DECLARATION BY THE CANDIDATE

Date: __/__/_____

I declare that the project report titled Project Report on Samsung is my own work conducted under the supervision of Mr. Shailendra Patel, Department of Business Management, Govt. Autonomous Girls P.G. College of Excellence Sagar. To the best of my knowledge the report does not contain any work, which has been submitted to the award of any degree, anywhere.

Name Semester

______________________________ ______________________________

CERTIFICATE

The Project report titled Project Report of Samsung has been prepared by Miss Meena Kori, BBA Ist Sem. Under the guidance and supervision of Mr. Shailendra Patel, for the partial fulfillment of the degree of BBA.

Signature of the Supervisor

Signature of the Head of the Department

Signature of the Examiner

ACKNOWLEDGEMENT
Preparing a project of this nature is an arduous task and I was fortunate enough to get support from large number of persons. I wish to express my deep sense of gratitude to all those who generously helped in successful completion of this report by sharing their invaluable time and knowledge. It is my proud and privilege to express my deep regards to Respected Dr. Anand Tiwari, Department of Business Management, Govt. Girls P.G. College of Excellence Sagar, for allowing me to undertake this project. I feel extremely exhilarated to have completed this project under the inspiring guidance of Mr. Shailendra Patel. She rendered me all possible help and guidance while reviewing the manuscript in finalizing the report. I also extend my deep regards to my teachers, family members, friends and all those whose encouragement has infused courage in me to complete the work successfully.

PREFACE
The training at Samsung India Electronics Ltd has been undertaken in partial fulfilment of the curriculum for BBA. The training gives the students a firsthand knowledge of the policies and the principles adopted in actual practice by the companies. Theoretical knowledge is easily available from the text books and class room lectures but it is such training that exposes the students to the practical side of the theories. The training has been arranged over a period of two months and gave an opportunity to gather information and knowledge of the Finance and Account department with special reference to the topic consumer finance.

TABLE CONTENT
S. no. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. Topic name Introduction Company profile Mission & Vision Stragies adopted by company Awards and Achievements Strength Objectives Research methodology Data analysis & interpretation customer Findings and Suggestions Conclusion Analysis of Questionaries Bibliography 6 18 19 20 21 23 25 26 28 34 35 36 39

INTRODUCTION
1.1OVERVIEW OF THE INDUSTRY ELCINA Electronic Industries association of India (formerly electronic component industries association) was established in 1967 when India's electronic industry was still in its infancy. Elcina has always remained committed to the promotion of electronics manufacturing culture in the country focusing on components-the building blocks of electronics industry. Guidelines for the semiconductor policy issued: the government on 14th sept/07 issued guidelines for the semiconductor manufacturing policy, which will enable companies to roll out their investment plans. The guidelines define FAB unit, ecosystem unit, state-of-the-art technology, net present value (NPV), financial closure, capital expenditure and threshold limit for companies to apply for the special incentive package. under the package, a company investing $550 million for a FAB unit and $220 million for other products such as micro and nanotechnology products, will be eligible for incentives up to 20% of capital expenditure during the first 10 years if unit is in an sez and 25% if it is located outside an sez. to avail the sops, investors would have to submit proposals, along with a feasibility report, to an appraisal committee, chaired by the additional secretary in dit, after paying a non-refundable application fee of Rs.25 lakhs. According to the guidelines, only technologically sound projects would be eligible for the package and investors who can attract further upstream or downstream investments would be encourages. Investments made before the date of receipt of applications and investment in land made more than six months before the date of receipt of application shall not be considered for calculation of capital expenditure. While the appraisal committee would, on the basis of the material and advice available on record, make recommendations to the central
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government, approval of the project under the package would vest with the government. Companies planning FAB plants (factories to produce raw silicon wafers with chips) for the electronics industry and solar photovoltaic (for solar energy generation) projects can now formally apply for concessions under the policy. As per the guidelines now issued, companies like semindia, hsmc, signet solar and moser baer etc. are going ahead with their investment plans already announced. according to it advisory firm gartner, the total electronic equipment production in India will reach $32 billion in 2011, compared with $14 billion in 2006, a cagr of 18%. semiconductor consumption in India will more than double from $2.8 billion in 2006 to $7.2 billion in 2011. Duty-free scrips may replace depb: in a move that could boost profitability of exporters, the government is considering issue of duty-free scrips to offset various state-level taxes. The levies include sales tax on petroleum products, cst, electricity duty, octroi, mandi fees, purchase tax, development tax and toll tax. The commerce ministry, in a cabinet note on the proposed replacement for depb scheme, has also recommended that the education cess and similar levies should also be neutralized through the proposed duty-free scrips, which can be used by exporters to pay customs duty on imported inputs. Exporters could save up to 4% of the value of their exports through the new instrument and this would provide a much-needed boost at a time when the rising rupee has made competition stiffer in the global markets. The drawback scheme currently offers cash reimbursement to exporters for taxes paid by them to the centre, such as customs or excise. The commerce ministry feels a constitutional amendment should be carried out to facilitate reimbursement of state- level taxes. Then the depb scheme could be wound up, introduce duty free scrips and drawback could function as a single window facility. The new system, if cleared, would be in operation till march 2010.

