NI DUNG

Phn I: Xy dng thng hiu c nhn vi facebook Thng hiu c nhn l g? Tm quan trng ca vic xy dng thng hiu c nhn? Xy dng thng hiu c nhn trn facebook? Nhng yu t to nn gi tr thng hiu c nhn? Cch thc xy dng thng hiu c nhn? 8 quy lut xy dng thng hiu c nhn. 9 bc xy dng thng hiu c nhn thnh cng. -

Phn II: Xy dng knh truyn thng hiu qu Cch thc to lp mt trang Fanpage v thit lp cc thng s c bn. Thit k mt trang bn hng trn nn tng Static HTML. Tch hp website vo fanpage. To trang hi p trn fanpage. Tch hp knh youtube vo fanpage.

Tc gi: Adam Thin C vn RichdadLoc Bn quyn 2013 ONNET

Phn I: Xy dng thng hiu c nhn

Bn c bao gi t hi ti sao ngi ta cn xy dng thng hiu? Thng hiu l g? Thng hiu gip g cho bn? Ti sao c nhng ngi c i i tm tin kim tin, c nhng ngi tin t tm n h. im khc bit l , khi bn cha c thng hiu chnh l giai on bn i tm tin v khi bn xy dng mt thng hiu (c nhn, sn phm hay doanh nghip) th lc l tin t tm ti bn...Chng ta hy cng nhau tm hiu thng hiu c nhn l g. 1. Thng hiu c nhn l g? Thng hiu c nhn: L hnh nh, gi tr bn thn ca mt c nhn gip ngi khc phn bit c c nhn vi mi ngi xung quanh. Vy nhng nhng yu t to nn gi tr thng hiu c nhn l nhng g? D mi mt mc tiu, mi mt thnh cng mt c nhn u t c nhng iu khc nhau, nhng n vn c nhng chun mc nht nh cho mi ngi lm ln s thnh cng . Thng hiu C nhn phn nh tnh cch, nng lc ca ngi v hc vn, cc thnh tch v kinh t, x hi xy dng ln. Nhng gi tr m ngi mang n cho x hi. N c s nh hng rt ln ti nhng ngi c th gip chng ta thnh cng. Thng hiu C nhn khng n thun l nhng nh hng ra th gii bn ngoi m n cn l s t nhn thc v cc im mnh, im yu, k nng, cm xc cng nh cch s dng cc yu t to nn s khc bit cho bn thn v nh hng cho cc quyt nh ca c nhn .

Tc gi: Adam Thin C vn RichdadLoc Bn quyn 2013 ONNET

Thng hiu c nhn chnh l hnh nh ca mt con ngi trc cng chng, cng ng, c th o lng c thng qua cc tiu ch c xp theo th t: - Mc c bit n. - Nhng gi tr, thnh tch hay phm cht. - Mc nh hng vi cng chng. - Nhng gi tr m ngi ng gp cho cng ng. 2. Tm quan trng ca vic xy dng thng hiu c nhn? Chc chn rng, mi ngi trong chng ta t cu hi v gi tr ca bn thn nh ti t ra trn v chc chn mi ngi u c nhng l do gii thch cho cc gi tr con ngi chng ta t c. Chng ta tng hi mnh sinh ra trn i vi mc ch g? Mnh s mang li gi tr g cho nhng ngi xung quanh?...

Mt doanh nghip s hu mt thng hiu mnh s c doanh thu, gi bn, cc gi tr thng mi, hnh nh cao hn cc doanh nghip khng c thng hiu. Vi c nhn hon ton tng t, hai con ngi c hc thc, c nhn thc tng ng nhau, nhng mt ngi c im khc bit s c gi tr hn ngi cn li. Khi bn c thng hiu c
Tc gi: Adam Thin C vn RichdadLoc Bn quyn 2013 ONNET 4

nhn, bn to ra mt thng hiu cng ty no , n pht trin rt tt v bn mun bn doanh nghip i hay cng ty ph sn th khng sao c. Khi ci g s cn, ci cn li chnh l thng hiu c nhn ca bn, bn hon ton c th xy dng mt thng hiu khc. Nu bn khng c thng hiu c nhn th khi bn bn doanh nghip bn s khng cn g c, chnh l im khc bit. i vi cc ng vin tuyn dng cng vy, hin nay cc doanh nghip khi tuyn dng lun nh gi cao gi tr bn thn ca ng vin, theo h nhng con ngi c nhng im khc bit v c nhn s c gi tr hn cc ng vin khc khng c thc xy dng gi tr c nhn. Chng ta khng bng lng vi mc lng hin c, chng ta khng bng lng vi hc vn hin ti, chng ta c gng ht sc hc tp, lm vic vi mong mun s c tng lng, s c a v x hi, r rng chng ta ang c gng xy dng mt thng hiu c nhn, vi thng hiu nhng gi tr gia tng s cao hn khi chng ta khng c thng hiu. Trong thc t nhng nhm ngi sau s c xu hng xy dng thng hiu c nhn cao hn cc nhm khc: - Nhng ngi lm kinh doanh Nhng ngi hot ng chnh tr, ngh thut, th thao Nhng nh nghin cu C ba nhm ngi trn u c mc tiu, chin lc xy dng cho mnh mt thng hiu, h u c gng lm vic, phn u c mt thng hiu vi khch hng, vi cng ng trong cc lnh vc h ang hot ng. H u t cht xm, tin bc, cc hot ng tht s xy dng hnh nh, vic u t ny s tng i tn km, nhng khi thng hiu c khng nh h d dng thnh cng vi cc mc tiu t ra.

