DAY ONE: Tuesday 31 March 2009

08.00 Registration

PLENARY SESSION: NETWORKING AND WELCOME

Chairman: Karl Johannesson, Managing Partner, J'son & Partners

09.00 Welcome Remarks

Julie Rey, Research Director, Com World Series
Informa Telecoms & Media

09.10 XING Networking Game– Please bring a handful of business cards for this
speed networking session
Natali Yeşilbahar, Development & Sales Manager, XING Turkey (add Xing
logo from esp)

09.25 Exploring Key Trends in the Evolution on the Region’s Telecoms

Markets
Gemma Bunting, Senior Research Analyst, Informa Telecoms & Media

KEYNOTE SESSION: VISIONS OF GROWTH AND INNOVATION

09.55 Welcome Keynote Address:

Transforming the Business and Providing Customer-Focused
Integrated Communication Solutions Anywhere and Anytime
Mehmet C. Toros, Senior Vice President, Türk Telekom

10.25 Strategic Investors’ Regional Roundtable

Evaluating and Exploiting Further Growth Opportunities
• Assessing the macroeconomic health of the region
• Evaluating promising and challenging markets across the region
• Assessing the scale of the wireless and mobile broadband opportunity
• Opportunities around bridging the digital divide and building
information societies
Oleg Raspopov, Vice-President & Director of Foreign Subsidiaries, Business
Unit, MTS
Sir Julian Horn-Smith, Member of the International Advisory Board, ALTIMO

10.55 Millions of Subscribers, thousands of devices - One marketplace for

applications?
Robert Waaler, Product Management, Business Unit Device Management,
Smarttrust

11.25 Exhibition Visit & Networking

MINISTERIAL ADDRESS SESSION

Ministers from CIS markets in the Caucasus region and Central Asia are
joining the conference to describe their governments’ views of optimum
investment and development strategies around telecoms and ICT services.

12.15 Ministerial Address: Azerbaijan

Rovshan Mamedov, Minister of Information and Telecommunication
Technologies, Ministry of Nahichevanskoy Autonomuos Republic,
Republic Azerbaijan

12.45 Ministerial Address: Tajikistan

Beg Zuhurov, Deputy Minister of Transport and Communications of
the Republic of Tajikistan, Chairman of Board of Directors JSC
“Tajiktelecom “
13.15 Lunch, Networking & Exhibition Visit
STREAM A: Deploying the Optimum
Mix of Wireless Broadband
Technologies
Moderator: Bob Fonow, Vice President, Trivon
AG
14.15 Opening Address: Deploying the
Optimum Mix of Wireless Broadband
Technologies Bob Fonow, Vice President,
Trivon AG
14.35 Operator Case Study: Offering
Profitable 3G Services
Burak Merzeci, Assistant General
Manager, Sales & Marketing, Kuzey Kibris
Turkcell, Northern Cyprus
15.05 Overview of WIMAX Development in
Azerbaijan
Rahid Alekberli, CTO, Delta Telecom
15.35 Exhibition Visit & Networking
16.10 DISCUSSION:
Selecting the Right Wireless
Broadband Technologies for Fixed,
Mobile and Integrated Operators
• Can the region’s CDMA mobile and
WLL operators continue to compete
effectively?
• Is there a robust business case for
major investment in W-CDMA and
HSPA across the region?
• Which kinds of operators will gain
from the deployment of WiMAX
technology?
Togrul Gajizade, CEO, Catel/FONEX,
Azerbaijan
Nuri Akhmedov, CEO, AzEurotel,
Azerbaijan
16.50 Closing Remarks
17.00 Networking Drinks - Close 17.30
STREAM: Reaching the Next Wave of
Customers with Lower-Cost Services
Moderator: Wiebke Schloemer, Senior
Investment Officer, Global ICT, IFC, World Bank
Group
14.15 Opening Address: Reaching the Next
Wave of Customers with Lower-Cost
Services
Wiebke Schloemer, Senior Investment
Officer, Global ICT, IFC, World Bank
Group
14.35 Understanding the Scale of the
Opportunity to Offer International
Remittance Services to Under-Banked
Migrant Workers across the Region
Golib Holjigitov, Director,
Antimonopoly Policy Improvement
Center, Uzbekistan
15.5 KyrgyzTelecom CDMA450 – A Low Cost
Alternative
Anatoly Ten, CTO, Kyrgyztelecom
15.35 Exhibition Visit & Networking
16.10 ROUNDTABLE DISCUSSION:
Bridging the Digital Divide and
Connecting the Under-Connected
• Should operators welcome the
establishment of Universal Service
Funds and the imposition of
universal service obligations?
• Understanding the challenges of
connecting rural area cost-
effectively
• Evaluating competing and
complementary wireless access
technologies in terms of their
suitability for rural connectivity
Anatoly Ten, CTO, Kyrgyztelecom
Rahid Alekberli, CTO, Delta Telecom
Golib Holjigitov, Director,
Antimonopoly Policy Improvement
Center, Uzbekistan
16.50 Closing Remarks
17.00 Networking Drinks - Close 17.30
DAY TWO: Wednesday 1 April 2009