If GST is introduced by 2010, there will be no need to reimburse state taxes separately. Finance ministry brings down customs duty on LCD monitors and digital cameras by changing classification: a change in classification of gadgets and comper peripherals by the government will make digital cameras and lcd monitors cheaper by at least 10%. The finance ministry has issued a circular, relenting to the long demand of the it industry, to classify LCD monitors as "computer monitors" (rather than TV) and digital cameras as "still image cameras" (rather than video camcorders). It will bring down the customs duty on these products from 10% to zero. LCD monitors were earlier classified as LCD TVS, which attracted a 10% customs duty in contrast to LCD monitors which attract zero customs duty. A 16% excise/CVD, however, remains common across both products. Govt allows duty refund of 4% additional customs duty on electronics : the finance ministry has notified a scheme to refund the 4% additional customs duty paid on imported goods like electronic items, which is expected to make such imports cheaper. Trades who import goods for sale have to pay both sales tax and the additional duty, a sort of double taxation. Prior to this, the effective tax liability, including basic customs duty on imported goods, was around 34%. The finance ministry has now said that traders/importers will get a refund for the 4% duty paid with effect from 14th sept/07, after submission of necessary documents like proof of payment of sales tax/vat/invoices of the sale of imported goods etc. Fresh customs valuation norms in step with WTO : reflecting changes in the international economic scenario, the finance ministry on 14th sept/07 notified the new customs valuation norms. the new rules, which will be used to calculate the customs duty on for both imported and exported goods, are copletely different
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from the existing provisions and have introduced varied valuation norms for various kinds of imports and exports. These rules will replace existing provisions of 1988 and comes into force from 10th Oct., 2007. ESC seeks extension of tax sops beyond march 2009: In an attempt to help the small and medium enterprises, the electronic and software export promotion council (esc) is lobbying for extension of tax sops beyond march 2009. According to Mr. Sanjiv Narayan, chairman, esc, about 12,000 SMES in software and electronic hardware sectors will be impacted with the impeding removal of tax sops for STPI registered firms in march 2009. Mr. Narayan further said that withdrawal of tax benefits under section 10a and 10b will affect the headstart that Indian companies have gained especially the SMES. Esc wants sops to be extended for at least five years. Semiconductor policy guidelines to be announced soon : according to a source in the ministry of it, the much awaited guidelines on the semiconductor policy, expected to bring in investment worth billions of dollars, is likely to be announced soon. The guidelines would help Intel, Siemens, Texas, Videocon, Moser Baer and others to firm up their plans to set up semiconductor manufacturing facilities in India. Finance ministry may make extra duty drawback automatic: exporters hit by the appreciating rupee may not have to file supplementary claims to get the additional benefit of the increase in duty drawback rates. The finance ministry is likely to disburse the benefits through an automatic mechanism, a move that will save time and reduce transaction costs for exporters.

