A PROJECT REPORT ON THE STUDY OF INDIAN TV INDUSRY

IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF BACHELOR OF BUSINESS ADMINISTRATION AFFILAITED BY GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY (BBA 6TH SEMESTER)

SUBMITTED TO:MANSI MADAAN (ASSISTANT PROFESSOR)

SUBMITTED BY:ANUJ DHAND ROLLNo. 01414001710

SESSION:- 2010-2013

ACKNOWLEDGEMENT

It is a matter of great satisfaction and pleasure to present this project on Indian TELEVISION INDUSTRY. This project shall be incomplete if I do not convey my heartfelt gratitude to those people, from whom I have got considerable support and encouragement during this project.

First of all I would acknowledge my sincere gratitude to Mrs. Mansi Arora madan (project mentor), for her help and guidance towards the completion of the project. She gave her

valuable co-operation in getting all the details of the report.

Last but not the least, I feel myself privileged for being a student of JIMS College and I express deep sense of gratitude to all my faculty members for their valuable support for making this project report a success.I further personally feel that making of this project provided me with good exposure towards and it was a great learning experience.

CERTIFICATE

I Anuj Dhand student of B.B.A GENERAL VI SEM at JIMS hereby declare that the final project on TELEVISION INDUSTRY is an authenticated work carried out by me under the guidance of Mrs. Mansi Arora (project mentor).

I am presenting an authentic report of my work to JIMS that the research report is original; and information, data & fact furnished there in are based on study carried out by me and this work has not been submitted for similar purpose anywhere.

ANUJ DHAND ENROLLMENT NO.-01414001710

TABLE OF CONTENT

SNO.

NAME OF CHAPTER

PAGE NO.

CHAPTER-1 CHAPTER-2 CHAPTER-3

INTRODUCTION COMPETITIOR ANALYSIS DEMAND AND SUPPLY RELATIONSHIP

6 14 27

CHAPTER-4 CHAPTER-5 CHAPTER-6 CHAPTER-7

CUSTOMER ANALYSIS VALUE COST ANALYSIS RISK ANALYSIS CONCLUSION AND RECOMMENDATION

31 34 36 40

CHAPTER-8

BIBLOGRAPHY

43

EXECUTIVE SUMMARY
Indian Electronics(television) industry dates back to the early 1960's. Electronics was one industry initially restricted to the development and maintenance of fundamental communication systems including radio-broadcasting, telephonic and telegraphic communication, and augmentation of defense capabilities. Until 1984, the electronics Industry was primarily government owned and then in 1980s witnessed a rapid growth of the electronics industry due to sweeping economic changes, resulting in the liberalization and globalization of the economy.

The economic transformation all over the world was motivated by two compelling factors - the determination to boost economic growth, and to accelerate the development of export-oriented industries, like the electronics industry. By 1991 in the country private investments - both foreign and domestic were encouraged. The easing of foreign investment norms, allowance of 100% foreign equity, reduction in custom tariffs, and relicensing of several consumer electronic products had attracted remarkable amount of foreign collaboration and investment. The domestic Electronic industry also responded favorably to the policies of the government. The initiatives of the electronics field to private sector enabled entrepreneurs to establish the industries to meet demand in the market. Improvements in the Indian Electronics industry have not been limited to a particular segment, but encompass all its sectors. This pace made in the areas of commercial software, telecommunications, electronics, instrumentation, positioning and networking systems, and defense. The result therefore has been a significant trade growth that began in the late 1990's. The Indian Electronics Industry is a text for investors who consider India as a potential investment opportunity.

CHAPTER 1 INTRODUCTION

NEED OF THE STUDY

1. For understanding how the sector can be analyzed. 2. For taking the proper decision of investment in the sector based on analysis of data and information. 3. To create a project for those who are interested in this area. 4. This will help me in attaining my future goals and also help me in career advancement.