Tc gi: Adam Thin C vn RichdadLoc Bn quyn 2013 ONNET

Nh thng hiu ca mnh David Beckham hng nm kim khong 30 triu la bn ngoi sn u v cng vi v l Victoria Beckham lun ng trong danh sch nhng ngi c thu nhp cao nht Anh. Mt ngi ch l s nh nht trong hng t ngi trn th gii, nhng ngi xung quanh phn bit ra bn l rt kh, h nh c, bit c gi tr ca bn thn bn cn kh hn na. V vy chng ta hy bt u suy ngh v thng hiu c nhn v c nhng chin lc, hnh ng tht s xy dng cho mnh mt thng hiu. 3. Xy dng thng hiu c nhn trn facebook? Chng ta t mt cu hi khc l: Ti sao mi ngi yu mn v thch bn trn facebook ? Ti y th ai cng c th tr li c. Ok, ngi ta thch ti v. Ti p, ti sexy, ngc ti to, chn ti di. Facebook ca ti thng c nh gi xinh, girl p Ti thng c nhng status v nh rt ba v kh Ti thng c nhng bi vit chn thc v quan im sng. Hay n gin l g ti tng tham gia chng trnh truyn hnh ni ting nh: Vietnam Got Talent Chng ta khng nn qu hnh tng ho thng hiu c nhn nh mt iu g qu to tt. Mt cch n gin, xy dng thng hiu c nhn trn mng x hi, bn cn tr li cho c nhng cu hi sau: Bn i din cho iu g? Hay ni cch khc nhc ti bn l mi ngi nhc ti iu g? Tnh cch ca bn l g? Bn chia s v ng gp iu g vi cng ng? v ngc li cng ng hc hi c g chnh bn?
Tc gi: Adam Thin C vn RichdadLoc Bn quyn 2013 ONNET 6

Nu tr li c 3 cu hi trn, bn xc nh c nn mng kh vng chc cho thng hiu ca mnh ri y. Cng vic cn li l bn s hin thc n nh th no.

Bn l ai trn facebook ?

Mng x hi Facebook cng ging nh mt cnh rng rng ln, vi nhiu mung th. Bn s ng vai tr l mt ch th trong h sinh thi . Mi ch th ng vai tr khc nhau trong mi quan h cng sinh ny. S c nhng loi ch th sinh sng trong khu rng ny nh sau: Nhng ngi tham gia th ng: L nhng ngi ch n thun xem cc ni dung c chia s trn facebook, t khi comment, like, share hoc thi thong th post mt vi status wall ca mnh. Nhng ngi ny kh th ng trn facebook. Nhng ngi tham gia ch ng: L nhng ngi kh hiu ng, thch tm chuyn v thng xuyn ln la qua cc khu vc comment, like hoc share ni dung. i vi h c tm l mt nim vui, v like l mt phn xv iu kin. Nhng ngi t kin to ni dung: y l lc lng cung cp ni dung cho facebook bng cch thng xuyn share link, post status v up nh, video. i vi h chia s l mt nim vui. V ngc li h cng mong i c nhiu ngi like v tng tc vi ni dung ca mnh
Tc gi: Adam Thin C vn RichdadLoc Bn quyn 2013 ONNET 7

. xy dng thng hiu c nhn trn facebook, bn khng th ch l ngi quan st, cng khng th ch l ngi tng tc v thc t l bn cng khng th ch l ngi to ni dung. Bn phi c c 3 t cht trn trong ngi. u tin, bn nn l ngi kin to ni dung, t cht ny nn chim t nht 50%, yu t quan st v tng tc, mi yu t s chim 25% cn li. Nu bn mun tr thnh mt yu t c nh hng trong khu rng facebook, trc ht bn phi tr thnh mt ngun ni dung c gi tr. y l yu t quan trng hng u bn tc ng vo cng chng v khin h phi nhn v pha bn. nh hng bng ni dung. Ni dung nht qun. Bn phi to c style ring (hy vit, chia s nhng g bn ngh). Nn chia s ni dung theo ch .

Ni dung ca bn phi phn nh c quan im, tnh cch ca bn, ni chung n phi thng nht vi 3 cu hi m bn tr li c phn nh ngha thng hiu c nhn trn. Khi post ni dung g bn nn 3 yu t c bn: Ni dung bn chia s cung cp thng tin g ? N th hin quan im g ca bn ? Bn mun ngi xem chia s g ngc li vi mnh ?
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Tc gi: Adam Thin C vn RichdadLoc Bn quyn 2013 ONNET

Bn nn tm nhiu ti phn ng ca ngi xem i vi ni dung ca mnh, hc cch gii quyt v iu hng cc trng hp ci nhau v xung t khng ng c trong post. c bit l khi cm thy bn thn ang c nhng suy ngh tiu cc th khng nn post ci g v n ch nh hng xu n hnh nh v li ni ca bn trc mi ngi. Tnh gii tr Bn c th xo nu ni dung ca mnh nhm mc ch g i chng na nhng trn ht bn cn t vo mt yu t khng th thiu l tnh gii tr. Bi l xt cho cng, ngi dng ln facebook vi bt k mc ch g th chc chn h cng mungii tr. V vy ng qu cng nhc v kh khan hen. To s khc bit Bn c th post ni dung nhiu lnh vc, nhng nu bn khng c mt ch ni dung ch o th bn s d dng ln vo nhng ch th khc trn facebook m khng th to s khc bit cho chnh mnh. Cc chuyn gia thng gi y l giai on tm ra th trng ngch (niche) cho chnh mnh.