DEPB rate hike to be reviewed : the hike in the DEPB scheme announced by the commerce ministry in July 2007, is being reviewed after stiff opposition by the finance ministry. The review is to be completed in three weeks. Mixed bag in TRAI review of telecom licensing norms : in a comprehensive review of telecom licensing norms aimed at dismantling barriers to competition, the telecom regulatory authority of India (TRAI) on 29th aug/07 suggested the following: licensee to be allowed to acquire 20% stake in rival operator within the same circle removal of the current 15 mhz spectrum cap on the merged entity number of telecom service providers in a circle left uncapped clearance upto 10% acquisition automatic, beyond that on case-by-case basis combined market share of merged entity to be 40%, down from present 67%operators to pay one time charge for additional spectrum beyond 10 mhz notifications: Policy circular no.04 (re-2007)/2004-09 dt. 16th aug/07 : transitional arrangements under para 1.5 of foreign trade policy, 2004-2009. TRAI to dial for unlimited mobile players : in its next stage of licensing reforms, which will determine the future of Indian Telecom, the telecom regulatory authority of India (TRAI) is set to recommend removal of cap on the number of players, allowing both CDMA and GSM services under the same licence, and easing of merger and acquisition norms. TRAI's recommendations may come under severe criticism from the GSM players and will further open up the world's most competitive telecom sector. Duty on ICs chipped to zero to check Chinese imports: Through notification dated 8th aug/07, the government, in a damage control exercise, has reduced the duty on ICs from 4% to zero. With a high central value added tax (CENVAT) overflow,

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most motherboard manufacturers in India had started importing motherboards from china and stopped manufacturing them in India. The notification aims to stop that. ICs are used in every electronic device - TVs, mobile chipsets, pc motherboards, TV set top boxes, modems etc. and make about 55-70% of the manufacturing cost of these items. FICCI seeks more sops for exporters : concerned about the recent slowdown in exports, FICCI has sought enhanced relief package for exporters to counter the impact of rupee appreciation. The package proposes inclusion of more products for relief, enhancing duty drawback/depb rates from 3% to 5%, reducing interest on export credit to below 5%, increasing value caps, allowing conversion of shipping bills, announcing a package for Eous against free shipping bills and income tax incentive for exporters. RBI announced first quarter review of its monetary policy 2007-08 : unveiling the first quarter of its monetary policy for 2007-08 on 31st july/07, RBI kept key rates unchanged, but hiked bank's cash reserve ratio (crr) by 50 basis points at 7% and removed the rs.3,000-crore cap it had on daily reverse REPOS under its liquidity adjustment facility. Both the operations rates - the REPO and reverse REPO - kept unchanged at 7.75% and 6% respectively. the measures announced by the RBI governor were aimed to manage the excess liquidity in the system and keep inflation in check. Central excise notification no.31/2007 Dt. 19th July, 2007: amendment in notification no.6/2006-central excise dt. 1st march, 2006, adding 'recorded smart cards' and recorded proximity cards and tags' to the entries after sl.no.22. New DEPB scheme by November 2007 : during a recent CII conference, the director general of foreign trade, Mr. R.S. Gujral said that the new DEPB scheme was likely to be out by November, 2007.
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DEPB, duty drawback benefits likely for SEZS, Eous too : exporters in Sezs and Eous are also likely to be given the DEPB and duty drawback benefits, given out by the government to other exporters recently, to offset the losses incurred due to the rising rupee. 2g spectrum policy to be formulated in few months along with allocation plan for 3g services : according to the department of communications, the 2g spectrum policy will be formulated along with the spectrum pricing and allocation for 3g services. of the 42.5 mhz spectrum, 25 mhz will be set aside for 3g services. the policy is expected in the next few months, around the time the defence forces vacate 42.5 mhz of spectrum. the move is part of communications and it minister a raja's attempts to solve the spectrum issue comprehensively. Notifications: Notification no.68/2006-cus (nt) dated 16.7.2007 and customs circular no.25/2007 dated 16th July, 2007..regarding all industry rates of duty drawback, 2007-08 Public notice no. 17(re-2007)/2004-2009 dated 12.7.2007 and public notice no.18 dt. 13.7.2007 - new depb rates effective from 1st April, 2007. Customs circular no.24/2007 dt. 2.7.2007 - delay in payment of customs duty refunds. Re-hit exporters get Rs.1,400 exporters get rs.1,400 crore package : on 12th July, 2007, the government doled out a rs.1,400 crore-a-year relief package, hit by a sharp appreciation of the rupee. The package includes interest rate relief, adjustment of duty drawback rates and reimbursement of export claims. Drawback rates have been increased on most items and some more items have been added to the list effective from 1st April, 2007, which have undergone significant changes in line with changes in the price of inputs and duties. Except