SCOPE OF THE STUDY

1. Gave me an opportunity in understanding electronic(television) industry. 2. I got the knowledge of prevailing market scenario. 3. This project will be useful for those who wants to conclude research in this field 4. This will guide those people who want to invest in this sector. 5. It could be easily understandable by any layman who wants sector analysis

OBJECTIVE OF THE STUDY

1. To understand about the topic SECTOR ANALYSIS. 2. To understand what parameters affect the performance of the sector. 3. To know what parameters should be considered while making an investment in any sector. 4. To explore the factors by considering which the investor can make the decision of entry, hold/ exit investment decision from the sector

1.1 HISTORY OF TELEVISION INDUSTRY

Television started as a modest affair in India on September 15. 1969 when the AIR set up an experimental television service in Delhi. It was soon converted into a full-fledged telecasting station. Bombay was the second city in India to open a TV centre on October 2, 1972. A television centre was commissioned at Srinagar (Kashmir) on January 26, 1973 and another was opened at Amritsar (Punjab) on September 29, 1973. A relay centre was set up in Poona (Maharashtra) on October 2, 1973. In August 1975 Calcutta (West Bengal) and Madras (Tamil Nadu) opened TV centres. The Television set-up was declined from All India Radio and, under the name "Doordarshan", given the status of a full-fledged Directorate with effect from April 1, 1976. Separation of television from AIR was intended to facilitate fuller development of this medium and the specialised skills peculiar to it. Doordarshan has at present seven Kendras located at (1) Delhi, (2) Bombay (with a relay centre at Pune), (3) Madras, (4) Calcutta, (5) Srinagar, (6) Amritsar and (7) Lucknow, besides 3 Base Production Centers at Delhi, Cuttack and Hyderabad. The main objective of Doordarshan is development and education, besides providing rich entertainment through varied programmes like music, feature films, etc. Intended to benefit both urban and rural viewers, Doordarshan tries to project to the people development plans and their implementation. Doordarshan lends powerful support to the major multimedia campaigns initiated by the Central Government from time to time. The most momentous development in television in India is the Satellite Instructional Television Experiment (SITE) which was inaugurated on August 1, 1975. The exp?riment was jointly conducted by the Department of Space and the Ministry of Information and Broadcasting, through their agencies, the Indian Space Research Organisation (ISRO) and the AU India Radio (AIR) respectively. ISRO's Space Applications Centre (SAC) in Ahmedabad is fully responsible for design and fabrication of the ground hardware and for conduct of the Experiment. SITE is the result of an agreement between India and the US concluded in 1969. Under this agreement ATS-6 satellite was made available to India for a period of one year. This satellite was launched from the US in May 1974, and it had been transmitting experimental TV programmes to parts of the US and conducting a few other experiments. The prime earth station for the Experiment is ISRO's Experimental Satellite Communications Earth Station (ESCES) at Ahmedabad set up in 1967 with the assistance of the United Nations Development Project (UNDP). Following the successful completion of the one-year Satellite Instructional Television Experiment (SITE) on July 31, 1976 it was decided to continue terrestrial television programmes 8

for at least 40 per cent of the SITE villages. Terrestrial transmitters are being set up at six locations: (1) Jaipur, (2) Raipur, (3) Muzaffarpur, (4) Sambalpur, (5) Hyderabad, and (6) Gulbarga. This service will cover 954 out of 2400 existing SITE villages as well as 8950 additional villages. The transmitters were to become operational in 1977. The first transmitter at Jaipur became operational from March 1, 1977. Initially these transmitters would put programmes, ranging from 1-1, 2 hours to 2-1/2 hours every day with a morning service for primary schools and an evening service for adults. The programme patterns based on agriculture, health and hygiene, family welfare, child care, adult education and such other subjects would be t he same as for SITE. The purpose of these programmes is to educate the common man in recent innovations and the use of science in day-to-day life, remind him of his civic responsibilities and acquaint him with the traditional and performing arts from different regions of the country. The frequency of both the Science and Civics series is weekly, the duration being 15 minutes and 5 minutes respectively. The Arts series programme is fortnightly, the duration being 15 minutes. In the past, all Doordarshan Kendras had their own separate Selection Committees for selection of feature films to be telecast. This practice was discontinued and a Central Selection Committee was formed at Bombay to decide selection of Hindi films on a cycle of telecast from all Doordarshan Kendras. Regional films, however, continued to be selected by the respective Doordarshan Kendras. Commercials on television were introduced, on an experimental basis, on January 1, 1976 with sponsored programmes only. It was found that advertisers both in public and private sectors appeared to prefer advertising with spots to sponsoring programmes. The position was subsequently reviewed and it was decided to introduce the system of 'spot' advertising in addition to the sponsored programmes. The rates fixed for commercial spots are in accordance with a graded system of timings, namely, non-peak period, peak-viewing period and supper time. Owing to the limited resources of the ' Doordarshan Kendras, the introduction of advertisements or filmed spots has been taken up in a phased manner. Advertisements on 35 mm films were accepted only at the Delhi and Bombay Kendras. Efforts were, however, made to augment the equipment of other Kendras as well, so as to enable them to put out filmed "spots" on a regular basis.