Hy kin tr vi ni dung post m mnh yu thch, qua thi gian, bn s hun luyn v thuyt phc c c gi ca mnh rng nhc ti bn l nhc ti ch ABC no . Nu may mn ni dung ca bn hay v tinh t, bn s c sc nh hng ti cng chng.
Tc gi: Adam Thin C vn RichdadLoc Bn quyn 2013 ONNET 9

Cng xem xt mt s v d c th nh:

RichdadLoc: http://www.facebook.com/richdadloc

- Anh thng xuyn chia s v ch Internet Marketing (anh y mun nh v rng khi mi ngi nhc ti anh l nhc ti Internet Marketing v khi nhc ti Internet Marketing l nhc ti anh RichdadLoc. - Anh thng xuyn chia s cho mi ngi thy c nhng g anh y lm km theo hnh nh. - Anh thng xuyn chi s nhng cu ni hng ngy, nhng suy ngh v cch anh y gii quyt vn, gip ai hc hi c phn no.

Tc gi: Adam Thin C vn RichdadLoc Bn quyn 2013 ONNET

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C Gi Long: http://www.facebook.com/cogaidolongvn

- Ni ti 2 blogger ny l ni ti nhng cu chuyn ShowBiz, X cng an.l th. - Mo Mun l ngi thch ni thng vo cc vn x hi, khng ngi n trnh v sn sng moi mc i t. C Gi Long li nh nhng v thm thu hn. - C 2 Blogger u ng gp nhng gc nhn a chiu v ni dung cp nht v gii showbiz ca Vit Nam.

Tc gi: Adam Thin C vn RichdadLoc Bn quyn 2013 ONNET

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C trng xoay: https://www.facebook.com/giaosuxoay

- Anh y hay bin nhng quan st ca cuc sng i thng thnh cu ni theo phong cch ca ring mnh. - Chia s nhng suy ngh v quan im ca ring mnh. - Anh thng t sng tc ra nhng bi ht v vut n ghi ta gi tng cc fan ca mnh. - Chia s nhng g th v (bi ht no , video no ) cho mi ngi cng vui. - Chia s nhng hnh nh hot ng ca mnh. - Gii p nhng cu hi t mt vi c nhn no v a ln cho mi ngi cng hc hi. - Chia s nhng ti l ca c nhn mnh, gip mi ngi th gin sau mi ngy lm vic mt mi.

Tc gi: Adam Thin C vn RichdadLoc Bn quyn 2013 ONNET

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L Thy Hnh: http://www.facebook.com/lethuyhanhvn

- Ch y thng chia s thng thn nhng quan im c nhn. - Ch y thng chp nhng hnh nh mang i din cho mt nn vn ha ti mt ni no . - y cng l ni kt ni rt nhiu ngi li vi nhau thnh i nhm thng qua mi quan h ca ch y. - Ch thng xuyn chia s nhng hnh nh hot ng ca mnh - Ch thng xuyn chia s nhng cu ni tch cc, nhng hnh nh khin cho ngi xem c cm gic bnh yn hay th thi sau nhng gi lm vic cng thng. - Chia s nhng thng tin m ch y nghin cu tm hiu c gip mi ngi c cuc sng tt hn. - Ch cng thng xuyn chia s nhng hnh nh khin chng ta xc ng, ri t mnh phi suy ngh mt iu g , hay gip mt ai (ch l ngi rt c tm).

Tt c nhng nhn vt trn, ngoi cc yu t khch quan v thin thi a li, h u c mt im chung, l s hu nhng tnh cch rt ring v quan trng l h kin tr v
Tc gi: Adam Thin C vn RichdadLoc Bn quyn 2013 ONNET 13

nht qun vi phong cch ca mnh cho d c gp bt c s manh ng v phn khng no t pha cng chng. Giao tip bng lp trng ca c nhn Tuy nhin nu ch c ni dung th bn ch l mt t bo ch khng phi l mt c nhn. Hy s dng ti 25% yu t quan st v 25% yu t tng tc ca bn. C th gi gn chung cch thc giao tip vi cng chng nh sau: - Sng l chnh mnh v comment ng vi lp trng, suy ngh ca bn. Comment y khng phi l comment post ca bn m c post ca nhng ngi khc. Mt comment hay, thng thn, hm hnh cng em li nhng like (comment) v im cng v hnh nh ca bn trong mt ngi khc. - Sn sng like v share ng h bn b. y ti khng ni ti trng hp cung like nhng like trn facebook ngy cng c gi tr tinh thn ln lao i vi nhiu ngi. Mt ln like post hay like comment cng c nhiu ng , nh ng h, ng tnh v thm ch l u. - Share li post ca bn b ln wall mnh cng l mt cch th hin s ng h. Nu bn ng h tht lng bn b, h s ng h ngc li bn mt thi im khc. - Tham gia cc Group chia s quan im c nhn. cng l nhng cng ng c sng lc cao, rt thun tin bn viral ni dung v hnh nh c nhn. - Qun l cc mi quan h bng chc nng chia nhm trong news feed ca facebook. Bng cch ny bn c th theo di tng nhm i tng trn facebook v tng tc vi h mt cch nhanh chng hn. cng l cch bn gy nh hng vi cng ng trn facebook v gp phn vo vic xy dng thng hiu c nhn ca mnh. Xut hin ti cc s kin Offline Bn khng nn mi trong pho i Online ca mnh, vic xut hin cc s kin offline s cng gip bn tr nn tht hn v c sc nng hn khi tr v th gii Online. y cng l xu hng c nhiu ngi p dng. Bn cng c th tham gia lm din gi nu