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the revised drawback rates, all other measures are temporary in nature to bail out exporters. VAT on cfls set to be cut to 4% : compact fluorescent light (cfl) bulbs may turn cheaper soon as efforts are on to reduce the value added tax (vat) on these energy- efficient products to 4%, a formal proposal for which may be submitted to the group of state finance ministers on vat, in several states, 12.5% vat is charged at present, while Haryana and Punjab have already reduced the rate to 4%. Govt plans to slash custom tariffs in step with asian rates: as a part of government's long term agenda to bring the country's customs tariffs in step with the asean levels, it plans to not only to cut down the present peak rate of 10%, but will also reduce duty on raw materials and intermediaries below the present rates of 5% and 7.5%. at present, india has an average industrial tariff of 9.4%, which is much higher than the asean's average rates - 6.3% in philippines, 6.9% in indonesia and 8.4% in malaysia. the cut in duty rates is likely to be accompanied by a reduction in the dispersual of duty rates as well. the move is to make the country more competitive in terms of 6 investment and exports and also to help contain inflation if and when it happens again. Semiconductor policy norms to be issued early july 2007 : the guidelines relating to the proposed semiconductor policy, which was notified earlier, are likely to be issued early in july 2007 with the ministry of communictions and it forwarding the same to the finance ministry for its nod. The ministry of it has already set up an appraisal committee headed by the addl secretary of dit. This committee will receive expressions of interest from investors and submit its recommendations to the government for its approval.

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Indo-thai fta on goods to be reality by sept/07 : according to the commerce ministry, shri kamal nath, talks on indo-thai fta on goods will start in july and finish by september, 2007. The two countries are on track to conclude an fta in the near future to establish the fta covering trade in goods by 2010. Drawback, depb rates may be hiked to help exporters : the finance ministry is considering a suggestion by the commerce ministry to enhance duty neutralization rates to make up for the revenue lost by exporters due to sharp appreciation in the rupee. According to federation of indian export organisation (fieo), the commerce secretary, mr. g.k. pillai had informed them about serious discussions initiated with the finance ministry and the rbi for enhancing depb and drawback rates to 4-5%. another proposal to compensate exporters is that they may be paid interest on their export earners foreign currenty account at par with what the foreign currency non- resident holders get. Framework for gst regime likely by oct 2007 : the government is likely to come up with a framework for introducing goods and services tax (gst) mechanism by october 2007 when the joint working group of state and central government officials will submit their report. the panel has decided to call experts, academicians and industry chambers to discuss various models of gst and come up with suitable model. trai paper seeks reviewal of licensing : the telecom regulatory authority of india (trai) has released a consultation paper seeking the industry's view on reviewing existing licensing conditions and capping the number of service providers per circle. according to this consultation paper. according to the paper, trai has hinted on the need to limit 7 the number of operators per circle. at present, trai provides licences based on availability of spectrum. the paper also seeks a change in the existing mergers and acquision policy. currently,