1.2 AN OVERVIEW OF TELEVISION INDUSTRY

The Smart TV has arrived in India. Though at current price tags, this special television caters to a very niche market in the country, but with a base of 135 million TV viewing homes, the niche base also is a respectable market size. At the same time broadband penetration in the country is on the rise. Though it has often failed to keep pace with desired targets, homes are connecting to the Internet through the broadband pipe in all types of places in India, and it is no longer just confined to the metros or major cities alone. Major operators like Bharti Airtel, BSNL and MTNL are already offering quad play services and the country is moving towards convergence of one or the other type. Smart TV fits in this changing market scenario and enables convergence at the device level. CyberMedia Research defines a Smart TV as A television set that, besides being able to receive broadcast television channels is capable of connecting to the Internet either through an Ethernet port or via a WiFi network (integrated or USB dongle) and runs applications of social networking, entertainment and widgets like weather information. In India the market for Smart TVs has just woken up. Samsung was the first company to launch its Smart TV in India in early 2011. Today there are five vendors offering Smart TV with Onida the only Indian company having a Smart TV. The CyberMedia Research team plotted the growth of the Smart TV industry on a product life-cycle (S-curve) and it emerged that the adoption of the product has not reached its potential and rapid growth is yet to begin. The main reasons for the current slow adoption of Smart TVs in India are the high price of television sets and the relatively small percentage of the population who prefer multi-usage television sets.

10

As of December 2011, a total of 65 Smart TV models are available in the India market from five different vendors. Panasonic leads with 21 models available for consumers while Onida has the least choice to offer with 5 models.

Among the brands, Panasonic gives the maximum choice to customers who may wish to explore buying a Smart TV. Almost, 1 out of every 3 options available for consumers is from Panasonic. Interestingly, Samsung which led the market by introducing the first Smart TV in India has not come out with many options since the launch. As far as screen sizes go, according to CyberMedia Research, the range of screen sizes for Smart TVs in India is 32-65 inches. However, the concentration of television models available is in 32 inch screen size, followed by 42 inch screen size sets.

11

Smart TVs in India are adding another dimension for the viewing by Indian television enthusiasts. A balanced proportion of 3D and 2D televisions are available in the Indian Smart TV market with 44% of the models featuring 3D viewing. Unfortunately, this is not matched with the availability of 3D content in the Indian market. Not a single channel in India is available in 3D and the buyers of such television sets need to resort to watching DVDs of 3D versions of popular movies like Avatar. LED (Light Emitting Diode) based displays dominate the Smart TV market in India with 65% of television sets available with LED displays. The remainder of smart TV models are available in LCD or Plasma technology. From a price perspective, the range of the Smart TVs available is quite wide primarily because of the size, 2D/3D and display technology of the television. If we look at different models from vendors, a base model Smart TV starts from INR 28,490 offered by Panasonic and the highest in range is priced at INR 449,350 from LG. 87% of the models of Smart TVs available in the market have WiFi capability and can connect with Internet wirelessly. However, only 22% of these have integrated WiFi and do not require any USB dongle, etc. to be able to connect to WiFi. Social networking applications that allow sharing of content over different services are very essential to a Smart TV. Our research reveals that Facebook is available in most Smart TV models followed closely by Twitter. Other applications that are preinstalled in Smart TVs include Skype, Web Browser, Youtube and Picasa in that order.