Tc gi: Adam Thin C vn RichdadLoc Bn quyn 2013 ONNET

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mun, cch ny theo mnh thy th c tc ng rt mnh n cht lng hnh nh Online ca bn y. Hnh nh chia s offline ca anh RichdadLoc

Hnh nh chia s offline ca ch L Thy Hnh

Tc gi: Adam Thin C vn RichdadLoc Bn quyn 2013 ONNET

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Thng hiu C nhn v danh hiu y l nhng thnh tch c nhn t c trong cng vic, x hi v c mi ngi cng nhn. N khng n thun l nhng giy khen, bng khen, danh hiu, chc v, a v x hi m nhng th bn lm ra, t ti vi nhng gi tr ai cng nhn thy. Thng hiu C nhn v nhn cch Lm thng hiu cn nht s thnh tht. Ging nh Ngc, ch c ai sng v trong mi gi c. Thnh cng l c 1 on ng di

iu ny c nh hng rt ln n qu trnh i n mc tiu v s thnh cng ca bn. Mt nhn cch c mi ngi trn trng, nhn vo hc hi, tin tng, v ngng m, ngay c khi bn c nhng im yu, khim khuyt mi ngi cng bit. Ch tn ca bn thn Khng ch l bn phi gi ch tn, kin nh vi nhng mc tiu ca mnh, vi nhng cng s lm vic cng bn, m c khch hng v tt c cc mi quan h bn c. Ch mt sai
Tc gi: Adam Thin C vn RichdadLoc Bn quyn 2013 ONNET 16

lm nh cng c th gy rt nhiu phin toi cho bn khi mt ai nghi ng v nhng vic bn ang lm.

L ngi ng tin cy Ch cn bn lun lun thng thn v trung thc vi bn thn, nng lc v phm cht con ngi mnh, khi bn s nhn c s tn nhim t ngi khc. Mt li sng ci m, chn thnh rt quan trng trong iu ny. Lun nht qun Vi iu ny, bn phi rn luyn tr thnh mt k nng mm cho bn thn, c th s dng mi lc, mi ni trong hnh ng ca mnh. Hy th ngh xem, nhng li ni, thng ip bn a ra vi mi ngi m n cha ng mu thun th mi c gng ca bn s khng i n u. Bi s c nhiu ngi nhn thy s thiu st v s yu km v nng lc ca bn. Khng ngng hc hi Khng ch hc hi t nhng ngi thnh cng, i trc m bn c th lm iu ny mi lc, mi ni. Bi lng nghe l mt ngh thut ca s hc hi. Hy lun bit nh gi li mi iu chnh mnh, v nhng vic c lin quan v a nhng nhn nh c c s, gii thch c. Tc ng ln ngi khc Nu nh nhng vic bn lm cho bn thn mnh, nhng iu bn mong mun xy dng khng th tc ng ln ai xung quanh th rt kh khn xy dng cho mnh mt Thng hiu C nhn. Chnh v th bn phi quan tm n vic tc ng ln mi ngi xung quanh ngay t khi bt u mun xy dng hnh nh ca mnh.

Tc gi: Adam Thin C vn RichdadLoc Bn quyn 2013 ONNET

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iu bn phi lu rng, chnh nhn cch ca bn s l ci mi ngi xung quanh nh n lu hn l nhng thnh tch, danh hiu bn t c. xy dng cho ring mnh mt thng hiu ht sc kh khn, n tn ti v pht trin c x hi cng nhn th cn chng gai hn na. Mi sai lm trong vic to dng thng hiu c nhn u phi tr gi. Bi chng ta ai cng bit cu Mua danh ba vn, bn danh ba ng.

8 qui lut xy dng thng hiu c nhn

1. Qui lut ca chi tit ha (Specialization) Mt thng hiu ln phi tp trung tht chnh xc v chi tit vo ch mt hoc im mnh chnh, hoc ti nng ni bt nht, hoc thnh tu quan trng nht. Bn c th chi tit ha theo mt trong nhng cch sau: nng lc, hnh vi, phong cch sng, tm nhn 2. Qui lut ca lnh o (Leadership) Vi mt thng hiu c nhn, bn phi c c quyn lc v s tn nhim ca nhm cng chng ca ring mnh, c tm nh hng khng nh n nhm ngi y. Kh nng lnh o xut pht t nhng ti nng tuyt vi ca bn, v tr hin ti ca bn v s cng nhn ca nhm cng chng i vi bn. 3. Qui lut ca c tnh ring (Personality) Mt thng hiu ln phi c xy dng trn nn tng nhng c tnh v nhng thi xu ca c nhn, n phi bao gm c 2 th nu trn. N l cch tho b nhng p lc m Qui lut ca lnh o nu: bn th lun lun tt, nhng bn khng phi l ngi hon ho. 4. Qui lut ca s khc bit ha (Distinctiveness) Mt thng hiu c nhn hiu qu lun cn phi c khng nh l khc bit i vi i th cnh tranh ca mnh. Nhiu nh tip th xy dng nhng thng hiu khong
Tc gi: Adam Thin C vn RichdadLoc Bn quyn 2013 ONNET 18