08.30 Registration Opens

DAY TWO PLENARY SESSION: Transforming, Modernising & Rationalising

Telecoms Operators

Chairman: Karl Johannesson, Managing Partner, J'son & Partners

09.15 Opening Remarks from the Chairman

09.30 Mobile Operator Perspective

Growing a Successful Mobile Communications Business Domestically
and Abroad
Tayfun Çataltepe, Chief Corporate Strategy & Regulations Officer, Turkcell

9.55 Incumbent Wireline Operator Perspective:

Developing National Telecoms and Broadband Infrastructure
Magomed Mamedov, General Director, AzTelecom

10.25 Exhibition Visit & Networking

11.10 Incumbent Wireline Operator Perspective:

Beg Zuhurov, Deputy Minister, Telecommunications, Ministry of Transport
and Communications, Republic of Tajikistan & Chairman, Tajiktelekom

11.25 Incumbent Wireline Operator

Anatoly Ten, CTO, Kyrgyztelecom

11.50 ROUNDTABLE DISCUSSION:

Evolving the Structure of Telecoms Businesses to Meet New
Challenges
• How far and how fast is market liberalisation driving established
players to focus on efficiency and effective differentiation?
• Should incumbent carriers separate network operation and service
provision into two distinct businesses?
• Prioritising investment in broadband infrastructure
Anatoly Ten, CTO, Kyrgyztelecom
Magomed Mamedov, General Director, AzTelecom
Ineke Botter, CEO, Bakcell Ltd

12.20 MVNO Business Outlook: Barriers and Opportunities for Potential

MVNOs in Turkey
Dr. Deniz Tunçalp, MVNO Business Manager, Turkcell

12.45 Lunch, Networking & Exhibition Visit

STREAM A: Success Strategies for
MVNO’s –MVNE’s and MNOS
Moderator: Alex Besen, Founder & Managing
Consultant, The Besen Group LLC
STREAM B: Focussing on the
Competitiveness and Customer
Value: Reaching the Next Wave of
Customers Moderator: Bob Fonow, Vice
President, Trivon AG

14.00 MNO-MVNE-MVNO Partnerships 14.00 Retaining the Highest Value

Cenk Soyak, Managing Partner, Customers and Maximising their
StraTech Value
Steinn Naevdal, Marketing Director,
BAKCELL, Azerbaijan

