CAMPFIRE

WELCOME TO TRIPLY
The best stories come from great experiences. This is more than a travel app. Triply is about creating awe-inspiring trips that are remarkable. This is a new age of traveling. Travel Triply.
THE NAME

Triply is a culmination of key insights, resulting in a name that portrays a travel planning mobile application unlike any other. The first part of the name, Trip, is the core of the brand name and the foundation of the applications function - a travel planning service. The ly added to the end of Trip is the extension that goes beyond the regular experience and enhances it. Furthermore, it is no coincidence that Triply sounds similar to the word triple. The idea of triple is rooted in the applications functionality, being capable of 1) planning, 2) discovering, and 3) enhancing ones travel experience. These three functionalities come together to deliver an unparalleled vacation experience service on the market, leaving great memories and a lasting smile.

THE LOGO LOGO

The logo created for Triply boasts a simplistic design. The font used for Triply is aesthetically pleasing and readable. It creates a balance of playfulness while portraying a professional and trustworthy service. One aspect of the logo is a subtle smiley face located at the end of the word, using the P and the Y as eyes and a smile respectively. The reasoning behind the smile is, when Triply is used to plan a vacation, the experience it gives the user will leave them with amazing memories and a smile on their face. The eye within the P relates to the planning experience the app offers. It takes the users preferences, the users perspective, and lets them see the trip exactly as they want to see it. The letter P, which resembles a monocle, is focused on the enhancing ability of Triply. The monocle enhances the vision of the user - letting them discover a trip full of experiences they did not know existed.
P 360 63, 2, 89, 0 104, 185, 86 P 298 65, 22, 1, 0 79, 163, 216 P 2587 58, 81, 0 , 0 128, 80, 160

COLORS

PANTONE 151 C CMYK: 2, 51, 96, 0 RGB: 241, 145, 40

Finally, the colors that were chosen are a result of careful consideration and application of color theory. Triply serves to instill warm, energizing, and welcoming emotions within its users. This emotion is achieved best through the use of orange. Orange is a vibrant and engaging color that represents: energy, cheer, excitement, adventure, and warmth; all emotions that serve as the foundation for Triply. Campfire paired orange with its complementary color, blue, and the other two secondary colors, green and purple to fully connect this dynamic branding scheme.

TAGLINE

When writing a tagline, the main focus was to remember the target market. Campfire derived a tagline that drives home the brands principal message. For Triply, the app focuses on taking the travel destinations and customizing them for the user. Trips Revolving Around You. It is Triplys way of saying you are the priority; you matter the most. Juxtaposed with a typical vacation structured around a location, Triply takes the destination and fits it to your wants, needs, and desires. The idea that the vacation revolves around the user is the very foundation of what our app serves to do.
FEATURES & BENEFITS

trips and experiences directly from Triply onto their social profiles. The app will make suggestions for different categories such as food and entertainment; and assist in reserving/booking the attraction or experience. Triply uses VS Publishings partnerships to give the consumers exclusive deals and perks called Goodies. Goodies are added benefits that are only available by booking through Triply. These benefits come in the form of saving money or tangible products, and focus on giving the consumer a personalized and enhanced vacation. There are different tiers of Goodies, where the bottom tiers include perks such as discounts or free products (free dessert, take-home mug, etc.). The top tier of Goodies are experience-based enhancements such as the opportunity to take photos on the set of La Nouba, sit in the Kiss Seat at Sea Worlds Shamu show, or an interactive attraction map. These Goodies would be suggested by Triply to the partner network and implemented by the partners themselves. Ideally, every attraction would offer at least one Goodie, allowing the user to take advantage of the Triply-enhanced trip.

Triply is focused on delivering an easy, seamless experience to the consumer as they plan their trip. As a result, Triply features trip preference presets that have pre-programed suggestions based upon the users length of stay and type of trip. The types of trips include Romantic Getaway, Family, Business, and Friends. If these presets do not apply, there is always an option to create a custom trip. When first opening the app, users are greeted with the option to connect their social media accounts to their Triply account. Through this connection, Triply can suggest an itinerary tailored to the consumers preferences, especially if they link Triply to their Facebook account. This feature is also a way for users to share their

OTHER FEATURES

ICON

Downloads users Facebook preferences if profile is connected Has transportation information and reservation services Built-in GPS and navigation system with walking and driving instructions Make reservations, book tours and buy tickets straight from the app Attraction pages with contact information for each attraction User reviews from popular sites such as TripAdvisor, Yelp, etc. Option to change party size and add party members preferences Option to publish your trip or keep it private Explore page, featuring top rated trips and attractions Ability to share your trip or an attraction on social networking sites or by email or multi-media messaging Related articles and blog posts on each Attraction page Ability to sync trip itinerary with calendar Integration with Foursquare check-ins Nearby button to find attractions in your area Sends email with weather information and packing tips one week prior to trip Ability to favorite trips and attractions to save for later

iPad

iPhone

App Icon

Settings & Spotlight iPad uses the iPhones 29px/58px size icon for spotlight results. iOS also trims 1px (2px for Retina) from the iPad Settings icon - see the mask for the visible area

APP ICON DESIGN

Campfire focused on one key symbol when creating the app icon - the smile. The ply of the Triply logo tells the Triply story. It hooks the users visual interest and creates an emotional connection. The icon is consistent with the look and feel across all Triply assets, increasing conversion rates. Luckily, Triplys color, orange, is bright, making the Triply icon stand out.