gia (middle-of-the-road) v khng mun lm mt lng ai, cng nh mun thu ht c ng o cng chng yu thch. Th nhng cch lm lm cho thng hiu tht bi bi trong mt th trng vi nhiu thng hiu, th thng hiu nh vy s khng c nhn ra. 5. Qui lut ca s d nhn dng (Visibility) thnh cng, mt thng hiu c nhn phi c gi nhc lp i lp li lin tc, cho n khi n t ng ghi du mt cch c thc vo trong u ca nhm cng chng mc tiu (Target Audience). S d nhn dng to ra kh nng tha nhn v cht lng. Ngi ta cho rng bi v h phi lin tc thy mt ngi, v hin nhin ngi y s tr nn ni bt hn v ng tin tng hn so vi nhng ngi khc. 6. Qui lut ca s thng nht (Unity) Mt c nhn n sau mt thng hiu phi thng nht v thc hin theo o c (Moral) v hnh vi (Behavior) c xy dng t trc cho thng hiu c nhn . Lc , tnh cch c nhn phi phn nh c bn cht thng hiu trong cng chng. 7. Qui lut ca s bn b (Persistence) Bt c mt thng hiu c nhn no cng cn thi gian pht trin. Hy kin nhn chm sc cho thng hiu c nhn ca bn. 8. Qui lut ca thin ch (Goodwill) Mt thng hiu c nhn s c ko di hn nu c nhn n ng sau thng hiu y bit cch cng c, duy tr tt thng hiu. C nhn phi bit to ra mt tng y thin ch i vi cng chng mc tiu ca mnh, t c c s ng h tch cc hn t h.

Tc gi: Adam Thin C vn RichdadLoc Bn quyn 2013 ONNET

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9 bc xy dng thng hiu c nhn thnh cng

To dng c thng hiu c nhn l mt vic quan trng v cn thit cho mi ngi. Cho d vi mc tiu khc nhau nh gip bn tm kim mt cng vic tt hn hay c thm nhng khch hng mi, thng hiu s l mt nhn t quan trng trong s thnh cng ca bn. Hy tham kho 9 bc xy dng thng hiu c nhn: Bc 1: nh v bn thn: Bn l ai?

Tc gi: Adam Thin C vn RichdadLoc Bn quyn 2013 ONNET

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- K nng ca bn: Nng lc, hc vn, kinh nghim chuyn mn. - S am m: am m, nhit huyt, c tnh l mu cht to nn thng hiu mnh. - Th mnh bn thn: Xc nh th mnh, im ring khc bit d to s thnh cng. Bc 2: Trong mt mi ngi bn c nh gi nh th no?

- Mi quan h c nhn: Bn b ni g v bn. - Mi quan h cng vic: ng nghip khch hng ni g v bn. - S ni ting online: Bn c c tm kim nhiu Online. Thng hiu s l nhng g c tm thy trn google Bc 3: Mc tiu tm nhn bn mun t c l g?

- Lnh vc kinh doanh: To c sn phm, dch v ca ring bn. - Th trng ca bn: Chn chnh xc th trng mc tiu ca bn.
Tc gi: Adam Thin C vn RichdadLoc Bn quyn 2013 ONNET 21

- Phong cch ca bn: Hoc nh truyn thng mt cch r rng v nhanh chng. Bc 4: Kin to thng hiu

- t tn v sng to Slogan th hin chnh xc v bn m bo yu t n gin d nh. - Chn mu sc, thit k logo, thit k nhn din thng hiu th hin chnh xc con ngi bn. (i vi c nhn trn facebook, bn khng nht thit phi to logo. Bn nn avatar hnh mt ca bn nn r mt cht. Tt nht, bn cnh hnh nh c cha logo ca cng ty bn) - To ra cu chuyn thng hiu chnh bn. Bc 5: To dng h sinh thi ca bn

Tc gi: Adam Thin C vn RichdadLoc Bn quyn 2013 ONNET

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- Cn nh ca bn: To Blog ring l ni trung tm bn c th kt ni truyn thng vi mi ngi. v d nh: http://adamthien.com/ - Cng vin ca bn: S dng Mng x hi chia s v kt ni. - Nh ht v cu lc b: S dng knh truyn thng x hi chia s ni dung ca bn. (bn nn s dng thng xuyn mt s mng x hi ph bin nh: Youtube, Slideshare, Pinterest, Google + h tr cho Facebook nhm lan thng tin rng v nhanh chng hn. Bc 6: To mi quan h

- Ngi nh hng: Hy i theo cc chuyn gia u ngnh trong lnh vc ca bn hc hi v to mi quan h. - Cng ng: Ch ng tham gia cng ng trong lnh vc ca bn - Offline: Tham gia cc s kin Offline trong lnh vc ca bn. Bc 7: Xy dng ni dung

