ASIAN PAINTS INTERVIEW QUESTIONS

SIESCOMS Marketing Batch 2011 - 13

GD TOPICS
Coalition Politics Good or Bad? Song or Singer? I am born intelligent but education ruined me Vasant Dobhale Morale Policing Sports is a needless diversion from education

INTERVIEW DOMINIC LIANG

About Yourself There is a gap of 2 years between your graduation and decision to do an MBA. Why? Why didnt you decide for an mba soon after graduation? Why do you want to take up sales? Attributes of a sales manager Attributes of a brand manager What is sales promotion? How do we check the effectiveness of sales promotion? Different pricing strategies? Difference between brand management and product management Why is segmentation important? If A is your immediate boss and B is the Boss of A, both A and B do not have good relations between each other, however B has good relations with you and communicates everything via you. Now, a branding campaign is planned and needs to be implemented on that day itself; A is on leave and not reachable. Now, B meets you and gives a different perspective and idea for the same. Now, you have a situation where you have to take either one of these decisions, what would you do?

INTERVIEW MINA MAKAM

Tell us something about yourself What is more important, sales or marketing? Why sales? What do you like in marketing & sales? What is brand identity? What is brand equity? What is brand positioning? What is brand equity? Which is the recent advertisement that you liked? How will you measure the effectiveness of an advertisement? Do you think the advertisement you mentioned... was effective? As a brand manager, how will you brand SIESCOMS? State three things you will play on. If you were a recruiter, what will you look for in a candidate? How will you shortlist a college (B-School) to do campus recruitments as an employer? What else do you like in marketing? Why?

INTERVIEW PRITESH SALIAN

Tell me something about yourself. Why should we select you over the other candidates? As one of the reasons I gave for the second question was that I am good in dealing with people of all age groups I was asked to be more specific in terms of things that come under dealing with people and more importantly why does a manager need to be good in dealing with people? Should a manager necessarily have to be intelligent? When I said yes my point was countered with some political examples and then I had to justify it. How does a customer go through the process of buying something? Why is Psychographic Segmentation important and its not sufficient to do just demographic and geographic segmentation? What do you understand by Marketing Mix? What is the relevance of social media marketing in todays context? I was told to make a social media campaign for a basic product like a Mineral Water. How would you measure the success of your social media campaign? If there is a 45 year old gentleman in your team who has not been promoted since many years how will you motivate that person?

INTERVIEW DOMINIC ALOYSIUS

Tell me something about yourself? Why do you want to get into Sales? Why is the answer same for all the candidates? (I guess we all gave him the same answer) What is market research and can it substitute sales for getting information regarding the customer? What is the importance of packaging? What is advertisement? What are the types of sampling? When are they used? What will you do to motivate frontline employees? Point out the difference in motivating the frontline employees and motivating managers What are the qualities you will look for in an employee? How will you find out the quality Determination to learn in the interview. (This was after I had mentioned this quality in the previous answer) Tell me some of your learnings from your NGO internship?

INTERVIEW

AAKRITI SHARMA

Tell me something about yourself Why MBA? Why MBA after 2 years of work experience? You could have very well worked for a year, gained experience and then moved on to doing an MBA. Why take 26 months to figure out? Where do you see yourself in the future and why? (Retail) If retail, then why Asian Paints? Assume you are a part of a debate where 4 people are FOR jobs in the retail sector. Give us 5 points as to why one shouldnt go for a job in the retail sector. According to you which would be the most comfortable and safest job profile for a lady? Why marketing? What do you like in marketing? Suppose you are an area manager and have 10 frontline salesmen under you, how would you incentivise them? How would you motivate them?

INTERVIEW SHARON MARY JOHN

Tell us something about yourself. Why MBA after MSc Biotech? Do you think your knowledge of Biotechnology will help you here?

What skills did you gain during your MSc that will help us here? (Because I said, besides learning the subject, I took every opportunity to gain and enhance key skills!) How would you handle the situation if you had an argument with a colleague? Is it always possible to reach an amicable solution? What would you do if the other person failed to give in? Why Marketing? Which is your favourite subject in the course? Why that subject? What is meant by Brand value? Is brand equity measurable? What is meant by backward integration? What is the importance of PR? How can you measure the effectiveness of a PR campaign? Id say Men are better at Sales and women are better in marketing. What do you think? If you are the Branch Manager at one of our branches in Uttar Pradesh, and you are in a situation where you have to achieve the given target in order to qualify for a much - awaited promotion, who would select men or women? Why do companies use celebrity endorsers? Why do you think Asian Paints has Saif Ali Khan as their endorser? Do you think it is helping Asian Paints? Who would you suggest as a Brand endorser for SIESCOMS? Can you tell us something about your research project at TIFR?

FEW TIPS
Act Natural Be confident Prepare on Standard Questions For conceptual questions, give answers with examples

ALL THE BEST!!