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no single company can hold more than 10% in another operator in the same service area. Finance Minister tables Economic Survey for 2006-07 : The Economic Survey for 2006-07 tabled by the Finance Minister in Parliament on 27th Feb/07 indicates an average growth rate of 8.2% in the last three years and is estimated to grow 9.2% in the current fiscal. But the high growth has sparked concerns of overheating in light of a rise in inflation since mid-2006 to 6.63% in the second week of Feb/07. The Survey says there is no quick fix to tackle rising prices. The Economic Survey also predicts that India is likely to have 650 million telephone connections, including 66 million wired and 584 million wireless, by 2012. Highlights of Railway Budget 2007-08 : The Railway Minister, Mr. Lalu Prasad, presented the Railway Budget for 2007-08 on 26th Feb/07 with an estimated cash surplus of Rs.20,063 crore in the current fiscal, up 55% from the previous fiscal, and Rs.5363 crore more than the Budget estimate. Some of the salient features of the Budget include freight reduction in 5-6 per cent range for key items like petroleum and iron ore, discount on loading empty trains hiked to 30% from 20%, freight rates mostly unchanged, 3-decker container trains planned, 15 private container licences issued, reductions in passenger fares, especially for AC travelsetc Notifications: Customs Notification No.16/2007 dt. 21st Feb/07 - Amendments in Customs Notification Nos. 113/2003 dt. 22.7.2003, No.45/2005 dt.16th May, 2006 and No.20/2006 dt. 1st March, 2006. Semiconductor Policy announced, aims at $10 billion investment : In a move that is perceived as a partial victory for the hightech manufacturing in India and expected to attract investments of over $10 billion, besides generating employment, the Central Government on 22nd Feb/07

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announced a host of incentives in its much-awaited Semiconductor Policy. Salient features of the Policy: 20% of capex during first 10 years if unit inside an SEZ, and 25% if outside an SEZ 8 Minimum investment in fab plants is Rs.2,500 crore, and in ancillary plants Rs.1,000 crore Government participation limited to 26% of the project's equity Incentives not extended to older plants with second-hand equipment Incentives will be tax concessions, interest subsisides and interest-free loans. The policy covers LCDs, plasmas, storage devices, solar cells, photo-voltaics and nanotechnology products and includes assembly and testing of these products. The domestic market for electronics goods is expected to reach $363 billlion by 2015 and the domestic demand for semiconductors alone is predicted to touch $43 billion. SemIndia is expected to pump in $3 billion into semiconductor manufacturing, others such as Intel are yet to take a decision on whether to invest or not, soon. A group of silicon valley NRIs are planning to set up a joint venture in India (Hindustan Semiconductor Manufacturing Corpn) with an investment of $4.5 billion in semiconductor manufacturing. We have already seen smart garments boast fashion items such as integrated MP3 players and mobile phone keypads. Thats impressive, although the magic is performed with copper wires, added after garment manufacture. The next generation of gifted garments will get their brains from conductive polymers, a special class of organic polymers capable of conducting electricity. But like the human brain itself, this functionality is fragile.

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As these garments repeatedly stretch and flex, particularly during wear and machine washing, the fine polymer filaments can break, cutting the vital circuits. A scientific challenge:Working with the university of wollongongs intelligent polymer research institute, Dr Mark Looney and Mr Peter Waters at CSIRO have now found a way of seamlessly integrating conducting polymers into the structure of textiles. 9 The process results in a firm bond between the conducting polymer and the fabric. Dr Looney says the electronic circuitry is tightly integrated into the fabric, make it quite resilient. The process is also versatile. we can treat individual fibres, and then knit or weave conductive designs or patterns into the textiles with standard processing systems and machinery. Or we can treat made-up garments. Either way, the embedded electronic functionality is more durable and stable, even surviving the knockabout world of machine washing. Our patented technology enables us to seamlessly integrate electric functionality into textiles. Mr Peter Waters, CSIRO textiles produced by the new process have potential to incorporate an array of communication devices, and act as sensors for temperature, strain, pressure, humidity, and chemical bio sensing. These might also be used as barriers to electromagnetic radiation, as anti-static treatments, and for heating and cooling.

