PREPARING FOR PRODUCTIVE MEDIA CAREERS IN A COMPETITIVE WORLD COMMUNICATIONS DEPARTMENT BOWIE STATE UNIVERSITY April 19-20, 2013

FRIDAY, 4/19/2013: Registration 7:30am (CLT Bldg, Rm. 102) Welcome 9:00am: Dr. Pamela O'Brien, Chair, BSU Communications department, School of CAS Dr. Weldon Jackson, BSU Provost Introduction of keynote speaker: Dwight M. Ellis, J.D., BSU Communications department, School of CAS Keynote Speech: Maureen Bunyan, News Anchor/Correspondent, WJLA-TV (Washington, DC) Appreciation Remarks: Dr. George Acquaah, Dean, BSU School of CAS Directions to Sessions: Dr. Shirelle Briscoe, BSU Communications department, School of CAS

Plenary Session WHERE TO FIND MEDIA JOBS AND WHO CONTROLS THEM (10:00-11:20 am) (CLT Bldg, Rm. 102) Moderator: Richard Prince, editor, "Richard Prince's Journal-isms" Panelists: Roselyn Jacobs, Corp. VP Human Resources, WUSA-TV Mark Segraves, Reporter-Correspondent, WRC-NBC-TV/DC 50 TV Jack Gravely, The Jack Gravely Show (WLEE-AM, Richmond, VA Michelle Duke, VP National Association of Broadcasters Education Rory Reese, Producer/Editor, ABC, Inc. Panel Description: The nature and description of media jobs and careers has changed dramatically, as have opportunities for work in these areas. This panel will discuss changes in legacy media (e.g. radio, TV, print), emerging media and some contemporary challenges and consequences that have resulted in corporate policy changes and employment down-sizing. A ten-minute Q&A with the audience will be conducted during the session.

Concurrent Sessions STRATEGIES FOR MEDIA CAREER PLANNING (11:25am-12:30 pm) (CLT Bldg, Rm. 102)
Moderator: Dr. Shirelle Briscoe, BSU Communications department, School of CAS Panelists: Lon Walls, Communications Director, Washington, DC Fire & EMS Department Dr. Cecil Hale, Communications professor, City College of San Francisco William L. Wallace, VP/Associate General Counsel, National Geographic Society Jennifer Lawson, Sr. VP, TV & Digital Video Content, CPB Panel Description: How do you prepare for a successful job or career in the traditional radio or television workplace? Is a college degree or professional certificate sufficient evidence of value to prospective media employers? What effect has media convergence had on the demands for media workers? What are some core interests and values that today's prospective media professionals should develop to make them distinctive media employees and entrepreneurs? These and other relevant issues will be discussed by this panel. A tenminute Q&A with the audience will be conducted during the session.

OPPORTUNITIES & CHALLENGES FOR RADIO-TV TALENT (11:25am-12:30 pm) (CLT Bldg, Rm. 117)
Moderator: Dr. Otis Thomas, BSU Communications Professor/Dir. BSU-TV, School of CAS Panelists: Bob Bloom, Board Chairman, MD-DC-Delaware Broadcasters Association Jeffrey Ballou, Deputy News Editor, Al Jazeera English Lisa Fager Bediako, president/co-founder, Industry Ears Roxanne Fulton (BSU alumnus-2008); Studio Technician, NBC Universal/Comcast, Houston, TX Robin Breedon, BSU Communications Adjunct Lecturer; former radio-TV host Panel Description: Recent changes and layoffs of popular long-term minority radio and television personalities and journalists have caused many to wonder if the progress of minority media professionals is moving backward. What industry or societal factors are the causes of this phenomenon? What adjustments should communications and journalism schools and programs make to better prepare students interested in media talent positions? What is the relationship between traditional journalism and entertainment standards and practice in the industry? Are students and other prospective media workers being adequately prepared for the blurring of these standards and practices? A lively discussion is anticipated on these and other related topics. A ten-minute Q&A with the audience will be conducted during the session.