Social Network Connect

FLOWMAP

UI & APP DESIGN

Users do not need extensive knowledge of human interface design principles to know when apps succeed or fail at following overall app design. Therefore, it was essential that Campfire create an interface that caters to the app users experience.
Load Trip
Trip Name Dates Location Add Facebook friends or contacts traveling with you Edit the groups preferences and interests Hotel Plans Transportation

Home

New Trip

Trip Details

Add People

Preferences

Design of Triply began with creating a flow-map, followed by wireframes. Campfire favored user experience over branding, but kept a consistent branding theme across all media. Throughout the design, Triply uses standard touch point distance of 44 pixels and accounts for accidental touches, considering bigger hit area. As Campfire strove for easy navigation through the app, standard commands and gestures, familiar to users, were used. Additionally, pleasant error messages are recommended to maintain positive user experience. Poor performance is unacceptable, particularly when free alternatives are made available to users. Triply should maintain a high level of performance by only loading needed data to reduce waiting time. To ensure undisrupted use, the app utilizes built in browsers and maps. This prevents the user from having to leave the app when making decisions such as purchasing tickets for events. To solidify a positive experience, Campfire did its best to minimize the amount of text input required of the user, providing users with pre-populated text areas and an auto-complete function. Due to lack of service in some of the major Orlando attractions, offline-use was incorporated. Cache-retrieved data opens the app to the last known state so users can view important trip information, even when the device is not connected to the internet.

Add Plans

Choose Activities

Trip Itinerary

Attraction Favorites Explore

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HOME PAGE

ITINERARY EDIT PAGE

Trip it - Schedule Skip it - Load next option Save for later - Saves to Favorites

See all attractions on map

Carrier 12:00 PM Carrier 12:00 PM
Map Done

Trip settings Load Orlando trip

Summer in Orlando!
y wednesday thursday

Save changes

friday

sa

New trip Tap to see Attraction page

Swipe to change date

Discovery Cove
TRIP IT SKIP IT SAVE FOR LATER

Daytime

Swipe to see trips Edit trip info Share trip

Dinner

Bull & Bear Steakhouse

TRIP IT SKIP IT SAVE FOR LATER

Swipe for more options

Nighttime

Explore page

La Nouba
TRIP IT SKIP IT SAVE FOR LATER

Color = Type of attraction

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ATTRACTION PREVIEW PAGE

ITINERARY PAGE

Carrier

12:00 PM

Share Attraction

Edit Itinerary
Carrier 12:00 PM
Map Edit

Back to Itinerary Edit

Summer in Orlando!
y wednesday thursday friday sa

Cirque du Soleil - La Nouba

ENTERTAINMENT

Type of Attraction Booked activities

TRIP IT

SKIP IT

SAVE FOR LATER

Discovery Cove
1:30 PM Sea Side Snacking 3:00 PM Wind-away River

1:00 PM - 5:00 PM

General info

A door opens and two worlds collide. Enter the attic of make-believe, where the mundane meets the marvellous. Dreams and nightmares intertwine.

7:00 PM

Everglades Restaurant

Pre-show Photo Experience Prices & Details

Goodie

9:45 PM

La Nouba

Cirque du Soleil

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PLANNED ATTRACTION PAGE

TRIP SETTINGS

Back to Itinerary
Carrier 12:00 PM Carrier 12:00 PM

Summer in Orlando!
SETTINGS

Symbol for Goodie

Discovery Cove
AMUSEMENT PARK

Triply account holder Scheduled Goodie People on Trip

Captain

Claire Dunphy
Sum
y w

1:30 PM Sea-Side Snacking

Group

Booked activity

3:00 PM Wind-away River Call (888) 800-5447

rip Details harin

Trip publishing settings

View Website
Discovery Cove is an all-inclusive adventure in which guests enjoy a one-of-a-kind

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EXPLORE PAGE

MONETIZATION / BUSINESS DEVELOPMENT

Although $2.99 has been defined as a reasonable price point, there is major revenue potential outside of direct application sales. There are several reasons that most mobile application companies do not advertise significantly and instead rely heavily on word of mouth. One of the main reasons for this trend is due to the margins between user acquisition cost and the price of normal applications.
Carrier 12:00 PM
Nearby

Types of trips

Categories

Search nearby

TOP 10 KID-FRIENDLY TRIPS

Most Popular Trips

See All >

Dynamic Content Lists created by Triply staff

Most applications, that cost money to download, are somewhere between $.99-$3.99. Also, the average CPC (cost-per-click) for online advertising lies somewhere between $.60-$3.00. Since mobile applications must split their revenue with the App Store or Google Play (30% usually), it is virtually impossible to gain a positive ROI (return-on-investment) with online advertising. VS Publishing has a major advantage in two areas. They own several large publications that promote activities in Orlando and they have the connections with Orlando attractions that a normal start-up would not have. VS Publishing can use these advantages to monetize Triply in addition to the consumer downloads. First, after proving the core concept to key partners, Triply can begin to implement a revenue-sharing model. For example, if a user spends $300, through Triply, on tickets to Universal Studios, Triply can get x% of the sale or a flat rate per visitor. This rate can be set by Triply as a standard across attractions and activities or can be negotiated individually with different partners.

Spring Break 1 3 Kanye West Miami, FL 6 days

Exploring Ch... Michelle Azzi Charleston, SC 4 days

Music Scene Jonny Muench Chicago, IL 1 week

A N O 3

Swipe to see more

Top Locations
See All >

Tap to see Trip Itinerary Tap to see Top Trips for location

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The more that you read, the more things you will know. The more that you learn, the more places youll go. - Dr. Seuss Second, after gaining a strong user base, Triply can create an algorithm that will allow attractions to bid on the ability to be recommended by Triply. This system could function just as Google AdSense works. The story continues. Read on in the campaign book.

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