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Survey for analyzing the determinants of purchase of cause related water A cause-related product is: one that promotes

the support of a social or charitable cause through a partnership between a for-profit and a non-profit business. For example, the for-profit business markets the product which publicly supports the issue. This gives consumers an easy option to support the issue by purchasing the product and thereby contributing to a financial donation to the non-profit organisation to support the cause.

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What types of cause related products have you bought? [May tick more than one] Water Bread Juice Pens, badges, pins Supermarket reusable bags Others What causes were they associated with? [May tick more than one] Poverty Health (e.g. cancer, SIDS, heart disease) Animal welfare Environment Recycling Local issue/disaster Other Do not know On average, how often would you buy a cause-related product? [Please tick only ONE.] Daily A couple of times a week Once a week A couple of times a month Monthly Less than once a month only when I feel like

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How likely are you to purchase each of the following brands of water? [Circle one number for each brand.] Very Unlikely 1 1 1 1 1 Very Likely 7 7 7 7 7

Mt Franklin Thankyou water Cool ridge Pump Fiji Water 5.

2 2 2 2 2

3 3 3 3 3

4 4 4 4 4

5 5 5 5 5

6 6 6 6 6

How much of a premium would you be willing to pay for a cause related bottle of water? A) 0% B) 10-20% C) 20-40% What is your main reason for purchasing a cause related alternative to a product (Please tick only ONE) It is an easy way to give back I believe in the cause To show that I care It makes me feel good I know my money will help the cause Other

D) >40%

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What is your main reason for NOT purchasing a cause related alternative to a product (Please tick only ONE) Cant afford it More expensive Disagree with the cause Dont care enough about the cause There wasnt a cause-related product option I would buy it if there was Loyalty to other brand My contribution is too small to help the cause Other

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From 1 to 7, how strongly do you agree with these statements? (1 =Strongly Disagree, 7=Strongly Agree) Circle one for each statement a) b) c) d) e) f) g) I am more likely to purchase a cause related product with a friend I try to minimise my personal impact on the environment (e.g. recycling, energy saving appliances etc) There are some friends who I feel more comfortable buying a cause related product with than others The company of some friends makes me a lot more likely to buy a cause related product The company of some friends makes me a lot less likely to buy a cause related product I would recommend a certain cause related product to a friend I would feel guilty if I were to choose a nonenvironmentally friendly bottle of water over one that is 1 1 1 1 1 1 1 2 2 2 2 2 2 2 3 3 3 3 3 3 3 4 4 4 4 4 4 4 5 5 5 5 5 5 5 6 6 6 6 6 6 6 7 7 7 7 7 7 7

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What is important to you when buying bottled water (rate each on a scale from 1-7 where 1= not very important and 7 = very important) Circle ONE for each feature. a) Pop-top 1 2 3 4 5 6 7 b) c) d) e) f) g) h) i) j) k) l) Screw lid Big size Small size Price Where it comes from Reputation of brand Grip Amount of packaging Your awareness of the brand Recyclability of bottle Where the profits go 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2 2 2 2 2 2 3 3 3 3 3 3 3 3 3 3 3 3 4 4 4 4 4 4 4 4 4 4 4 4 5 5 5 5 5 5 5 5 5 5 5 5 6 6 6 6 6 6 6 6 6 6 6 6 7 7 7 7 7 7 7 7 7 7 7 7

m) Taste 10. Gender Male 11. Age 18-19yrs 12. Type of student Local 13. Stage in University First Year Student 14. Living Arrangements (Please tick only one) With Parents 20-21yrs International Female

22-24yrs

Upper Year Student Graduate Post Graduate Student On campus Out of home off campus

15. Number of family members currently living with you: _________

You have now completed the survey. We thank you for your time and hope you have a lovely day

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