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- Blog: ng cc bi vit hay v cp nht thng xuyn. - Knh truyn thng x hi: To v chia s cc ni dung to hiu ng lan truyn trn mng. - Mng x hi: Thay i cch vit ca bn ty theo mng x h, hu ht thng hiu mng x hi u tun theo quy lut bng cy tc l khi c mt c s ngi l fan ca bn h thng xuyn tng tc v chia s vi bn, nu nh ni dung tinh t v cht lng th nhng ngi bn ca fan chc chn s tr thnh fan ca bn, v s ni ting ca bn s ngy cng tng ln. c bit i vi facebook, nu bn lm tt sc lan truyn v cng khng nghip. Bn hon ton c th xy dng mt thng hiu c nhn tt trong thi gian rt ngn. Quan trng l gi tr bn mang n cho ngi khc l g? Bc 8: To ni kt v chia s

- i thoi: Tham gia i thoi vi cc thnh vin trn mng x hi. - Bnh lun: Tham gia bnh lun c gi tr trong cc facebook hay blog chuyn ngnh. - Chia s: Chia s ni dung c gi tr trn facebook, blog hay knh ca ngi khc. Bc 9: Lng nghe v theo di - Tin tc: Lu tr cc bi vit v bn trn mng. - S ph phn: Lng nghe v ng x cc ph bnh mt cch chuyn nghip.

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- Theo di: Theo di v ghi nhn li cc hot ng to dng xy dng thng hiu c nhn ca bn.

Phn II: Xy dng knh truyn thng hiu qu

Bn thn mn trong phn ny chng ta s cng nhau tm hiu v Fanpage facebook l g? N gip g cho bn trong vic pht trin thng hiu v tng doanh thu, cch thc to lp mt Fanpage v thit lp cc thng s chun, thit k trang bn hng landing page vi static FBML. Hin nay mng x hi Facebook l mng x hi LN NHT TH GII vi hn 1 t ngi dng. Ti Vit Nam vi gn 6 triu ngi dng, a s l tui teen v i lm, l mt li th cc ln cho cc doanh nghip, c nhn c th u t v pht trin thng hiu cng nh sn phm n ngi dng mt cch nhanh nht, hiu qu nht hin nay. Fanpage l g? i vi doanh nghip, ca hng,... Fanpage l ni giao lu, tng tc gia doanh nghip v khch hng (gi l fan) hoc cc s kin (event) c doanh nghip a ln Fanpage Fan tham gia Mi thng tin a ln Fanpage s c ng ln Tng (Wall) ca cc trang c nhn ca Fan, t Wall ca Fans bn b ca Fans cng cth thy c thng tin, qua thng tin cng nh hnh nh cng ty c lan truyn.
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Hy nhanh chng to dng 1 trang Facebook FanPage. l 1 mng x hi tt nht ti thi im ny,vic duy tr 1 trang FanPage gip cho cng vic kinh doanh v thng hiu c nhiu khch hng bit n.

Giao din trang Fanpage ca Facebook u im vt tri ca qung co trn Facebook l: - Lun hng n ng i tng l khch hng tim nng - Ch tr tin khi c ngi mong mun s dng dch v ca bn - Tnh linh hot cao - Khng ph thuc ngn sch - Phn phi qung co hp l Fanpage Facebook gip g cho doanh nghip ca bn: - o lng chnh xc i tng khch hng - Truyn ti thng tin trc tip n hng triu khch hng trong thi gian ngn
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- Kt ni khn gi a phng - Tng th hng Google - Gip bn xy dng thng hiu (C nhn & Doanh nghip) trong thi gian ngn nht vi chi ph gn bng 0 - Tip cn khch hng 24/7 - Bn c th khi nghip m khng cn vn

Cc bc to lp mt Fanpage
Phn 1: To trang - Bn ng nhp vo ti khon Facebook - Bn truy cp vo ng link: http://www.facebook.com/pages/create.php

Trong phn ny bn nn ch n la chn mt Fanpage ph hp: Bn nn lu phn Company, Organization or Institution - Cng ty, t chc (thng hiu doanh nghip), Brand or Product - Nhn hiu hoc sn phm (thng hiu sn phm), Cause or
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Community - tng hoc Cng ng (xy dng cng ng). Theo kinh nghim ca ti th bn nn tp trung to ba Fanpage ny trc, v nh hng pht trin tng tra ng ti s chia s vi cc bn chng sau. Phn 2: Thit lp thng s c bn cho fanpage - t tn cho fanpage: Mt s tiu ch cho fanpage: + Tn fanpage c th l tn doanh nghip ca bn, tn sn phm/dch v m bn ang cung cp, tn th trng ngch m bn ang mun hng ti. + Tn fanpage khng nn di qu 6 t + Bn lu tn fanpage s khng c i khi fanpage qu 200like, v vy bn cn thit lp tn fanpage chun trc khi tng qu 200 like. - Chn nh avatar cho thng hiu ca bn: + nh kch thc 50px*50px + nh nn cha logo thng hiu ca bn, cng gn cng tt - Thit k nh cover bt mt: + phn gii cao + nh cover nn cha logo thng hiu ca bn + nh cover nn cha nh hot ng vn ha doanh nghip ca bn hay hnh nh sn phm mi nhn m bn mun gii thiu vi khch hng + nh cover nn cha thng ip marketing m bn mun khc su vo tm tr khch hng. + nh cover bn nn lit k ra t 3 4 gi tr (gii php hay sp/dch v) m doanh nghip ca bn c th mang n cho khch hng. Ni tm li anh cover ca bn phi khi qut c mc chm sc tn tnh, mt cng ty chuyn nghip (to dng nim tin cho khch hng) v cng ty c th mang li gi tr g cho cng ng. Ti quan st v tri nghim trong nhiu nm qua v thy rng c rt
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nhiu doanh nghip cha tn dng ti a ngun ti nguyn sn c ca mnh, v khi khch hng tim nng n gn chng ta h cng khng r l cng ty ca bn ang cung cp sn phm hay dch v g, v bn c th gii quyt c vn g cho khch hng. - in thng tin cn thit: Bn click vo phn thng tin v in y cc thng s yu cu bao gm: Gii thiu s b v cng ty, sn phm dch v cung cp, in thoi, email, websiteBn nn lit k cng chi tit, cng trung thc cng tt. Bn lm tt iu ny s khin cho khch hng rt tin tng v doanh nghip ca bn, cc sn phm/dch v m bn ang cung cp hn na h cng c th lin lc vi bn mt cch d dng gip tng t l mua hng. Mt sai lm rt ln i vi rt nhiu doanh nghip l h khng cp nht y cc thng tin cn thit v khi khch hng mun mua hng h cng khng bit lin h nh th no? V t lm gim t l mua hng mt cch ng k. Bn c th tham kho tng t nh hnh sau:

