Contact: John O’Meara, Managing Director • 415.896.9399 • www.anthemww.

com

OUR “VIEW OF THE NEW” AT THE 2009 FANCY FOOD SHOW

Doing Good.
FANCY FOOD SHOW
There were several products at the show positioned
solely around the company’s socially-responsible
business. Project 7 is a for-profit company asking
consumers to take part and help “change the score.”
Project 7 sells everyday products, such as bottled
water and gum, to help contribute to seven critical
needs in the world, with at least 50% of its profits
going to non-profit organizations that service these
needs. Teatulía sells teas that come from a virgin
soil tea garden in Bangladesh. Teatulía’s sales are
directed toward its mission to help better the lives
of the people of Bangladesh while rebuilding the
ecosystem. BuyWell Fair Trade Coffee invests in
sustainable development initiatives in communities
where the coffee is grown, and in its home location.

Make It Crunch.
Pita Chips started this trend, and other
breads are following. From Flamous Brands,
we tasted delicious Falafel Chips, and New
York Style is launching Focaccia Sticks. From
Tyrells, we also saw root vegetable chips, like
beetroot, parsnips, and carrots, along with
apple chips. The size of the chip category
would suggest: if you can make it crunch,
you have a winner.
 Contact: John O’Meara, Managing Director • 415.896.9399 • www.anthemww.com

OUR “VIEW OF THE NEW” AT THE 2009 FANCY FOOD SHOW

Water Continues to Flow.

FANCY FOOD SHOW
Given consumer concerns for the environment and
slowing water sales due to the economic downturn,
it was interesting to see continued innovations in
water. From Ganic Water, the world’s first aroma
water, to VitaSprings that is naturally filtered
through layers of electrically charged clay. From
Good Vibes for You of Australia that positions
itself around “creating more happiness on the
planet” to AquaDeco that sought out water that
was worthy of its highly designed bottle. Water
continues to attract innovators. You also had
the makers of MetroMint expanding their product
line with their new MetroElectro water with
antioxidants, electrolytes, and zinc.

Stand-Out Teas.
Tea companies abounded at the show, which isn’t new. But
there were a few companies that had stand-out new products.
Tea forté, known for its designer packaging and presentation,
has launched tea for cocktails. Golden Star Tea Co. offers a
white jasmine sparkling tea that’s sophisticated and delicious
enough for dinner parties. Numi Tea launched a new tea line
called Puerh Tea, which is fermented during the drying process
to brew a cup with more antioxidants than green tea.
 Contact: John O’Meara, Managing Director • 415.896.9399 • www.anthemww.com

OUR “VIEW OF THE NEW” AT THE 2009 FANCY FOOD SHOW

Make it New. Kids Are People, Too.

FANCY FOOD SHOW
According to NPD, we tend to eat the There were a few products on the floor
same things year-in, year-out. One that were specifically developed for kids,
way to drive innovation is to offer from Hint Kids’ line of flavored water
things we love in new forms. Case in beverages in to-go TetraPak containers,
point, Honibe’s Honey Drop™, which to the Republic of Tea’s new line of kids
is a piece of honey you can hold (not teas, to Mrs. Meyers entering the baby
sticky!), but that dissolves when you cleaning arena. You also had Zebra Mix,
put it into a hot beverage. Love bacon? which offers step-by-step baking kits
Well, you can now enjoy BaconSalt and formulated specially for kids.
Baconnaise. Enjoy the things we love
in new ways. Never Been Sweeter.
At the show, there were a couple of examples of new
Going Nuts. forms of sweetness. One such example was Essential
There were several companies creating new ways to enjoy Cane, which offers all natural flavored cane sugar in
nuts. For example, Nutorious offers Nut Confections and varieties such as Cinnamon, Lime, Raspberry, and
Nut Toppings, delicious snacks and added nut flavorings. Sweet Onion.
Snacktrition is creating healthy baked nuts with added health
benefits like calcium and fiber. Mrs. Mays naturals was
another that continues its line of Crunch offerings with seeds
and nuts.
 Contact: John O’Meara, Managing Director • 415.896.9399 • www.anthemww.com

OUR “VIEW OF THE NEW” AT THE 2009 FANCY FOOD SHOW

Creating Theater.
FANCY FOOD SHOW
In its category, Republic of Tea started this concept almost 17 years ago by
offering not just tea, but all the complementary products that went with it, to
help consumers enjoy a tea lifestyle. Tea Forté continues the concept, paring its
beautiful packaging with hardware goods that further bring the products to life
and are all about presentation. Tea over Ice™ is one such creation, shown here.

Design Extremes.
On the one hand, we saw some beautiful clean, minimalist designs in products such
as Dry Soda, Venga, and ModMix. On the other hand, we also saw some beautiful,
ornate, intricate designs in products like Fentiman’s Ginger Beer.
 CREATing COMPELLING AND CONSISTENT BRAND EXPERIENCES
SAN FRANCISCO
Anthem is a global strategic design network that provides innovative solutions to articulate, unify, and manage brand
impact. We create compelling brand experiences by aligning our strategic, creative and executional talent worldwide
with the business needs of companies seeking a competitive advantage.

Anthem offers a full range of branding and design services to our clients, who include Campbell’s, Coca-Cola, E-Mart,
Foster’s, General Electric, Hbc, Kimberly-Clark, Microsoft, Nestlé, Procter & Gamble, Revlon, Safeway, and Unilever.

With our network of world-class design professionals in 12 cities, Anthem is presently located in Chicago, Cincinnati,
London, York, Melbourne, New Jersey, New York, San Francisco, Singapore, Sydney, Toronto, and Hilversum.

We enjoyed seeing you at the Fancy Food Show and would like to learn more about your business and strategic design
needs. We invite you to come visit us in our new office just off Union Square to meet the rest of the team and see more
of our work. We look forward to the opportunity to work with you.

Contact:
John O’Meara, Managing Director
77 Maiden Lane, 4th Floor, San Francisco, CA 94108
415.896.9399