14.30 MVNE Value and Services

Bertrand Salomon, Deputy CEO –
Product Development & MVNE
Operations – Co- Founder, Transatel
15.00 What does an MVNO sell, how to
build it?
Hakan Şapci, Business Development
Manager, Vegatel Iletisim Hiz. A.S.,
Turkey
15.30 Exhibition Visit & Networking
16.00 SESSION TWO: WORKSHOP:
Launching a Successful MVNO:
Evaluating Partnership Deals and
Business Models
Led by: Alex Besen, Founder &
Managing Consultant, The Besen
Group LLC
Workshop Agenda
• MVNO Market Entry Evaluation &
Strategy Planning
• HNO Evaluation & Contract
Negotiation
• MVNE Identification & Evaluation &
Analysis
• Partnerships & Alliance
Development
• Distribution & Service Development
• Market & Customer Segmentation
• Lessons Learned and Case Studies
14.30 Fast and Aggressive Market Entry
for New Operators
Bulent Dorteppe, CTO, Eagle Mobile,
Albania
15.00 Launching a Successful New Mobile
Market Entrant: Focus on Product
Management and Marketing
Peter Tatischev, Business Development
Director New Digital Projects, LLC
15.30 Exhibition Visit & Networking
16.00 ROUNDTABLE DISCUSSION:
Boosting the Acceptance of Mobile
Content and Value-Added Services
• Driving up Consumer Acceptance of
Mobile Entertainment
• Evaluating the Business Case and
Technology Choices around Mobile TV
• Offering Compelling Mobilised Enterprise
Business Processes
• Monetising Operator Participation in
Socially Useful Services: m-Banking, m-
Government
Panellists:
J. Cristobal Alonso Martin, CCO,
mmCHANNEL
Loek Derks, Managing Director, Mobitrans
Murat Gürkaş, VAS Marketing Director,
EagleMobile, Albania
17.30 Closing Remarks

17.30 Close of Workshop

Mobile Monday Istanbul: 1st April 2009 – Evening Meeting

Informa Telecoms & Media are delighted to hosting the April 2009 meeting of Mobile
Monday Istanbul, co-located with the 5th annual Eurasia Com conference.

Mobile Monday is a global community of mobile industry visionaries, developers and

influencers fostering cooperation and cross-border business development through
virtual and live networking events to share ideas, best practices and trends from
global markets.
Participants can expect to meet colleagues from every part of the mobile services
value chain – operators, content providers/aggregators/distributors, VAS technology
solutions companies, consumers brands and more.
18:15 Networking

19:00 Welcome

Natali Yeşilbahar, Mobile Monday

19:05 Marketing Mobile Services in Eurasia

Gary Koeb

- An Operational Perspective

Penetration growth rates in Eurasian markets are among the highest in the world.
Despite the current economic crisis, we see very little impact in Eurasia. Until now,
this region has had very little industry press coverage and even less scrutiny from
investors and analysts. The growth keeps coming, but how long will it last? This
session will present an operational “on the ground” perspective of the mobile markets
in Eurasia and explore the critical factors that are necessary for success.

• What is it about the Eurasian mobile market that makes it so attractive?

• Why are some operators struggling to gain a foothold?
• How are others spoiling the market by forcing ARPUs to record lows?
• What can we learn from the Turkish market experience in working in Eurasia?
• What is the most important aspect of the Marketing Mix when working in
these markets?
• How do you maximize the talent with the team that you have vs. the team
you would like to have?

19:45 MODERN MOBILITY

Walt Behnke & Fırat Kasapoğlu

- Mobile Marketing, the Mobile Consumer and the Mobile Technology that made
them.

• Is there a place for traditional media in our increasingly mobile world?

• With nearly everything in motion, can traditional media even locate, much less
reach our essentially mobile consumer?
• A few years back many major Universities were requiring incoming freshmen
to bring laptops to school. Now some are requiring Blackberrys and iPhones
instead.
• With the consumer base set free in this way, they are no longer “tethered” to
the traditional locations - like their homes - where traditional media once
captured their attention.
• Since consumers are “on the move” should our marketing be following them;
or should it be waiting for them at their destinations?
• With decades of experience in creating events, entertainment and consumer
experiences, we’ll take a look at the challenges we face in this current
landscape and we’ll touch on some of the solutions we envision for the future.
• As usual, we’ll provoke some tough questions, which we may or may not be
able to answer but we’ll give it a try. Hopefully, we’ll have as much fun as one
can in 15 minutes in the middle of an economic downturn.

20.15 Networking & Close