12

1.3TELEVISION INDUSTRY IN INDIA Television in India is a huge industry which has thousands of programmes in many languages. The small screen has produced numerous celebrities, some even attaining national fame. TV soaps are extremely popular. More than half of all Indian households own a television. As of 2010, the country has a collection of free and subscription services over a variety of distribution media, through which there are over 515 channels of which 150 are pay channels.

MAJOR PLAYERS IN TELEVISION INDUSTRY 1. SONY 2. PANASONIC 3. SAMSUNG

13

Chapter-2 Competitors Analysis

14

1-SONY INDIA PVT. LIMITED

Sony Corporation ( Son Kabushiki Gaisha?), commonly referred to as Sony, is a Japanese multinational conglomerate corporation headquartered in Knan Minato, Tokyo, Japan.[4] Its diversified business is primarily focused on the electronics, game, entertainment and financial services sectors.[2] The company is one of the leading manufacturers of electronic products for the consumer and professional markets.[5] Sony is ranked 87th on the 2012 list of Fortune Global 500.[6] Sony Corporation is the electronics business unit and the parent company of the Sony Group, which is engaged in business through its four operating segments Electronics (including video games, network services and medical business), Motion pictures, Music and Financial Services.[7][8][9] These make Sony one of the most comprehensive entertainment companies in the world. Sony's principal business operations include Sony Corporation (Sony Electronics in the U.S.), Sony Pictures Entertainment, Sony Computer Entertainment, Sony Music Entertainment, Sony Mobile Communications (formerly Sony Ericsson), and Sony Financial. Sony is among the Worldwide Top 20 Semiconductor Sales Leaders and third-largest television manufacturer in the world, after Samsung Electronics and LG Electronics.

1.1 PRODUCT (1.11)LCD TV: Liquid-crystal-display televisions (LCD TV) are television sets that use LCD display technology to produce images. LCD televisions are thinner and lighter than cathode ray tube (CRTs) of similar display size, and are available in much larger sizes. When manufacturing costs fell, this combination of features made LCDs practical for television receivers.

15

(1.12)LED TV: Sony is one of the leading brand of different types of entertainment products like digital camera, handycam, LCD and LED TV. Sony Bravia in its top LED TV series providing you best and most outstanding experience of 3D pictures. If you are really looking to invest money in buying LED TV, then following Sony surely help you out.

16

(1.13) 3D TV:

3D television (3DTV) is television that conveys depth perception to the viewer by employing techniques such as stereoscopic display, multi-view display, 2D-plus-depth, or any other form of 3D display. Most modern 3D television sets use an active shutter 3D system or a polarized 3D system, and some are autostereoscopic without the need of glasses.

17

(1.2) USP The USP of Sony is its BRAND VALUE among customers. Sony is unique among its peers, because it is a international brand and it also uses new technologies in its produst to keep customers updated.

(1.3) MARKETING STRATEGIES Promotion Strategy For attracting more customers Sony uses following Promotional tools in market:

-TV Commercial -Radio -Newspaper -POP Display -Sales promotion

DISTRIBUTION STRATEGY -Dealer -Wholesaler -Retailer -Agent

18

2. PANASONIC
Panasonic Corporation formerly known as Matsushita Electric Industrial Co., Ltd. is a Japanese multinational electronics corporation headquartered in Kadoma, Osaka, Japan.[2] The company was founded in 1918, and has grown to become one of the largest Japanese electronics producers alongside Sony, Toshiba, Sharp Corporation, and Canon. In addition to electronics, it offers non-electronic products and services such as home renovation services. Panasonic is the world's fourth-largest television manufacturer and is among the world's 20 largest semiconductor vendors.[3] Panasonic has a primary listing on the Tokyo Stock Exchange and is a constituent of the Nikkei 225 and TOPIX indices. It has secondary listings on the Nagoya Stock Exchange, Osaka Securities Exchange and New York Stock Exchange.