SPECIAL LUNCHEON FOR CONFERENCE PARTICIPANTS (e.g. moderators/panelists)

RESUME WORKSHOP (1:25pm-2:00pm) (CLT Bldg, Rm. 117) Facilitator: Dr. Monique Leslie Akassi, BSU department of English, School of CAS Session Description: Assistance will be given to conference attendees seeking help in composing effective resumes for media job and internship opportunities. Plenary Session CAREERS IN RECORDING & SPORTS INDUSTRY MANAGEMENT (2:20pm -3:35 pm) (CLT Bldg, Rm. 102) Moderator: Vada Manager, CEO/Manager, Global Consulting Group Panelists: Marcus Johnson, president/CEO, Marimelj Entertainment Group, LLC Bill Stepney, Partner, Broad Market Media, LLC Ronda Robinson, Esq, Entertainment attorney David Dickerson, David Dickerson Communications Curtis Symonds, CEO, The HBCU Network Panel Description: Contemporary media jobs and career paths, enhanced by emerging technologies and multi-platform availabilities, are creating many opportunities for productive and creative involvement by new and established persons interested in the recording and sports industries. This panel will discuss the many facets of these opportunities and challenge to be considered. A ten-minute Q&A with the audience will be conducted during the session. Plenary Session JOBS & CAREERS IN PUBLIC RELATIONS (3:35 -4:40 pm) (CLT Bldg, Rm. 102) Moderator: Professor Rochelle Daniel, BSU Communications department, School of CAS Panelists: Darlene Richeson, MaZie Global Solutions, LLC Cheston W. Reisler VP, Human Resources, Porter Novelli Musa L. Eubanks, Director of the Office of Community Relations for Prince Georges County Kira Calm Lewis, Sr. Public Communications Rep WSSC Billie R. Gross, Public Affairs Specialist, Office of Public Liaison, Bureau of Public Affairs, U.S. Department of State Panel Description: Public Relations is one of most viable and active career categories of the media industries. Globalization, government policy changes and transformation of societal values have created situation and business opportunities for persons interested in these communications sectors. This panel will discuss fresh insights into job areas like crisis management, corporate communications and lobbying. A ten-minute Q&A with the audience will be conducted during the session.

BSU COMMUNICATIONS RECOGNITION RECEPTION (Special Collections Room, Thurgood Marshall Library (5:00- 7:00 pm) Purpose: Outstanding leaders and contributors to the progress of minorities and women in media will be honored at this event.
Lon Walls, Dir. Communications, District of Columbia Fire & EMS department Marcellus Alexander, EVP Television, NAB/President NAB Education Foundation Howard Woolley, Sr., VP Strategic Alliances & Wireless Public Policy, Verizon Pluria Marshall, Sr., Founder/Chairman, National Black Media Coalition Betty Hudson, EVP, Communications, National Geographic Society Jennifer Lawson, Sr. VP, TV & Digital Video Content, CPB Lisa Fager Bediako, President/co-founder, Industry Ears Richard Prince, Editor, 'Journal-isms" Maureen Bunyan, News Anchor/Correspondent, WJLA-TV (Washington, DC) Daniel Spears, Vice President Industry Relations Licensing, BMI Topper Carew, CEO, Step It Up, Inc./Visiting Researcher/Scholar at the MIT Media Lab

SATURDAY, 4/20/2013: Registration 7:30am (CLT Bldg, Rm. 102) Welcome 9:00am: Dwight M. Ellis, J.D., BSU Communications department, School of CAS Directions to Sessions Dr. Adrian Krishnamy, BSU Communications department, School of CAS

Plenary Session PLANNING SUCCESSFUL CAREERS IN MEDIA SALES & ADVERTISING (9:10am-10:30am) (CLT Bldg, Rm. 102) Moderator: Dr. Pamela O'Brien, Chair, BSU Communications department, School of CAS Panelists: LaTanya Junior, Chief Development Officer/Chief Marketing Officer, 4A's Innovation Lab Memuna Lee, Advertising & Event Marketing Coordinator at Country Financial Daniel Spears, Assist. VP, Industry Relations, Licensing, BMI Tijuan Gray Minor, Regional Sales CBS Radio, Baltimore, MD Panel Description: The media is a business and the production of revenue is the objective of all commercial media industries. Is this objective included in the instructional curriculum of current communications and journalism programs? Is today's mercurial economic climate demanding a differently-trained media worker? Is the growing competition among higher learning institutions for student populations driving greater use of online education courses and non-degree certificates (e.g. Harvard University's professional certificate programs)? How do the media industries feel about the quality of high school and college graduates seeking employment? This panel will discuss industry expectations and solutions to these and other media workplace needs. A ten-minute Q&A with the audience will be conducted during the session.

