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Social Commerce
The Opportunity for Brands

Dr Paul Marsden Social Media Strategist Syzygy Group p.marsden@syzygy.net

Social Commerce WHAT SO WHAT WHAT NOW

Social Commerce WHAT SO WHAT WHAT NOW

Social Commerce Selling with Social Media

Social Commerce Selling with Social Media


Social commerce: Subset of electronic commerce that involves using social media* to assist in the online buying and selling of products and services.
* online media that supports social interaction and user contributions,

What: Social commerce is the concept of word of mouth applied to e-commerce

What: Two Kinds of Social Commerce 1) social media on e-commerce platforms

What: Two Kinds of Social Commerce 2) e-commerce on social media platforms

What: Six Basic Toolsets

1. Ratings & Reviews

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2. Social Shopping

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3. Referrals & Recommendations

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4. Forums & Communities

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5. Social Media Optimization

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6. Social Ads & Apps

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Social Commerce WHAT SO WHAT WHAT NOW

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Social Commerce WHAT SO WHAT WHAT NOW

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So What: 1) Monetize your social media investment

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co do nve nt rs a reg ring tion ist ca s er sh s

So What: 2) Solve your problem of social media ROI

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co do nve nt rs a reg ring tion ist ca s er sh s

ROI = Money in - Money Out i.e. its a business metric

So What: 2) Solve your problem of social media ROI

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So What: 3) Gather market insight

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So What: 4) Boost e-commerce sales (trafc, conversion, order value)

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So What: 5) Improve customer loyalty by enhancing user experience

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So What: 6) Activate word of mouth (referral) value

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So What: 7) Differentiate yourself from the competition

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Social Commerce WHAT SO WHAT WHAT NOW

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Social Commerce WHAT SO WHAT WHAT NOW

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What Now? There is no rule book - you get to create the future!

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We Social

What Now? Not rocket science: Social commerce is about people not technology

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Listen Experiment Apply Develop


What Now? Deploy the LEAD strategy

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LISTEN - social media monitoring and competitor monitoring - how are others using social commerce?

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EXPERIMENT trial a number of low cost/effort pilot tests. Create ROI models

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APPLY learnings with a creative solution based on what works and that ts your digital strategy

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DEVELOP constantly evolve to beat user expectations - deliver joy of use with new insights and technology

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Its not the strongest that survives. Nor the most intelligent. Its the one most adaptable to change

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Thanks!
http://www.socialcommercetoday.com http://syzygy.net For copies: p.marsden@syzygy.net