2.1 PRODUCTS

2.11 LCD TV A liquid-crystal display (LCD) is a flat panel display, electronic visual display, or video display that uses the light modulating properties of liquid crystals. Liquid crystals do not emit light directly.LCDs are available to display arbitrary images (as in a general-purpose computer display) or fixed images which can be displayed or hidden, such as preset words, digits, and 7segment displays as in a digital clock. They use the same basic technology, except that arbitrary images are made up of a large number of small pixels, while other displays have larger elements.

19

2.12 LED TV

LED technology provides bright, low-wattage backlighting, and 120Hz Motion Picture Pro 4 technology is used to provide sharp display of fast-moving subjects and sporting events. 4 HDMI ports are available for a variety of devices, and a PC input is also available for use as a PC monitor. DLNA connectivity is also built in to enable media playback over the network, and media files can also be accessed from the 2 USB ports.

20

2.13 PLASMA DISPLAY TV

Plasma displays are bright (1,000 lux or higher for the module), have a wide color gamut, and can be produced in fairly large sizesup to 3.8 metres (150 in) diagonally. They have a very low-luminance "dark-room" black level compared with the lighter grey of the unilluminated parts of an LCD screen (i.e. The blacks are blacker on plasmas and greyer on lcds). LED-backlit LCD televisions have been developed to reduce this distinction. The display panel itself is about 6 cm (2.4 in) thick, generally allowing the device's total thickness (including electronics) to be less than 10 cm (3.9 in). Plasma displays use as much power per square meter as a CRT or an AMLCD television.[citation
needed]

Power consumption varies greatly with picture content, with

bright scenes drawing significantly more power than darker ones this is also true of crts. Typical power consumption is 400 watts for a 127 cm (50 in) screen. 200 to 310 watts for a 127 cm (50 in) display when set to cinema mode. Most screens are set to "shop" mode by default, which draws at least twice the power (around 500700 watts) of a "home" setting of less extreme brightness.[2] Panasonic has greatly reduced power consumption ("1/3 of 2007 models"). Panasonic states that pdps will consume only half the power of their previous series of plasma sets to achieve the same overall brightness for a given display size. The lifetime of the latest generation of plasma displays is estimated at 100,000 hours of actual display time, or 27 years at 10 hours per day. This is the estimated time over which maximum picture brightness degrades to half the original value.

21

2.2 USP At Panasonic, designers and engineers constantly endeavor to ensure that each evolution of product is better than its previous version by following stringent process to develop products that are more energy efficient, water efficient and durable.

2.4 MARKETING STRATEGIES Panasonic is targeting revenues of Rs 12,000 crore by fiscal 2015, from Rs 3,200 crore in 2011. Panasonic is preparing restructuring plans that are now ready to launch to support his reform mission. To meet the every need of people everywhere. Also uses Direct Selling Channel Heavy advertisements

22

3.SAMSUNG TV

Samsung Group is a South Korean multinational conglomerate company headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean chaebol. Samsung was founded by Lee Byung-chull in 1938 as a trading company. Over the next three decades the group diversified into areas including food processing, textiles, insurance, securities and retail. Samsung entered the electronics industry in the late 1960s and the construction and shipbuilding industries in the mid-1970s; these areas would drive its subsequent growth. Following Lee's death in 1987, Samsung was separated into four business groups Samsung Group, Shinsegae Group, CJ Group and Hansol Group. Since the 1990s Samsung has increasingly globalised its activities, and electronics, particularly mobile phones and semiconductors, has become its most important source of income. Notable Samsung industrial subsidiaries include Samsung Electronics (the world's largest information technology company measured by 2012 revenues),[2] Samsung Heavy Industries (the world's second-largest shipbuilder measured by 2010 revenues),[3] and Samsung Engineering and Samsung C&T (respectively the world's 35th- and 72nd-largest construction companies).[4] Other notable subsidiaries include Samsung Life Insurance (the world's 14th-largest life insurance company),[5] Samsung Everland (operator of Everland Resort, the oldest theme park in South Korea),[6] Samsung Techwin (an aerospace and defence company) and Cheil Worldwide (the world's 19th-largest advertising agency measured by 2010 revenues).[7][8] Samsung has a powerful influence on South Korea's economic development, politics, media and culture, and has been a major driving force behind the "Miracle on the Han River".[9][10] Its affiliate companies produce around a fifth of South Korea's total exports.[11] Samsung's revenue was equal to 17% of the South Korea's $1082 billion GDP.[12]

