PERFORMA OF COVER & FRONT PAGE

ADOPTION OF NEW MARKETING STRATEGY FOR CREATING BRAND VALUE OF AMUL PRODUCTS A Project Report Submitted in partial fulfillment of the requirements for the Award of degree of Bachelor of Business Administration 2010 2013

Submitted by:

Guided by (Internal Guide)

UDAY JAIN

BHARATI VIDYAPEETH DEEMED UNIVERSITY SCHOOL OF DISTANCE EDUCATION Academic Study Center - BVIMR, New Delhi An ISO 9001:2008 Certified Institute NAAC Accredited Grade A University

Certificate from the Company/Organization

Student Undertaking
This is to certify that I UDAY JAIN had completed the Project titled ADOPTION OF NEW MARKETING STRATEGY FOR CREATING BRAND VALUE OF AMUL PRODUCTS in AMUL INDIA LTD. under the guidance of Mr. MUKESH GUPTA in the partial fulfillment of the requirement for the award of degree of BBA from Bharati Vidyapeeth Deemed University, SDE, Academic Study Center BVIMR, New Delhi. This is an original piece of work and I had neither copied nor submitted it earlier elsewhere.

Student Name and Signature Course

Dated -

Certificate
(On Academic Center Letter head) This is to certify that the project titled ADOPTION OF NEW MARKETING STRATEGY FOR CREATING BRAND VALUE OF AMUL PRODUCTS is an academic work done by UDAY JAIN submitted in the partial fulfillment of the requirement for the award of the Degree of BBA from Bharati Vidyapeeth Deemed University SDE, Academic Study Center BVIMR, New Delhi under my guidance and direction. To the best of my knowledge and belief the data and information presented by him/her in the project has not been submitted earlier.

Name and signature of Faculty Guide Designation

Certificate
(On Academic Center Letter head) This is to certify that the Project titled ADOPTION OF NEW MARKETING STRATEGY FOR CREATING BRAND VALUE OF AMUL PRODUCTS is an academic work done by UDAY JAIN submitted in the partial fulfillment of the requirement for the award of the Degree of Course from Bharati Vidyapeeth Deemed University, SDE, Academic Study Center BVIMR, New Delhi. . It has been completed under the guidance of Ms. RUPALI KAPOOR.

Dr. Nitin Nayak (Director

ACKNOWLEDGEMENT
Learning and acquiring knowledge has no leaps and bounds. It is one resource that never gets exhausted, the more you preach, the better it gets and the more it lives down through ages. From the day since man set has feet on earth learning process had begun and is still evolving making life happier and memorable. One can only lead a person to things he need to know. Experience through failures and hardship makes a man perfect. A sincere and heartfelt thanks to Dr. Nitin Nayak- The Director BVUSDE. It is a great privilege thanks to express profound gratefulness and indebtedness to my learned guide Ms. Rupali Kapoor (Internal Guide) for encouraging me to undertake and complete my project. Their sympathetic, accommodating, helpful and construrctive nature remained a constraint source of inspiration for me throughout the duration of this final project.

Name & signature of the student

Preface
I hereby accept the opportunity to study the concept of employee angagement and various avenues of it. I feel obliged, as this will be a great learning experiences as to how to prepare research reports. Since the research report allotted is a major project report, so the study is done on the data collected from primary and secondary resources, and thus it is based on descriptive research methods and will thus help to generate a new insight into the problems. This research will also help to learn and prepare better projects and execute more effective researches in the near future. For the purpose of analyzing the data collected for this project, the report has been divided into the following parts:-