share or brand perception. The company expects its profit margins to improve by 3% in its apparel business and save upto Rs 29 crore annually. And it is interesting to note that the part of the payment to Accenture will be performance linked.