23

3.1-PRODUCTS

3.11 Samsung LCD TV A liquid-crystal display (LCD) is a flat panel display, electronic visual display, or video display that uses the light modulating properties of liquid crystals. Liquid crystals do not emit light directly.LCDs are available to display arbitrary images (as in a general-purpose computer display) or fixed images which can be displayed or hidden, such as preset words, digits, and 7segment displays as in a digital clock. They use the same basic technology, except that arbitrary images are made up of a large number of small pixels, while other displays have larger elements.

24

3.12 Samsung LED TV

3.13 Samsung 3D TV

25

3.2 USP Prices were pooling in the low . The wider range reflects the upward movement in the market, as many sellers were able to push through and some even higher at an increase for the quarter. Multiple sellers said the presence of product out of non-certified plants is pulling down on the low end of the tallow range.

3.4 MARKETING STRATEGIES Samsung emphasis on its principle business call of providing its customer with right products at right place all the time. Samsung create adaptive, reactive supply networks that will link together sales and supply processes, inside and outside the organization ,to improve product availability. Efforts to build competitive advantage. Collaborative partnership and strategic alliance. Distribution channel.

26

CHAPTER-3 DEMAND SUPPLY GAP

27

1.1 MARKET SIZE OF TV INDUSTRY INDUSTRY TV INDUSTRYs growth story started following the deregulation of Indian economy in early 1990s which saw dismantling of the license raj, resulting in a spurt in new companies and entry of a number of foreign brands..

MARKET SIZE OF TV INDUSTRY

200 '000 CRORE 100 MARKET SIZE OF FMCG INDUSTRY 0 2003 2010 2015E

1.2MARKET SHARE OF TV INDUSTRY PRODUCT TV INDUSTRY sector is characterized by strong presence of multi national companies. Global majors LIKE SAMSUNG, SONY, PANASONIC ETC.

Name of company SAMSUNG SONY PANASONIC OTHERS

Market share (in %) 21 26 16 37

28

MARKET SHARE
21 37 SAMSUNG SONY PANASONIC OTHERS 26

16

Demand and supply pattern

The electronic industry trend shown the upward increase in demand of tv. After the period of, 1960 it is always in a increasing pattern.
YEAR AVERAGE DEMAND(IN LAKHS) ELECTRONIC INDUSTRY GROWTH RATE

1950-60 1960-80 1980-90 1990-00 2000-10 2010-13

0.2 0.9 1.9 22.9 55.7 87.5

1.0 1.5 2.7 27.8 69.9 90.8

29

100 90 80 70 60 50 40 30 20 10 2.7 1.9 1.5 1 0.9 0 0.2 1950-60 1960-80 1980-90 1990-00 2000-10 2010-13 22.9 27.8 ELECTRONIC INDUSTRY GROWTH RATE 55.7 69.9 AVERAGE DEMAND 87.5 90.8

INTREPRETATION The pattern of tv demand shown the massive improvement in the year of 1990-00. This data during the time of indian LPG(liberasiation, privatization, globalozation) policy that affects the electronic industry in india and open to door for the foreign players.

30

CHAPTER 4 CUSTOMER PROFILE

31

1.SONY TV PRODUCTS Mostly adults will be typical customer for sony tv products. Potential customer lies between age of 25years to 45years as mainly working class will buy the sony tv products. Its potential customer likely to be male or female, gender doesnt matter. There is no need for any specific geographical location for any sony products, because sony products are easily available everywhere throughout the world.

SONY mainly focuses on upper class as it believes in quality.

2.PANASONIC TV PRODUCTS

Consumers economic profile will be

Middle Class lower class

While the age demographics will be:

Clerks Families Mature Consumers

32

Gender and Ethnic/Religious Background was researched to have minimal or no effect on the choices

3.SAMSUNG TV PRODUCTS Consumers economic profile will be

Middle Class lower upper class

While the age demographics will be:

Professionals Families Mature Consumers

Gender and Ethnic/Religious Background was researched to have minimal or no effect on the choices

33

Chapter-5 Value Cost Analysis

34

This portion of project gives the detail analysis of comparison between Indian leading companies of electronic(TV) industry.