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COMPANY PROFILE SAMSUNG GLOBAL The Samsung Group is composed of numerous SOUTH KOREAN BUSINESS sectors including SAMSUNG ELECTRONICS and SAMSUNG LIFE INSURANCE. It was founded by Lee Byung-chul. At the core of it all, the Samsung Group is helmed by its chairman KUN-HE LEE. Samsung Electronics is a global leader in semiconductors, telecommunications, digital media and digital convergence technologies with 2004 parent company sales of US$55.2Bn and net income of US$10.3Bn. Employing approx. 113,000 people in over 90 offices in 48 countries It has been also recognized as The Fastest Growing Global brand, by Business Week/Interbrand and is ranked amongst the top technology leaders in the world. 10 It makes many kinds of consumer devices, including DVD players, big-screen televisions, and digital still cameras; computers, color monitors, LCD panels, and printers; semiconductors such as DRAMs, SRAMs, and flash memory; and communications devices ranging from wireless phones to networking switches. The company, which is the flagship member of Samsung Group, also makes microwave ovens, refrigerators, air conditioners, and washing machines.

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MISSION & VISION BE THE DIGITAL e COMPANY BY LEADING THE DIGITAL CONVERGENCE ERA Samsung Electronics aims to be a true leader in the 21st century era of digital convergence. To achieve this goal, the Company is continuously developing technologies that will improve people's lives and wellbeing while at the same time pursuing the Green Management program as the centerpiece for the Company's sustainable growth.

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STRATEGIES ADOPTED BY THE COMPANY To achieve the mission and vision of the company, Samsung is adopting the following strategies: Samsung Electronics continues to advance in this fast-faced market by developing new products and technologies befitting the 21st century. One of these new technologies, for example, allows the production of slimmer electronic goods through function integration. The Company is working hard to establish new paradigms for sustainable profitability. Samsung Electronics is striving constantly to create technologies that will enrich people's lives, following its management philosophy that stresses the importance of respecting all people and taking care of shareholders, customers, communities and the environment. Samsung has an ongoing R&D program that is generating innovative technologies that put the Company at the forefront of the digital convergence revolution. These technologies enable the Company to create products and provide services that help make people's lives more comfortable while adding greater value to life itself.

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AWARDS AND ACHIEVEMENTS Samsung was ranked 39thThe Most Admired Companyamong theGlobal All Star Companies (Fortune, Feb. 2005) - 3rd in Electronics Industry In 2004 SEC Ranked as the12th in Fortune Global 500 Companies- Sales: $121.7 Bil. MANUFACTURING VALUE INNOVATION Gold Award for Productivity, Cost, Speed at the Visual Display Plant November 2004. MANAGEMENT INNOVATION AWARD December 2004 SAMSUNG QUALITY AWARD November 2004 for Color Television & Color Monitor Plants SAMSUNG INNOVATION AWARD November 2004 for Refrigerator Plant Samsung has been awarded as the Best Retailer of the year 2005 in the consumer Durables category by the India Retail Forum. James Damian, SVP, Best Buy and his team handed over the award to Mr. Ravinder Zutshi, Dy MD , Samsung India at the India Retail award function held in Mumbai on 16th September. Samsung received the golden peacock special commendation certificate for corporate social responsibility (private sector) for the year 2004 from mr. Shivraj patil, union home minister. The i70 has won an eisa award for european design,th e highest authority for technology awards in europe for 2006. Samsung recognized with technology marketing award at ctia wireless 2006; 'World in your hand' sculpture honored as effective outdoor marketing tool. Samsung wins annual creativity award 2006 large company of the year by cpm media electronic engineering.
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Samsung have been awarded the if communication design award 2007 in "digital media interface" category with the croix interface on their 5 mega pixel samsung f700. Samsung receives 12 ces innovation awards for 2007. 1.3problems of the organization 1.4 competition information 1.5 swot analysis