- Tin hnh rt gn ng link fanpage: + Link fanpage ban u c dng: http://www.facebook.com/pages/tn /a ch ID, vic bn cn lm l c 25 like rt ngn url nh dng sau: http://www.facebook.com/OnnetMastery + Bn lu fanpage ch c thay i url 2 ln
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- Tch hp knh youtube vo fanpage ca bn: Bn truy cp vo website: http://probist.com/ ng k ti khon: Hin ti Probist.com gm 3 gi mi cc mc ph v quyn li hp l. Sau khi ng k ti khon s xut hin hnh sau:

Bn click vo select facebook page v chn fanpage m bn mun tch hp. sau bn click vo Apps hoc truy cp vo ng link: http://onnet.probist.com/dashboard/apps (trong ONNET l tn cng ty ti, bn c th in tn cng cty ca bn trong qu trnh ng k).

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Hy xem hnh di y:

Trong bc ny: - Select facebook page: bn chn page m bn chn phn trc. Trong phn ny ti chn mt page ca ti, - Youtube username: bn in tn knh video ca bn. Nu cha rt gn ng link bn ng nhp vo youtube/ci t knh/thng tin v ci t v thay i url ca knh. V d: http://www.youtube.com/onnetmastery (Onnetmastery l tn knh youtube ca bn) - Sync Playlist: Danh sch pht, tc l bn chn Sync Playlist th trn fanpage timeline s hin th danh sch pht knh youtube ca bn. - Sync Uploads: S hin th tt c cc video m bn upload ln sp xp theo th t video mi nht s trn cng. - Sync Favorites: L mc bn yu thch. Li khuyn t ti bn nn chn c ba.

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Sau khi chn cc thng s nh hnh trn bn chn Install Sau bn vo fanpage nh hnh sau, bn click vo biu tng youtube xem thnh qu ca bn nh.

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V y l kt qu.

To trang landing page (trang bn hng) vi Static HTML

Static HTML l mt ng dng trn nn tng HTML cho php chn thm mt ng dng b sung cho fanpage. Ngi dng c th ty bin Static HTML bng cch s dng ngn ng HTML chp vo phn trong phn m code ca ng dng. Bc 1: Bn search trn thanh tm kim facebook t Static HTML: iframe tabs v chn ng dng.

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Nh hnh di bn chn biu tng u tin.

Bc 2: Bn chn Add static HTML to a page v chn page bn cn tch hp v chn thm Static HTML: iframe tabs

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Bc 3: Bn quay tr li fanpage v click vo biu tng hnh sao nh hnh di y.

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Hnh nh sau khi click

- Phn HTML: Bn click vo use this app v paste m code HTMl vo phn hng dn nh.

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Cch d nht i vi nhng ai khng bit g v m html. Bn c th dng bogger. To lp mt ti khon ti: http://www.blogger.com/ sau to mt blog v vit bi. y cho php chng ta thit k mt trang bn hng di dng landing page nh: http://www.autocashsystem.vn/, nu bn cha bit cch thit k mt trang landing page th b gii php autucashsystem l mt la chn hon ho. Sau khi to mt trang dng http://www.autocashsystem.vn/ bn copy ton b v vo phn vit bi ca blogger. Sau khi vit xong bn chuyn t dng text sang dng html, sau paste vo phn hng dn trn. Bn c th kim chng http://tinyurl.com/brfef3z (tch hp trn fanpage) v http://www.autocashsystem.vn/ (vit trn nn tng blogger) khng c g khc bit. Vy l bn s hu cho ring mnh mt trang bn hng hiu qu, thm ch bn c th nhn bn v thit k cho rt nhiu sn phm khc na. iu th v hn na l bn c th tch hp ton b website ca cng ty hay website dng cng thng tin ngay trn nn tng facebook, bn c th xem phn website.