COMPARISON BETWEEN THE PRICES AMONG INDIAN COMPANIES IN TV

NAME OF COMPANY SONY

LCD TV

LED TV

3D TV

11000-19000

12000-18000

7000090000

SAMSUNG

12000-21000

10000-20000

80000100000

PANASONIC

9000-20000

15000-21000

99000109000

35

Chapter 6 Risk Uncertainties

36

1. SONY INDIA LIMITED

STRENGTHS Strong corporate brand identity helping gain customers acceptance Financial position of the company is sound. Research and development facilities are adequate for further development of the products. Market position is well maintained. Diverified client base reduces business risks.

WEAKNESSES High cost manufacturing base leading to lower margins. Legal proceedings likely to hamper corporate image.

OPPORTUNITIES Reorganization efforts likely to boost savings. . Focus on BRIC economies helps long term growth. Partnership with FIFA to enhance corporate value.

THREATS Unfavorable foreign exchange rates likely to impact market. Impact of global economic slowdown. Intense competition. 37

2. PANASONIC TV

STRENGHTS: High Quality Products. Strong Management Team. Many Variety Of Products. Strong Brand Name of Panasonic.

WEAKNESSES: Bad Customer Service.

OPPORTUNITIES: Emerging Markets 3D Televisions Low cost operations in India due to availability of raw materials and cheap labour costs.

THREATS: . Intense competition Government policies and tax regulation are necessary to be implemented. Slowdown in demand due to local factors in India economy.

38

3.SAMSUNG TV
STRENGHTS: Pricing power. Innovative culture Technology Customer loyality Brand name

WEAKNESSES: Online presence Weak management

OPPORTUNITIES: New Technology. New Products New Markets

THREATS: Bad economy Intense competition Change in tastes

39

CHAPTER-7 CONCLUSION AND RECOMMENDATIOS

40

CONCLUSION
Indias SONY company is growing at very fast pace. In its recent years the company started its operation just by entering into 3D TVsegment but with the time, they have totally diversified themselves to various fields

It is one of the most growing firms in India and giving tough competition to panasonic, Samsung ,L.G. in TV INDUSTRY sector and focusing not just on TV INDUSTRY but also other areas like cell phones, computes ,laptop etc. As per my findings, there is good demand for LED in the market but brand loyalty is not there among the users and PANASONIC should focus on Relationship Management whether its a customer or a retailer. In order to convert a customer into long term user need to make a Relationship with him. Advertisement plays a key role in the making a product successful so need to focus on various modes of communication like Radio, Television, News papers, colleges etc. and need to install POP in the Rural as well as Urban market, I have found that there is a lack of POP in the market. In shops Hoardings and boards are not there, to create brand awareness need to install more POP in the market.

Thus, Product innovation, smart merchandising and distribution would be of key importance for TV INDUSTRY to become a success in the coming years. While marketers will need to explore new areas of growth potential, TV INDUSTRY marketers also warn against being laid back to the fact that retail shelves are overcrowded by the day.

The only reason is not that marketers have matured, but usage of a particular product per person is still low. The manner in which marketers tap this growth potential in the years to come be it through advertising or creating awareness through below the line activities will be worth watching.

41

RECOMMENDATION

All these companies has an extremely strong brand image, but they need to work hard on

improving their customer perception of being and expensive brand. Customers have very high expectations of the quantity& quality of products. Companies

needs to work hard at this aspect, especially for home care and personal care products. All the retailers should lower their price and should also target the lower class. Indian market is always influenced by the traditions followed in the Western counterparts

to get the success . They should introduce regular offers to increase their sales. All the companies retailers should open their stores in less developed areas.

42

CHAPTER-8 BIBLOGRAPHY

43

www.itcportal.com www.stat-usa.gov www.marketresearch.com www.hll.com www.bharatbook.com Philip Kotler, Marketing Management www.sonyindia.in www.panasonic.in www.samsung.com

44