Concurrent Sessions PRODUCTIVE TRENDS AND OPPORTUNITIES IN THE PRINT AND PUBLISHING INDUSTRIES (10:30am-11:45am) (CLT Bldg, Rm. 117) Moderator: Professor Karima Haynes, BSU Communications department, School of CAS Panelists: Will Walters, Publisher-CEO, Monarch Magazine Yanick Rice Lamb, Newspaper-magazine journalist Ron Nixon, Reporter, New York Times Panel Description: How are the print and publishing industries changing? Are the demands of these industries being met by the scores of college graduate hopefuls seeking employment and career opportunities? What is the status of minority-oriented newspapers and magazines? How has the greater use of social media and new technologies impacted the state of journalism? This panel will explore the industries now and how they will be in the future. A ten-minute Q&A with the audience will be conducted during the session.

BUILDING SUCCESSFUL CAREERS IN SOCIAL MEDIA PRACTICE & RESEARCH (10:30am-11:45am) (CLT Bldg, Rm. 102) Moderator: Kadija Bangura, CEO, English Muffin Public Relations, LLC Panelists: Benet Wilson, Social Media editor, Aircraft Owners and Pilots Association Wendy V. McAllister, Evolution Consulting Group, Inc. Professor E. L. Berry, Ph.D. Student (UMBC), Adjunct Faculty (BSU) Yolanda McCutchen, Journalism Professor, Claflin University Krishana Davis, Freelancer, Style Blazer Magazine/The Afro Newspapers Danielle Ricks - Social Media Specialist Panel Description: Social media, as a universal tool of communication and public research, is the most evolutionary change to impact the media industries since the telegraph. While social media technology have become much-used appliances by most, evidence exists that effective business use and ethical judgments need critical attention. Are businesses and media industries satisfied with the level of "social media intelligence" of job and career-seekers? Do most students realize the true power and influence that social media has on their job and career aspirations? What can secondary and higher education institutions do to improve greater understanding and ethical use of social media tools? A ten-minute Q&A with the audience will be conducted during the session.

Concurrent Sessions ALTERNATIVE CAREERS IN TELEVISION & FILM INDUSTRIES (11:45am-12:55pm) (CLT Bldg, Rm. 102) Moderator: Dr. Otis Thomas, BSU Communications Professor/Dir. BSU-TV, School of CAS Panelists:
Lyn Dyson, Founder/President, Multi-Media Training Institute Mark Walton, Managing Director, Onyx Global Marketing, Inc. Topper Carew, CEO, Step It Up, Inc./ Visiting Researcher/Scholar at the MIT Media Lab

Panel Description: In the video business of media, content is essential. The proliferation of multi-platforms (e.g. television, movie screens, smart phones, Ipads) to carry digitized programming has created opportunities for established and "wannabee" filmmakers wherever they exist. This "democratization" of video and music expression opens new career and business corridors for all who crave personal expression and want to make a difference on a global scale. This panel brings together three experienced contributors to the worlds of commercial and documentary video production and distribution to share insights and strategies for success. A ten-minute Q&A with the audience will be conducted during the session.
PREPARING FOR A PRODUCTIVE CAREER IN COLLEGE TEACHING & RESEARCH

(11:45am-12:55pm) (CLT Bldg, Rm. 117) Moderator: Dr. Langmia Kehbuma, BSU Communications department, School of CAS Panelists: Dr. Elkanah E. Faux, Bilingual Economist, BSU School of Business Dr. Monique Leslie Akassi, BSU Department of English, School of CAS Panel Description: Recent studies indicate education as one of the most valued and necessary career paths for decades to come. Highly prepared and skilled teachers on all levels, especially at the collegiate level, are needed to help ensure a well-educated populace for a stronger democracy and smarter workforce. The three scholars of this panel will explain critical elements and stages of progress toward distinction as an effective domestic and international teacher on the college level. The value of higher education research and publishing will also be discussed. Lively audience participation will be encouraged. A ten-minute Q&A with the audience will be conducted during the session. Conference adjournment 1:00pm: Dwight M. Ellis, J.D., BSU Communications department, School of CAS (CLT Bldg, Rm. 102)

NETWORKING SOCIAL (outside Rm. 102, CLT Bldg; 1:00-3:00 pm) An opportunity to mingle with session presenters & guests.