Professional Documents
Culture Documents
the support of a social or charitable cause through a partnership between a for-profit and a non-profit business. For example, the for-profit business markets the product which publicly supports the issue. This gives consumers an easy option to support the issue by purchasing the product and thereby contributing to a financial donation to the non-profit organisation to support the cause.
1.
What types of cause related products have you bought? [May tick more than one] Water Bread Juice Pens, badges, pins Supermarket reusable bags Others What causes were they associated with? [May tick more than one] Poverty Health (e.g. cancer, SIDS, heart disease) Animal welfare Environment Recycling Local issue/disaster Other Do not know On average, how often would you buy a cause-related product? [Please tick only ONE.] Daily A couple of times a week Once a week A couple of times a month Monthly Less than once a month only when I feel like
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How likely are you to purchase each of the following brands of water? [Circle one number for each brand.] Very Unlikely 1 1 1 1 1 Very Likely 7 7 7 7 7
2 2 2 2 2
3 3 3 3 3
4 4 4 4 4
5 5 5 5 5
6 6 6 6 6
How much of a premium would you be willing to pay for a cause related bottle of water? A) 0% B) 10-20% C) 20-40% What is your main reason for purchasing a cause related alternative to a product (Please tick only ONE) It is an easy way to give back I believe in the cause To show that I care It makes me feel good I know my money will help the cause Other
D) >40%
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What is your main reason for NOT purchasing a cause related alternative to a product (Please tick only ONE) Cant afford it More expensive Disagree with the cause Dont care enough about the cause There wasnt a cause-related product option I would buy it if there was Loyalty to other brand My contribution is too small to help the cause Other
8.
From 1 to 7, how strongly do you agree with these statements? (1 =Strongly Disagree, 7=Strongly Agree) Circle one for each statement a) b) c) d) e) f) g) I am more likely to purchase a cause related product with a friend I try to minimise my personal impact on the environment (e.g. recycling, energy saving appliances etc) There are some friends who I feel more comfortable buying a cause related product with than others The company of some friends makes me a lot more likely to buy a cause related product The company of some friends makes me a lot less likely to buy a cause related product I would recommend a certain cause related product to a friend I would feel guilty if I were to choose a nonenvironmentally friendly bottle of water over one that is 1 1 1 1 1 1 1 2 2 2 2 2 2 2 3 3 3 3 3 3 3 4 4 4 4 4 4 4 5 5 5 5 5 5 5 6 6 6 6 6 6 6 7 7 7 7 7 7 7
9.
What is important to you when buying bottled water (rate each on a scale from 1-7 where 1= not very important and 7 = very important) Circle ONE for each feature. a) Pop-top 1 2 3 4 5 6 7 b) c) d) e) f) g) h) i) j) k) l) Screw lid Big size Small size Price Where it comes from Reputation of brand Grip Amount of packaging Your awareness of the brand Recyclability of bottle Where the profits go 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2 2 2 2 2 2 3 3 3 3 3 3 3 3 3 3 3 3 4 4 4 4 4 4 4 4 4 4 4 4 5 5 5 5 5 5 5 5 5 5 5 5 6 6 6 6 6 6 6 6 6 6 6 6 7 7 7 7 7 7 7 7 7 7 7 7
m) Taste 10. Gender Male 11. Age 18-19yrs 12. Type of student Local 13. Stage in University First Year Student 14. Living Arrangements (Please tick only one) With Parents 20-21yrs International Female
22-24yrs
Upper Year Student Graduate Post Graduate Student On campus Out of home off campus
You have now completed the survey. We thank you for your time and hope you have a lovely day