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STRENGTHS India was a market where the first mover enjoyed advantages over late comers. The first image of the product lasted long in the eyes of the consumer and the first to enter the market could gain the largest market share Samsung is committed to enhance its image to the indian market as investors. It was building a wholly owned manufacturing plant in india to show the commitment korea had to the indian society. Weaknesses: Samsung must continue to control all costs to maintain success. India was a market where the first mover enjoyed advantages over late comers; it is trying to overcome the first comer advantage japans manufacturers have over them by being those first comers. Companies such as sony had built sales and service networks that were favourable to their sales programs in india, while samsung would have to catch up in that area. Samsung is not as experienced in manufacturing high-end tvs for a higher- end market segment. Opportunities: Larger more high-end models can be produced to appeal to an urban customer in india, as well as being an export to the u.s. And european higher end customers. With success in the higher-end manufacturing and sales of premium tvs in india; it can establish themselves as high- end producers around the world. Threats:
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 Samsung faced intense competition in the colour tv market. A premium-priced product wouldnt sell in large volumes, so pricing can be a problem. Since samsung didnt have an established marketing strategy, issues of how to market the product may arise. Loss of profitability because related to over-employment at most facilities.

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OBJECTIVES

The main objective of the research is to study the trends and future prospects of the consumer finance.

The sub-objectives of the study are the following: To know the role of consumer finance as a market tool in increasing the secondary sales of the durable goods (Sales to Customers).

To know the accessibility of the consumer finance. To know how much supportive the overall industry is. To understand the behavior of consumer on his spending capability on durable goods.

To understand choice of the consumer either good quality or cheaper prices.

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RESEARCH METHODOLOGY 2.1 SIGNIFICANCE The main significance of the project is to study the trends and future prospects of the consumer finance. 2.2 MANAGERIAL USEFULNESS OF THE STUDY This project is very useful to know the role of consumer finance as a market tool in increasing the secondary sales of the durable goods (Sales to Customers). 2.3 SCOPE OF THE STUDY To know the awareness of the consumers on durable goods schemes of home appliances. To make companies aware about the period in which people buy so they can provide better schemes. 2.4 METHODOLOGY RESEARCH DESIGN marketing research can classified in one of three categories: Exploratory research Descriptive research Causal research These classifications are made according to the objective of the research. In some cases the research will fall into one of these categories, but in other cases different phases of the same research project will fall into different categories. Exploratory research has the goal of formulating problems more precisely, clarifying concepts, gathering explanations, gaining insight, eliminating impractical
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ideas, and forming hypotheses. Case studies can include contrasting situations or benchmarking against an organization known for its excellence. Exploratory research may develop hypotheses, but it does not seek to test them. Exploratory research is characterized by its flexibility. Descriptive research is more rigid than exploratory research and seeks to describe users of a product, determine the proportion of the population that uses a product, or predict future demand for a product. As opposed to exploratory research, descriptive research should define questions, people surveyed, and the method of analysis prior to beginning data collection. In other words, the who, what, where, when, why, and how aspects of the research should be defined. Such preparation allows one the opportunity to make any required changes before the costly process of data collection has begun. There are two basic types of descriptive research: longitudinal studies and crosssectional studies. Longitudinal studies are time series analyses that make repeated measurements of the same individuals, thus allowing one to monitor behavior such as brand-switching. However, longitudinal studies are not necessarily representative since many people may refuse to participate because of the commitment required. Cross-sectional studies sample the population to make measurements at a specific point in time. A special type of cross-sectional analysis is a cohort analysis, which tracks an aggregate of individuals who experience the same event within the same time interval over time. Cohort analyses are useful for long-term forecasting of product demand. Causal research seeks to find cause and affect relationships between variables. It accomplishes this goal through laboratory and field experiments.