Tch hp website vo Fanpage

tch hp website vo fanpage ca bn, bn cn lm mt s bc sau: Bn click vo use this app v in a ch website ca cng ty bn, sau click save anh pub bn s tch hp ngay website ca bn vo fanpage, n cho php khch hng c th xem website ca bn ngay trn nn tng facebook nh hnh sau:

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To trang hi p trn fanpage

Vic to lp mt trang hi p trn fanpage l v cng quan trng, vic lm nh ny s gip bn gim ti cng vic t vn, bn ch tp trung vo t vn chuyn su. ng thi khi khch hng c thc mc h c th d dng c gii ta, v iu ny cng th hin tnh chuyn nghip i vi doanh nghip ca bn. Bn c th to lp mt trang hi p tin dng vi 4 bc c bn: Bc 1: Bn truy cp vo: http://www.facebook.com/Page.InternetMarketing?sk=app_340820536415 Bc 2: Bn chn Add to page sau bn chn fanpage cn tch hp sau chn thm FAQ page nh hnh v.

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Bc 3: bn truy cp vo fanpage click chn biu tng FAQ nh hnh di y.

Bc 4: Sau bn click vo Edit or Add vo in cc cu hi v tr li. Sau khi hon tt bn nh lu li v xem thnh qu nh hnh di.

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Khi click vo tng cu hi s xut hin nhng cu tr li tng ng nh hnh sau.

LI KT
Vi s c gng v n ca mnh hon thin cun sch in t v Facebook ny nhm mang n nhng kin thc c gi tr cho bn v Xy dng thng hiu c nhn v knh truyn thng trn Mng x hi Facebook. Ti hy vng rng bn c nhng kin thc nn mng c th thc hin n. Cun sch ny chc chn khng th trnh c nhng thiu st trong qu trnh vit, do vy ti rt mong mun c lng nghe nhng cm nhn t pha bn. Chc bn thnh cng hn vi Mng x hi. Cng ty ti l cng ty s 1 v o to Internet Marketing ti Vit Nam. Hng nm ONNET t chc trn 50 kha hc cho gn 10.000 khch hng. V ti mong s gp li bn trong cc kha hc ca cng ty ti vi nhng u i hp dn. http://onnet.com.vn http://onnet.edu.vn http://internetmarketing.vn
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Ch vi 350.000 ng bn c hc cch to ra thu nhp 20-30 triu ng /thng Gi SIU HP DN (Tit kim 90%) Bn c tng thm b ti liu SEO 550K Kha hc Internet Boot Camp 2013 New - Tri hun luyn Internet 2013 ni hi t nhng chuyn gia hng u trong lnh vc kinh doanh Internet ti Vit Nam. H s hng dn bn trc tip thng qua cc phng php c chng minh nhm to to ra ngun thu nhp nhp trc tuyn th ng u n hng thng vo ti khon ca bn. Nu bn ang khng c sn phm, khng c kinh nghim v khng hiu bit v cng ngh bn ng lo lng v iu . Hy n 02 ngy trong chng trnh ny. Bn s c c mt cng vic kinh doanh trc tuyn thc s hiu qu. Chng ti c cc phng php v cng hiu qu p dng cho hng nghn ngi thnh cng. H thng ca chng ti to ra cho bn khng ph thuc vo cng vic hin ti ca bn. Ngay t khi nhn c h thng ny, bn c th tr thnh ngi hng mang ti nhng ngun thu nhp n cho bn v gia nh ca bn. V chc chc cuc sng trong phn cn li cuc i ca ban s tr nn tt p hn. Bn thc s l ngi chin thng. By gi, l s t do ca bn. Bn nn la chn!

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NI DUNG CHNG TRNH INTERNET BOOT CAMP 2013: Ngy 1: T duy - Chin lc v H thng Trong Ngy 1 ca kha hc ny, bn s c hc nhng ni dung sau: - Lm sao c mt t duy ca ngi kinh doanh Internet thnh cng? - Cng thc thnh cng trn Internet. - Cch chn la sn phm bn hng hiu qu nht. - Lm sao bit mi ngi ang tm kim g trn mng v cung cp cho h chnh xc nhng g h cn. - Nhng chiu thc mi ngi u mun mua sn phm trn mng ca bn. - To ra mt chin lc cnh tranh v phng thc ti u bn vt qua mi i th. - Lm sao khch hng quay li website. - Xy dng h thng Internet Marketing. Ngy 2: Cng c kinh doanh v Kim tin Trong Ngy 2 ca kha hc ny, bn s c hc nhng ni dung sau: - 6 M hnh kinh doanh trn Internet thnh cng nht. - 7 nguyn tc thnh cng ca cc triu ph Internet - 10 nguyn tc xy dng doanh nghip Internet bn vng v li nhun cao. - Tn min v cc nguyn tc c mt tn min p v c gi tr cao - K thut Copywriting v SEO Copywriting. - Xy dng cc cng c kinh doanh thng minh trn Internet m bn c th lm c. - Hng dn bn sn phm trn Internet vi chi ph bng "0". - Phng php nh gi kt qu mnh t c v cch gia tng doanh thu nhiu hn na. Gi kha hc: 3.290.000 VN SUKIENHAY.com ti tr 2.940.000 VN t ch: 0903 488 846 (Ms Hoa) / 0973 581 685 (Ms Ngc)

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Gi v bao gm ti liu v ch p dng trong mt thi gian ngn !!! V VIP c ngi gn Din gi, nc ung v B ti liu SEO tr gi 550.000 ng (Kha hc vi 300 ngi tham d. Hc hng thng ti H Ni v TP HCM)
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