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DATA ANALYSIS AND INTERPRETATION 1. AGE GROUP

Age 20-34 35-50 Above 50 Total

Frequency 48 31 21 100

Percent 48 31 21 100

Most of the respondents are from the age group of20-34 .Out of 100 , 48 respondents are from the age group of 20-34 , 31 are from the age group of 35-50 and other 21 are from the Above 50 age group. This adults age (20-34) see life and lifestyle with very differently from the other 2 age groups, thus this distribution is significant for the study.
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2. OCCUPATION

38% of the respondents belongs to the service class where as 33 % of the respondents which implies 3 out of every 10 respondents belong to the business class. Mainly in the self-employed, there are doctors and consultant.

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3. INCOME GROUP

5 out of 100 respondents were not willing to reveal their income group. Major respondents are from low income category i.e. 5000-10000 & 10000-20000.( total 48 %) .High income groups are 40000- 60000 and Above 60000 with which total 31 % respondents belong.

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4. WHAT PRODUCT IS CUSTOMER PLANNING TO BUY?

The demand for AC , refrigerator and TV is high. This result is quite obvious since this research is conducted in the time period -mid june to mid July. Here, seasonality comes in to the picture . But the demand for TV is on the higher side throughout the year. We can see, that 31 out of 100 are planning to buy AC , 17% demanding TV , 15% home theaters ,13% refrigerators,12% Audio system , 9% Washing Machine, rest 3% oven

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5. WHICH BRAND?

23 % of the respondents prefer to go for Samsung while 29% of the respondents prefer to go for the LG brand. The demand for the videocon products is the lowest.

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6. WHICH BRAND * WHICH PRODUCT?

As we can see from the graph, for samsung, the demand for the home appliances like AC, refrigerator, washing machine is higher during summer. So, the company should roll out more schemes on these products. The preferred brand for AC is Samsung ( 39% of the customers for AC )for Audio systems as well as home theatres, it is on the lower side.

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FINDINGS AND SUGGESTIONS Samsung can exploit the untapped market by creating some awareness programmes regarding consumer finance in the Indian market with the tool of advertisements and other promotional activities. Attractive schemes should be rolled out in the market especially in the festive seasons and on the seasonal products like AC, Refrigerators in the summer. GE countrywide being a major player in the consumer finance market should have given more attention. More incentives should be given to the financer to promote the consumer finance for the Samsung products.

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CONCLUSION The contribution of consumer finance in the durable goods industryis increasing day by day as the society is becoming less debt averse and the financers ,dealers and the manufacturers becoming more supportive. The growth is sustainable, provided the latent demand of the consumer finance is continually created by the manufacturer, dealers as well as the financers.

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Government Autonomous Girls P.G. College of Excellence Sagar (MP)

Researcher Name : Meena Kori Class: BBA
Name Age Gender Address Male / Female

Q1. Please mention your age group 18-20 21-25 26-30 31-35 36- Above

Q2.) Please mention your income group (per annum in thousand) 75-100 100-125 125-150 150-175 175 & above

Q3) Gender Male Female Q4) Martial Status Married Unmarried Q5) please mention your occupation?
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Officials Clerical or Salesmen Student First Jobbers Retired

Q6) Name three electronic companies that come to your mind ? LG Videocon Samsung Haier Whirlpool

Q7) Do you think Samsung handsets are updated with the latest features? YES NO Q 7) what are the things that you look while purchasing an electronic item? More power saver Looks Low maintenance cost Reliability(less chances of breakdown) Least physical efforts Low price

Q8) how did you get to know about Samsung that you having at present? Advertisement Family information Friends recommendation Dealers recommendation

Q9) which other electronic item would you have preferred to buy? LG
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 Others Videocon Sony Q10) Prefer Samsung than other because of: Low price Less physical efforts Better looks Low maintenance cost

Q12) what is the image of Samsung in your mind? Economical Durable Smooth product Safe product warranty and guaranty they offer.

Q13) Except Samsung your other preferred mobile phone brands? Nokia LG Motorolla Others

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BIBLOGRAPHY
Sr. No. 1. 2. 3. Reference en.wikipedia.org google.com Samsung.in

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